911 Fleet And Fire Equipment
911 Fleet and Fire Equipment is a regional dealer and authorized service provider selling and servicing fire apparatus, ambulances, and firefighting equipment for municipal and volunteer fire departments and EMS agencies across Kentucky, Indiana, Ohio, South Carolina, and Georgia.
- Company typePrivate
- Founded2009
- HeadquartersFlorence, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What 911 Fleet And Fire Equipment does
911 Fleet and Fire Equipment is a privately held regional dealer and service provider of fire apparatus, ambulances, and firefighting equipment headquartered in Florence, Kentucky. Founded in 2009 and under current ownership since August 2018, the company sells new fire trucks from Seagrave, HME Ahrens-Fox, and Alexis, ambulances from Wheeled Coach and Frontline, and a broad equipment catalog anchored by 3M Scott Fire & Safety (SCBA, Vision C5 facepieces, RIT-Pak, Scott Sight thermal imager), Honeywell Morning Pride turnout gear and helmets, Arctic Compressor breathing air systems, and Seek Thermal imaging cameras. The company also distributes EV-specific firefighting tools from Toxic Suppression and HAIX boots, with product pages indicating active SKU additions through late 2024.
The company's service offering includes NFPA-compliant vehicle maintenance and repair, SCBA repair and fit testing, mobile service units, full-service vehicle graphics and wraps, emergency vehicle upfitting, and authorized warranty support for HME, Seagrave, Frontline, Wheeled Coach, and Alexis vehicles. Service technicians hold ASE and EVT certifications, and sales staff are described as current or former firefighters, which the company positions as a core differentiator. The company maintains a sister-company relationship with Palmetto Fire Apparatus for used-vehicle inventory.
Commercially, 911 Fleet operates a sales-led, territory-based go-to-market model with 15+ named regional sales representatives covering sub-regions across five states — Kentucky, Indiana, Ohio, South Carolina, and Georgia — targeting municipal and volunteer fire departments, fire rescue agencies, and EMS organizations. Pricing is entirely quote-based with no public rate cards, reflecting the custom and capital-intensive nature of fire apparatus sales. Revenue derives from one-time apparatus and equipment sales, recurring service contracts, warranty work, and parts, with government grants (e.g., FEMA Assistance to Firefighters Grants) playing a role in customer purchasing cycles. The company has no disclosed funding rounds, no AI/ML capabilities, and no public revenue figures.
911 Fleet And Fire Equipment firmographics
Firmographics- Name
- 911 Fleet And Fire Equipment
- Legal name
- 911 Fleet & Fire
- Website
- https://911fleet.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 911 Fleet and Fire Equipment is a regional dealer and authorized service provider selling and servicing fire apparatus, ambulances, and firefighting equipment for municipal and volunteer fire departments and EMS agencies across Kentucky, Indiana, Ohio, South Carolina, and Georgia.
- Ownership category
- akta.pro rank
911 Fleet And Fire Equipment industry classification
Industry- Product category
- Fire & Rescue Equipment Distribution
- NAICS
- Other Building Equipment Contractors (23829)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
- akta.pro secondary industries
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)
Keywords
Where 911 Fleet And Fire Equipment is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
911 Fleet And Fire Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and used fire apparatus including HME Ahrens-Fox and Seagrave fire trucks, as well as Wheeled Coach and Frontline ambulances. Provides both stock units and custom-built apparatus to fit department requirements.
- Equipment Sales: Sale of firefighting and rescue equipment including SCBA (self-contained breathing apparatus), turnout gear, helmets, boots, thermal imaging cameras, breathing air compressors, and fill stations from trusted brands including 3M Scott Fire & Safety and Honeywell Morning Pride.
- Graphics and Vehicle Customization: Custom vehicle decals, wraps, and lettering services for emergency vehicles, serving vehicles sold by 911 Fleet as well as other retail customers. Full-service graphics and signage with installation at their facility or on-site.
- Vehicle Service and Repair: Full-service maintenance and repair for emergency vehicle fleets, including preventive maintenance, NFPA inspections, D.O.T. inspections, pump testing, electrical and engine repair. Mobile service units available. ASE and EVT certified technicians.
- SCBA Service and Repair: Authorized Scott service and repair center providing SCBA maintenance, breathing air compressor service, testing, and certification. Mobile service brings technicians to customer locations. Includes quantitative fit testing, air quality tests, and hydrostatic cylinder testing.
- Warranty and Parts: Authorized warranty center supporting warranty repairs and parts purchasing for major manufacturers including HME, Seagraves, Frontline, Wheeled Coach, and Alexis. Covers Ohio, Indiana, Kentucky, South Carolina, and Georgia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based vehicle and equipment sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
911 Fleet And Fire Equipment product offering
Product offeringCore offering
911 Fleet and Fire Equipment sells new and used fire apparatus (Seagrave, HME Ahrens-Fox, Alexis) and ambulances (Wheeled Coach, Frontline), distributes loose firefighting and rescue equipment (SCBA, turnout gear, thermal imagers, breathing air compressors, helmets, boots), and provides vehicle upfitting/graphics along with authorized maintenance, NFPA inspections, SCBA repair, and warranty/parts services for emergency vehicle fleets.
Product overview
911 Fleet and Fire Equipment is a fire apparatus dealer and equipment provider offering a portfolio of fire trucks, ambulances, and firefighter safety equipment through partnerships with major manufacturers. The core offerings include Seagrave, HME Ahrens-Fox, and Alexis fire apparatus, as well as Wheeled Coach and Frontline ambulances. Equipment offerings center on 3M Scott Fire & Safety products (Air-Pak X3 Pro SCBA, Vision C5 Facepieces with RDI, RIT-Pak Fast Attack, Scott Sight thermal imagers, Pak-Tracker locator systems) and Honeywell Morning Pride turnout gear. Additional equipment includes Arctic Compressor breathing air systems, Seek Thermal cameras (FirePRO 300, FirePRO 200, AttackPRO, Reveal FirePRO X), HAIX boots, and various firefighting equipment from 60+ brand partners. Services include vehicle sales, equipment sales, graphics/vehicle wraps, vehicle upfitting, SCBA repair, vehicle maintenance and repairs, and warranty/parts support across Kentucky, Indiana, Ohio, South Carolina, and Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Apparatus Sales Sale of new and custom-built fire apparatus including HME Ahrens-Fox and Seagrave fire trucks (pumpers, engines) and Alexis fire apparatus, provided to fire departments and fire protection districts across Kentucky, Indiana, Ohio, South Carolina, and Georgia.
- Used Vehicles (via Palmetto Fire Apparatus) Pre-owned fire apparatus and emergency vehicles offered through the sister company Palmetto Fire Apparatus, expanding the product range available to fire department and EMS customers.
- Ambulance Sales Sale of Wheeled Coach and Frontline ambulances to EMS agencies, with stock units and custom builds to fit department requirements and budgets.
- Firefighting and Rescue Equipment Sales Distribution of SCBA (Air-Pak X3 Pro, Vision C5 facepieces, RIT-Pak Fast Attack, Scott Sight, Pak-Tracker), Honeywell Morning Pride turnout gear and helmets, HAIX boots, thermal imaging cameras (V320, Seek FirePRO 200/300, AttackPRO), Arctic Compressor breathing air compressors and fill stations, and other life-safety equipment from 3M Scott Fire & Safety, Honeywell Morning Pride, Arctic Compressor, Seek Thermal, and other trusted brands.
- Graphics and Vehicle Wraps Full-service custom decals, lettering, and wraps for emergency vehicles to brand and identify fleet assets. Services cover both vehicles purchased from 911 Fleet and outside customers, with installation available at the Florence facility or on-site.
- Vehicle Upfitting Installation of emergency equipment in police cruisers, fire chief vehicles, and other emergency response vehicles using industry-leading products and the latest upfitting techniques.
- SCBA Repair Services Authorized Scott service and repair center providing SCBA maintenance, breathing air compressor service, testing, and certification, including quantitative fit testing, air quality tests, and hydrostatic cylinder testing. Mobile service units bring technicians to customer locations.
- Vehicle Maintenance and Repairs Full-service maintenance and repair for emergency vehicle fleets, including fire trucks, ambulances, and light/medium/heavy-duty commercial fleets. Performed by ASE- and EVT-certified technicians and covering annual NFPA inspections, D.O.T. inspections, pump testing, electrical and engine repair, with mobile service units available.
- Warranty and Parts Authorized warranty center supporting warranty repairs and parts purchasing for major manufacturers including HME, Seagraves, Frontline, Wheeled Coach, and Alexis across Ohio, Indiana, Kentucky, South Carolina, and Georgia.
Quantifiable outcome
- 58 SCBA units delivered to multiple fire departments through a single FEMA grant
- +1 more outcomes
Companies that use 911 Fleet And Fire Equipment
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
911 Fleet And Fire Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
911 Fleet And Fire Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Palmetto Fire Apparatuscore911 Fleet and Fire Equipment has developed a deeper relationship with its sister company Palmetto Fire Apparatus. Palmetto serves as a source for used fire apparatus vehicles, with a dedicated link from the 911 Fleet website. The companies share operational alignment and cross-refer customers for new vs. used apparatus needs.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
911 Fleet And Fire Equipment competitors and assessment
Company assessmentDirect peers
- Siddons-Martin Emergency Group: Regional fire apparatus and emergency vehicle dealer covering Texas, Oklahoma, New Mexico, and Louisiana. Closely analogous business model: multi-brand dealership, sales-led territory coverage, mobile service, and government fire/EMS customer base—mirroring 911 Fleet's structure in a different geography.
- Atlantic Emergency Solutions: Regional fire and emergency vehicle dealer serving the mid-Atlantic states with sales, service, and parts for multiple apparatus and ambulance brands. Comparable because it pursues a similar multi-state, multi-OEM authorized-dealer model targeting government fire/EMS agencies.
- Anchor-Richey Emergency Vehicles: Mid-Atlantic and Southeast regional fire apparatus and ambulance dealer representing brands such as E-ONE, KME, and Horton. Comparable because it combines new/used apparatus sales, service, parts, and upfitting for fire departments in territories adjacent to 911 Fleet's footprint.
Broad incumbents
- REV Group: Public manufacturer (REVG) that owns multiple fire apparatus and ambulance brands (E-ONE, KME, Ferrara, Wheeled Coach, Frontline, Leader) and operates its own dealer network. Directly comparable because 911 Fleet is an authorized dealer of several REV-owned brands and competes for the same municipal apparatus customers, but REV operates at national scale.
Others
- Pierce Manufacturing: Largest U.S. fire apparatus manufacturer, subsidiary of Oshkosh Corporation, with its own national dealer and service network. Comparable as a competing supplier channel that municipalities evaluate alongside 911 Fleet's authorized brands when issuing RFPs.
- Alexis Fire Equipment: Illinois-based custom fire apparatus manufacturer (founded 1947) for which 911 Fleet is an authorized dealer. Relevant as an upstream partner whose products 911 Fleet distributes, but also as an adjacent organization in the same fire apparatus supply chain.
- Kovatch Mobile Equipment (KME): Pennsylvania-based fire apparatus and custom vehicle manufacturer (a REV Group brand). Relevant because KME's products and dealer network overlap with 911 Fleet's addressable customer base, though as a manufacturer/supplier rather than a competing dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
911 Fleet And Fire Equipment social profiles
Digital presence911 Fleet And Fire Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
911 Fleet And Fire Equipment leadership team
Management profileNumber of profiles
Profiles5 records
911 Fleet And Fire Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
911 Fleet And Fire Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 911 Fleet And Fire Equipment
What does 911 Fleet And Fire Equipment do?
911 Fleet and Fire Equipment sells new and used fire apparatus (Seagrave, HME Ahrens-Fox, Alexis) and ambulances (Wheeled Coach, Frontline), distributes loose firefighting and rescue equipment (SCBA, turnout gear, thermal imagers, breathing air compressors, helmets, boots), and provides vehicle upfitting/graphics along with authorized maintenance, NFPA inspections, SCBA repair, and warranty/parts services for emergency vehicle fleets.
Is 911 Fleet And Fire Equipment a public or private company?
911 Fleet And Fire Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 911 Fleet And Fire Equipment founded?
911 Fleet And Fire Equipment was founded in 2009. It employs 11 to 50 people.
Where is 911 Fleet And Fire Equipment based?
911 Fleet And Fire Equipment is headquartered in Florence, United States, in the North America region.
How does 911 Fleet And Fire Equipment make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are equipment Sales, graphics and Vehicle Customization, vehicle Service and Repair, SCBA Service and Repair and warranty and Parts.
Who are 911 Fleet And Fire Equipment's main competitors?
Direct peers on record are Siddons-Martin Emergency Group, Atlantic Emergency Solutions and Anchor-Richey Emergency Vehicles. REV Group is listed as a broad incumbent. Others are Pierce Manufacturing, Alexis Fire Equipment and Kovatch Mobile Equipment (KME).
Does 911 Fleet And Fire Equipment have an API?
No public API is recorded for 911 Fleet And Fire Equipment.
What industry is 911 Fleet And Fire Equipment in?
911 Fleet And Fire Equipment's product category is Fire & Rescue Equipment Distribution. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue), with a secondary code of IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression). Its NAICS code is 23829.