Žiška

What Žiška does

Žiška (ŽIŠKA) is a private, founder-owned creative advertising agency headquartered in Belgrade, Serbia, founded in 2014 by Goran Jankuloski (General Manager / New Business) and Miloš Skokić (Management Partner / Project Direction). The firm serves enterprise and mid-market brand clients across Serbia and the wider Balkans / Southeast Europe region, delivering integrated marketing communications including creative strategy, ATL and digital campaign development, video / photo / animation production, social media management, graphic design, employer branding, media planning, and podcast production. The agency's public case-study roster includes Xiaomi (via A1 Srbija), UniCredit Bank, Imlek (Balans+), Jaffa Crvenka (Munchmallow), and Bonito, with documented campaign outcomes such as 1.2M reach / ~10M views / 1M+ engagement on the Xiaomi 14T work and +39% value sales growth on the Munchmallow campaign.

The agency operates a distinctive 'sleševi' (multi-disciplinary role) organizational model in which approximately 30 employees collectively fill roughly 100 distinct role descriptors, an architecture explicitly designed to compress handoffs between strategy, creative, production, and media. Žiška has no proprietary software platform; its technology base is standard creative production tooling (video, animation, photography, graphic design) layered with Google Analytics and Facebook Pixel for its own marketing site. Talent is sourced primarily through the firm's paid internship programme, which the company states has produced more than half of its current workforce. The firm also runs an active owned-media marketing engine — a long-form blog covering advertising philosophy and management, the ŽIŠKA podkast on YouTube and major audio platforms, and a presence across LinkedIn, Instagram, TikTok and Facebook — which functions as both thought leadership and a recruiting / client-attraction channel.

Commercially, Žiška is a bootstrapped professional services firm with no disclosed external investment, parent company, or institutional funding rounds. Revenue is generated through project-based fees and retainers negotiated per client engagement, with no public pricing or tiered plans; billing is described as multi-year contract at the relationship level. Go-to-market is sales-led: the co-founders and senior staff drive direct client acquisition through pitch processes, networking, and referrals, targeting brand managers and marketing directors at enterprise and mid-market companies. The firm operates from a single office at Milutina Milankovića 1D, Belgrade.

Name

Žiška

Legal name

Žiška

Website

https://ziska.rs

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Žiška is a private, founder-owned creative advertising agency in Belgrade that delivers integrated campaigns, video and digital content, social media, employer branding and podcast production for enterprise and mid-market brands across the Balkans and Southeast Europe.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative advertising services
• Integrated marketing campaigns
• Digital content production
• Brand strategy
• Employer branding

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Creative and Advertising Services: Žiška generates revenue by providing integrated creative services to brand clients — including strategy, creative campaigns, design, video/photo production, social media management, media planning, and project coordination. Revenue is project-based and retainer-based, derived from fees for creative services rendered to enterprise and mid-market clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Žiška is a Belgrade-based creative advertising agency that develops integrated marketing communications for brand clients. Its services span creative strategy, campaign development, video/photo production, graphic design, social media management, media planning and buying, employer branding, and podcast production. The agency operates a multi-disciplinary team model that delivers work end-to-end in-house.

Product overview

Žiška is a Serbian creative advertising agency offering integrated marketing communications services. The company does not offer a traditional product portfolio but rather provides agency services including strategy, creative campaigns, design, production, media buying, and project management. The agency operates a podcast, maintains a blog covering advertising and communications topics, and runs a paid internship program.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Creative Campaigns End-to-end creative and advertising campaign services for brand clients, spanning ATL and digital channels, including strategy, concept development, creative execution and production. Clients include enterprise brands such as Xiaomi, Jaffa Crvenka, Imlek, UniCredit Bank and Bonito.
• Digital Content Production In-house production of digital content assets including video, photography, 2D animation, graphic design and social media creative for brand campaigns. Delivered as part of integrated campaigns or as standalone production engagements.
• Social Media Management Ongoing management of brand social media channels, including community revitalisation, content calendars, and platform-specific creative execution across Instagram, Facebook, TikTok and LinkedIn. Used for clients such as Bonito.
• Media Planning and Buying Media strategy, planning and buying services for client campaigns, including paid social and traditional media placements. Provided as part of integrated campaigns (e.g. Balans+ rebranding for Imlek).
• Podcast Production Production of the agency's ŽIŠKA podcast covering communications, advertising, creativity and culture, distributed on YouTube, Spotify, iTunes, Google Podcasts and RSS. The podcast also serves as a marketing and employer-branding channel.
• Employer Branding and Internship Program Employer branding services for client companies, supported by an in-house paid internship programme ('praksa') that has produced over half of the agency's current staff. The programme is a central talent pipeline and employer brand asset.

Quantifiable outcome

• 39% value sales growth and 35% volume growth for Jaffa Crvenka Munchmallow campaign
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Level4minorImplementation/ SI/ Consulting PartnerLevel4 is referenced as a collaborator on the Munchmallow (Jaffa Crvenka) campaign, likely contributing production or creative execution support alongside Žiška's lead creative direction.
• Media HouseminorImplementation/ SI/ Consulting PartnerMedia House is listed as a collaborating partner on the Munchmallow campaign, contributing to the campaign's execution alongside Žiška's creative leadership.
• HomepageminorImplementation/ SI/ Consulting PartnerHomepage is referenced as a partner on the Munchmallow campaign, providing execution support within the campaign team assembled by Žiška.
• RED CommunicationsminorImplementation/ SI/ Consulting PartnerRED Communications designed and executed the event atmosphere and production for the Xiaomi 14 'fake photographer' campaign launch event, working in coordination with Žiška's creative direction.
• Universal MediaminorChannel Partner/ Reseller/ DistributorUniversal Media served as the media agency on the Balans+ (Imlek) rebranding campaign, handling media planning and placement as part of the integrated campaign team.
• Popular CommunicationsminorChannel Partner/ Reseller/ DistributorPopular Communications handled social media execution for the Balans+ (Imlek) rebranding campaign, working alongside Žiška's creative and production work.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BBDO Belgrade: Omnicom-owned advertising network's Serbian office providing full-service campaign and digital work. Closely comparable in offering and target client type.
• McCann Belgrade: Serbian office of McCann Worldgroup offering full-service advertising and integrated campaign work for major brands. Competes directly with Žiška for the same Serbian enterprise roster.
• New Moment: Belgrade-based creative agency with long regional heritage, serving enterprise and brand clients across the Balkans. Closest comparable to Žiška in terms of market, full-service integrated offering, and Serbian creative reputation.
• Leo Burnett Belgrade: Publicis-owned creative network in Belgrade serving enterprise clients with integrated creative, digital, and brand work. Directly competes with Žiška for Serbian brand accounts.
• Saatchi & Saatchi Serbia: Publicis network's Serbian creative office delivering integrated campaigns and brand strategy. Operates in the same category and competes for similar enterprise clients as Žiška.
• Ogilvy Serbia: WPP-owned advertising network in Serbia delivering integrated campaigns, brand strategy, and digital to enterprise clients. Directly overlaps Žiška's category, channel mix, and client profile.

Regional players

• Bruketa&Žinić: Croatian independent creative agency recognized internationally for integrated campaign work. Comparable as an independent SEE creative shop, but primarily serves the Croatian market.

Emerging players

• Studio Marketing Belgrade: Belgrade-based marketing/advertising firm offering integrated services to regional brands. Smaller independent comparable that overlaps with Žiška on integrated campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ziska108/videos
• LinkedInrs.linkedin.com/company/ziska
• Instagraminstagram.com/ziska.rs
• Facebookfacebook.com/ziska.rs

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Žiška