American Shooters

What American Shooters does

American Shooters is a privately held, veteran-operated indoor shooting range and firearms retailer based at 3440 Arville St in Las Vegas, Nevada, operating continuously since 1982. Its core facility comprises 14 twenty-five-yard lanes and 7 fifty-yard lanes in an indoor range, paired with a 10,000 sq ft retail firearms and accessories store carrying brands such as Staccato 2011, Nighthawk 1911, Daniel Defense, and Magpul. The company monetizes through five complementary streams: paid themed shooting packages priced $100-$450 (e.g., Machine Guns Only, FN7!, Pick Your Poison, Allied, Thin Blue Line, Vixen, Draw, Rookie, Original Joe, Sandbox, Plata o Plomo); a tiered range membership program ($299-$549 per term with Individual, Military/Veteran, and LE/First Responder tiers); firearms rentals including rare and full-auto weapons; retail firearms, optics, and accessories sales; and private/corporate group events with a VIP suite accommodating up to 40 guests.

The go-to-market is direct-to-consumer, capturing Las Vegas tourist traffic through proximity to the Strip and converting local shooters via memberships. Distribution is entirely physical at the single Las Vegas location, supplemented by a FareHarbor embedded online booking widget, direct phone sales, and an email newsletter. Marketing relies on organic social (Facebook, Instagram), TripAdvisor presence, website content, and recurring manufacturer showcase events with brands such as Daniel Defense, Sig Sauer, Glock, Staccato, and Springfield Armory to drive foot traffic.

The customer base spans Las Vegas tourists (primary), local shooters, corporate groups, bachelor/bachelorette and birthday celebrations, law enforcement and military personnel (with dedicated discounts), and first-time shooters. Pricing is transaction- or subscription-based with explicit discounts for LE/military/first responders/veterans. No funding rounds, M&A, leadership changes, patents, or public recognition are disclosed; the business is independently owned by founder Michael Millett.

Name

American Shooters

Legal name

American Shooters

Website

https://americanshooters.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

American Shooters is a veteran-operated indoor Las Vegas gun range and firearms retailer founded in 1982, serving tourists, locals, corporate groups, and law enforcement with 21 range lanes, a 10,000 sq ft gun store, themed shooting packages, memberships, and group events.

Ownership category

akta.pro rank

Product category

Recreational Shooting Range

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Amusement Parks and Arcades (7131)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Indoor shooting range
• Firearms retail store
• Firearm rentals
• Shooting experience packages
• CCW training classes

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Shooting Range Experiences: Revenue from paid shooting packages ranging from $100 to $450 per session. Packages include various firearm combinations with ammunition and instruction. Customers can also pay per visit without a package.
2. Firearms Rentals: Extensive rental inventory of handguns, rifles, shotguns, and machine guns available for customers who do not own firearms. Rentals included free with membership and available à la carte for non-members.
3. Memberships: Six and twelve month membership terms offering unlimited range access, free firearm rentals, members-only hours, and free CCW class. Memberships available at Individual ($349/6mo, $549/yr) and discounted Military/Veteran rates ($299/6mo, $499/yr).
4. Retail Firearms and Accessories Store: 10,000 sq ft retail store selling rifles, pistols, shotguns, optics, and accessories. Carries top brands including Staccato 2011, Nighthawk 1911, Daniel Defense, and offers Magpul and aftermarket accessories. Also provides CCW and training classes.
5. Group Events and Corporate Outings: Private event bookings for corporate team building, bachelor/bachelorette parties, birthday parties. Group rates begin at minimum 10 people. VIP suite accommodates up to 40 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

American Shooters runs a Las Vegas indoor shooting range with 14 twenty-five-yard lanes and 7 fifty-yard lanes alongside a 10,000 sq ft firearms and accessories retail store. It sells shooting experience packages ($100–$450), firearm rentals including rare and exotic weapons, recurring memberships, and CCW/training classes. The facility also hosts corporate events, bachelor/bachelorette parties, birthday parties, and manufacturer showcase events.

Product overview

American Shooters is a veteran-operated premier indoor shooting range and gun store in Las Vegas, offering a unified experience combining an indoor range facility (14 twenty-five-yard lanes and 7 fifty-yard lanes) with a 10,000 sq ft retail gun store. The core offering consists of the indoor shooting range and gun store, supported by an extensive firearms rental program, multiple themed shooting packages (FN7!, Pick Your Poison, Allied, Thin Blue Line, The Vixen, Draw, Machine Guns Only, Rookie, Original Joe, Sandbox, Plata o Plomo), range membership subscriptions (Individual, Military/Veteran, LE/First Responder tiers), and group/private event services. Customers can rent from an extensive collection of pistols, rifles, shotguns, and full-auto machine guns, or purchase firearms and accessories from the retail store. The company also hosts regular manufacturer range events.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Shooting Range Premier indoor shooting facility featuring 14 twenty-five-yard lanes and 7 fifty-yard lanes, accommodating shooters of all skill levels from beginners to experienced marksmen.
• Firearms & Gear Retail Store 10,000 sq ft retail store offering rifles, pistols, shotguns, optics, and accessories from top brands including Staccato 2011, Nighthawk 1911, and Daniel Defense, plus Magpul and aftermarket accessories. Also offers CCW and training classes.
• Firearms Rentals Largest selection of rental firearms in Las Vegas including handguns (Glock, SIG Sauer, Smith & Wesson, Springfield, HK), rifles (AR-15, Colt Carbine, FN SCAR), shotguns (Benelli M4, Remington 870), and full-auto machine guns (MP5, M60, MK48). Included free with membership and available à la carte for non-members.
• Range Memberships Membership program offering unlimited range access, free pistol/rifle/shotgun rentals, members-only hours (Sunday 10am-12pm), free CCW class and renewal, complimentary eye and ear protection, reduced guest fees, and VIP event access. Available in Individual, Military/Veteran, and LE/First Responder tiers.
• FN7! Shooting Package Premium shooting package featuring FN firearms and full-auto Banshee 5.7. Includes FN 5.7 pistol, FN PS90, Banshee 5.7, and FN Scar 17. Priced at $250.
• Pick Your Poison Package Customizable package allowing shooters to choose any 3 guns from the available arsenal. Includes pistols (20 rounds), revolvers (5 rounds), submachine guns (50 rounds), machine guns (20 rounds), semi-auto rifles (20 rounds), or sniper rifles (10 rounds). Priced at $170.
• Allied Package WWII-themed experience featuring weapons from Allied Powers: 1911 .45 ACP (20 rounds), Thompson M1 .45 ACP full-auto (50 rounds), STEN Mk. II 9mm full-auto (50 rounds), and M37 Trench Shotgun. Priced at $190.
• Thin Blue Line Package Law enforcement-themed package featuring Glock 17 9mm, Remington 870 12 Gauge, and full-auto AR-15 5.56mm. Priced at $130.
• The Vixen Package Hollywood action movie and video game-themed experience featuring HK P30 9mm, Tavor 5.56mm, and full-auto M4 Commando 9mm. Priced at $100.
• Draw Package Modern handgun experience featuring S&W M&P 2.0 9mm, HK VP9 9mm, Glock 41 .45 ACP, S&W Model 629 .44 Magnum, and Desert Eagle .50 AE. Priced at $110.
• Machine Guns Only Package Heavy weapons package featuring military belt-fed machine guns: MK-48 5.56x45mm, M240B 7.62x51mm, and M60 E6 7.62x51mm. Priced at $450.
• Rookie Package Beginner-friendly package featuring iconic modern weapons: Glock 17 9mm, AK-47 7.62x39mm full-auto, and M4 Commando 9mm full-auto. Priced at $150.
• Original Joe Package U.S. military history package featuring Springfield M1A .308 Winchester, Thompson M1 .45 ACP, and 1911 .45 ACP. Priced at $160.
• Sandbox Package Modern warfare-themed package featuring Sig Sauer P226 9mm, Benelli M4 12 Gauge, HK MP5 9mm full-auto, and M4 5.56mm full-auto.
• Plata o Plomo Package High-intensity tactical package featuring Chrome Glock 17, MAC 1014 12g semi-auto, Zastava AK47, and MP5K.
• Group Events and Corporate Outings Private event hosting for corporate team building, bachelor/bachelorette parties, and birthday celebrations. Group rates begin at 10 people minimum, with VIP suite accommodating 40 guests. Includes range safety officers and snack bar access.
• CCW Class and Training Concealed carry weapon (CCW) certification class and renewal offered on-site; free for members as part of their membership benefits.

Quantifiable outcome

• Welcomes shooters of all levels including first-time shooters

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• National Shooting Sports Foundation (NSSF): Trade association for the firearms industry. Not a competitor, but the dominant industry body shaping regulation, range standards, and consumer trends relevant to range operators and retailers.
• Sturm, Ruger & Co. Major firearms manufacturer whose products appear in American Shooters' rental and retail inventory. Relevant as an upstream supplier and ecosystem participant whose co-marketing events the host business relies on.

Broad incumbents

• Bass Pro Shops: National sporting goods and outdoor retail giant with firearms, ammunition, and outdoor recreation. Competes with the retail store component but does not operate as an indoor range or experiential attraction.
• Academy Sports + Outdoors: Large-format sporting goods retailer selling firearms, ammunition, and outdoor gear. Competes on retail selection and price but lacks range facilities and the experiential tourist focus that anchors American Shooters.

Regional players

• Topgolf: Experiential entertainment venue with Las Vegas presence combining an activity (golf) with hospitality, food, and group bookings. Not a firearms peer, but a useful comparable for the experiential/group-event business model targeting Las Vegas tourists.

Direct peers

• Shooters World: Multi-location indoor shooting range with firearms retail and training across the Southwest. Comparable operating model — range, retail, rentals, training — and overlapping firearms enthusiast customer base.
• Sharpshooter Range and Gun Shop: Regional indoor range and gun shop offering firearms sales, rentals, classes, and memberships. Comparable dual-revenue model combining retail firearms with range experiences.
• Machine Guns Vegas: Direct competitor operating an indoor Las Vegas shooting range with full-auto and machine gun package experiences targeted at tourists. Closest functional peer given overlapping business model, customer base, and Las Vegas Strip-adjacent positioning.
• Range USA: Multi-state indoor shooting range chain combining retail firearms sales with range access. Comparable model combining range, retail, training, and memberships, though at greater scale and outside Las Vegas.
• The Range 702: Las Vegas indoor shooting range offering firearms rentals, training, and retail. Direct competitor in the same geography targeting overlapping tourist and local shooter segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/americanshooters
• Instagraminstagram.com/americanshooters
• LinkedInlinkedin.com/company/american-shooters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Shooters