AlpenReizen
AlpenReizen is a Rotterdam-based Dutch tour operator selling pre-packaged and customized active Alpine holidays — hiking, hut trekking, family trips, and group travel — directly to Dutch consumers across Austria, Switzerland, Italy, Slovenia, and France. The company operates as a brand under parent Summit Travel.
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AlpenReizen does
AlpenReizen B.V. is a privately held Dutch tour operator based in Rotterdam that sells pre-packaged and customized active holidays in the Alps to Dutch-speaking consumers. The company, founded around 2015, operates as a brand under parent company Summit Travel and offers a portfolio that includes guided and self-guided hiking tours (huttentochten, meerdaagse wandeltochten, wandelvakanties), outdoor adventure packages (rafting, canyoning, e-biking), family-oriented vacations, multi-destination round trips, and group/school travel. Destinations span five Alpine countries: Austria, Switzerland, Italy, Slovenia, and France, with notable official Dutch partnerships for the Alpe Adria Trail and Juliana Trail products.
The business runs a direct-to-consumer model, distributing exclusively through its Dutch-language e-commerce site (alpenreizen.nl), phone sales, and email, with no disclosed B2B or wholesale channel. The technology stack is a standard e-commerce booking platform with no proprietary AI or software features; integrations are limited to commodity tools (Google Analytics, Trustpilot reviews, social platforms, and Dutch/European payment processors including iDEAL, Bancontact, and SEPA). The company is a member of ANVR, SGR, and Calamiteitenfonds, providing consumer trust and financial protection credentials typical of credible Dutch travel retailers.
Revenue is generated through transaction-based margins on package holiday sales, with bookings requiring a 15–20% deposit at confirmation and the balance due six weeks before departure. Marketing is content-driven via blog.alpenreizen.nl, organic social (Facebook, Instagram), email newsletter, and SEO, with promotional partnerships (e.g., Bergen Magazine subscription). The firm has earned a 4.9/5 Trustpilot rating across 289 reviews and reportedly maintains a small team (firmographic range of 1–10, with one source referencing 25 colleagues), with Antoinette Jacobs identified as founder and managing director.
AlpenReizen firmographics
Firmographics- Name
- AlpenReizen
- Legal name
- AlpenReizen
- Website
- https://alpenreizen.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AlpenReizen is a Rotterdam-based Dutch tour operator selling pre-packaged and customized active Alpine holidays — hiking, hut trekking, family trips, and group travel — directly to Dutch consumers across Austria, Switzerland, Italy, Slovenia, and France. The company operates as a brand under parent Summit Travel.
- Ownership category
- akta.pro rank
AlpenReizen industry classification
Industry- Product category
- Adventure Travel & Active Holiday Tours
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industry
- Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)
Keywords
Where AlpenReizen is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
AlpenReizen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Package Holiday Sales: AlpenReizen generates revenue through selling pre-packaged and customized active holiday packages in the Alps, including hiking tours (huttentochten), multi-day walks, outdoor adventures, and family holidays. Revenue is earned through booking fees and margins on travel arrangements including accommodation, activities, and transportation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Standard package holidays with flexible payment terms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AlpenReizen product offering
Product offeringCore offering
AlpenReizen organizes and sells pre-packaged and customized active holiday packages in the Alps for Dutch-speaking consumers, including hut trekking tours (huttentochten), multi-day walking tours, family adventure holidays, round trips, outdoor activity packages, and group/school travel. Packages bundle accommodation, route planning, baggage transport, and curated activities across Alpine destinations in Austria, Switzerland, Italy, Slovenia, and France.
Product overview
AlpenReizen is a Dutch travel specialist offering active vacation packages throughout the Alpine region, operating primarily as a tour operator and booking platform. The core product portfolio centers on guided and self-guided hiking experiences (huttentochten, meerdaagse wandeltochten, wandelvakanties), outdoor adventure packages (outdoorvakanties, adventure family vacations), and multi-destination round trips (rondreizen). Family-oriented products include dedicated packages for vacations with children, school trips, and group travel. Signature trail-based products include the Alpe Adria Trail (43-stage trail through Austria, Slovenia, and Italy) and Juliana Trail, offered through official partnerships. Destination-specific sub-products include Family Active Bovec in Slovenia and Outdoor Active packages across multiple Alpine regions. The company also maintains a travel blog (blog.alpenreizen.nl) providing destination inspiration and travel guides. All bookings are processed through the main e-commerce platform at alpenreizen.nl, with secure payment processing via iDEAL, Bancontact, and SEPA.
Differentiator
Problem solved
Functional benefit
Products and services
- Huttentochten (Hut Trekking Tours) Guided hut-to-hut hiking tours through the Alps, offering multi-day treks with overnight stays in mountain refuges, including baggage transport and curated routes for Dutch travelers.
- Meerdaagse Wandeltochten (Multi-day Walking Tours) Multi-day walking tours offering various difficulty levels, with luggage transport between accommodations, designed for Dutch-speaking travelers seeking Alpine hiking experiences.
- Wandelvakanties (Walking Holidays) Hiking vacation packages including accommodations, trail planning, and activity options for various skill levels across Alpine destinations.
- Outdoorvakanties (Outdoor Adventure Vacations) Outdoor adventure vacation packages featuring activities such as rafting, kayaking, canyoning, and climbing across Alpine destinations.
- Avontuurlijke Gezinsvakanties (Adventure Family Holidays) Adventure family vacation packages designed for families with children, combining safe outdoor activities with family-friendly accommodations and supervised experiences.
- Rondreizen (Round Trips) Multi-destination round trip packages through Alpine regions, combining scenic driving routes with outdoor activities and cultural stops.
- Vakanties met Kinderen (Vacations with Children) Family vacation packages tailored for traveling with children, including age-appropriate activities, child-friendly accommodations, and flexible itineraries for young travelers.
- Groepsreizen (Group Travel) Group travel packages for friends, families, or organizations seeking shared Alpine experiences with coordinated activities and accommodations.
- Schoolreizen (School Trips) Educational group trips for schools featuring outdoor activities, nature exploration, and adventure programs suitable for young people.
- Alpe Adria Trail Packages Curated packages for walking the Alpe Adria Trail, a long-distance trail spanning 43 stages across Austria, Slovenia, and Italy to the Adriatic Sea, offered via AlpenReizen's official Dutch partnership status.
- Juliana Trail Packages Hiking packages around the Juliana Trail in Slovenia, a circular route through the Julian Alps featuring scenic mountain and lake landscapes.
- Family Active Bovec A family-focused outdoor adventure package in Bovec, Slovenia, including activities such as rafting, hiking, and canyoning.
- Outdoor Active Packages Structured outdoor activity packages available in destinations like Zillertal, Val di Sole, Samoëns, and Ötztal, featuring e-biking and other adventure sports.
Quantifiable outcome
- 4.9/5 average rating on Trustpilot based on 289 reviews
Companies that use AlpenReizen
Customer profileSegments3 records
Ideal customer profiles3 records
AlpenReizen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AlpenReizen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Summit TravelcoreSummit Travel is the parent company of AlpenReizen. The company is operated under the Summit Travel brand and copyright is held by Summit Travel. Summit Travel also operates wintersport-specialist brand summittravel.nl.
- ANVRcoreAlpenReizen is a member of ANVR (Algemene Nederlandse Vereniging van Reisondernemingen), the Dutch travel industry association. Members adhere to ANVR travel terms and conditions, consumer protection standards, and code of conduct.
- SGR (Stichting Garantiefonds Reisgelden)coreAlpenReizen is affiliated with SGR, the Dutch travel guarantee fund. This provides consumer financial protection for package holidays in case of insolvency.
- Calamiteitenfonds ReizencoreAlpenReizen is affiliated with the Calamiteitenfonds Reizen, providing additional consumer protection for travel disruptions and emergencies.
- Alpe Adria TrailcoreAlpenReizen is the official partner in the Netherlands for the Alpe Adria Trail, a long-distance trail running through Austria, Slovenia, and Italy. The company organizes and sells package trips along this trail, including various stages and custom routes.
- Juliana TrailminorAlpenReizen offers package holidays along the Juliana Trail in Slovenia, a circular trail around the Julian Alps.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AlpenReizen competitors and assessment
Company assessmentDirect peers
- Djoser: Dutch adventure travel company offering small-group active tours worldwide, including hiking and trekking holidays. Comparable in being a Dutch tour operator with curated active itineraries and a similar mid-market customer base.
- SNP Natuurreizen: Dutch specialist in nature-based and active small-group travel, including hiking and trekking in the Alps. Directly comparable to AlpenReizen as a Dutch-language tour operator focused on curated outdoor and walking experiences across European mountain regions.
- Riksja Travel: Dutch travel company organizing individual and small-group trips including hiking and active holidays in Europe. Directly comparable to AlpenReizen on target customer (Dutch-speaking), product type (curated active itineraries), and direct-to-consumer channel.
- Shoestring: Dutch adventure travel company offering active and trekking holidays across Europe and beyond. Comparable target customer profile and Dutch market positioning, with shared focus on walking and outdoor itineraries.
- Tenzing Travel: Dutch travel agency offering curated active and nature-focused holidays. Comparable niche focus on outdoor and walking holidays targeting Dutch-speaking consumers seeking personalised itineraries.
- Buitenland: Dutch travel agency specializing in outdoor, nature, and active holidays in Europe. Comparable to AlpenReizen in offering curated Dutch-market active European travel packages with hiking and outdoor activities.
Emerging players
- 333Travel: Dutch tour operator offering active and themed group holidays across Europe, including walking and cycling. Comparable in Dutch-language active group travel, though typically smaller-group and themed rather than Alpine-specialist.
- Traveldeal: Dutch online travel agency offering discounted package holidays to a younger, online-first Dutch audience. Partial overlap with AlpenReizen on Dutch package travel, but focused on price-sensitive city/short-break segments rather than curated active Alpine holidays.
Broad incumbents
- TUI Nederland: Largest Dutch tour operator and broad incumbent with mass-market package holidays including summer active and ski offerings. Comparable as a Dutch tour operator but significantly larger and broader, including beach and city holidays.
- Summit Travel: Parent company of AlpenReizen and operator of the Dutch wintersport specialist summittravel.nl. Comparable as a Dutch tour operator with adjacent seasons (summer active vs. winter ski) and overlapping customer base, but broader in scope.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AlpenReizen social profiles
Digital presenceAlpenReizen compliance and trust
Trust signalCompliance3 records
AlpenReizen financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlpenReizen leadership team
Management profileNumber of profiles
Profiles1 record
AlpenReizen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlpenReizen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlpenReizen
What does AlpenReizen do?
AlpenReizen organizes and sells pre-packaged and customized active holiday packages in the Alps for Dutch-speaking consumers, including hut trekking tours (huttentochten), multi-day walking tours, family adventure holidays, round trips, outdoor activity packages, and group/school travel. Packages bundle accommodation, route planning, baggage transport, and curated activities across Alpine destinations in Austria, Switzerland, Italy, Slovenia, and France.
Is AlpenReizen a public or private company?
AlpenReizen is a private company. It is classified as corporate owned and is currently operating.
When was AlpenReizen founded?
AlpenReizen was founded in 2015. It employs 1 to 10 people.
Where is AlpenReizen based?
AlpenReizen is headquartered in Rotterdam, Netherlands, in the Europe region.
How does AlpenReizen make money?
One revenue line is on record: package Holiday Sales.
Who are AlpenReizen's main competitors?
Direct peers on record are Djoser, SNP Natuurreizen, Riksja Travel, Shoestring, Tenzing Travel and Buitenland. Emerging players are 333Travel and Traveldeal. Broad incumbents are TUI Nederland and Summit Travel.
Does AlpenReizen have an API?
No public API is recorded for AlpenReizen.
What industry is AlpenReizen in?
AlpenReizen's product category is Adventure Travel & Active Holiday Tours. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THAMADAL, Snow & Mountain Unique Stays (Chalets, Ski Cabins). Its NAICS code is 56152.