Aneka Sakti Bakti

What Aneka Sakti Bakti does

PT Aneka Sakti Bakti (ASABA) is an Indonesia-based, privately held multi-divisional technology distributor and integrator, founded in 1974 and headquartered in Jakarta Pusat, with operations spanning all 34 Indonesian provinces via branch offices in Medan, Surabaya, Semarang, Balikpapan, Makassar, Bandung and Yogyakarta, plus a network of certified service points across 35+ cities. The group operates six specialized business divisions: Stationery & Office Equipment (distributing Zebra, Casio, Max, Fox, Dahle, Uchida and its own Agatis and Topas private labels), Digital Copier/Production Printing (sole/main distributor of Konica Minolta's DEVELOP brand in Indonesia since 2008), Surveying (sole distributor of Sokkia/Topcon since 1974 and Maptek/12d since 2014), IT Products (Brother, HID Fargo since Oct 2024, and Omada Pro since Feb 2025), Digital & Technology (Silhouette, Streamax, Pythaverse since Jan 2025) and System Integrator (Axioo sole distribution since 2022 plus Acer/Lenovo/HP/Asus/Dell/DLink/TP-Link/Epson channels, established 2020).

The company's underlying technology capability lies in distribution, integration and after-sales service infrastructure rather than proprietary IP. Technically notable offerings handled by ASABA include Satlab SL9 (GNSS + LiDAR SLAM mobile mapping), Maptek 3D laser scanners (up to 3.5 km range) and Vulcan mining software (3D geological modeling, mine design, production planning — over 19,000 global licenses), 12d civil engineering software (Survey/Earthworks/Roading modules up to 250M points per project), Sokkia iX-1001 total stations (1 arcsecond precision), and DEVELOP ineo+ 12010S with special-color white-ink technology and ineo+ 84hc high-chroma toner. Calibration workshops are ISO & KAN certified, and HID Fargo Service Centers cover eight major cities, reinforcing the post-sale service moat.

ASABA's business model is primarily one-time hardware sales (stationery, copiers, surveying instruments, IT devices) plus software licensing (Maptek Vulcan, 12d, Omada Pro) and equipment rentals (DEVELOP MFPs/production printers); revenue is quote-based and project-specific, with no public pricing. Go-to-market combines direct field sales from HQ and branches (targeting government, enterprise, mining, education accounts through LKPP Ekatalog and LPSE e-procurement), authorized dealer and reseller channels (PT Gading Murni for East Java, PT Samafitro, Ekatalog LKPP resellers), exhibition/event-driven demand generation (AllPrint Indonesia, Surabaya Printing Expo, Jogja Print Expo, Indonesia Miner, ARCH ID, Konica Minolta Summit) and emerging e-commerce via Shopee. Primary customer segments are Government Institutions, Corporate & Enterprise (including oil & gas, gold, nickel, coal mining), Education Sector (universities, vocational schools), Commercial Printing & Graphic Arts, Mining & Energy, and SOHO/SMB. ASABA is a member of the ASABA GROUP conglomerate.

Name

Aneka Sakti Bakti

Legal name

PT Aneka Sakti Bakti

Website

https://asaba.id

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Aneka Sakti Bakti (ASABA) is a privately held Indonesian multi-divisional technology distributor, founded in 1974 and operating across all 34 provinces through six divisions covering stationery, digital copiers, surveying instruments, IT products, digital/technology, and system integration for government, enterprise, mining, education and commercial-printing customers.

Ownership category

akta.pro rank

Product category

Office Equipment and IT Distribution

NAICS

Commercial Printing (except Screen and Books) (323111), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Printing Trades Machinery & Equipment (3555), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Office equipment distribution
• Surveying instruments distribution
• Digital printing solutions
• IT products distribution
• System integration services

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales - Stationery & Office Equipment: PT Asaba distributes a wide range of stationery products (Zebra pens, Agatis private brand, Casio, Max, Fox adhesives) and office equipment (Topas furniture, Dahle shredders, Uchida safes). Revenue is generated through one-time product sales to businesses, government institutions, and consumers via distributors, resellers, and direct sales.
2. Digital Copier and Production Printing Sales and Rentals: The DEVELOP division sells and rents Digital Copier Products (MFP) and Production Printing machines, both monochrome and color types, serving SOHO to Big Corporate and Commercial Graphic Art customers across Indonesia since 2008.
3. Surveying Equipment Sales and Software Licensing: Surveying Division sells Sokkia, Topcon, and Maptek surveying equipment, along with licensing Maptek Vulcan (mining software), Maptek Point Studio, and 12d civil engineering software. Training (onsite/online) and certification services are also provided for software products.
4. IT Products Distribution: IT Products division established in 2009 distributes Brother inkjet printers and consumables, Axioo commercial products (sole distributor since 2022), HID Fargo card printers, Omada Pro networking equipment, and Pythaverse educational technology solutions. Revenue from hardware sales and consumables/supplies.
5. System Integration and Digital Technology Solutions: Digital & Technology Division and System Integrator Division (established 2020) provide IT solution products and system integration services to government, corporate, schools, and campuses. Solutions include Axioo display/multimedia products, conference cameras, Silhouette cutting machines, and enterprise networking. Revenue from project-based hardware and solution sales.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PT Aneka Sakti Bakti (ASABA) is a multi-divisional Indonesian distributor and system integrator that supplies stationery, office equipment, IT hardware, surveying instruments, digital copiers, production printers, and digital graphic arts solutions on behalf of 20+ international premium brands. The company also distributes and licenses specialized software (Maptek Vulcan, 12d), operates ISO/KAN-certified calibration workshops and Fargo Service Centers, and delivers bundled solutions to government, corporate, mining, education, and commercial printing customers across Indonesia.

Product overview

PT Aneka Sakti Bakti (ASABA) is a multi-divisional technology distributor and integrator established in 1974, serving the Indonesian market through six specialized divisions. The company distributes and supports a portfolio of international brands alongside its own private label products. The Digital Copier Division (DEVELOP, a Konica Minolta brand) offers MFP and production printing solutions including ineo+ 12010S, ineo+ 84hc, and various multifunction printers. The IT Products Division handles Axioo computers, Brother printers, HID Fargo card printers, and Omada Pro networking equipment. The Surveying Division provides Sokkia/Topcon surveying instruments, Maptek 3D laser scanners and Vulcan mining software, and 12d civil engineering software. The Digital & Technology Division distributes Streamax AI vehicle safety systems, Silhouette cutting machines, and Pythaverse STEM education solutions. The Stationery & Office Equipment Division handles Zebra, Casio, MAX, and FOX stationery brands, plus Topas and Dahle office equipment, while also operating its own Agatis private label brand.

Differentiator

Problem solved

Functional benefit

Brands

• Agatis: Private brand launched in 2022, sells stationery, coloring products, and other stationery items. Has 4 sub-brands: Agatis Neopex, Agatis Eco, Agatis Prime, and Agatis Pro.
• Topas

Products and services

• DEVELOP Digital Copier and Production Printing DEVELOP division (a Konica Minolta brand) sells and rents digital copiers (MFP) and production printing machines for monochrome and color printing in Indonesia, including ineo+ 12010S with white ink technology, ineo+ 84hc high chroma, ineo+ 7100, ineo+ 4065, ineo+ 361i, and various multifunction printers for SOHO to enterprise and commercial graphic art customers.
• Axioo Commercial Products System Integrator Division distributes Axioo commercial products including All-in-One PCs, notebooks, laptops, desktop PCs, Chromebooks, tablets, and Interactive Flat Panels (IFP) as sole distributor since 2022, alongside Acer, Lenovo, HP, Asus, Dell, DLink, TP Link, and Epson products.
• Brother Inkjet Printers and Consumables IT Products division distributes Brother inkjet printers, compact multifunction All-in-Ones, and consumables since 2009, backed by a 3-year warranty and access to 185 service centers across 87 cities in Indonesia.
• Sokkia/Topcon Surveying Equipment Surveying Division distributes Sokkia Auto Level, Digital Theodolite, Total Station, GPS GNSS instruments (including SOKKIA IM Series, FX-201, iX-1001 with angular precision up to 1 arcsecond) since 1974, plus Topcon 3D Laser Scanner products for construction applications.
• Maptek 3D Laser Scanner and Mining Software Surveying Division distributes Maptek 3D Laser Scanners (UR Type with up to 3.5km range), Point Studio software for data processing, and Vulcan mining software used for 3D geological modeling, mine design, production planning, and cost analysis, with over 19,000 Vulcan licenses used worldwide.
• 12d Civil Engineering Software Surveying Division distributes 12d design software for civil engineering since the 1990s, with Survey, Earthworks, and Roading modules and capacity variants from 100K to 250 million points per project, used across government, education, mining, and construction.
• Streamax AI Vehicle Safety Solutions Digital & Technology Division distributes Streamax AI-powered mobile safety and industrial management solutions for commercial vehicles, including driver monitoring and fleet management, in Indonesia since 2002.
• Silhouette Digital Cutting Machines Digital & Technology Division distributes Silhouette digital cutting machines including CAMEO with AutoBlade, capable of cutting 100+ materials up to 12 inches wide, with PixScan and Bluetooth technology, sold via dealer network and Shopee online storefront.
• Pythaverse STEM Education Ecosystem Digital & Technology Division distributes the Pythaverse education ecosystem integrating AI, IoT, Digital Twin, Metaverse/VR, Content Creation, and Cloud Computing, including the Leanbot robotics-based STEM learning platform, since January 2025 as sole Indonesian distributor.
• Omada Pro Enterprise Networking Digital & Technology Division distributes Omada Pro enterprise networking solutions including Wi-Fi 6/7 access points, managed switches, and security gateways with AI-driven cloud-based optimization for education, hospitality, retail, healthcare, and corporate sectors.
• HID Fargo Card Printers IT Products division distributes HID Fargo card printers including DTC1500 (direct-to-card), HDP5000e, HDP6600, and HDP5600 (retransfer) for ID cards, security, and access control applications in Indonesia since October 2024, supported by Fargo Service Centers across 8 cities.
• Topas Office Equipment Topas is a PT ASABA-owned brand providing housing equipment products including furniture, laminating and binding machines, paper shredders, safety boxes, and fireproof safes for office and institutional customers.
• Zebra Stationery Products PT ASABA distributes Zebra Japan stationery products in Indonesia since 1994 via the joint venture PT ZEBRA ASABA INDUSTRIES, including SARASA CLIP colored gel pens, PICCOLO semi-gel pens, KOKORO gel pens, mechanical pencils, highlighters, and markers.
• Agatis Private Brand Stationery Agatis is PT ASABA's private brand launched in 2022 (officially launched June 2023), selling stationery, coloring products, sharpeners, erasers, and other stationery items across four sub-brands: Agatis Neopex, Agatis Eco, Agatis Prime, and Agatis Pro.
• Satlab SL9 GNSS + LiDAR SLAM Mapper Satlab SL9 combines GNSS and LiDAR-based SLAM (Simultaneous Localization and Mapping) technology for flexible, efficient field mapping without GPS dependency, covering indoor, outdoor, and basement environments for architecture, construction, mining, and government surveying use cases.

Quantifiable outcome

• Over 19,000 Maptek Vulcan software licenses used globally
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

23 partnerships are on record, tiered core and minor.

• PT Tiga Dinamika Solusi Indonesia (3DS)coreStrategic or Co-development Partner · 23 April 2026Asaba collaborated with 3DS at ARCH ID Exhibition 2026 (April 23-26, ICE BSD City) as a partner for cultural heritage digitization. The collaboration showcased SLAM LiDAR FJD P2 and DJI Matrice 400 drone LiDAR for 3D scanning of heritage buildings including Keraton Kaibon and Benteng Spielwijk.
• HID FARGOcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Listed as a principal brand handled by Asaba. Products include DTC1500, HDP5000e, HDP6600, and HDP5600 card printers for ID card, security, and access control applications.
• FOX (Lem Fox adhesives)minorChannel Partner/ Reseller/ Distributor · 1 November 2025FOX brand glue and adhesive products (Lem Fox) are distributed by Asaba as part of the stationery portfolio, including solvent-based and water-based variants.
• PT Gading MurniminorChannel Partner/ Reseller/ Distributor · 9 July 2025PT Gading Murni is an authorized dealer for Asaba's DEVELOP division in the East Java area, co-exhibiting at Surabaya Printing Expo 2025.
• Jelajah Semesta TeknologiminorChannel Partner/ Reseller/ Distributor · 2 July 2025Official Asaba partner that collaborated in the pre-launching event of Satlab SL9 (GNSS/LiDAR SLAM device) at Asaba's Jakarta headquarters, attended by over 20 companies from architecture, construction, mining, and government sectors.
• PT Robotic ExplorercoreStrategic or Co-development Partner · 19 March 2025Partner in the Empower K-12 STEM Education program coordinated with BPMP Provinsi DKI Jakarta for Pythaverse Leanbot coding, AI, and Digital Twin learning platform training. Produces Leanbot educational robotics products.
• BPMP Provinsi DKI JakartacoreStrategic or Co-development Partner · 19 March 2025Badan Penjaminan Mutu dan Pengendalian Mutu Pendidikan (BPMP) Provinsi DKI Jakarta coordinated the K-12 STEM Education program with Pythaverse and PT Robotic Explorer, with Asaba (Simon Bone) as a facilitator. The program trained SMP and SMA teachers on AI, coding, and digital twin technologies.
• Omada Pro (TP-Link)coreChannel Partner/ Reseller/ Distributor · 25 February 2025PT Asaba was officially appointed as a distributor of Omada Pro in Indonesia on February 25, 2025. Omada Pro provides enterprise-grade networking solutions including Wi-Fi 6 access points, managed switches, and security gateways with AI-driven optimization for education, hospitality, retail, healthcare, and corporate sectors.
• PythaversecoreChannel Partner/ Reseller/ Distributor · 15 January 2025PT Asaba was officially appointed as the sole distributor of Pythaverse in Indonesia in January 2025. Pythaverse provides an educational ecosystem integrating AI, IoT, Digital Twin, Metaverse & VR, Content Creation, and Cloud Computing. Leanbot is a key product — a STEM-based robotic learning solution.
• Kenda (rubber erasers)minorChannel Partner/ Reseller/ Distributor · 1 November 2024Kenda brand products are distributed by PT Asaba, listed among the company's principal brands on the main website.
• HID Global / HID FargocoreChannel Partner/ Reseller/ Distributor · 1 October 2024Since October 2024, PT ASABA has been officially appointed by Principal HID Fargo as the HID Fargo Distributor in Indonesia. Initial products include HID Fargo HDP5600, DTC1500, HDP5000e, and HDP6600 card printers. Fargo Service Centers are available in Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Makassar, Balikpapan, and Medan.
• AxioocoreChannel Partner/ Reseller/ Distributor · 1 January 2022PT Asaba is the sole distributor for Axioo commercial products (All-in-one/AIO PC, Notebook/Laptop, PC Desktop, Chromebook, Tablet, Interactive Flat Panel/IFP) since 2022. The System Integrator Division also serves as a business partner for Acer, Lenovo, HP, Asus, Dell, DLink, TP Link, and Epson brands.
• PT Tera Data Indonusa, Tbk. (Axioo Class Program)coreStrategic or Co-development Partner · 1 January 2022Collaboration through the Axioo Class Program for CSR initiatives including drone academies at vocational schools (Axioo Sekar Agri Drone Academy at SMKN 2 Cilaku and SMKN 1 Cangkringan).
• Maptek (Australia)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Maptek from Australia began distribution by PT Asaba starting in early 2014. Products include 3D Laser Scanner with up to 3.5km laser range, Point Studio software for data processing, and Vulcan mining software. Maptek holds over 19,000 Vulcan licenses globally.
• Topcon (Japan)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Following Sokkia-Topcon merger in Japan, Asaba took over Topcon brand distribution in Indonesia, currently focusing on 3D laser scanner products for construction applications.
• Silhouette America, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2009PT Asaba is an authorized distributor of Silhouette America, Inc. since 2009. Silhouette manufactures digital cutting machines and design software. Asaba provides timely delivery for the Indonesian market with local compliance, regulations, warranty, and end-user support.
• Brother IndonesiacoreChannel Partner/ Reseller/ Distributor · 1 January 2009PT ASABA is an authorized distributor of Brother Indonesia for inkjet printers and consumables since 2008. Brother Indonesia achieved Service Quality Award in 2023 and offers 3-year warranty with 185 service centres in 87 cities in Indonesia.
• Konica Minolta / DEVELOPcoreChannel Partner/ Reseller/ Distributor · 1 January 2008PT ASABA is the sole main distributor for DEVELOP brand products in Indonesia since 2008. DEVELOP is a German brand that perfected Konica Minolta engine technology for European and Middle East markets. The company previously marketed KONICA brand from 1987 to 2003 and UBIX brand from 1976 to 1987.
• StreamaxcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Streamax is an AI-powered mobile safety and industrial management solutions provider for commercial vehicles, founded in 2002. Asaba distributes Streamax products in Indonesia, offering AI-powered vehicle safety and fleet management technology.
• Uchida Yoko (Japan)coreChannel Partner/ Reseller/ Distributor · 1 January 2000PT ASABA became the sole distributor of Uchida products in Indonesia in 2000. Uchida produces fireproof safes with international quality certifications (Underwriter Laboratories, Japan Industrial Standards, etc.). Products include the BK-T series safes and digital UCZE K series.
• 12d Solutions Pty Ltd (Australia)coreChannel Partner/ Reseller/ Distributor · 1 January 1990Asaba has been an agent for 12d software since the 1990s. 12d is design software for civil engineering with Survey, Earthworks, and Roading modules. Software is used in Indonesia across government, education, and private sector including mining and construction.
• Zebra Japan / Zebra GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 1974ZEBRA Japan collaborated with PT ASABA as sole distributor, establishing PT ZEBRA ASABA INDUSTRIES since 1994. Asaba distributes Zebra's premium stationery including SARASA CLIP colored gel pens, PICCOLO semi-gel pens, and KOKORO gel pens. Zebra Group was founded 126 years ago and is a worldwide Japanese stationery manufacturer.
• Sokkia / Sokkisha (Japan)coreChannel Partner/ Reseller/ Distributor · 1 January 1974Sokkia (originally Sokkisha) from Japan has been distributed by PT Asaba since the company was founded in 1974. Asaba was the sole distributor in Indonesia with exclusive rights. Sokkia merged with Topcon in Japan and Asaba obtained distribution rights for Topcon 3D laser scanner products for construction.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@developasabaindonesia3961
• Instagraminstagram.com/pt.asaba
• LinkedInlinkedin.com/company/pt-aneka-sakti-bakti-asaba

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aneka Sakti Bakti