TIC Online Marketing
TIC Online Marketing is a bootstrapped, full-service Dutch digital marketing agency in Utrecht with a second office in Breda, serving SMB, mid-market, and select enterprise clients with SEO, SEA, social media, CRO, web design, affiliate marketing, and training services.
- Company typePrivate
- Founded2013
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TIC Online Marketing does
TIC Online Marketing is a full-service digital marketing agency headquartered in Utrecht, Netherlands (Rijnzathe 6), with a second office in Breda (Veemarktstraat 27A). Founded in 2008, the firm operates as a one-stop shop for online marketing, web design, and digital strategy, serving local SMBs, Dutch mid-market companies, and select international enterprise clients including Mitsubishi Electric Elevator Europe, Swisse, and MIRON Violetglass. The agency is founder-operated (Timo Brock), bootstrapped with no disclosed external funding, and employs 1-10 staff organized into specialist disciplines covering SEO, SEA/Google Ads, Microsoft Ads, social media, content, email, CRO, linkbuilding, affiliate marketing, and web development.
The company's technology stack is built around WordPress for web development and integrates standard digital marketing tooling including Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Marketing, TikTok Ads, Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Center, and Bing Webmaster Tools, with marketing automation delivered on HubSpot, ActiveCampaign, and SharpSpring and e-commerce implementation via a Shopworks partnership covering Shopify and Shopware Enterprise. Differentiated assets include a proprietary 2,500+ linkbuilding partner network, an owned portfolio of 300+ affiliate websites used for product distribution, a proprietary SALE campaign methodology, and 24/7 client reporting dashboards with monthly performance reviews.
Revenue is generated across four streams: monthly retainer and project-based fees for online marketing services, one-time web design and development fees (custom websites starting at approximately €3,000), tiered subscription CRO plans (€799-€1,620/month with a 3-month minimum), and structured training programs (€825-€4,050) delivered through the Teach Digital Academy. Customer acquisition runs on a free "sparring session" consultation model supported by free diagnostic tools (CRO scan, Google Ads audit, SEO check), an active SEO-focused blog, and an organic plus paid social presence.
TIC Online Marketing firmographics
Firmographics- Name
- TIC Online Marketing
- Legal name
- TIC Online Marketing
- Website
- https://ticonlinemarketing.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TIC Online Marketing is a bootstrapped, full-service Dutch digital marketing agency in Utrecht with a second office in Breda, serving SMB, mid-market, and select enterprise clients with SEO, SEA, social media, CRO, web design, affiliate marketing, and training services.
- Ownership category
- akta.pro rank
TIC Online Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Paid Social Media Buying (BPAFABAD)
Keywords
Where TIC Online Marketing is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
TIC Online Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Marketing Services: Monthly retainer or project-based fees for SEO, SEA, social media marketing, content marketing, email marketing, linkbuilding, conversion optimization, marketing automation, and affiliate marketing services. Revenue is recurring in nature as clients engage on ongoing retainer agreements.
- Web Design & Development: One-time fees for building websites, webshops, web applications, branding, and website migrations on WordPress. Starting from approximately €3,000 for a custom website.
- Training & Education: Fees for online marketing training programs including SEO (4 weeks), Google Ads (8 weeks), Social Media Adverteren (6 weeks), LinkedIn, TikTok, Twitter, Google Analytics, Leadgeneratie & CRO, and the Complete Online Marketing Opleiding (12 months). Prices range from €825 to €4,050 excl. VAT.
- CRO Subscription Plans: Monthly subscription plans for conversion rate optimization services across four tiers: Basic (€799/mo), Advanced (€1,080/mo), Master (€1,440/mo), and Genius (€1,620/mo). Minimum commitment of 3 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CRO Basic: Core conversion optimization including goals, KPI setup, technical website check, usability assessment, and trust-building elements. |
| Subscription | Monthly | CRO Advanced: Adds neuromarketing application, roadmap creation, and user experience research via eye-tracking and video analysis. |
| Subscription | Monthly | CRO Master: Adds CRO tooling to the Advanced features. |
| Subscription | Monthly | CRO Genius: Full-service CRO with eye-tracking, video analysis, customer feedback, and a dedicated year plan. |
| Subscription | Monthly | Linkbuilding: Ongoing linkbuilding service with keyword analysis and reporting. |
| One time/ perpetual license | Pay-as-you-go | Website Development: Custom WordPress website or webshop. |
| Subscription | Multi-year contract | Complete Online Marketing Training: 12-month program with e-learning, practical assignments, and 1-on-1 coaching. |
| Subscription | Multi-year contract | SEO Training: 4-week SEO program with e-learning, practical assignments, and 1-on-1 coaching. |
| Subscription | Multi-year contract | Google Ads Training: 8-week program with e-learning, practical assignments, and 1-on-1 coaching. |
| Subscription | Multi-year contract | Social Media Adverteren Training: 6-week program with e-learning, practical assignments, and 1-on-1 coaching. |
| Subscription | Multi-year contract | Twitter Training: 4-week program with e-learning, practical assignments, and 1-on-1 coaching. |
| Other | Pay-as-you-go | Free CRO Scan: Initial conversion rate optimization assessment. |
| Other | Pay-as-you-go | Free Google Ads Scan: Initial Google Ads account audit and advice. |
| Other | Pay-as-you-go | Free SEO Check and Advice: Initial SEO audit with custom recommendations. |
| Other | Pay-as-you-go | Free Sparring Session: Initial consultation to discuss client's online marketing goals and possibilities. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
TIC Online Marketing product offering
Product offeringCore offering
TIC Online Marketing is a full-service online marketing bureau (agency) based in Utrecht, Netherlands, with a second office in Breda. It sells and delivers integrated digital marketing services including SEO, SEA/Google Ads, social media marketing, content marketing, email marketing, conversion rate optimization, linkbuilding, affiliate marketing, marketing automation, and WordPress web design/development. It also offers structured training programs in digital marketing disciplines through its online academy.
Product overview
TIC Online Marketing is a full-service digital marketing agency based in Utrecht with a second office in Breda, offering over 10 years of experience. Their core offering combines online marketing services (SEO, SEA/Google Ads, Social Media Marketing, Content Marketing, E-mail Marketing) with Design & Development services (WordPress Webdesign, Branding, Web Applications, Hosting, Website Migration). They differentiate through a full-service approach providing coordinated multi-channel campaigns with dedicated specialists. Their portfolio includes a comprehensive training division offering both individual courses (SEO, Google Ads, Google Analytics, LinkedIn, TikTok, Twitter, Social Media Advertising) and complete marketing certification programs through Teach Digital Academy. Additional services encompass Conversion Rate Optimization (offered via subscription tiers), Affiliate Marketing, Marketing Automation, Linkbuilding, and professional content creation including SEO texts and lead-generating blogs. The agency maintains strategic partnerships with Result Internetmarketing for content strategy, and ShopWorks for e-commerce implementations (Shopify and Shopware platforms).
Differentiator
Problem solved
Functional benefit
Products and services
- SEO (Search Engine Optimization) Search engine optimization services covering on-page, technical, and off-page SEO to improve organic website visibility and rankings in search results; delivered for client businesses.
- SEA / Google Ads Search engine advertising services managing Google Ads campaigns including search, display, shopping, and video ads to drive targeted traffic and conversions for clients.
- Social Media Marketing Social media marketing services across platforms including Facebook, Instagram, LinkedIn, TikTok, and Twitter to build brand presence and engage audiences for client businesses.
- Content Marketing Content creation and marketing services including blog articles, SEO texts, and content strategies to attract and engage target audiences for clients.
- E-mail Marketing Email marketing services including campaign creation, automation sequences, and newsletter management to nurture leads and maintain customer relationships for clients.
- WordPress Webdesign Custom WordPress website design and development services creating responsive, SEO-optimized websites tailored to client specifications.
- Huisstijl & Branding Corporate identity and branding services including logo design, visual identity systems, and brand guidelines development for client businesses.
- Webapplicaties Custom web application development services building tailored software solutions for specific business needs of clients.
- WordPress Hosting Managed WordPress hosting services providing reliable, secure, and optimized hosting environments with a 99% uptime guarantee for client websites.
- Website Migratie Website migration services safely transferring existing client websites to new platforms or hosting environments without losing SEO value.
- Strategie & Consultancy Online marketing strategy consulting services helping client businesses develop effective digital marketing plans, funnels, and roadmaps.
- Conversie Optimalisatie (CRO) Conversion rate optimization services including website analysis, neuromarketing, A/B testing, eye-tracking and video analysis to improve website conversion; offered via tiered monthly subscription plans.
- Linkbuilding Off-page SEO linkbuilding services using a network of 2,500+ partners to improve client domain authority and search rankings; available as a monthly subscription starting from €295.
- Affiliate Marketing Affiliate marketing management services including strategy development, partner network management, and performance optimization, leveraging a proprietary network of 300+ affiliate websites.
- Marketing Automation Marketing automation services setting up automated customer journeys, email sequences, and personalized content delivery across integrated platforms such as ActiveCampaign, HubSpot, and SharpSpring.
- Werken Bij Website Custom recruitment and employer branding websites focused on attracting job candidates for clients, with optional ATS integration (including Bullhorn).
- Webshop Professional e-commerce website development and management services, including access to a network of 300+ affiliate websites for client sales channels.
- Complete Online Marketing Opleiding Twelve-month comprehensive online marketing training covering SEO, SEA, social media, conversion optimization, and email marketing, delivered through Teach Digital Academy with e-learning, practical assignments, and 1-on-1 coaching.
- SEO Training Four-week SEO training covering keyword research, on-page SEO, technical SEO, off-page SEO, and campaign optimization with personal coaching.
- Google Ads Training Eight-week Google Ads training covering all campaign types (Search, Display, Shopping, Video, Mobile app) plus optimization techniques, with 1-on-1 coaching.
- Social Media Adverteren Training Six-week social media advertising training covering campaign setup, optimization, and multi-platform ad management with personal coaching.
- Leadgeneratie en Conversie Optimalisatie Training Training focused on lead generation strategies and conversion rate optimization techniques for websites, delivered with practical assignments and coaching.
- Google Analytics Training Google Analytics 4 training covering setup, advanced configuration, events, conversions, and cross-platform campaign measurement.
- LinkedIn Training Four-week LinkedIn training covering organic posting, advertising, content strategy, and campaign optimization with expert coaching.
- TikTok Training TikTok marketing training covering organic reach, advertising strategies, content creation, and campaign management.
- Twitter Training Four-week Twitter training covering content strategy, organic posting, and Twitter advertising with personal coaching.
Quantifiable outcome
- 300% increase in organic website visitors for Utrecht Leert (case study)
- +3 more outcomes
Companies that use TIC Online Marketing
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
TIC Online Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
TIC Online Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Result InternetmarketingcoreResult Internetmarketing is TIC's collaboration partner in online marketing. Through this partnership, TIC can deliver top-quality online strategy and content marketing services. The collaboration enables TIC to extend its content marketing capabilities and strategic advisory offerings.
- ShopworkscoreShopworks is TIC's collaboration partner for e-commerce platforms. As a Shopware Enterprise and Shopify partner, Shopworks can meet any individual need fitting any business model. This partnership extends TIC's ability to build and manage professional e-commerce solutions for clients.
Scale indicators8 records
Recent moves2 records
Expansion highlights6 records
TIC Online Marketing competitors and assessment
Company assessmentDirect peers
- Yellowgrape: Dutch digital agency providing online marketing, e-commerce, and content services to brands and retailers. Overlaps with TIC on full-service digital marketing execution and Dutch market focus.
- Adwise: Dutch full-service digital marketing agency offering SEO, SEA, social, content, and data-driven campaigns, with multiple offices in the Netherlands. Closely comparable in service portfolio and SMB-to-mid-market focus.
- Webpower: Dutch marketing automation and email marketing specialist, expanding into broader online marketing services. Comparable on email marketing and marketing automation offerings and Dutch client base.
- Online Marketing Group: Dutch full-service online marketing bureau offering SEO, SEA, social, and web design services. Highly comparable on positioning, geography, and SMB focus.
- iO (formerly Intracto): Large Dutch full-service digital agency headquartered in the Netherlands, offering integrated online marketing, web development, content, and strategy services to mid-market and enterprise clients — a direct head-to-head competitor in the Dutch full-service agency market.
- Traffic4u: Dutch online marketing agency focused on SEO, SEA, social media, and conversion optimization for SMBs — closely matches TIC's service mix and Dutch SMB target segment.
- Greenhouse Group: Dutch full-service digital agency group offering performance marketing, SEO, content, technology, and data services. Comparable in integrated service model and target market of Dutch SMBs and mid-market companies.
- Qlicq: Dutch digital agency specializing in performance marketing, SEO, and content, serving SMB and mid-market clients. Comparable service mix and Netherlands-focused go-to-market.
Broad incumbents
- Dept Agency: Large international digital agency with a strong Dutch presence, offering end-to-end digital marketing, technology, and creative services. Operates at a larger scale and broader portfolio than TIC, but overlaps directly on SEO, content, and digital marketing services.
- Happy Horizon (formerly Happy Few): Dutch digital services group offering marketing, technology, data, and content services. Larger and broader than TIC, but directly comparable on the online marketing services stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TIC Online Marketing social profiles
Digital presenceTIC Online Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
TIC Online Marketing leadership team
Management profileNumber of profiles
Profiles3 records
TIC Online Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TIC Online Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TIC Online Marketing
What does TIC Online Marketing do?
TIC Online Marketing is a full-service online marketing bureau (agency) based in Utrecht, Netherlands, with a second office in Breda. It sells and delivers integrated digital marketing services including SEO, SEA/Google Ads, social media marketing, content marketing, email marketing, conversion rate optimization, linkbuilding, affiliate marketing, marketing automation, and WordPress web design/development. It also offers structured training programs in digital marketing disciplines through its online academy.
Is TIC Online Marketing a public or private company?
TIC Online Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TIC Online Marketing founded?
TIC Online Marketing was founded in 2013. It employs 1 to 10 people.
Where is TIC Online Marketing based?
TIC Online Marketing is headquartered in Utrecht, Netherlands, in the Europe region.
How does TIC Online Marketing make money?
Four revenue lines are on record. Online Marketing Services are the primary driver. The others are web Design & Development, training & Education and CRO Subscription Plans.
Who are TIC Online Marketing's main competitors?
Direct peers on record are Yellowgrape, Adwise, Webpower, Online Marketing Group, iO (formerly Intracto), Traffic4u, Greenhouse Group and Qlicq. Broad incumbents are Dept Agency and Happy Horizon (formerly Happy Few).
Does TIC Online Marketing have an API?
No public API is recorded for TIC Online Marketing.
What industry is TIC Online Marketing in?
TIC Online Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 541810 and its SIC code is 7311.