Frutare

What Frutare does

Frutare Tecnologia e Gestão Agrícola LTDA is a Brazilian vertical SaaS company that builds software for the fruit production supply chain, targeting three user profiles: packing house operators (distributors), fruit producers, and agricultural consultants. The unified web platform combines a Packing House module (receiving, classification, shipping, inventory), a digital field notebook (Caderno de Campo) covering orchards, plots, harvests, lots, volumes, and classification data, a cold storage management module, and a traceability system that supports Brazilian phytosanitary and fiscal requirements with lot coding (L-YY-XXXX) from orchard through export documentation.

The platform is built on Supabase infrastructure with Row-Level Security for multi-tenant data isolation and Google OAuth for authentication. Frutare is LGPD compliant (Lei nº 13.709/2018), maintains a 10-year data retention policy for fiscal and traceability purposes, and operates exclusively in the Brazilian market, with operational anchors in Santa Catarina (Florianópolis HQ, São Joaquim, Fraiburgo) and reference to export logistics via Porto de Imbituba.

Frutare operates a product-led growth motion and is currently in beta/early access with a public waitlist. Monetization is via SaaS subscription with individually negotiated commercial terms; no public pricing is disclosed. Founded in 2025, headquartered in Florianópolis, with 1-10 employees, no disclosed funding rounds, no named customers, and no revenue figures available in the input data.

Name

Frutare

Legal name

Frutare Tecnologia e Gestão Agrícola LTDA

Website

https://frutare.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Frutare is a Brazilian vertical SaaS platform that unifies packing house operations, digital field notebooks, cold storage management, and phytosanitary/fiscal traceability for fruit producers, packing houses, and agricultural consultants in Brazil. Currently in beta/early access from Florianópolis.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Software-as-a-service subscription model with commercial conditions (plans, prices, terms, renewal, payment) defined in individual contracts or commercial proposals signed with Frutare. Pricing not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Frutare is a web-based SaaS platform that unifies management of the Brazilian fruit production chain, combining packing house operations (receiving, classification, shipping, inventory), a digital field notebook for producers, cold storage management, and end-to-end phytosanitary/fiscal traceability from orchard to export. It serves three user profiles — Distributors/Packing Houses, Producers, and Technical Consultants — through a multi-tenant platform with individually contracted commercial terms.

Product overview

Frutare is a unified software-as-a-service platform for the Brazilian fruit supply chain. The core offering consists of a Packing House module (managing receiving, classification, shipping, and inventory), a Caderno de Campo Digital (digital field notebook for producers covering plots, harvests, lots, and classification), Rastreabilidade (sanitary and fiscal traceability tracking lots from orchard to export), and Cold Storage Management. These modules serve three user segments: distributors/packing houses, producers, and technical consultants. The platform is currently in beta/early access.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Frutare (Packing House) Unified software module for packing house operations covering receiving, classification, shipping, and inventory management of fruits. Designed for distributors and packing houses operating in the Brazilian fruit chain.
• Caderno de Campo Digital Digital field record-keeping module for fruit producers to manage areas, orchards, plots, harvests, lots, volumes, and classification data across properties.
• Rastreabilidade (Traceability) Sanitary and fiscal traceability system that tracks lots from orchard through classification and shipping, including LE (Local de Embarque), origin, destination, and associated invoices for MAPA phytosanitary certification workflows.
• Gestão de Câmaras Frias (Cold Storage Management) Cold storage management module integrated within the platform for tracking cold chambers and reducing post-harvest losses during fruit preservation.

Quantifiable outcome

• Reduced transportation and storage costs through local phytosanitary certification eliminating trips to Vacaria (RS) or Porto de Itajaí
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solinftec: Brazilian agtech SaaS/IoT company offering operational intelligence and field execution across large-scale agriculture. Comparable because of the same Brazil-centric production-chain focus and SaaS+data model serving agricultural producers.
• Agrosmart: Brazilian agtech platform combining IoT sensors, agronomic data, and farm management SaaS for producers. Comparable because it targets Brazilian producers with subscription software, has overlapping producer-persona pain points, and is among the more capitalized Brazilian agtech SaaS players.
• Aegro: Brazilian agtech SaaS providing farm management, financial, and operational tools to producers. Comparable because it targets the same primary persona (Brazilian agricultural producers) with subscription SaaS and is the closest direct head-to-head competitor in regional agtech vertical SaaS.
• Sensix: Brazilian agtech platform providing analytics and digital agronomy tools for producers. Comparable because of the shared Brazilian producer segment and data-driven SaaS model targeting farm/field-level decision support.

Broad incumbents

• Granular: Corteva-owned farm management SaaS offering operational planning, financial, and agronomic tools for large row-crop operations. Comparable as a broader vertical SaaS in the same agricultural software category, though not specialized in fruit or packing house workflows.
• Trimble Agriculture: Global supplier of precision agriculture hardware and software, including farm management platforms. Comparable as a broad incumbent in agtech software with overlapping producer and traceability personas, though operating at far greater scale and across non-specialized use cases.
• TOTVS Agro: Brazil's largest enterprise software provider with a dedicated agribusiness vertical (TOTVS Agro) covering ERP, finance, and operations for the agro value chain. Comparable because it sells subscription software to the same broad Brazilian agro ecosystem, though its scope is far wider than fruit-specific packing house operations.
• Climate FieldView: Bayer-owned digital agriculture platform offering field data, agronomic recommendations, and input optimization for global row-crop producers. Comparable as a category-leading farm-data SaaS, but with a much broader crop and geographic footprint than Frutare's fruit-chain focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frutare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutare