smALL FLAGs

What smALL FLAGs does

smALL FLAGs is a privately held direct-to-consumer e-commerce retailer founded in 1987 and headquartered in Oregon City, Oregon. The company sells flags and flag-themed merchandise through two websites, smALLFLAGs.com and the mobile-optimized sister site smALLPATCHes.com. Its catalog spans 250+ flags covering every country, US state, Canadian province, and US military branch, alongside apparel, accessories, home goods, and novelty items, with the product line having been extended into adjacent educational merchandise such as World Wise geography card games.

The company operates at a micro-enterprise scale (1-10 employees) with no institutional funding, no public investors, and no disclosed financial metrics. Historically, smALL FLAGs operated physical retail locations in Oregon, but over the early-to-mid 2000s the company acquired Other Lands, closed its brick-and-mortar stores, and consolidated operations to a single Oregon City headquarters in a deliberate pivot to a web-based mail-order/e-commerce model. Distribution today reaches all 50 US states and 12+ countries including the UK, Canada, Australia, Belgium, Sweden, and APO/FPO addresses.

The business model is straightforward e-commerce retail: unit-level direct sales to a diffuse consumer base (heritage enthusiasts, educators, ethnic and community organizations, veterans), with no enterprise contracts, anchor accounts, or subscription revenue visible in the input. No AI/ML capability, no proprietary technology platform beyond a standard shopping-cart storefront, and no disclosed hiring, M&A, or fundraising activity are evidenced.

Name

smALL FLAGs

Legal name

smALL FLAGs

Website

https://smallflags.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

smALL FLAGs is a privately held Oregon-based e-commerce retailer founded in 1987 that sells 250+ flags and flag-themed merchandise to consumers and small organizations worldwide via two websites.

Ownership category

akta.pro rank

Product category

Flag Merchandise Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Flag merchandise retail
• Heritage themed products
• Country flag apparel
• Geography educational games
• Ethnic specialty goods

Headquarters

HQ city

Oregon City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Flag and Heritage Merchandise Sales: One-time product sales of flags, patches, keyrings, decals, and other flag-themed merchandise through e-commerce, phone, and mail orders. Includes quantity discounts for bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

smALL FLAGs is an e-commerce retailer that sells flags and flag-themed merchandise featuring the flags of every country in the world, all U.S. states, Canadian provinces, military branches, and other ethnic and religious entities. Products are offered in multiple formats including flags, patches, keyrings, decals, mugs, umbrellas, sunglasses, ties, windsocks, blankets, aprons, and novelty items, alongside geography educational products such as card games, maps, posters, and Earth Art.

Product overview

smALL FLAGs is an e-commerce retailer specializing in flags and flag-related merchandise featuring the flags of every country in the world, all US states, Canadian provinces, military branches, and other ethnic and religious entities. The product portfolio is organized into two main categories: Core Flag Products (Flags that Wave, Patches, Keyrings, Car Grill Badges, Decals, Lapel Pins, Mini Banners, Mugs, Sun Glasses, Ties, Umbrellas, Windsocks, Fleece Blankets, Apron Sets, Novelty Items) and Geography Products (World Wise Geography Card Games, Earth Art items, Terra Carta Card Games, Maps and Posters). The company operates a showcase site and shopping site with quantity discount pricing.

Differentiator

Problem solved

Functional benefit

Brands

• smALLPATCHes: A sister site featuring a more modern e-commerce experience for patches and flags, with mobile optimization and advanced search functionality.

Products and services

• Flags that Wave Traditional outdoor and desk flags in multiple sizes (4x6 desk flags, 12x18 inch, 2x3 feet, 3x5 feet) featuring flags of countries, U.S. states, military branches, and other geo-political entities. Designed for individual consumers, educators, and ethnic organizations celebrating heritage.
• Flag Strings 30-foot strings of approximately twenty 12x18 inch flags, available in regional mixes (International, European, Asian, Latin American, Caribbean, Middle East, Africa) and individual country options. Used for festival decoration and cultural events.
• Patches Embroidered flag patches available in eight styles (Flag/Sidekick, Rectangle, Shield, Midsize, Mini, Micro, Cap Strap, Crossed Flags). Can be ironed or sewn onto jackets, backpacks, or hats. Targeted at heritage enthusiasts and ethnic organizations.
• Acrylic Keyrings Clear acrylic keyrings displaying flags of countries, U.S. states, territories, and organizations, with national or state crest on the reverse. Doubles as zipper pulls.
• Car Grill Badges Chrome-plated brass car grill badges in single-unit construction, plated enamel, and Cloisonne styles featuring country and state flags for vehicle decoration.
• Decals Weather-resistant decals in Classic Oval (~3x4.5 inch) and Reflective Auto Decal (~2.5x4 inch) formats featuring country flags and designs, for vehicle or surface application.
• Lapel Pins Cloisonne (enamel on brass) lapel pins approximately 0.75x0.5 inches, available as single waving flag or crossed-flag designs. Marketed as a traveler's gift.
• Mini Banners Small (~4x5 inch) banners with plastic suction cup hook for windows or rear-view mirrors.
• Mugs Dishwasher and microwave safe ceramic mugs with international country flag wrapping around the mug and country name printed above.
• Flag Sun Glasses Metal frame sunglasses with flag designs perforated on lenses, allowing visibility while displaying flag patterns. Available in dozens of country and state designs.
• Flag Ties High-quality cravat ties featuring flag designs, including a children's tie with children from around the world waving flags.
• Flag Umbrellas Full-sized push-button nylon umbrellas featuring flag designs, available for all 50 U.S. states and various countries.
• Windsocks Nylon windsocks with brass swivel hooks in four sizes (15 inch, 36 inch, 40 inch, 60 inch), featuring flags of nations, states, and U.S. military branches.
• Fleece Flag Blankets 50x60 inch (127x152cm) 100% polyester fleece blankets featuring flag designs, also marketed as stadium or lap blankets.
• Apron Sets Kitchen sets including flag-stylized apron, matching oven mitt, and hot pad, available in various country flag designs.
• Novelty Items Fun novelty products including Parking Signs (18.5x12 inch plastic), Note Pads (4x4 inch with 400 sheets), and Tote Bags (15x17x4 inch canvas) featuring flag designs.
• World Wise Geography Card Games Educational card games for 2-8 players aged 9+, available in four regional editions (Americas, Europe, Africa, Asia). Each includes a map, oversized cards for countries and bodies of water, wild cards, and instructions in Spanish and English. Targeted at educators, schools, and geography enthusiasts.
• Earth Art Products celebrating planet Earth including Earth Marbles (22mm recycled glass spheres showing rivers, mountains, deserts), jewelry, ornaments, and zipper pulls with detailed Earth imagery.
• Terra Carta Card Games U.S. geography card games featuring playing cards with state information, designed for learning U.S. geography.
• Maps and Posters World maps, posters, and flag identification materials for geographic education, used by classrooms and individual learners.
• Flag Pole Sets 6-foot aluminum flag pole sets with gold gilt eagle finial, available with clips or EZ-Mount rings, complete with mounting bracket and screws.
• Lighting Systems Solar-powered LED flag pole lights including Solar Flagpole Lights (black, silver/grey, white finishes) and Solar Powered Stake Light for outdoor illumination of displayed flags.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• FlagandBanner.com: Family-owned flag and banner retailer founded in 1965 offering US, state, international, military, and custom flags plus accessories. Highly comparable as a long-running independent specialty flag retailer.
• Carrot-Top Industries: Specialty retailer of US flags, state flags, flagpoles, and patriotic accessories including custom products. Directly comparable as a multi-format flag and accessory retailer serving similar heritage/patriotic customer segments.
• Annin Flagmakers: America's oldest and largest flag manufacturer and retailer, offering US, state, international, and military flags plus accessories. Directly comparable to smALL FLAGs' core flag retail business, though at significantly larger scale and with manufacturing in-house.
• Liberty Flagpoles: Specialty retailer of flagpoles, flags, and patriotic accessories serving residential, commercial, and institutional buyers. Overlaps with smALL FLAGs' flagpole sets, lighting systems, and outdoor display products.
• FLAGPOLE ETC. Online retailer of flagpoles, flags, and outdoor hardware with extensive product education content. Comparable in offering flagpole sets and accessories alongside flags for heritage and display use cases.
• The US Flag Store: Online retailer specializing in US, state, military, and international flags plus flagpole hardware and accessories. Direct competitor in the e-commerce flag retail category with overlapping product breadth and customer base.

Others

• US Government Publishing Office (educational distribution): Distributes free classroom flags, maps, and civics materials to US schools and educational institutions. Represents an adjacent channel for the educational customer segment smALL FLAGs targets.

Regional players

• The Flag Shop (UK): UK-based flag retailer offering national, regional, and custom flags plus accessories. Comparable product mix and customer segments but serves primarily the British and European market rather than the US.

Broad incumbents

• Etsy (flag/novelty sellers): Global marketplace hosting thousands of independent sellers of handcrafted flags, patches, and heritage-themed novelties. Provides indirect competition and an alternative channel for similar heritage/heritage-craft buyers.
• Oriental Trading: Mass-market party/novelty retailer carrying flags, patriotic supplies, and educational classroom materials. Overlaps with smALL FLAGs' novelty, education, and bulk-discount offerings, though at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smALLFLAGs
• Facebookfacebook.com/smALLFLAGs
• LinkedInlinkedin.com/company/small-flags

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smALL FLAGs