What AROUND NOON. does

AROUND NOON. is a private, founder-led B2B food-to-go manufacturer headquartered in Newry, Northern Ireland, producing chilled, hot and frozen sandwiches, wraps, salads, breakfast items, hot eats, toasties, ciabattas, paninis and bakery products. The company was founded in 1989 on the Chambers family kitchen table, took its current form in 2016 when CEO Gareth Chambers and business partner Howard acquired it from the founding family, and has since grown to 850 employees serving 2,300+ clients across the UK and Ireland. It operates five manufacturing sites in Newry and London/Slough, producing 55+ million units annually (4+ million per month), and runs an in-house print operation (Around Noon Print) that produces paper labels and packaging, saving over 60 tonnes of plastic per year.

The product portfolio is organised under the core Twelve range and the Sweet Things bakery brand (acquired 2017), supplemented by acquired labels Chef in a Box (2018) and The Soho Sandwich Co. (2023). Revenue is generated through direct B2B sales of manufactured food-to-go SKUs to enterprise customers across eight end-markets: retail (convenience, supermarket, forecourt), coffee chains and cafés, contract catering, travel and tourism, education, healthcare, and business-and-industry. The GTM motion is consultative enterprise field sales, beginning with needs analysis, followed by bespoke product development, branded packaging, and full-service production and delivery. Pricing is custom and not publicly disclosed. The company is privately held, with minority growth-capital from Whiterock (2026) supporting stated expansion ambitions to become the UK and Ireland's leading Food-To-Go manufacturer by 2030.

Name

AROUND NOON.

Legal name

Around Noon

Website

https://aroundnoon.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AROUND NOON. is a private UK and Ireland B2B food-to-go manufacturer producing chilled, hot and frozen sandwiches, wraps, salads and bakery items from five sites in Newry and London for 2,300+ retail, coffee chain, contract catering, travel, education and healthcare clients.

Ownership category

akta.pro rank

Product category

Contract Food Manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412), Bread and Bakery Product Manufacturing (31181), Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen Breakfast Foods (CRADADAC), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

• Food-to-go manufacturing
• Chilled sandwiches
• Bakery products
• Private label food
• Contract food manufacturing

Headquarters

HQ city

Newry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food-to-Go Product Manufacturing: Manufactures and sells chilled, hot and frozen Food-To-Go products including sandwiches, wraps, salads, breakfast options, hot eats, and bakery items to retail, coffee chains, contract catering, travel, education, healthcare and corporate sectors across UK and Ireland

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Around Noon manufactures and supplies chilled, hot and frozen Food-To-Go products including sandwiches, wraps, salads, breakfast options, hot eats and bakery items to B2B clients across UK and Ireland. The company operates five manufacturing facilities producing over 55 million products annually, offering full-service support from product development and bespoke branding through to packaging, production and nationwide distribution.

Product overview

Around Noon is a leading UK and Ireland Food-To-Go manufacturer operating as a single unified business with multiple sub-brands and product categories. The core product portfolio includes the Twelve brand (core sandwiches, wraps, salads, hot eats) and the Sweet Things bakery brand, supplemented by chilled, hot, and frozen product categories spanning sandwiches, toasties, ciabattas, paninis, wraps, salads, breakfast options, and bakery items. The company operates an in-house printing operation (Around Noon Print) for bespoke branding and packaging. The business has grown through acquisitions including Sweet Things Bakery (2017), Chef in a Box (2018), and The Soho Sandwich Co. (2023), and operates five manufacturing sites producing over 55 million products annually distributed nationwide across the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Twelve: Core range of food-to-go products designed to satisfy tastebuds at any given time of the day. Features familiar favourites across multiple categories with great flavour profile and strong shelf presence.
• Sweet Things

Products and services

• Twelve Around Noon's core food-to-go range covering sandwiches, wraps, salads and hot eats with strong flavour profiles and shelf presence, offered to retail and foodservice clients as a private-label or branded range.
• Sweet Things Bakery sub-brand offering cakes, bakes, scones and muffins, with a core range plus bespoke recipe creation capabilities for clients and partners.
• Chef in a Box Sandwich and snack manufacturing operation acquired in 2018, contributing to Around Noon's London-area production footprint.
• The Soho Sandwich Co. Sandwich manufacturing operation acquired in 2023, contributing to Around Noon's enlarged UK and Ireland manufacturing footprint.
• Around Noon Print In-house label and packaging printing operation supporting bespoke branding and packaging for food-to-go clients, replacing plastic labels with paper alternatives.

Quantifiable outcome

• Over 55 million products produced annually
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Natasha's FoundationminorStrategic or Co-development Partner · 9 June 2026Four-year partnership (through 2030) with charity working to tackle food allergies. Around Noon provides funding, manufacturing expertise, and operational insight to support the foundation's work in allergy awareness, research, and education. The foundation was established after its founders' daughter Natasha died from anaphylaxis at age 15.
• Mary's MealsminorStrategic or Co-development PartnerAround Noon's chosen charity partner, an international charity dedicated to eradicating child hunger and promoting education by feeding school children in some of the poorest countries around the world.
• Southern Area HospiceminorStrategic or Co-development PartnerSupported charity in Northern Ireland whose mission is to provide the highest standard of specialist palliative care to individuals with complex life-limiting conditions.
• Local Food BanksminorStrategic or Co-development PartnerCommitted to supporting local foodbanks within communities of Newry, Dublin, North London and Slough by donating food regularly to dozens of causes.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AroundNoonFood
• LinkedInlinkedin.com/company/aroundnoon
• Instagraminstagram.com/aroundnoon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AROUND NOON.