AF Live
AF Live is a Bristol-based technical production company providing sound system design, AV equipment hire, mobile stages, and noise management for music festivals, boxing events, venue installations, and corporate clients across the UK and internationally.
- Company typePrivate
- Founded2009
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AF Live does
AF Live is a Bristol-based technical production company founded in 2009 that provides sound system design, AV equipment hire, mobile stages, and noise management services for live events and permanent venue installations. The firm serves music festivals, boxing and MMA promotions, nightclubs and music venues, corporate clients, and private functions across the UK and, increasingly, internationally. Headcount sits in the 11–50 range, operating from a Bristol warehouse headquarters (Unit A1 Sector, 6 Albert Rd, St Philip's) and a registered office in Kingswood.
The company's offering breaks into three core lines — Technical Production Services (full-service event management including sound, staging, lighting, video, SFX, and artist advancing), Equipment Hire (L-Acoustics, Funktion-One, DiGiCo, and Genelec systems available as full-service or dry hire), and Sales & Installations (permanent venue sound systems with ongoing maintenance). Underlying technology includes L-Acoustics Soundvision for acoustic modeling, L-Acoustics K2/Kara II/KS28/A15 line arrays, DiGiCo Quantum 225 and SD12 consoles, MC2 Audio Delta-Series DSP, and Dante networking. Notable bespoke work includes a Wake The Tiger amazement park installation using 70+ Genelec speakers across 48 PoE++ connection points with sub-5ms latency, 360-degree immersive sound for Arcadia Spectacular's Spider stage, and 220+ L-Acoustics cabinets across three arenas at Glastonbury 2023. A 15+ year noise management practice liaises with UK local authorities on amplified-sound licensing.
Revenue is generated through equipment hire (usage-based), live event production (professional services), permanent installations (hardware sales), noise consultancy, and backline/DJ kit supply, all priced via bespoke quotes following site survey and acoustic assessment. The go-to-market is sales-led with enterprise field engagement and long-standing client relationships. Anchor customers include Boomtown Fair, Lakota, Arcadia Spectacular, Tokyo World, Queensberry Promotions, PFL, DAZN, and Wake The Tiger, with international delivery now extending into continental Europe and the Middle East primarily for combat sports.
AF Live firmographics
Firmographics- Name
- AF Live
- Legal name
- AF Live Limited
- Website
- https://aflive.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AF Live is a Bristol-based technical production company providing sound system design, AV equipment hire, mobile stages, and noise management for music festivals, boxing events, venue installations, and corporate clients across the UK and internationally.
- Ownership category
- akta.pro rank
AF Live industry classification
Industry- Product category
- Live Event Technical Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Backline & Musical Instrument Rental (MPAGAKAJ)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Corporate Event Production & AV Services (HSACADAB)
Keywords
Where AF Live is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AF Live business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Hire: Rental of sound systems including L-Acoustics and Funktion One, with options for full-service packages with engineers and transport, dry hire, and B2B rentals for concerts, clubs, and corporate events.
- Live Event Technical Production: Full technical production management including pre-show advancing, onsite management, and post-show reporting for events of all sizes.
- Sales & Installations: Design, supply, and installation of professional sound systems for venues including music venues, pubs, nightclubs, bars, student unions, and conference centres. Includes ongoing maintenance packages.
- Noise Management Services: Acoustic consultancy and noise management services for events with amplified sound, including report preparation and liaison with local councils.
- Backline & DJ Kit Supply: Provision of backline equipment, DJ kits, and associated services with full-service packages including engineers and transport.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Event Packages |
| Other | Multi-year contract | Venue Installation Projects |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
AF Live product offering
Product offeringCore offering
AF Live provides end-to-end technical production management for live events, including sound system design, deployment, and operation using industry-leading equipment (L-Acoustics, DiGiCo, Genelec, Funktion-One). The company also rents professional AV equipment (dry hire and full-service with engineers/transport), designs and installs permanent sound systems for venues, and offers specialized noise management consultancy for events with amplified sound. Its work spans music festivals, boxing and MMA events, corporate functions, weddings, and permanent venue installations across the UK, Europe, and the Middle East.
Product overview
AF Live is a technical production company offering audio-visual equipment hire, installation, and event services. The core offering consists of Technical Production Services (planning, logistics, installation, and operation of sound, staging, lighting, video, and special effects), Equipment Hire (L-Acoustics and Funktion-One sound systems with dry-hire and full-service options), and Sales & Installations (permanent sound system installations for venues). These are supplemented by specialist services including Boxing Events, Music Events & Festivals, Corporate Events, Sporting Events, Backline & DJ Kit Supply, Mobile Stages, and Noise Management. The company also designs bespoke sound systems for permanent installations such as Wake The Tiger's immersive amusement park.
Differentiator
Problem solved
Functional benefit
Brands
- CORE4: An online network platform launched by AF Live for industry professionals to share insights on latest tech, gain expert panel insights, and pick up tips for onsite challenges. Focuses on 4 key areas: People, Technology, Innovation, and Science.
Products and services
- Technical Production Services Full technical production management for live events of all sizes, encompassing planning, logistics, installation, and operation of sound, staging, lighting, video, special effects, backline, and noise management. Available across the UK and internationally for festivals, concerts, sporting events, and corporate functions.
- Equipment Hire Sound equipment rental including full-service packages with engineers and transport, dry hire, and equipment rentals for concerts, clubs, and corporate events. Stock includes L-Acoustics, Funktion-One systems, DiGiCo Quantum 225 and SD12 mixing consoles, and ancillary products.
- Sales & Installations Design, supply, and installation of professional sound systems for music venues, pubs, nightclubs, bars, student unions, and conference centres using industry-leading equipment like Genelec and L-Acoustics. Includes ongoing maintenance packages and finance options.
- Boxing Events Services Audio-visual production for boxing and MMA events globally, including complete sound design, deployment, operation, and fight week coverage for press conferences, weigh-ins, and main-event nights. Delivered with partner Arena Video for complete AV packages.
- Music Events & Festivals Services Technical production management for music festivals and concerts including bespoke sound, staging, lighting installations, video, special effects, backline, artist tech rider management, and noise management.
- Corporate Events Services Technical support and audio-visual solutions for corporate events including conferences, product launches, and meetings with dedicated account management and 3D modelling software for sound visualisation.
- Sporting Events Services Audio solutions for sporting events from arena-based boxing to full motocross track coverage, including AV system design, commentary systems, video walls, LED screens and projectors.
- Backline & DJ Kit Supply Provision of backline equipment, DJ kits, and associated services with full-service packages including engineers and transport, as well as dry hire and B2B rentals for concerts, clubs, and corporate events across the UK.
- Mobile Stages (Stagemobil L) Fully-covered professional mobile stages (Stagemobil L) available in 30m² or 42m² configurations, fast to build with optional roof supports, PA wings and hanging extensions. Can be erected in a few hours with minimal crew.
- Noise Management Services Advisory and management of complex legal noise restrictions for events with amplified sound, including noise management assessments, liaison with local authorities, propagation tests, and system design for optimal sound levels within restrictions.
- Wedding Services Audio equipment hire and technical production for weddings including tailored packages from small PA systems for speeches to fully customised systems with onsite engineers and lighting packages.
- Wake The Tiger Bespoke Sound System Installation Bespoke immersive sound installation using over 70 Genelec speakers with Power-over-Ethernet technology, Ableton software for audio distribution, and Dante networking across 48 connection points for the Wake The Tiger amazement park in Bristol.
Quantifiable outcome
- Best Festival Production Award at UK Festival Awards 2022 for Boomtown Fair
- +4 more outcomes
Companies that use AF Live
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles5 records
AF Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AF Live partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Video Illusions LtdcoreProduction partner for Misfits X Boxing Series at Manchester AO Arena. Video Illusions provided visual support while AF Live delivered complete audio-visual package for main events, press conferences, and weigh-ins.
- Loco KlubcoreNew partnership for sound system upgrade. AF Live installed L-Acoustics ARCS WiFo system with SB28 subs in January 2023, repurposeing old L-Acoustics system as delay boxes.
- AudiologicminorSupplier of Genelec speakers for Wake The Tiger installation. Genelec supplied by Audiologic with PoE technology enabling impressive performance over single CAT cable.
- dBs MusiccoreEducational partnership providing in-house training programme for trainee technicians with on-site experience complementing their education. Funded by Arts Council with support from L-Acoustics and other manufacturers. First of its kind partnership.
- Lost HorizoncoreAV system supplier since Lost Horizon's inception in July 2021. Founded by the brain behind Glastonbury's Shangri-La, AF Live continues to supply and service L-Acoustics ARCS systems with Midas control package.
- Arena VideocoreLong-time collaborator for boxing and MMA events, working together on major fight weeks including Wembley Stadium, Tottenham Hotspur Stadium, and international venues. AF Live handles audio while Arena Video provides visuals for complete AV packages.
- Wingnut Production Lighting LtdcoreIn-house lighting partner for events including Pub in the Park tour. AF Live provides sound while Wingnut provides complete lighting design and supply for festival series.
- Arcadia SpectacularcoreOngoing partnership providing all sound for Arcadia shows including the iconic Spider stage at Glastonbury. AF Live helped realize 360-degree sound field design from the beginning and continues to work closely at all UK shows.
- Boomtown FaircoreLong-standing partnership since Boomtown's birth in 2009. AF Live has been at the heart of the event providing full technical production management as it grew to encompass over 100 stages.
- Tokyo WorldcorePartnership since Tokyo World's inception and inception as Tokyo Dub. AF Live provides full technical production management including all stages, structures, sound, lighting, video, SFX, artist advancing, and backline.
- Wake The TigercoreSound system design and installation partnership for immersive amazement park. AF Live designed bespoke system using over 70 Genelec speakers and continues ongoing maintenance.
- The Cock & TailminorInitial Void Cyclone sound system installation in October 2019 with ongoing maintenance and servicing. Venue also receives Pioneer DJ setup for live music events.
- Team LovecorePartnership for Love Saves The Day festival and other events. AF Live supplies main stage sound systems and technical production support.
- Invisible CircusminorLong-standing relationship with Invisible Circus leading to Loco Klub partnership when the club decided to upgrade sound system.
- Polar AudiominorEquipment supplier for L-Acoustics systems, supplying L-Series system for Arcadia at Glastonbury 2023.
- Queensberry PromotionscoreMajor boxing promotions client for whom AF Live provides full-scale audio production at Wembley Stadium, OVO Hydro Arena, and international venues.
- PFLcorePFL MENA Champions Series and PFL Europe events across multiple continents. AF Live provides audio production for MMA and boxing hybrid events.
- GBM SportsminorBoxing events at Canon Arena Sheffield with AF Live providing Kara II and KS21 systems.
- Misfits BoxingcoreFull AV package for main events, press conferences, and weigh-ins at AO Arena Manchester with DAZN broadcast.
- DAZNcoreBroadcast partner for boxing events requiring broadcast-ready production with consistent sound quality for international live streams.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
AF Live competitors and assessment
Company assessmentBroad incumbents
- PRG (Production Resource Group): Global entertainment production services provider offering audio, video, lighting, and rigging at much greater scale than AF Live. Broader incumbent that competes for the same large festival and stadium mandates but with a wider portfolio.
Direct peers
- Stage Electrics: UK technical production and equipment rental supplier covering sound, lighting, and AV for theatre, events, and broadcast. Comparable permanent installation and event services portfolio to AF Live.
- Entec Sound & Light: UK-based live event production and equipment rental company providing sound, lighting, and AV for concerts, festivals, and corporate events. Comparable service mix and customer profile to AF Live.
- Major Tom Industries: UK-based technical event production company providing sound, lighting, staging, and AV for festivals, concerts, and corporate events. Closely aligned with AF Live's full-service production model.
- SSE Audio (Solotech UK): UK's largest live sound rental company, now part of Solotech, supplying touring and event audio production. Direct peer to AF Live on stadium-scale touring, festival audio, and installed venue systems.
- Subfrantic Production Services: UK-based audio, lighting, and event production company serving corporate events, festivals, and live music. Comparable size and service mix to AF Live in the UK mid-market.
- Britannia Row Productions: Long-established UK live sound rental and production company serving tours, festivals, and broadcast events. Comparable to AF Live in tier-one touring audio delivery and equipment fleet depth.
- RG Jones Sound Engineering: London-based live sound hire and event production specialist focused on concerts, theatre, and corporate events. Directly comparable to AF Live in UK live event audio delivery.
- Hawthorn (LS Events Group): UK event production company supplying lighting, audio, video, and rigging for live events, festivals, and corporate clients. Comparable integrated technical production offering to AF Live.
- Adlib Audio Solutions: Liverpool-based UK audio, lighting, and AV rental and production company serving touring, festival, and corporate clients. Closely comparable to AF Live in offering L-Acoustics/DiGiCo-led live sound rental and full event technical production in the UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AF Live social profiles
Digital presenceAF Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
AF Live leadership team
Management profileNumber of profiles
Profiles8 records
AF Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AF Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AF Live
What does AF Live do?
AF Live provides end-to-end technical production management for live events, including sound system design, deployment, and operation using industry-leading equipment (L-Acoustics, DiGiCo, Genelec, Funktion-One). The company also rents professional AV equipment (dry hire and full-service with engineers/transport), designs and installs permanent sound systems for venues, and offers specialized noise management consultancy for events with amplified sound. Its work spans music festivals, boxing and MMA events, corporate functions, weddings, and permanent venue installations across the UK, Europe, and the Middle East.
Is AF Live a public or private company?
AF Live is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AF Live founded?
AF Live was founded in 2009. It employs 11 to 50 people.
Where is AF Live based?
AF Live is headquartered in Bristol, United Kingdom, in the Europe region.
How does AF Live make money?
Five revenue lines are on record. Equipment Hire is the primary driver. The others are live Event Technical Production, sales & Installations, noise Management Services and backline & DJ Kit Supply.
Who are AF Live's main competitors?
PRG (Production Resource Group) is listed as a broad incumbent. Direct peers are Stage Electrics, Entec Sound & Light, Major Tom Industries, SSE Audio (Solotech UK), Subfrantic Production Services, Britannia Row Productions, RG Jones Sound Engineering, Hawthorn (LS Events Group) and Adlib Audio Solutions.
Does AF Live have an API?
No public API is recorded for AF Live.
What industry is AF Live in?
AF Live's product category is Live Event Technical Production Services. Its primary akta.pro industry code is MPAGAKAJ, Backline & Musical Instrument Rental, with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 71131 and its SIC code is 7350.