Palmetto Fire Services

What Palmetto Fire Services does

Palmetto Fire Services is a regional fire alarm protection company serving the Myrtle Beach, South Carolina market. Founded approximately in 2009 by Paul and Sara Brown, the business specializes in fire alarm installation, maintenance, and monitoring for residential and commercial properties. Operations are concentrated in a single geography and a single service line (fire alarms), with a headcount in the 11-50 range and a headquarters in Little River, South Carolina. The company does not publicly disclose pricing, revenue, customer counts, or technical platform details.

In March 2026, Palmetto Fire Services was acquired by Atlantis Fire Protection as Atlantis's fifth acquisition in building a consolidated fire protection platform. Under the deal, founders Paul and Sara Brown continue to operate the business day-to-day while retaining the Palmetto Fire Services brand. Atlantis CEO Patrick Lynch has publicly framed the acquisition as a vehicle to deploy platform-level investments and synergies across the acquired businesses. No information is available on technology stack, software product, or partnership integrations beyond the parent-platform relationship.

The business model is a traditional services model: project-based installation work supplemented by recurring inspection and monitoring contracts, primarily in the Myrtle Beach coastal market. Customer segments are described as residential and commercial properties within the geography; no named logos, customer counts, or contract values are disclosed. Digital presence is limited (website at pfsen.com), with no app, API, or public pricing structure available.

Name

Palmetto Fire Services

Website

https://pfsen.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

Palmetto Fire Services is a regional fire alarm installation, maintenance, and monitoring provider serving residential and commercial properties in the Myrtle Beach, South Carolina area, founded in 2009 by Paul and Sara Brown and since March 2026 operating under Atlantis Fire Protection ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Little River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Core offering

Palmetto Fire Services is a fire alarm company that provides fire alarm installation, maintenance, and monitoring services for residential and commercial properties in the Myrtle Beach, South Carolina market. The company has operated under its own brand for approximately 17 years and continues to deliver fire safety and code-compliant alarm services to local property owners.

Product overview

Palmetto Fire Services operates as a single-service fire alarm company serving Myrtle Beach, South Carolina. Founded 17 years ago by Paul and Sara Brown, the company provides fire alarm services under its own brand, which has been retained following acquisition by Atlantis Fire Protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarm Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atlantis Fire ProtectioncoreOthers · 10 March 2026Atlantis Fire Protection acquired Palmetto Fire Services as its fifth acquisition, establishing it as part of its high-growth fire protection platform. The founders Paul and Sara Brown will continue operating the business while retaining the Palmetto Fire Services brand. Atlantis CEO Patrick Lynch indicated plans to unlock additional growth through investments and synergies across the portfolio.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Cintas Fire Protection: Division of Cintas delivering fire alarm inspection, suppression, and extinguisher services to commercial customers. Overlapping capability set and customer base with Palmetto, but operating at national scale.
• Pye-Barker Fire & Safety: One of the largest U.S. fire protection and life safety roll-up platforms. Highly comparable to the acquirer Atlantis Fire Protection and relevant to Palmetto as the benchmark platform strategy in this exact niche.
• ADT Inc. Large residential and commercial security and fire alarm monitoring provider. Overlaps with Palmetto on monitored fire alarm services, particularly for residential and small commercial customers.
• Johnson Controls Fire Protection: Global building technology incumbent with a large fire detection and alarm services business. Competes with Palmetto on the commercial side and is a common incumbent alternative in fire alarm service.
• APi Group: Public holding company whose largest segment is fire protection services, including alarm and detection. Analogous platform consolidator of fire alarm service businesses like Palmetto.

Others

• Avantguard Monitoring Centers: Third-party central monitoring station that supports fire alarm and security dealers like Palmetto. Ecosystem-level peer relevant to how Palmetto delivers its monitoring service.

Direct peers

• VFS Fire & Security Services: Regional fire alarm, sprinkler, suppression, and security services provider. Same business model as Palmetto — installation, inspection, monitoring of fire alarm systems for commercial customers.
• Koorsen Fire & Security: Regional fire alarm, suppression, and security service provider serving commercial customers across multiple U.S. states. Directly comparable service mix (alarm install, monitoring, inspection) to Palmetto Fire Services.
• Telgian Holdings: Fire, security, and life safety services firm offering alarm system installation, inspection, and monitoring. Comparable in service lines and in operating as a multi-region fire protection services business.

Regional players

• Guardian Security Solutions: Regional life safety and fire alarm services provider. Directly comparable service offering and customer profile, although operating in different geographies than Palmetto.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/palmettofireservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmetto Fire Services