City Centre Almaza

What City Centre Almaza does

City Centre Almaza is a single-site, indoor shopping mall and entertainment destination located in the Heliopolis district of Cairo, Egypt. Founded in 2019 and operated by Majid Al Futtaim Properties under its City Centre brand, the property aggregates a diversified tenant mix spanning fashion, electronics, beauty, home goods, restaurants, cafés, and entertainment venues (including cinema and gaming facilities). Its primary customer base is walk-in consumers from Heliopolis and surrounding Cairo catchment areas, with operating hours extending to midnight on weekdays and 1:00 am on weekends for F&B outlets.

The business model is fundamentally that of a commercial real estate landlord and destination operator. Revenue is generated through recurring lease payments from retail and F&B tenants, supplemented by transaction-based income from entertainment facilities and the sale of Mall Gift Cards at the on-site Customer Service desk. Pricing for retail goods and services is set independently by each tenant; the mall operator does not publish unified pricing. There are no named enterprise B2B customers, and customer churn at the property level translates into tenant turnover rather than contract loss.

The technology stack is intentionally light. The property is supported by a City Centre-branded mobile application distributed on the Apple App Store and Google Play, providing store and dining directories, hours information, and in-mall navigation. A third-party mapping platform (maps.proximi.ae/almaza) provides the underlying location directory, and a WhatsApp channel (contact 20215565) handles direct customer service. The property maintains an Instagram presence for marketing and community engagement. No APIs, AI capabilities, patents, certifications, awards, or management team details are disclosed in the available input.

Name

City Centre Almaza

Legal name

Majid Al Futtaim Properties

Website

https://citycentrealmaza.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

City Centre Almaza is a shopping mall and entertainment destination in Heliopolis, Cairo, operated by Majid Al Futtaim Properties. It serves walk-in consumers with retail, dining, and entertainment venues, supported by a mobile app and WhatsApp customer service.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Retail Tenant Lease Revenue: Income generated from leasing retail space to fashion, electronics, beauty, and other retail brands operating stores within the mall premises.
2. Food & Beverage Tenant Revenue: Lease income from restaurants, cafes, and food court operators with extended operating hours (weekdays until 12:00 am, weekends until 01:00 am).
3. Mall Gift Cards: Sale of gift cards at Customer Service desk, providing flexible gifting options for mall shoppers that drive cross-store spending.
4. Entertainment Facilities: Revenue from entertainment venues and activities within the mall complex.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

City Centre Almaza is a physical shopping mall and entertainment destination in Heliopolis, Cairo, operated by Majid Al Futtaim Properties. The mall leases retail space to fashion, electronics, beauty, and other retail brands, and houses restaurants, cafes, food court operators, and entertainment venues such as cinema and gaming facilities. It also offers a mobile app for in-mall navigation and a mall gift card program available at the Customer Service desk.

Product overview

City Centre Almaza is a shopping mall and entertainment destination operated by Majid Al Futtaim Properties. The mall operates two core offerings: a mobile application (available on Apple App Store and Google Play) that provides convenient access to the full mall experience including store directories and dining options; and a physical Mall Gift Card service available at the Customer Service desk, enabling customers to give the gift of choice to their loved ones.

Differentiator

Problem solved

Functional benefit

Products and services

• City Centre Mobile App A mobile application available on iOS App Store and Google Play that provides users with the full mall experience, including access to mall services, store and dining directories, hours information, and customer service contact. Targeted at mall visitors for visit planning and in-mall navigation.
• Mall Gift Card A physical gift card offering flexible spending choices for loved ones, available for purchase at the Customer Service desk within the mall. Targeted at consumers who want a flexible gifting solution usable across multiple stores and dining outlets within the mall.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Majid Al Futtaim PropertiescoreOthersMajid Al Futtaim Properties is the parent company and operator of City Centre Almaza. The mall operates under the City Centre brand within the Majid Al Futtaim portfolio of shopping destinations across the Middle East and North Africa. The website footer states 'All Rights Reserved. Majid Al Futtaim Properties' and references privacy policy and anti-fraud disclaimer hosted on majidalfuttaim.com.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Dandy Mega Mall: Large Egyptian shopping mall serving Greater Cairo. Comparable as a Cairo-based retail destination competing for the same consumer spending pool, though typically positioned at a different price point than City Centre Almaza.
• Mall of the Emirates: Iconic Majid Al Futtaim shopping mall in Dubai featuring retail, dining, and entertainment (including indoor skiing). Directly comparable on operator, integrated destination format, and reliance on tourism plus local catchment.
• Cairo Festival City Mall: Major mixed-use shopping mall in New Cairo operated as part of the larger Cairo Festival City development. Comparable as a Cairo-located integrated retail/entertainment destination targeting similar upper-middle-class consumers.
• City Stars: One of the largest shopping malls in Cairo, located in Nasr City with retail, dining, hotel, and entertainment components. Directly comparable as a Cairo-based integrated retail destination serving similar affluent consumers.
• City Centre Mirdif: Dubai-based Majid Al Futtaim shopping mall carrying the same City Centre brand. Highly comparable on tenant mix, leasing model, and digital infrastructure, though it serves a UAE consumer base rather than Egyptian.
• Mall of Egypt: Another Majid Al Futtaim-operated super-regional shopping mall in Egypt (6th of October City, Greater Cairo). Directly comparable on operator, business model (leasing retail/entertainment space), and Egyptian consumer base, serving overlapping Cairo catchment.

Others

• SM Prime Holdings: One of the largest integrated property developers in Southeast Asia, operating a portfolio of shopping malls, residences, offices, and hotels. Comparable as a large-scale regional mall operator, though geographically focused on the Philippines rather than MENA.
• Siam Paragon: Major Bangkok shopping and entertainment complex operated by Siam Piwat. Comparable as a flagship integrated retail destination with luxury, F&B, and entertainment components, though serving a different geographic market.

Broad incumbents

• Westfield (Unibail-Rodamco-Westfield): Global leader in premium shopping destination operating and development. Comparable as a large-scale mall operator with mixed-use retail/entertainment assets, though operating primarily in Europe, the US, and select international markets rather than Egypt.
• The Dubai Mall: Operated by Emaar Properties, the Dubai Mall is one of the world's largest shopping and entertainment destinations. Comparable as a flagship regional mall with similar mixed-use positioning, but at significantly larger scale and operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/citycentrealmaza?igsh=NzU3anh4eDBxOXlj
• Xx.com/cityctralmaza
• Facebookfacebook.com/CityCentreAlmaza
• LinkedInlinkedin.com/company/city-centre-almaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Centre Almaza