What Vintake does

Vintake is a personalized wine advisory service headquartered in Apeldoorn, Netherlands, operating since 2014 as a V.O.F. (Dutch general partnership) co-owned by founders Freek and Olaf van den Berg. The company's core proposition is a sommelier-led intake process: customers undergo a personal consultation either at Vintake's atelier or on-site, after which sommeliers map the customer's taste profile and curate custom wine selections from a network of 30+ specialized importers covering 1,000+ tested wines and access to 200,000+ varieties. Supporting offerings include on-location and online (Zoom) wine tastings for groups of 4-30+, corporate wine gifting with personalized packaging and logistics, wine appraisal and direct purchase of exclusive bottles (e.g., Domaine de la Romanée-Conti, Château Pétrus) without auction fees, and a Cellar Sales channel for rare and allocated wines distributed through a WhatsApp community curated by wine specialist Bram Wijngaard.

The business is structured around five revenue streams: direct wine sales (bottles from ~€7), tasting events (€395-€2,165 per event depending on group size and wine tier), sommelier hire (€85/hour), corporate gifting (transaction-based), and cellar/appraisal transactions including high-end bottles priced up to €5,000. Pricing across tasting events is tiered by wine quality (Sophisticated, Deluxe, Exclusief, High End), with optional cheese pairings and per-kilometer travel charges outside Apeldoorn. There is no proprietary technology platform or app; the company operates a WordPress-class website maintained by vendor TIC Online Marketing, with Instagram as the primary social presence and word-of-mouth as the dominant acquisition channel.

The go-to-market is sales-led and high-touch, targeting three primary segments: serious private wine enthusiasts and collectors (B2C), the Dutch hospitality sector (Horeca) requiring sommelier and supply partnerships, and corporate clients seeking gifting and team event solutions. Distribution is primarily direct via the Apeldoorn tasting room, on-location sommelier visits, nationwide Dutch delivery (with cellar delivery where possible), and virtual tastings with shipped packages. The company has no disclosed external investors, funding rounds, or M&A activity, and headcount remains at 1-10, indicating a mature lifestyle-scale specialty retailer rather than a venture-backed growth business.

Name

Vintake

Legal name

Vintake V.O.F.

Website

https://vintake.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vintake is a Netherlands-based wine advisory service founded in 2014 that uses sommelier-led intake consultations to curate personalized wine selections for private collectors, hospitality clients, and corporate gift buyers, supplemented by tasting events, cellar sales, and appraisal services.

Ownership category

akta.pro rank

Product category

Wine Advisory Services

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB), Wine Bars (CRANACAE)

Keywords

• Wine advisory services
• Wine tasting events
• Corporate wine gifting
• Wine cellar curation
• Sommelier consulting

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of curated quality wines to private collectors and enthusiasts. Wines are selected through a strict quality process and sourced from over 30 specialized importers. Prices start from approximately €7 per bottle.
2. Wine Tasting Events: Organized wine tasting sessions at client locations, company tasting room in Apeldoorn, or online via Zoom. Pricing ranges from €395 to €2,165 depending on group size and wine quality tier. Also offers sommelier hire at €85/hour per sommelier.
3. Corporate Wine Gifts: Bespoke corporate wine gifting service including personalization, custom packaging, and logistics management for client and B2B relationships.
4. Wine Tax and Appraisal Services: Wine tax appraisal and purchase services for exclusive wines from private collections, offering best market prices without auction fees.
5. Cellar Sales: Sale of rare wines and allocations from the company's own curated cellar collection to serious wine collectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Vintake is a personalized wine advisory and curation service that begins with a one-on-one sommelier intake session to map each customer's taste profile, then delivers a custom-curated wine selection. The company also organizes on-location and online wine tastings, provides bespoke corporate wine gifts with personalized packaging, purchases exclusive wines from private collections, and sells rare allocated wines from its own cellar.

Product overview

Vintake is a personalized wine advisory service operating since 2014 from Apeldoorn, Netherlands. The core offering is the Wine Intake Advisory Service, where sommeliers conduct personalized consultations to map customer taste profiles and deliver custom wine selections. Supporting services include Wine Tasting Events (held at customer locations, businesses, or Vintake's tasting room, with both in-person and online options via Studio Vintake/Zoom), Wine Gift Packages (corporate gifting with personalization and logistics), Wine Appraisal & Purchase (direct buying of exclusive wines), Cellar Sales (Vintake's own collection of rare/allocated wines via WhatsApp community), and Custom Tasting Packages. The company works with 30+ specialized wine importers and offers access to over 200,000 wine varieties alongside 1,000+ wines from their own tested inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Intake Advisory Service

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TIC Online MarketingminorOthersOnline marketing agency responsible for website maintenance. They have access to personal data collected on the website but do not process any of this data themselves. This is a standard vendor relationship for website operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wijnbeurs: Dutch online wine retailer offering curated wines, advisory, and tasting events. Directly comparable to Vintake's online sales and sommelier-led advisory model in the Netherlands.
• Grandcru: Leading Dutch online wine retailer with broad assortment and tasting events. Overlaps with Vintake's curated online sales and tasting services for Dutch wine consumers.
• Colaris Wijnimporteurs: Dutch wine importer and retailer offering curated wines with advisory service. Comparable as a Netherlands-based curated wine specialist serving both consumers and hospitality.
• Vinexus: Dutch wine merchant supplying restaurants, hospitality, and consumers with curated wines. Comparable to Vintake's Horeca-focused distribution and curated sales approach.
• Wine in Black: European wine subscription and curated sales platform active in the Netherlands. Comparable as a tech-enabled curated wine business targeting similar enthusiast and corporate-gifting segments.
• Berry Bros. & Rudd: Historic UK fine-wine merchant combining advisory, cellar services, and curated sales. Closest international analogue to Vintake's sommelier-led, high-touch fine wine advisory and trading model.

Others

• The Wine Society:

Broad incumbents

• Bol.com Wine Shop: Largest Dutch e-commerce marketplace with a significant wine category. Represents the broad e-commerce wine retail benchmark competing for the same end-consumer wallet in the Netherlands.
• Gall & Gall: Largest Dutch wine and liquor retail chain, owned by Ahold Delhaize. Sets the competitive baseline for off-premise wine retail in the Netherlands against which Vintake's premium positioning must differentiate.

Emerging players

• Vivino: Global wine marketplace and recommendation app with strong Dutch user base. Adjacent competitor using tech-driven recommendations where Vintake relies on human sommelier expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vintake
• Xx.com/Vintakewijn
• Facebookfacebook.com/vintake
• LinkedInlinkedin.com/company/vintake-c-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintake