Van Atta's

Name

Van Atta's

Legal name

Van Atta's Greenhouse & Flower Shop

Website

https://vanattas.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Garden Center and Florist

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Florists (45931)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

Keywords

• Retail garden center
• Greenhouse plants
• Full-service florist
• Custom floral arrangements
• Garden supplies nursery

Headquarters

HQ city

Haslett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant and Garden Sales: Direct retail sales of trees, shrubs, perennials, annuals, indoor plants, garden center products, soil, bark, pottery, and outdoor living items through the physical store and online catalog.
2. Full-Service Florist Services: Custom flower arrangements and event design services provided by award-winning designers for occasions including birthdays, celebrations, and deliveries.
3. Gift Cards: Gift cards sold to customers that can be redeemed for trees, houseplants, candles, jams, and other products. Gift cards never expire.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Van Atta's operates a retail greenhouse, garden center, and full-service flower shop, selling live plants (perennials, nursery stock, indoor plants, annuals), garden supplies (soil, bark, tools, fertilizers), wicker and pottery, and home/garden décor. It also designs custom floral arrangements for occasions and events through award-winning florists, with in-store shopping, local delivery, and nationwide shipping channels.

Product overview

Van Atta's is a Central Michigan premier gardening destination offering a comprehensive greenhouse and garden center operation. The company operates a dual-channel business model combining a physical retail location in Haslett, MI with an online catalog (shop.vanattas.com). The product portfolio centers on six main departments: Perennials (3033), Nursery Stock (3043), Indoor Plants (3053), Garden Center (3063), Soil & Bark (3093), and Wicker & Pots (3113). Core services include a full-service flower shop with award-winning designers for custom floral arrangements, gift cards for flexible gifting, and educational growing guides. The company also operates community programs including a Gift Certificate Fundraiser Program for non-profits, Wholesale/Non-Profit Pricing for qualified organizations, and a Donation Program for charitable causes. Seasonal promotions like Customer Appreciation Weekend drive traffic with discounts on plants and garden merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Shop Services Full-service florist with award-winning designers providing custom flower arrangements for occasions including birthdays, celebrations, sympathy, and corporate events, with local delivery and nationwide shipping.
• Gift Cards Store gift cards redeemable for trees, houseplants, candles, jams, and other store merchandise; gift cards never expire.
• Perennials Wide selection of perennial plants offered online and in-store for home and landscape planting.
• Nursery Stock Nursery stock including trees, shrubs, evergreens, flowering, shade, and fruit trees for landscape planting.
• Indoor Plants Indoor plant selection including cacti, succulents, foliage plants, hanging baskets, tropical plants, and specialty indoor varieties.
• Garden Center Products Garden center assortment including gardening hardgoods, packaged seeds, plant care products, fertilizers, fungicides, herbicides, and tools.
• Soil and Bark Bagged mulch, bagged soil, bulk soil and mulch, and other landscape supplies.
• Wicker and Pots Containers, pottery, wicker items, and outdoor living accessories including boutique items.
• Online Catalog Storefront E-commerce storefront for browsing and purchasing plants, garden supplies, and related products online, organized into department categories with shopping cart and checkout.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Sill: Direct-to-consumer online indoor plant retailer selling houseplants, pots, and plant care products. Comparable to Van Atta's indoor plant category via e-commerce catalog with nationwide shipping.
• Bloomscape: Online indoor plant retailer shipping potted plants nationwide with care guides and subscriptions. Directly comparable to Van Atta's online catalog and houseplant assortment.
• English Gardens: Michigan-based multi-location garden center chain offering plants, garden supplies, landscaping, and floral services. Closest direct competitor to Van Atta's given overlapping Michigan geography, product mix, and dual garden-center + florist model.
• Teleflora: Florist network aggregating local florists for delivery of custom arrangements. Comparable to Van Atta's full-service florist offering occasion-based arrangements with local delivery.
• Bordine's: Family-owned Michigan garden center chain with multiple locations across southeast Michigan. Directly competes with Van Atta's on plants, nursery stock, garden supplies, and seasonal events in the same regional market.

Broad incumbents

• Costa Farms: One of the largest horticultural growers in North America, supplying live plants to retailers nationwide. Comparable incumbent in the broader plant supply chain rather than direct retail competition.
• 1-800-Flowers.com: National online floral and gift retailer offering arrangements, plants, and gift baskets for delivery. Competes with Van Atta's on florist delivery and occasion-based gifting at larger scale.
• Monrovia: Established wholesale nursery brand selling containerized plants through independent garden centers and retailers. Comparable supplier-side leadership in the nursery category that Van Atta's retail business ultimately serves.
• Home Depot Garden Center: National home improvement chain with large garden centers selling plants, nursery stock, and garden supplies. Broad incumbent competitor that pressures local independent garden centers on price and assortment.

Regional players

• Armstrong Garden Centers: California-based chain of independent garden centers with broad plant and garden supply assortments. Comparable retail garden center model but serves a different region, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vanattasgreenhouse
• Instagraminstagram.com/vanattas_greenhouse/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Atta's