Plant Based News

What Plant Based News does

Plant Based News (legal entity Plant Based News Ltd) is a for-profit, privately held digital media outlet founded in 2017 and headquartered at 869 High Road, London, N12 8QA, United Kingdom. The company operates as a mission-led impact media platform publishing news, opinion, lifestyle, and recipe content covering veganism, plant-based living, health and fitness, environmental sustainability, and animal welfare. Its primary audience is a horizontal consumer base of health-conscious individuals, vegans, vegetarians, and readers interested in ethical and environmental consumerism.

The core product is a WordPress-based website (plantbasednews.org) organized into categories such as Opinion, Lifestyle, Your Health Hub, Culture, Vegan Recipes, Environment, and Animals. Complementary products include The Plant Based News Podcast (distributed via Apple Podcasts, SoundCloud, and YouTube) and a dedicated vegan recipes section organized by meal type with user ratings. The company is regulated by IMPRESS, the UK's independent press regulator, signaling adherence to journalistic standards. There is no evidence of proprietary technology, an API, a mobile app, or AI capabilities.

The business model is advertising-based, centered on a sponsored content model where brands pay to be featured; advertisers are directed to contact the team or Everkind Digital / PBN Digital agency, and no rates are publicly disclosed. Go-to-market is community- and content-led, relying on organic distribution across its website, newsletter, podcast, and social channels (YouTube, Instagram, Twitter/X, Facebook, Pinterest, SoundCloud, and Telegram). Content is freely accessible with no paywall, and the platform also solicits reader support via a "Support Us" function. The company employs an estimated 11-50 people and is founder-led.

Name

Plant Based News

Legal name

Plant Based News Ltd

Website

https://plantbasednews.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Plant Based News is a London-based digital media outlet, founded in 2017, publishing news, opinion, recipes, and podcast content on veganism, health, environment, and animal welfare for a horizontal consumer audience interested in plant-based and ethical living.

Ownership category

akta.pro rank

Product category

Digital Media (Plant-Based / Vegan Lifestyle)

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

akta.pro secondary industries

News & Current Affairs Aggregators (MPACAKAA), Community Hosting & Membership Platforms (MPACAJAF)

Keywords

• Vegan news media
• Plant-based content
• Vegan recipes
• Impact journalism
• Sustainable lifestyle

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsored Content: PBN runs a sponsored content model where brands can pay to be featured on the platform. The platform explicitly states this model and directs potential advertisers to contact the team or visit Everkind Digital for sponsored content opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Plant Based News publishes daily news articles, opinion pieces, celebrity interviews, lifestyle features and vegan recipes through its website plantbasednews.org and companion podcast, covering plant-based living, health, environment and animal welfare. The platform monetises its audience reach primarily through a sponsored content (advertising) model, with brand partnerships facilitated via its affiliated Everkind Digital agency.

Product overview

Plant Based News operates as a unified media platform consisting of its core website delivering news, opinion, and lifestyle content about plant-based living, a companion podcast series, and a dedicated vegan recipes section. The platform covers topics across health, environment, animals, culture, and food, positioning itself as an impact media organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Based News Website

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Vegconomist: B2B-flavored vegan/plant-based media outlet covering the business side of the plant-based industry. Partial overlap with PBN as a vegan-focused publisher, but with a more trade/business audience.
• Veggie Awards / VegWorld Magazine: Plant-based lifestyle and food publication covering vegan products and recipes. Partial overlap as a vegan-focused content publisher, but smaller and US-centric.

Direct peers

• VegNews: The longest-running vegan/plant-based media brand in the US, publishing a magazine, website, and digital content across food, lifestyle, and culture. Directly comparable as a mission-led plant-based publisher competing for the same advertisers and audience as PBN.
• Forks Over Knives: Plant-based media platform built around the documentary brand, publishing recipes, health content, and editorial on plant-based living. Comparable as a content-led, mission-driven publisher monetized via advertising and partnerships in the same niche as PBN.
• Live Kindly: Digital media outlet covering plant-based food, sustainability, and animal welfare across a global audience. Operates with a similar content + advertising model targeting the same consumer segment as PBN.
• One Green Planet: Plant-based and sustainable living digital publisher producing editorial, recipes, and lifestyle content. Closely comparable as a multi-category vegan/plant-based content platform monetized through advertising.
• Green Queen Media: Hong Kong-based impact media outlet covering plant-based food, sustainability, and alt-protein industry. Comparable as a mission-driven digital publisher targeting the same vegan/conscious-consumer reader, with a more alt-protein-business angle than PBN.

Broad incumbents

• BBC Good Food: Mainstream UK food publisher (owned by Immediate Media) with a substantial vegan recipe and editorial section. Broad incumbent with overlapping plant-based recipe coverage but serving a much wider (general foodie) audience.
• The Guardian (Food/Environment verticals): Major UK news publisher with dedicated environment and food verticals that include substantive vegan/plant-based coverage. Broad incumbent whose editorial reach competes with PBN on plant-based news stories despite serving a much larger general audience.

Regional players

• Vegan FTA: UK-based vegan lifestyle and news publisher producing editorial content for British vegans. Directly comparable mission and audience, but UK-only focus while PBN operates globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/plantbasednews
• YouTubeyoutube.com/plantbasednews
• Facebookfacebook.com/plantbasednews
• Instagraminstagram.com/plantbasednews
• Pinterestpinterest.com/plantbasednews

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant Based News