Grupo Lomas

What Grupo Lomas does

Grupo Lomas is a 100% Mexican, privately held holding company founded in 1981 by María Dolores López Lira e Hinojo and José Luis Martinez Alday, headquartered in Cancún, Quintana Roo. The group operates as a vertically integrated tourism platform combining hotels, destination management company (DMC) services, owned ground transportation, tours and experiences, wedding and corporate event planning, and a B2B travel agent portal (Etravelpartners). Its hotel portfolio spans eight properties with over 2,000 rooms across the Riviera Maya and Valle de Guadalupe under the El Dorado Spa Resorts, Generations Riviera Maya, Nickelodeon Riviera Maya, El Cielo Winery & Resort, and Hidden Beach Resort brands, supported by more than 15 subsidiaries and 5,000+ employed families.

The company generates revenue through multiple streams: hotel accommodations, transportation services (private, shared, and Luxury Collection fleet), DMC services for groups and events, tours and experiences (Maroma Adventures, Rancho Bonanza), and specialized wedding and corporate event planning. Its go-to-market is hybrid, with a regional sales representative network covering Mexico, USA, Canada, and Latin America selling through travel agency consortia (Virtuoso, Travel Leaders, Nexion, Travelsavers, AMAVASTA), complemented by direct consumer bookings on LomasTravel.com and an RFP-based system for groups. The signature Gourmet Inclusive dining concept, deployed jointly with Karisma Hotels & Resorts, differentiates the resort experience, while the Lomas Traveler sustainability program and Kan-Kanán artificial reef initiative anchor an ESG positioning that includes UN Global Compact signatory status since 2022.

The customer base spans leisure travelers, wedding and social event groups, corporate and incentive groups, and a long tail of travel agencies booking on commission. Pricing starts around $116 USD per person per night for hotels, with Mexican peso-denominated installment options for the domestic market. A leadership transition is underway with Sammantha Frachey's elevation to Executive Vice President, marking a generational shift under the founding family's continued control.

Name

Grupo Lomas

Legal name

Viajes Turquesa del Caribe Mexicano, S.A. de C.V.

Website

https://grupolomas.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Lomas is a Mexican, family-owned holding company founded in 1981 that operates an integrated tourism platform of eight hotels (2,000+ rooms), DMC services, owned transportation, and tours across Riviera Maya and Valle de Guadalupe, serving leisure, wedding, corporate, and travel-agency customers across North America and Latin America.

Ownership category

akta.pro rank

Product category

Tourism and Hospitality Services

NAICS

Traveler Accommodation (7211), Tour Operators (561520), Travel Agencies (561510)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGAKAC), Island, Beach & Resort Travel Agencies (THAKAFAL), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Destination management services
• Hotel accommodations
• Tourism transportation
• Travel agency services
• Wedding event planning

Headquarters

HQ city

Alfredo V. Bonfil

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Hotel Accommodations: Revenue from eight owned and operated hotel properties across Riviera Maya and Valle de Guadalupe, offering exclusive luxury accommodations.
2. Transportation Services: Own transportation fleet featuring modern conventional and high-end vehicles serving airport transfers and ground transportation needs.
3. DMC Services: Destination Management Company services delivering comprehensive solutions for groups, events, and personalized travel throughout Mexico.
4. Tours and Experiences: Sales of tours, activities, and experiences connecting travelers with natural, cultural, and entertainment offerings in Mexican destinations.
5. Group and Event Planning: Specialized services for group bookings including weddings, incentives, meetings, and corporate conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo Lomas is a Mexican tourism holding company that owns and operates hotel accommodations (eight properties with over 2,000 rooms across Riviera Maya and Valle de Guadalupe under brands such as El Dorado Spa Resorts, Generations Riviera Maya, Nickelodeon Riviera Maya, El Cielo Winery & Resort, and Hidden Beach Resort), its own ground transportation fleet, a Destination Management Company (DMC) operation delivering group, event, and personalized travel solutions, and tours, activities, and wedding/event planning services sold both directly to consumers via LomasTravel.com and through a global travel agent network via the Lomas Agent Portal.

Product overview

Grupo Lomas is a 100% Mexican tourism holding company founded in 1981, operating as a fully integrated tourism group with three main divisions: Hotels (Lomas Hospitality), Experiences (Maroma Adventures, Rancho Bonanza), and Commercial operations (Lomas Travel agency, Weddings, DMC services). The company operates eight properties with over 2,000 rooms under brands including El Dorado Spa Resorts, Generations Riviera Maya, Nickelodeon Riviera Maya, El Cielo Winery & Resort, and Hidden Beach Resort, primarily in Riviera Maya (Quintana Roo) and Valle de Guadalupe (Baja California). The portfolio includes owned transportation services, destination management capabilities, event planning, and the Lomas Traveler sustainability program, serving travelers through a network of travel agents across Mexico, USA, Canada, and LATAM.

Differentiator

Problem solved

Functional benefit

Brands

• Lomas Traveler: Institutional pledge promoting responsible and sustainable tourism practices among travelers
• Luxury Collection
• Gourmet Inclusive

Products and services

• Lomas Travel Flagship travel agency offering hotels, tours, transfers, and experiences across Cancun, Riviera Maya, and Valle de Guadalupe; the original Grupo Lomas business founded in 1981.
• El Dorado Spa Resorts Luxury adults-only resort brand including El Dorado Royale, El Dorado Maroma, El Dorado Casitas Royale, El Dorado Seaside Suites, El Dorado Seaside Palms, and Palafitos-Overwater Bungalows, offering the Gourmet Inclusive experience.
• Generations Riviera Maya Family-friendly all-suite resort property in Riviera Maya featuring the Gourmet Inclusive dining concept.
• Nickelodeon Riviera Maya Family resort brand featuring Nickelodeon-themed accommodations and entertainment in the Riviera Maya region.
• El Cielo Winery & Resort Luxury resort and winery located in Valle de Guadalupe, Baja California, combining hospitality with wine tourism experiences.
• Hidden Beach Resort Au naturel resort offering a clothing-optional vacation experience in Ixtapa Zihuatanejo.
• DMC Services Destination Management Company services providing comprehensive solutions for groups, events, and personalized travel throughout Mexico, delivered by a team of more than 15 specialized companies.
• Maroma Adventures Adventure tourism brand offering excursions and activities in the Riviera Maya region.
• Rancho Bonanza Activity center in Cancun offering horseback riding and ranch-style experiences.
• Transportation Services Own transportation fleet featuring modern conventional and high-end vehicles, including Luxury Collection, Private Transportation, and Shared Transportation options for airport transfers and ground transport.
• Weddings by Lomas Travel Expert wedding planning and memorable event organization services for groups, including destination weddings.
• PhotoXtreme Professional photography and production services for events and tourism experiences.
• Etravelpartners / Lomas Agent Portal Travel agent portal and partner platform enabling travel advisors to access booking systems, commission tracking, and resource centers for selling Grupo Lomas services.

Quantifiable outcome

• 5,000+ families employed
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VirtuosocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Travel agency network partnership allowing access to Virtuoso's network of luxury travel advisors. Agents can register through Lomas Agent Portal and access commission structures.
• United Nations Global CompactcoreStrategic or Co-development Partner · 1 January 2022Signatory since 2022, aligning company strategies with UN Universal Principles for sustainable business practices.
• Travel Leaders NetworkcoreChannel Partner/ Reseller/ DistributorPartnership with Travel Leaders allowing member agencies to access Grupo Lomas hotel inventory and services.
• NexioncoreChannel Partner/ Reseller/ DistributorHost agency network partnership providing access to independent travel advisors booking Grupo Lomas services.
• TravelsaverscoreChannel Partner/ Reseller/ DistributorConsortium partnership enabling member agencies to access Lomas Travel products and earn commissions.
• AMAVASTAcoreChannel Partner/ Reseller/ DistributorMexican travel agency consortium partnership for domestic market access.
• Karisma Hotels & ResortscoreStrategic or Co-development PartnerGourmet Inclusive experience brand partnership. El Cielo Winery & Resort and other properties operate under Karisma's signature dining concept.
• UN Tourism (World Tourism Organization)minorStrategic or Co-development PartnerInspired by Global Code of Ethics for Tourism (GCET) and UN Tourism's Tips for a Responsible Traveler for Lomas Traveler sustainability program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Iberostar Hotels & Resorts: Global hospitality group with a major Riviera Maya and Caribbean presence and a well-known all-inclusive brand family. Comparable as a scaled competitor in the same Mexican destinations but operates globally with broader capital and distribution than Grupo Lomas.
• Hyatt Inclusive Collection: Hyatt's all-inclusive platform (formerly AMResorts) operating Secrets, Dreams, Breathless, and other brands across Mexico. Overlaps directly with Grupo Lomas's luxury adults-only and family resort positioning and brings global loyalty-program scale that Grupo Lomas must compete against.
• Meliá Hotels International (Mexico & Caribbean): Spanish global hotel operator with significant resort inventory in Mexico and the Caribbean, including Paradisus and Meliá-branded properties. Comparable as a luxury resort operator targeting similar inbound leisure demand, though at materially larger global scale.

Direct peers

• Sandos Hotels & Resorts: Spanish-owned all-inclusive operator with multiple properties in Riviera Maya and Cancun targeting similar family and adults-only resort segments. Comparable to Grupo Lomas in product mix, destination focus, and reliance on European and North American inbound tour operators.
• Grupo Vidanta: Large Mexican privately held resort and tourism group operating integrated hotel, residence, and experience concepts across multiple Mexican destinations. Directly comparable to Grupo Lomas given the Mexican family-owned holding structure and integrated hospitality-plus-DMC operating model.
• Posadas (Grupo Posadas): Mexico's largest domestic hotel operator running Fiesta Americana, Live Aqua, and Curamoria Collection brands with strong Mexican Caribbean exposure. Comparable as a Mexican-headquartered multi-brand hotel group targeting similar resort and urban luxury demand.
• Karisma Hotels & Resorts: Operator of the Gourmet Inclusive concept that Grupo Lomas licenses for several of its properties. Directly comparable as a luxury all-inclusive operator in Riviera Maya with overlapping brand DNA and a strategic commercial relationship with Grupo Lomas.
• Amstar DMC: Major destination management company serving the Mexican Caribbean and other Latin American destinations with group transfers, tours, and event services. Directly comparable to Lomas Travel's DMC division in service offering, customer base (travel agents and tour operators), and geography.
• Palace Resorts: Mexico-focused luxury all-inclusive resort operator with properties concentrated in Riviera Maya and Cancun. Comparable to Grupo Lomas's El Dorado and Generations brands in target segment, geography, and all-inclusive luxury positioning.

Regional players

• Fiesta Americana Travel Wholesale (Viva Aerobus / Grupo Posadas network): Mexican hotel network with integrated travel distribution and DMC-style services targeting Mexican domestic and inbound travelers. Comparable to Grupo Lomas's domestic Mexican agency and DMC channel focus and shared dependence on Mexican tourism flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Talentogpolomas
• YouTubeyoutube.com/c/LomasTravel
• Facebookfacebook.com/Grupo-Lomas-100087638904894

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Lomas