Selora Homes
- Company typePrivate
- Founded2025
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Selora Homes firmographics
Firmographics- Name
- Selora Homes
- Legal name
- Selora Homes
- Website
- https://selorahomes.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Selora Homes industry classification
Industry- Product category
- Smart Home Automation Platform
- NAICS
- Appliance Repair and Maintenance (811412), Small Electrical Appliance Manufacturing (33521)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Smart Home Troubleshooting, Maintenance & Ongoing Support (HSAHADAK)
- akta.pro secondary industry
- Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)
Keywords
Where Selora Homes is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Selora Homes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales (Selora Hub): Sale of Selora Hub smart home hardware to homeowners and installers. The Hub is the central AI-powered device that powers the smart home system.
- Professional Installation Services: Project-based professional installation services delivered through certified installer network. Pricing ranges from $500-$1,500 for basic smart lighting setups to $5,000-$25,000+ for comprehensive whole-home systems.
- Ongoing Operations & Support: Recurring service revenue from operations phase including automation, maintenance (proactive care, firmware updates), and reactive support. Sold as subscription/maintenance services for ongoing system care.
- Installer Platform Services: Enterprise management platform services provided to professional installers, enabling them to scale their smart home installation businesses with remote monitoring and support tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Basic Smart Lighting Setup |
| Unit Pricing | One time/ perpetual license | Comprehensive Whole-Home System |
| Subscription | Monthly | Ongoing Operations (Automation, Maintenance, Support) |
| One time/ perpetual license | One time/ perpetual license | Selora Hub Hardware |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Selora Homes product offering
Product offeringCore offering
Selora Homes sells the Selora Hub, an AI-powered smart home hardware device running its proprietary Selora OS and Selora AI, which automates approximately 90% of smart home programming and integrates with 2,000+ devices across brands like Sonos, Lutron, Sony, and Samsung. The company delivers this hardware together with professional installation services through a certified installer network, plus an Enterprise Management Platform that provides 24/7 remote monitoring, automatic software updates, and ongoing support to installers and homeowners.
Product overview
Selora Homes is an AI-first smart home platform built on Home Assistant, delivered as a hardware-software bundle plus professional services. The core product is the Selora Hub, a physical device powered by Selora OS with Selora AI built in, which automates ~90% of smart home programming and supports 2,000+ device integrations. Selora AI is offered in two modes: the standard cloud-connected AI assistant, and Selora AI Local — a private, offline LLM running on the homeowner's own hardware. Every installation includes access to Selora's Enterprise Management Platform for 24/7 remote monitoring and automatic updates. The company operates a dual go-to-market model: it sells hardware and subscriptions direct to homeowners while growing through a nationwide network of certified installers who join the Selora Partner Program to gain training, leads, and remote management tools. Services are structured around a seven-stage Smart Home Project Lifecycle spanning project work (Onboarding, Design, Installation, Programming) and ongoing operations (Automation, Maintenance, Support).
Differentiator
Problem solved
Functional benefit
Brands
- Selora Hub: The central smart home hub product that works with 2,000+ devices from brands like Sonos, Lutron, Sony, Samsung, and more.
- Selora OS
- Selora AI
Products and services
- Selora Hub Central hardware hub serving as the nerve center of a Selora smart home. Powered by Selora OS with Selora AI built in, it connects to 2,000+ devices across brands (Sonos, Lutron, Sony, Samsung, and thousands more), automates 90% of smart home programming, and is designed for professional integrators to install quickly.
- Selora OS Operating system powering the Selora Hub. Provides the foundational platform for device management, integrations, and the automation runtime on which Selora AI runs.
- Selora AI Intelligent AI layer built into the Selora Hub. Watches, learns, and acts autonomously to run the home better every day. Available in two modes: cloud-connected Selora AI and Selora AI Local (fully offline, private LLM running on user hardware).
- Selora AI Local Purpose-built local LLM variant of Selora AI that runs entirely on the user's own hardware (inference box). No cloud calls, no API keys, no data leaves the home network. Private by default, works offline, and is selectable as a one-click provider in the config flow.
- Enterprise Management Platform Managed backend layer bundled with every Selora installation. Provides 24/7 remote monitoring, automatic software update testing and deployment, and access to professional support. Enables integrators to manage client homes at scale with remote troubleshooting.
- Professional Installation Services Selora Homes connects homeowners with a nationwide network of certified smart home installers. Installers are trained on Home Assistant, backed by Selora's enterprise management platform, and provide on-site installation, programming, and ongoing support for whole-home automation systems.
Quantifiable outcome
- AI automates 90% of smart home programming
- +3 more outcomes
Companies that use Selora Homes
Customer profileSegments3 records
Ideal customer profiles3 records
Selora Homes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Selora Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Home Assistant / Nabu Casa, Inc.coreSelora Homes transforms the open-source Home Assistant platform into enterprise-grade solutions for professional installers. Home Assistant is the world's leading open-source smart home platform. Selora Homes is not affiliated with Home Assistant but builds on its technology.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Selora Homes competitors and assessment
Company assessmentDirect peers
- Control4 (Snap One): Control4 is the most direct incumbent competitor — a professionally-installed residential smart home automation platform sold through a certified dealer network. Selora explicitly positions against Control4 on price, openness, and AI-driven programming, making it the closest head-to-head comparable.
- Josh.ai: Josh.ai is an AI-native voice control and automation platform for luxury smart homes, sold through a dealer/integrator channel. It is comparable to Selora as a newer, AI-first entrant competing against legacy closed platforms in the professionally-installed segment.
- Savant: Savant is a premium home automation company offering integrated lighting, climate, audio, and video control through authorized dealers. It competes directly with Selora at the higher end of the professionally-installed whole-home automation market.
- Crestron Electronics: Crestron is a long-established provider of high-end residential and commercial automation systems, sold and installed through certified dealers. Selora references Crestron as a primary comparison target for its open, lower-cost, AI-programmed alternative.
Broad incumbents
- Alarm.com: Alarm.com provides a smart home and security platform sold through a dealer/installer channel with recurring service revenue. It is comparable as a professionally-distributed residential smart home platform with subscription economics, though it leans more security-first than Selora's whole-home automation focus.
- ADT (smart home / Control subsidiary): ADT is a national home security provider that has expanded into professionally-installed smart home automation with recurring monthly service contracts. Comparable to Selora as a national, professionally-installed, subscription-based residential smart home services business, though ADT's footprint is security-led and far larger.
- Vivint Smart Home: Vivint is a large US smart home services company selling professionally-installed security, lighting, and climate control on a subscription basis. It is comparable as a professionally-installed, subscription-based residential smart home services business, though Vivint is more security-led and DIY-free versus Selora's open, integrator-led model.
- Lutron Electronics: Lutron is the dominant manufacturer of professional lighting control and motorized shading systems and is listed as one of the brands Selora integrates with. While not a direct one-stop competitor, Lutron shapes the same professional-install ecosystem and represents both a partner and a potential competing layer for lighting/shade control.
Emerging players
- Brilliant Smart Home: Brilliant makes in-wall smart home control panels and an integration platform that unifies multiple smart home brands via a single touchscreen interface. It overlaps with Selora's interoperability and whole-home-control story and is a comparable emerging player in the unified-control category.
- Home Assistant / Nabu Casa: Home Assistant is the open-source smart home platform on which Selora is built, with Nabu Casa as its commercial sponsor (Home Assistant Cloud, Yellow hardware). It is a critical upstream peer — Selora's product proposition depends on Home Assistant, and Nabu Casa is also experimenting with managed services and hardware that overlap with Selora's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Selora Homes social profiles
Digital presenceSelora Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selora Homes leadership team
Management profileNumber of profiles
Profiles4 records
Selora Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selora Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selora Homes
What does Selora Homes do?
Selora Homes sells the Selora Hub, an AI-powered smart home hardware device running its proprietary Selora OS and Selora AI, which automates approximately 90% of smart home programming and integrates with 2,000+ devices across brands like Sonos, Lutron, Sony, and Samsung. The company delivers this hardware together with professional installation services through a certified installer network, plus an Enterprise Management Platform that provides 24/7 remote monitoring, automatic software updates, and ongoing support to installers and homeowners.
Is Selora Homes a public or private company?
Selora Homes is a private company. It is classified as venture growth investor backed and is currently operating.
When was Selora Homes founded?
Selora Homes was founded in 2025. It employs 1 to 10 people.
Where is Selora Homes based?
Selora Homes is headquartered in San Francisco, United States, in the North America region.
How does Selora Homes make money?
Four revenue lines are on record. Hardware Sales (Selora Hub) is the primary driver. The others are professional Installation Services, ongoing Operations & Support and installer Platform Services.
Who are Selora Homes's main competitors?
Direct peers on record are Control4 (Snap One), Josh.ai, Savant and Crestron Electronics. Broad incumbents are Alarm.com, ADT (smart home / Control subsidiary), Vivint Smart Home and Lutron Electronics. Emerging players are Brilliant Smart Home and Home Assistant / Nabu Casa.
Does Selora Homes have an API?
No public API is recorded for Selora Homes.
What industry is Selora Homes in?
Selora Homes's product category is Smart Home Automation Platform. Its primary akta.pro industry code is HSAHADAK, Smart Home Troubleshooting, Maintenance & Ongoing Support, with a secondary code of HSAOANAI, Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa). Its NAICS code is 811412 and its SIC code is 3600.