BuitenLand
BuitenLand operates a single-site creative camping and glamping destination in Drenthe, Netherlands, offering 46+ unique self-built accommodations, wellness services, structured retreat programs, workation packages, and corporate retreats to families, wellness seekers, digital nomads, and corporate clients.
- Company typePrivate
- Founded2016
- HeadquartersNew Amsterdam, Guyana
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BuitenLand does
BuitenLand is a privately-held creative camping and glamping operator located on a single ~46-unit site in Nieuw Amsterdam, Drenthe, Netherlands (the company description in firmographic inputs places it in Guyana, but all operational data, contacts, and company material reference the Netherlands location). The site combines conventional camping pitches with 35+ architecturally distinctive, self-built lodgings — dome houses, container homes, straw-bale houses, circus wagons, and themed structures — forming the core product differentiation.
The company operates a hybrid business model with four revenue streams. First, accommodation bookings (camping pitches, bell tents, glamping structures) sold direct-to-consumer via a visual map-based website and through the Recreatheek third-party platform. Second, structured multi-day retreat programs (Innerlijk Kompas, Breakup Retreat, Art Retreat) priced €820–€1,250 per person for 4-day packages including lodging, meals, and facilitated programming. Third, individual wellness activities (yoga, massage, sauna, ice-bath training, breathwork) booked through Recreatheek. Fourth, corporate and team retreat packages handled through dedicated direct sales. Ancillary revenue is captured from the on-site restaurant/bar (BuitenBar), event programming (BuitenSalon, BuitenLand Live Sessies), and seasonal infrastructure (swimming pond, pool, skate park).
BuitenLand is co-owned and operationally led by Esther Reijn and Leonora Reijn, who anchor the retreat vertical, supported by a small team (11–50 employees) with defined roles across programming, business rental, and recruitment. The company has no disclosed external funding, is not a subsidiary of any parent, and operates seasonally from Easter through autumn break. Marketing relies on content marketing through the website, organic social media (Facebook, Instagram, LinkedIn), newsletter, and the biennial-style BuitenLanding anniversary festival.
BuitenLand firmographics
Firmographics- Name
- BuitenLand
- Legal name
- BuitenLand
- Website
- https://buitenland.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BuitenLand operates a single-site creative camping and glamping destination in Drenthe, Netherlands, offering 46+ unique self-built accommodations, wellness services, structured retreat programs, workation packages, and corporate retreats to families, wellness seekers, digital nomads, and corporate clients.
- Ownership category
- akta.pro rank
BuitenLand industry classification
Industry- Product category
- Outdoor Hospitality & Glamping
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industries
- Eco-Camps & Sustainable Camping Retreats (THAGAOAE), Cabin & Cottage Campgrounds (THAGAOAD), Group Camping & Scout Camps (THAGAOAI)
Keywords
Where BuitenLand is headquartered
LocationHeadquarters
- HQ city
- New Amsterdam
- HQ country
- Guyana
Offices1 record
Markets served
BuitenLand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Accommodation bookings: Revenue from renting camping pitches, bell tents, glamping structures, and unique self-built accommodations. Total of 46 booking options across camping, accommodations, and group accommodations.
- Retreat programs: Multi-day structured retreat experiences including accommodation, meals, workshops, and activities. Pricing ranges from €820 (camping pitch) to €1,250 (private house) for 4-day retreats.
- Activity and experience bookings: Revenue from individual activities including yoga sessions, massages, sauna visits, ice baths, breathwork sessions, and various workshops. Booked through the Recreatheek platform.
- Corporate/business hire: Business events, team retreats, meetings, and workation packages for companies. Includes venue hire, accommodation, catering, and team activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Innerlijk Kompas Retraite - camping pitch option |
| One time/ perpetual license | Pay-as-you-go | Innerlijk Kompas Retraite - shared room |
| One time/ perpetual license | Pay-as-you-go | Innerlijk Kompas Retraite - private house |
| One time/ perpetual license | Pay-as-you-go | Innerlijk Kompas Retraite - luxury bell tent |
| Unit Pricing | Pay-as-you-go | BuitenKantoor Tas (workation package) |
| Unit Pricing | Pay-as-you-go | BuitenBereik Tas (digital detox package) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BuitenLand product offering
Product offeringCore offering
BuitenLand operates a creative camping and holiday accommodation site in Drenthe, Netherlands, offering 46+ distinct lodging options ranging from standard and luxury camping pitches to bell tents and 35+ self-built, architecturally unique houses (dome houses, container houses, straw-bale houses, circus wagons, treehouses, wooden cabins). The site combines accommodation with wellness services (yoga, sauna, ice bath, massage, breathwork), guided multi-day retreat programs (Innerlijk Kompas, Breakup Retreat, Art Retreat), workation and digital-detox packages, an on-site restaurant/bar, and a year-round program of live music, theater, workshops, and themed weekends.
Product overview
BuitenLand is a creative camping and glamping destination in Drenthe, Netherlands, offering diverse accommodations from basic camping pitches to uniquely designed artistic houses. The product portfolio spans: (1) Core camping accommodations including standard pitches, luxury pitches with private facilities, and social camping concepts like TentenTinder for singles; (2) Self-built glamping accommodations featuring bell tents, unique architectural structures (Domecilië domes, container houses, straw bale houses, wooden cabins), and artistic sleep objects; (3) Wellness services including yoga, sauna, ice training, massage, breathwork sessions, and hot tubs; (4) Retreat programs combining accommodation with guided personal development (Innerlijk Kompass, Breakup Retreat, Art Retreat); (5) Workation packages (BuitenKantoor) with workspace facilities for digital nomads; (6) Solo vacation packages (BuitenBereik) for digital detox; (7) Facilities including restaurant/bar, swimming pond, pool, skate park, and sports fields; (8) Events and entertainment programming including live music, theater, workshops, and the annual BuitenLanding festival. All accommodations are self-built by creative designers, making each unique.
Differentiator
Problem solved
Functional benefit
Brands
- BuitenLanding: A four-day festival celebrating 10 years of BuitenLand, featuring art, nature, and creative activities.
- BuitenKantoor
- BuitenBereik
Products and services
- Camping Pitches (Kampeerplekken) Tiered camping pitches where guests set up their own tent, caravan, or camper; covers standard, oversized vehicles, solo/couples, and luxury variants with private facilities.
- TentenTinder (Social Camping for Singles) Social camping concept designed for single travelers to meet potential partners or friends through a low-key shared camping experience.
- Bell Tent Glamping Furnished bell tents ranging from a standard 4-person unit with private toilet and sink to a luxury variant with made-up boxspring beds, armchairs, and atmospheric lighting.
- Self-Built Unique Lodgings 35+ one-of-a-kind self-built houses each with distinctive architecture and design (e.g., dome structures, container houses, straw-bale construction, Fibonacci-ratio builds, sea-container cabin, themed Breaking Bad camper), sleeping 2-8 guests with private amenities such as saunas, hot tubs, and BBQs.
- Group Accommodations Group lodging consisting of Domecilië (5-dome 'village' sleeping up to 30) and Slapen in Kunst (4 artistic sleep objects for groups up to 4 bedrooms), suitable for retreats, family gatherings, or team events.
- Yoga Sessions Daily yoga sessions in an outdoor stretch tent, including Hatha yoga, Yin yoga, children's yoga, acroyoga, and wobbelyoga, scheduled as part of the campsite program.
- Wellness Facilities (Sauna, Massage, Ice Training, Bugtub, Breathwork) Bookable wellness experiences including a wood-fired sauna with outdoor shower, relaxation massages, Wim Hof method ice training, private hot tub in a vintage red Volkswagen Beetle, and guided conscious connected breathing sessions.
- Innerlijk Kompas Retreat Four-day structured retreat for personal development combining breathing work, coaching, yoga, meditation, and sauna, guided by Esther and Leonora Reijn; includes accommodation and all meals.
- Breakup Retreat Three-day retreat for women processing divorce or relationship breakdown, focused on guided emotional processing and moving forward, led by Leonora Reijn and Marsha Ong.
- Art Retreat Three-day creative retreat combining body work, breathwork, sketching, and painting, guided by Laura Kamphuis and Esther Reijn.
- BuitenKantoor Workation Package Workation package for remote workers combining accommodation with a dedicated office space (Solokantoor) offering fast WiFi, greenscreen, ringlight, and private rooftop terrace, plus daily campfire moments and optional inspiration kit.
- BuitenBereik Digital Detox Package Solo vacation package for digital detox and nature reconnection, including walking route tips, reflection questions, podcast recommendations, meditation methods, and the option to surrender the phone for full disconnection.
- BuitenBar & Restaurant On-site restaurant and bar serving coffee, breakfast, lunch, snacks, dinner, and beverages, and hosting live music, Silent Disco, and themed evenings throughout the season.
- Swimming Facilities (Zwemmeertje & Zwembad) Natural swimming pond with sandy beach, gradual entry for children, and 5m diving platforms, plus an outdoor swimming pool open from Ascension Day.
- Event Programming (BuitenSalon & Live Sessies) Recurring on-site entertainment including weekly BuitenSalon performances and evening BuitenLand Live Sessies campfire music events featuring local musicians and open guest participation.
- Corporate & Business Hire (Zakelijk) Custom corporate packages covering venue hire, accommodation, catering, and team activities for company retreats, off-site meetings, and incentive trips, booked directly with the zakelijke verhuur contact.
Quantifiable outcome
- 4.4/5 Google rating based on 500+ reviews
Companies that use BuitenLand
Customer profileSegments5 records
Ideal customer profiles4 records
BuitenLand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
BuitenLand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RecreatheekcoreThird-party booking platform integration for activity reservations including yoga sessions, massages, sauna visits, ice bath training, breathwork sessions, and various workshops. Guests are redirected to Recreatheek for booking individual activities and experiences.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BuitenLand competitors and assessment
Company assessmentDirect peers
- Huttopia: French-founded glamping and camping resort operator with multiple European sites offering canvas tents, chalets, and nature-immersive accommodations. Closest direct comparable to BuitenLand's multi-accommodation creative-camping model.
- Paperbark Camp: Australian boutique glamping retreat featuring luxury tents in natural bushland with on-site dining and wellness programming. Highly comparable retreat-glamping hybrid targeting premium experiential travelers.
- Sandaya: European camping and mobile-home resort operator with sites across France, Spain, and Italy. Comparable multi-site European outdoor accommodation operator, though oriented more toward family mobile-home holidays than creative/retreat experiences.
- Canopy & Stars: UK platform curating unique glamping and unusual self-catering accommodations (treehouses, yurts, shepherd's huts). Comparable curation of distinctive lodging experiences, though operates as a marketplace rather than a single operator.
Broad incumbents
- Roompot: Major Dutch holiday-park operator offering parks and vacation rentals across the Netherlands and Europe. Comparable as a domestic Dutch lodging operator with diverse accommodation types, though lacking BuitenLand's creative/retreat positioning.
- Center Parcs: European operator of indoor-outdoor forest holiday villages. Comparable family- and nature-focused Dutch/European accommodation operator, but at significantly larger scale and with conventional cottage product.
- Landal GreenParks: Large Dutch holiday-park operator (part of Roompot Group) offering bungalows and cottages across the Netherlands and Europe. Comparable as a Dutch domestic lodging operator but at much larger scale and with conventional rather than creative accommodations.
Others
- Recreatheek: Dutch booking/reservation platform used by BuitenLand for activity reservations. Listed as an ecosystem participant/partner rather than competitor, but is a relevant adjacent company in the Dutch leisure-booking infrastructure layer.
Emerging players
- Treehotel: Swedish boutique hotel featuring architect-designed treehouse rooms in a remote forest setting. Comparable in its focus on unique design-led nature accommodations and premium experiential positioning, though operating as a small boutique hotel.
Regional players
- Selectcamp: Dutch specialist in premium camping holidays across Europe, offering glamping-style accommodations. Comparable Dutch-rooted camping operator but primarily serving travelers going to southern European sites rather than domestic Dutch camping.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BuitenLand social profiles
Digital presenceBuitenLand financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuitenLand leadership team
Management profileNumber of profiles
Profiles3 records
BuitenLand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuitenLand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuitenLand
What does BuitenLand do?
BuitenLand operates a creative camping and holiday accommodation site in Drenthe, Netherlands, offering 46+ distinct lodging options ranging from standard and luxury camping pitches to bell tents and 35+ self-built, architecturally unique houses (dome houses, container houses, straw-bale houses, circus wagons, treehouses, wooden cabins). The site combines accommodation with wellness services (yoga, sauna, ice bath, massage, breathwork), guided multi-day retreat programs (Innerlijk Kompas, Breakup Retreat, Art Retreat), workation and digital-detox packages, an on-site restaurant/bar, and a year-round program of live music, theater, workshops, and themed weekends.
Is BuitenLand a public or private company?
BuitenLand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BuitenLand founded?
BuitenLand was founded in 2016. It employs 11 to 50 people.
Where is BuitenLand based?
BuitenLand is headquartered in New Amsterdam, Guyana.
How does BuitenLand make money?
Four revenue lines are on record. Accommodation bookings are the primary driver. The others are retreat programs, activity and experience bookings and corporate/business hire.
Who are BuitenLand's main competitors?
Direct peers on record are Huttopia, Paperbark Camp, Sandaya and Canopy & Stars. Broad incumbents are Roompot, Center Parcs and Landal GreenParks. Recreatheek is listed as an others. Treehotel is listed as an emerging player. Selectcamp is listed as a regional player.
Does BuitenLand have an API?
No public API is recorded for BuitenLand.
What industry is BuitenLand in?
BuitenLand's product category is Outdoor Hospitality & Glamping. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of THAGAOAE, Eco-Camps & Sustainable Camping Retreats. Its NAICS code is 721211 and its SIC code is 7000.