Alkaline Water Plus

What Alkaline Water Plus does

Alkaline Water Plus (legally The Alkaline Water Ionizer Store LLC) is a private, founder-operated e-commerce retailer based in Fenton, Missouri, founded in 2008. The company sells electric water ionizers, hydrogen water machines, naturally ionizing pitchers and under-sink units, replacement filters, and whole-house filtration systems to US health-conscious consumers and families. It functions as an authorized US distributor and servicer for multiple Korean and Japanese manufacturers — notably AlkaViva, Ionia/Jupiter (the world's largest ionizer manufacturer), Smart, Nexus, and AlkaMedi — giving it a multi-brand catalog spanning entry-level pitchers at $60 to premium under-sink and whole-house systems at $3,500-$6,495.

The underlying technology is electrolysis-based water ionization, in which an electric current splits water into alkaline and acidic streams, raising pH and producing molecular hydrogen. Core proprietary technologies marketed across its product lines include UltraWater dual 13-stage filtration (independently tested to remove 99.9% of 249 contaminants), DARC II continuous cleaning (polarity reversal every 15 seconds), H2 Infusion membranes with platinum-coated titanium Smart Electrodes, and AutoAdjust SMPS power supplies. The company emphasizes third-party certifications (ISO 9001/14001, CE, UL, CSA, NSF, KGMP, KFDA) carried by its manufacturer partners rather than certifications it holds itself; the only credential held directly by Alkaline Water Plus is its BBB A+ rating, continuously maintained since 2010.

The business model is direct-to-consumer e-commerce with inside-sales support via phone (888-692-5525), email, and text. Revenue streams include one-time hardware sales ($1,100-$3,500 premium ionizers, $60-$220 hydrogen machines and pitchers), recurring replacement-filter revenue ($79-$210 per filter, annual replacement cycle), zero-interest payment plans (50% down, 10 monthly installments), and a cross-brand upgrade program targeting users of competitor ionizers. The company invests heavily in content marketing — educational articles, peer-reviewed research summaries, comparison tools, doctor/expert endorsements, and hundreds of customer testimonials — to drive organic search acquisition in a niche wellness category. It has 1-10 employees, no external funding, and ships domestically and internationally.

Name

Alkaline Water Plus

Legal name

The Alkaline Water Ionizer Store LLC

Website

https://alkalinewaterplus.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Alkaline Water Plus is a private, founder-operated US e-commerce retailer that sells electric water ionizers, hydrogen water machines, and filtration systems as an authorized distributor for brands such as AlkaViva, Ionia/Jupiter, Smart, Nexus, and AlkaMedi, serving health-conscious households through a content-driven DTC model.

Ownership category

akta.pro rank

Product category

Water Ionizers and Filtration

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

Keywords

• Water ionizers
• Alkaline water machines
• Hydrogen water generators
• Water filtration systems
• Ionized water products

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Water Ionizer Sales: One-time purchase revenue from selling water ionizer machines (countertop, undersink, and faucet-mounted models). Products range from $1,144 to $3,494 for premium ionizers. Includes both new and like-new/refurbished units.
2. Replacement Filters and Accessories: Recurring revenue from replacement filters (UltraWater filters, sediment filters, fluoride removal filters), citric acid cleaning cartridges, flexi-hoses, calcium inserts, and other accessories. Filters typically $79-$210 and require annual replacement.
3. Payment Plans / Financing: Zero-interest payment plans allow customers to pay 50% upfront and the remaining 50% over 10 months. While no interest or fees are charged, this financing option enables higher-value purchases.
4. Naturally Ionizing Products: Sale of alkaline water pitchers ($59-$130), replacement pitcher filters ($25), under-sink naturally ionizing machines ($699), and hydrogen water machines ($197-$3,195).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Alkaline Water Plus is an online retailer that sells electric water ionizers, hydrogen water machines, alkaline water pitchers, replacement filters, and whole-house filtration systems from brands such as AlkaViva, Ionia, Jupiter, Smart, Nexus, and AlkaMedi. Products use electrolysis to produce alkaline ionized water rich in molecular hydrogen, or mineral-based non-electric ionization. The company also sells accessories, replacement filters, and offers an upgrade program and zero-interest payment plans.

Product overview

Alkaline Water Plus offers a comprehensive portfolio of water treatment products centered around electric water ionizers and hydrogen water machines. The core offering includes multiple branded water ionizer lines: AlkaViva (H2 Series with Delphi H2, Vesta H2, Athena H2, Melody II), Ionia (Super-S12), Jupiter (Athena Classic), Smart (9P, 7P), Nexus (X-Blue), and AlkaMedi (3000S). These electric ionizers use electrolysis technology to produce alkaline ionized water rich in molecular hydrogen antioxidants. Complementing the electric ionizers are naturally ionizing products including the Alkaline Plus PH Ionizer Pitcher and Elita-US700 under-sink system that use mineral-based (non-electric) ionization. Hydrogen water machines like the High-Rich HR4, Buder HS-72, HX-600 SPE, and High-Rich Extra specifically enrich water with molecular hydrogen without altering pH. Additional offerings include whole-house UltraHome filter systems, shower filters, and replacement filters/accessories for all brands. The company provides services including a water ionizer upgrade program for any brand and interest-free payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• AlkaViva Water Ionizers (H2 Series)

Quantifiable outcome

• Removes 99.9% of 249 contaminants tested
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AlkaVivacoreChannel Partner/ Reseller/ DistributorAlkaViva is a key brand whose H2 Series water ionizers are sold exclusively or primarily through Alkaline Water Plus. Products include Delphi H2, Vesta H2, Athena H2, and Melody II. AlkaViva has been in the US market since 2002 and offers UltraWater filtration technology independently tested for 249 contaminants. All AlkaViva ionizers come with lifetime warranties.
• IoniacoreChannel Partner/ Reseller/ DistributorIonia is the largest and most well-known manufacturer of water ionizers in Korea and the world, operating since 1982. They have the largest R&D team in the industry and manufacture several brands of water ionizers including Jupiter, Smart, Nexus, and Ionia's own brand. Alkaline Water Plus is an authorized importer and servicer.
• Jupiter SciencecoreChannel Partner/ Reseller/ DistributorJupiter Science (now part of Ionia) is a major water ionizer manufacturer. Jupiter Athena is described as a top-of-the-line ionizer. Jupiter ionizers use Emco Tech electrodes manufactured in Japan with DARC cleaning technology. The company holds numerous certifications including ISO9001, ISO14001, GMP, KFDA, CE, and UL.
• NexuscoreChannel Partner/ Reseller/ DistributorNexus water ionizers are developed in cooperation with Dr. Sano Yoshimi, CEO of Sano Technical Research Center of Japan. The Nexus X-Blue features Japanese-made water cells and Korean manufacturing. Hospitals and researchers have collaborated with Nexus for 30+ years.
• AlkaMediminorChannel Partner/ Reseller/ DistributorAlkaMedi (established 2001) is a Korean manufacturer licensed as a medical device manufacturer by KFDA (Korea MFDS). Products include the AlkaMedi 3000S water ionizer. Holds KGMP, CE, UL, CB, RoHS, ISO9001:2015, and ISO14001:2015 certifications.
• Emco Tech (R&D Facility)coreTechnology or IntegrationEmco Tech is the research and development facility in Japan that develops the electrode and water cell technology used in Jupiter water ionizers. Staffed with highly advanced researchers, the facility was founded by Michael Moon and maintains 20 PhD-level scientists and engineers.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• KYK: KYK is a Korean water ionizer brand selling globally, named as a competitor in Alkaline Water Plus's upgrade program. It targets the same health-conscious consumer with similar alkaline/hydrogen water claims, overlapping directly with the Ionia and AlkaViva brands Alkaline Water Plus carries.
• Tyent USA: Tyent sells premium water ionizers direct-to-consumer in the $2,000-$5,000 range with comparable marketing around alkaline, antioxidant, and molecular hydrogen water. It is a directly competing DTC retailer in the same premium-ionizer niche as Alkaline Water Plus, and is named as a competitor trade-in target in the upgrade program.
• Enagic USA (Kangen Water): Enagic is the largest and most prominent water ionizer company globally, selling Kangen Water machines via an MLM distributor network in the US. It is the most directly comparable business to Alkaline Water Plus: same core product category, same health-conscious consumer target, same premium price positioning. Alkaline Water Plus's own upgrade program explicitly names Enagic as a competitor.
• Life Ionizers: Life Ionizers is a US-based retailer and brand of water ionizers, selling directly to consumers with a similar health-and-wellness value proposition and educational content strategy. It is explicitly named as a competitor in Alkaline Water Plus's upgrade program and competes for the same health-conscious family buyer.
• Biontech / Ionways: Biontech (formerly Ionways) sells premium Korean-built water ionizers direct to US consumers with alkaline and hydrogen-water claims comparable to Alkaline Water Plus's core product line. It is a direct DTC competitor in the premium ionizer niche.
• Chanson Water: Chanson is a water ionizer brand and US retailer named in Alkaline Water Plus's upgrade program as a competitor. It competes in the same premium alkaline-ionized water category with similar health-benefit positioning and a comparable price band.
• AlkaViva: AlkaViva is both a key supplier of Alkaline Water Plus (their H2 Series ionizers are stocked) and an independent US retailer competing in the same category. This dual relationship makes AlkaViva the most strategically significant peer: distribution partner and competitor simultaneously.

Broad incumbents

• Aquasana: Aquasana is a larger, established US water filtration brand (owned by A. O. Smith) selling whole-home and drinking-water filters across multiple retail channels. It is a broader incumbent competing for the same 'cleaner drinking water' consumer wallet, though focused on filtration rather than ionization.
• EcoWater Systems: EcoWater is a large, established US whole-home water treatment brand operating through a dealer network. It competes in the broader home water treatment category that Alkaline Water Plus's whole-house UltraHome filter systems ($3,795-$6,495) addresses.
• iSpring Water Systems: iSpring is a sizable US DTC retailer of residential water filtration systems (RO, whole-house, under-sink) competing on price and product breadth in the same home water treatment category as Alkaline Water Plus, though without the ionization focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@636cathleen
• Facebookfacebook.com/AlkalineWaterPlus
• LinkedInlinkedin.com/company/alkaline-water-plus
• Instagraminstagram.com/alkaline_water_plus
• Pinterestpinterest.com/alkaline_water_plus

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkaline Water Plus