Ameri
Ameri Srl is an Italian sales representative and distributor, founded in 1989, that holds exclusive Italian rights for major European manufacturers of aluminum and PET primary packaging for cosmetics, pharmaceutical, food, and home care customers.
- Company typePrivate
- Founded1989
- HeadquartersGenova, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ameri does
Ameri Srl is a privately held Italian sales representative and distributor founded in 1989 by Silvano Ameri and headquartered in Genova, Italy. The company operates as the exclusive Italian channel for several European primary packaging manufacturers, providing primary and secondary packaging solutions to the cosmetics, pharmaceutical, nutraceutical, food, and home care sectors. Its product portfolio spans six core categories: aluminum aerosol cans (1-inch opening, 35-66mm diameter, 50-800ml), aluminum bottles with FEA 15/20 glass-compatible openings, aluminum screw neck bottles (35-66mm, 45-750ml), aluminum jars and tinplate boxes (from 10ml), aluminum rigid tubes for pharmaceutical and nutraceutical use (18-37mm diameter, 60-144mm height, with desiccant caps), and PET/HDPE containers with PP closures (30ml to 5,000ml across multiple shapes and opening standards). The portfolio is sourced from Envases Metalurgicos de Alava (Spain/UK), Desjardin (France/China), Actipack (France/Czech Republic/Germany), an unnamed aluminum rigid tube producer, and Lindal Group (valves and actuators), giving Ameri access to patented embossing technology, multiple international quality and food-safety certifications, and 35 production lines in aggregate.
Ameri generates revenue through a hybrid model: sales representation commissions on exclusive Italian sales facilitated for European manufacturers, direct resale and distribution of products such as Lindal valves and actuators, and a packaging consulting layer that supports customers from project conception through pack/product compatibility testing, graphic design, and order delivery. Pricing is quote-based with minimum order quantities ranging from 500 pieces (stock tinplate) to 100,000 pieces (embossed decoration), and is not publicly disclosed. The go-to-market is sales-led and relationship-driven, with no e-commerce channel; the company's marketing footprint consists of a bilingual website (ameri.it), Instagram, LinkedIn, and Facebook presence, and a contact form. Customer segments are diversified across cosmetics and personal care (primary), pharmaceutical and nutraceutical (primary), food and beverage, and home care/fragrance, with no customer logos publicly disclosed.
The company is sub-scale (1-10 employees), founder-controlled, profitable on a retained-earnings basis with no external funding or M&A activity, and operates a single-country geographic footprint focused on Italy. It carries certifications held by its manufacturing partners (ISO 9001, ISO 14001, ISO 22000, FSSC 22000, Ecocert/Osmos) rather than its own, and participates in regional EU development funding (PR FESR Liguria 2021-2027). Strategic optionality is concentrated in the durability of its exclusive representation agreements and the founder's personal relationships with European principals.
Ameri firmographics
Firmographics- Name
- Ameri
- Legal name
- Ameri Srl
- Website
- https://ameri.it
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ameri Srl is an Italian sales representative and distributor, founded in 1989, that holds exclusive Italian rights for major European manufacturers of aluminum and PET primary packaging for cosmetics, pharmaceutical, food, and home care customers.
- Ownership category
- akta.pro rank
Ameri industry classification
Industry- Product category
- Industrial Packaging
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)
- akta.pro secondary industry
- Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)
Keywords
Where Ameri is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Ameri business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Sales Representation/Commission: Ameri operates as exclusive Italian representative for European packaging manufacturers (Envases, Desjardin, Actipack), earning commissions on sales facilitated through their representation.
- Resale/Distribution: Acts as reseller and direct distributor for products such as Lindal valves and actuators, purchasing products and reselling to Italian customers.
- Packaging Consulting Services: Provides assistance in evaluating best primary packaging options, quality control, printing aspects, and project management from concept to delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for aluminum aerosol cans |
| Other | Pay-as-you-go | Quote-based pricing for aluminum screw neck bottles |
| Other | Pay-as-you-go | Quote-based pricing for PET containers |
| Other | Pay-as-you-go | Quote-based pricing for aluminum jars and tinplate boxes |
| Other | Pay-as-you-go | Quote-based pricing for aluminum rigid tubes |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Ameri product offering
Product offeringCore offering
Ameri Srl supplies primary and secondary packaging for the cosmetics, pharmaceutical and food industries. The company acts as the exclusive Italian sales representative and reseller for European packaging manufacturers (Envases Metalurgicos de Alava, Desjardin, Actipack, Lindal Group), offering aluminum aerosol cans, aluminum bottles, aluminum jars, aluminum rigid tubes, tinplate boxes and PET containers with custom printing and decoration options.
Product overview
Ameri Packaging Solutions operates as a packaging distributor and representative company, providing a comprehensive portfolio of primary packaging solutions for the cosmetic, pharmaceutical, and food industries. The product portfolio consists of six core product categories: aluminum aerosol cans (bombole aerosol) for cosmetic and pharmaceutical applications; aluminum bottles FEA 15/20 with glass-compatible openings for perfumery; aluminum screw neck bottles for personal care and beverages; aluminum and tin plate jars for cosmetics and food; aluminum rigid tubes for pharmaceutical and nutraceutical products; and PET containers with PP closures for food applications. Ameri represents European manufacturers including Envases Metalurgicos de Alava (Spain/UK), Desjardin (France), and Actipack (France), providing Italian market sales, customer assistance, and product development support from project conception through delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Aluminum Aerosol Cans (Bombole aerosol in alluminio bocca 1 pollice) Aluminum aerosol cans with 1-inch opening, diameters 35-66mm, capacities from 50ml to 800ml. Customization options include offset printing up to 6/7 colors, hot stamping, embossing, and screen printing. Sold to cosmetics, pharmaceutical, and chemical/technical product manufacturers in Italy.
- Aluminum Bottles FEA 15/20 (Bombole in alluminio FEA 15/20) Aluminum bottles with FEA15/20 opening, diameters 35-50mm, capacities from 30ml to 250ml. Features offset printing up to 6/7 colors, hot stamping, and Embossing technology. Designed for perfumes, cosmetics, and personal care products; FEA15 opening allows compatibility with glass perfume accessories and filling lines.
- Aluminum Screw Neck Bottles (Flaconi in alluminio bocca a vite) Aluminum bottles with screw neck openings, diameters 35-66mm, capacities from 45ml to 750ml. Features include offset printing up to 6/7 colors, hot stamping, and patented Embossing technology. Available in various shoulder shapes (oval, flat, flat rounded, spherical) and finishes (matte, glossy, Soft-Touch). Sold to perfumes, cosmetics, personal care and beverage manufacturers.
- Aluminum and Tin Plate Jars and Boxes (Vasi e scatole in metallo) Aluminum jars and tinplate boxes with capacities starting from 10ml. Features include screw lids, fitted lids, and sliding lids. Customization options include offset printing up to 6 colors and embossed decorations. Sold to cosmetics, candle, home fragrance, and food product manufacturers. Manufacturer Desjardin is Ecocert/Osmos certified for organic cosmetics.
- Aluminum Rigid Tubes (Tubi rigidi in alluminio) Rigid aluminum tubes for pharmaceutical and nutraceutical applications, diameters 18-37mm with heights from 60-144mm. Features transparent internal coating suitable for food contact. Customization includes offset printing up to 4 colors. Available with PP caps containing desiccant agents (silicagel and molecular sieves). Minimum order approximately 25,000 pieces. Manufactured to ISO 9001 and ISO 22000 standards.
- PET Jars and Bottles with PP Closures (Contenitori in PET) PET containers for food and cosmetic use, capacities from 30ml to 5,000ml. Available in cylindrical, elliptical, square, rectangular and octagonal shapes with multiple opening options (VIS38, TO63, VIS63, TO82, VIS83, TO110). Materials include PET, recycled PET, and HDPE. Compatible with PP screw lids, perforated spreader lids, and induction or self-adhesive seals. Manufacturer Actipack is FSSC 22000 certified for food safety.
Quantifiable outcome
- Wide range of packaging formats with diameters from 18mm to 66mm and capacities from 10ml to 5,000ml
Companies that use Ameri
Customer profileSegments4 records
Ideal customer profiles4 records
Ameri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ameri partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Envases Metalurgicos de AlavacoreSpanish manufacturer of aluminum aerosol cans and bottles with over 75 years of experience. Operates two production plants in Spain and England. Ameri holds exclusive representation in Italy. Certified ISO 9001 and ISO 14001. Offers patented embossing technology and 100% recycled aluminum (PCR) options.
- Desjardin SacoreFrench company based in Paris producing aluminum jars and tinplate boxes. Has a complete and evolving catalog for cosmetics, food, and home fragrance sectors. Owns a production plant in China for large boxes and special shapes. Certified Ecocert/Osmos for organic products.
- Actipack SascoreFrench manufacturer of PET jars and bottles headquartered near Lyon. Supported by production sites in Czech Republic (HDPE) and Germany (KKT GmbH). Certified ISO 9001 and FSSC 22000. Ameri manages sales throughout the Italian market.
- Lindal GroupcoreGlobal manufacturer of valves and actuators for aerosol products. Ameri is the official distributor of Lindal Group products in Italy, providing erogators and valves for products containing gas.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ameri competitors and assessment
Company assessmentDirect peers
- Berlin Packaging: Global hybrid packaging supplier (distributor + manufacturer) serving cosmetics, personal care, food, and pharma with multi-category portfolios — directly comparable business model to Ameri, though at vastly greater scale and geographic reach.
- TricorBraun: One of the largest packaging distributors in North America, supplying rigid containers across cosmetics, food, and personal care — analogous distributor/representative model to Ameri, with deep supplier relationships and broad product breadth.
- Veriplast: French-based packaging specialist serving European beauty and personal care brands with custom plastic and aluminum solutions — comparable niche focus and customer base to Ameri, with overlapping French manufacturing relationships.
- Albea Group (PSB Industries): Global packaging manufacturer and solutions provider for beauty, personal care, and pharma with strong aluminum and plastic offerings — directly comparable product portfolio to Ameri's represented lines, though vertically integrated.
Broad incumbents
- AptarGroup: Global leader in dispensing systems and packaging components for beauty, personal care, food, and pharma — comparable customer base and premium packaging positioning, though Aptar manufactures rather than distributes.
- Crown Holdings: World's largest metal packaging manufacturer with deep presence in aluminum cans and aerosol containers — directly overlaps with Ameri's Envases-sourced aluminum aerosol portfolio, but at vastly larger scale.
- Alltub Group: Global aluminum tube manufacturer and one of Ameri's upstream principals; comparable product category (aluminum rigid tubes for pharma, cosmetics, food) but operates at manufacturing scale rather than distribution.
- Sonoco Products Company: Diversified global packaging conglomerate with metal and plastic container offerings across personal care, food, and pharma — broad product overlap with Ameri's portfolio but as one of many categories within a much larger portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ameri social profiles
Digital presenceAmeri compliance and trust
Trust signalCompliance7 records
Ameri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ameri leadership team
Management profileNumber of profiles
Profiles1 record
Ameri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ameri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ameri
What does Ameri do?
Ameri Srl supplies primary and secondary packaging for the cosmetics, pharmaceutical and food industries. The company acts as the exclusive Italian sales representative and reseller for European packaging manufacturers (Envases Metalurgicos de Alava, Desjardin, Actipack, Lindal Group), offering aluminum aerosol cans, aluminum bottles, aluminum jars, aluminum rigid tubes, tinplate boxes and PET containers with custom printing and decoration options.
Is Ameri a public or private company?
Ameri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ameri founded?
Ameri was founded in 1989. It employs 1 to 10 people.
Where is Ameri based?
Ameri is headquartered in Genova, Italy, in the Europe region.
How does Ameri make money?
Three revenue lines are on record. Sales Representation/Commission is the primary driver. The others are resale/Distribution and packaging Consulting Services.
Who are Ameri's main competitors?
Direct peers on record are Berlin Packaging, TricorBraun, Veriplast and Albea Group (PSB Industries). Broad incumbents are AptarGroup, Crown Holdings, Alltub Group and Sonoco Products Company.
Does Ameri have an API?
No public API is recorded for Ameri.
What industry is Ameri in?
Ameri's product category is Industrial Packaging. Its primary akta.pro industry code is IMALAJAA, Primary Packaging (Bottles, Jars, Tubes, Jugs), with a secondary code of IMALAJAL, Sampling & Travel-Size Packaging (Minis, Vials, Blisters). Its SIC code is 5040.