RESTORATION COMMUNITY OUTREACH

What RESTORATION COMMUNITY OUTREACH does

Restoration Community Outreach (RCO) is a 501(c)(3) nonprofit organization headquartered at 1205 Norman St, Saginaw, Michigan, founded in 1991 by Betty J. Martin. The organization operates a 54-bed capacity homeless services facility for men, comprising 30 emergency shelter beds (24/7 access, up to 90-day stays), 8 transitional housing beds, 10 veteran-specific beds, and 6 safe-haven beds. RCO's client base skews heavily toward chronically homeless individuals — defined as those with three or more shelter episodes within a one year period — including men with substance abuse issues, mental or physical health conditions, financial instability, eviction history, and recent incarceration.

The organization's service stack is delivered in-house and through partner agencies. Core programs include emergency shelter, transitional housing, permanent supportive housing, and rapid re-housing, supplemented by life skills training (job training, resume building, cooking, budgeting), outpatient substance abuse counseling, mental health resources, and health and wellness workshops. Programmatic delivery is supported by partnerships with the Veterans Affairs Administration (Emergency Veterans Program), MI Works and Habitat for Humanity (employment and construction skills training), and Delta Community College (emotional health and cultural competency training).

RCO funds operations through a diversified donation model: recurring $5/month individual donations via the Thrive with Five program with tiers up to $100, one-time PayPal and giv.li donations, an annual pasta dinner fundraiser at $20/ticket, and passive affiliate donations from Kroger Community Rewards and Amazon Smile. Marketing is community-led, relying on Facebook, local referral networks, and corporate partnership programs. The organization is governed internally with no parent or subsidiary entities and has 11-50 employees.

Name

RESTORATION COMMUNITY OUTREACH

Legal name

Restoration Community Outreach, Inc.

Website

https://rcoshelter.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Restoration Community Outreach is a Saginaw, Michigan-based 501(c)(3) nonprofit that operates a 54-bed emergency shelter and housing program serving chronically homeless men, supported by life-skills training, substance abuse counseling, and veteran-specific services funded through donations and community partnerships.

Ownership category

akta.pro rank

Product category

Homeless Shelter and Housing Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Homeless shelter services
• Emergency shelter programs
• Transitional housing support
• Nonprofit social services
• Veteran housing assistance

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Recurring monthly donations through Thrive with Five program ($5/month suggested) and one-time donations via PayPal. Every dollar goes toward programming, furniture, and services for clients.
2. Event Fundraising: Annual pasta dinner fundraiser with $20 per ticket. Additional fundraising events throughout the year.
3. Corporate Community Rewards: Percentage of purchases from Kroger Community Rewards and Amazon Smile programs donated to support organizational programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Restoration Community Outreach provides emergency shelter and a continuum of housing programs (transitional, permanent supportive, and rapid re-housing) for homeless men in Saginaw, Michigan, with daily capacity for 54 men. Complementary services include life skills training, outpatient substance abuse counseling, mental health resources, health and wellness workshops, and a veterans-specific emergency shelter program operated in partnership with the VA. All services are delivered in person at no cost to recipients.

Product overview

Restoration Community Outreach (RCO) is a non-profit homeless shelter organization offering a comprehensive suite of services to homeless men. The organization operates a single unified service model centered on Emergency Shelter (providing up to 90-day stays for up to 54 men daily), complemented by three housing programs: Transitional Housing, Permanent Supportive Housing, and Rapid Re-Housing. Additional core services include Life Skills training (job training, resume building, cooking, budgeting), Outpatient Substance Abuse Counseling, Mental Health Resources, Health and Wellness Workshops, Homeless Outreach, Food Donation Drop-Off, and a Veterans-specific Emergency Veterans Program. The organization also operates Thrive with Five, a recurring donation program supporting all client services. All programs work together to meet the total needs of chronically homeless men and help them achieve self-sufficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive with Five: A recurring donation program asking for $5 monthly donations to provide clothing, food, toiletries, mental health resources, substance abuse support, and life skills projects.
• Emergency Veterans Program

Products and services

• Emergency Shelter Short-term emergency shelter providing up to 90 days of housing with 24-hour daily access, accommodating up to 54 men daily across 30 emergency shelter beds, 8 transitional housing beds, 10 veteran beds, and 6 safe haven beds. Designed for homeless men in Saginaw, Michigan.
• Transitional Housing Housing program providing homeless individuals stability and supportive services designed to help them successfully move into and maintain permanent housing.
• Permanent Supportive Housing Community-based housing program without a designated length of stay in which formerly homeless individuals live as independently as possible with ongoing supportive services.
• Rapid Re-Housing Program emphasizing housing search and relocation services with short- and medium-term rental assistance to move homeless individuals and families as rapidly as possible into permanent housing.
• Life Skills Program Comprehensive life skills training program for homeless men covering job training and resume building (MI Works, Habitat for Humanity), emotional health and cultural competency (Delta Community College), cooking and budgeting workshops, and health and wellness.
• Outpatient Substance Abuse Counseling Substance abuse training and counseling services for individuals experiencing homelessness, integrated within the broader life skills program.
• Mental Health Resources Mental health support services providing resources for clients in need of mental health care.
• Emergency Veterans Program Emergency shelter program for veterans offered in partnership with the Veterans Affairs Administration, providing single private rooms, supportive services, housing placement, case management, three meals per day, and life-skills training.
• Health and Wellness Workshop Wellness-focused workshop providing health education and resources to support client wellbeing and personal development.

Quantifiable outcome

• 80%+ of clients served are chronically homeless, demonstrating focus on hardest-to-serve population

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• Veterans Affairs AdministrationcoreStrategic or Co-development PartnerPartnership with VA to provide Emergency Shelter for Veterans in single private rooms, including supportive services, housing placement, case management, 3 meals per day, and life-skills programs.
• MI WorkscoreStrategic or Co-development PartnerPartnership for job training and resume building services for homeless men seeking employment assistance.
• Habitat for HumanitycoreStrategic or Co-development PartnerPartnership for job training and employment assistance, helping men gain construction and building skills.
• Delta Community CollegesecondaryStrategic or Co-development PartnerProvides emotional health and cultural competency training programs for clients.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows shoppers to register their rewards card to donate a percentage of purchases to RCO.
• Amazon SmileminorGTM or Marketing PartnerAmazon Smile program donates a percentage of eligible purchases to RCO when shoppers select RCO as their charity.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Salvation Army of Saginaw: Operates shelter, transitional housing, and social services across the U.S., including a Saginaw presence. Overlaps with RCO on emergency shelter and homelessness services but operates at much larger national scale with broader programming (food, disaster relief, family services).
• Volunteers of America Michigan: National nonprofit with Michigan operations providing supportive housing, veteran services, and reentry programs. Comparable to RCO in serving chronically homeless and veteran populations but with significantly larger budget and geographic reach.

Others

• National Alliance to End Homelessness: National advocacy and policy organization focused on ending homelessness through research, training, and federal funding advocacy. Not a direct service provider but a key ecosystem partner and policy influence for shelter operators like RCO.

Regional players

• Melanie's House of Hope (Saginaw): Saginaw-area nonprofit serving women and families experiencing homelessness with emergency shelter and supportive services. Geographic peer to RCO in the same Mid-Michigan service area, but focuses on women and families rather than men.
• Goodwill Industries of Mid-Michigan: Operates employment training, job placement, and supportive services in the Saginaw region. Comparable to RCO's life skills/job training partnership model but with a broader mission around workforce development rather than emergency shelter.
• Catholic Charities of Saginaw: Provides housing assistance, case management, and emergency support services in the Saginaw region. Competes with RCO for local homeless-services funding and referral partnerships but serves a broader population including families and seniors.
• Family Promise of Saginaw: National affiliate providing shelter and rehousing services for homeless families with children. Geographic peer to RCO in the Saginaw area, focused on families rather than adult men.

Direct peers

• Covenant House Michigan: Provides shelter, supportive housing, and wraparound services for homeless youth and young adults in Michigan. Operates a comparable comprehensive services model with residential, educational, and employment programming.
• Rescue Mission of Saginaw: Faith-based nonprofit providing emergency shelter, meals, and recovery services in Saginaw. Closest direct competitor to RCO in the same geography serving homeless men with similar shelter and addiction recovery programming.
• Depaul USA: National nonprofit operating emergency shelters and transitional housing programs for homeless and at-risk adults. Directly comparable to RCO in single-site, single-gender shelter model with case management and life skills programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RCOshelteraginaw
• LinkedInlinkedin.com/company/restoration-community-outreach

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESTORATION COMMUNITY OUTREACH