Aytona

What Aytona does

Aytona (legal entity: AYTONA TOSA, S.L.) is a privately held Spanish company headquartered in Madrid, founded in 1998 as a project management firm and pivoted in 2006 into a private Centro de Atención Temprana y Desarrollo Infantil (early intervention and child development center). The company operates a dual clinical-and-training model: alongside publicly subsidized early intervention services authorized by the Community of Madrid (center registration C7186 since 2014), it runs a specialized postgraduate training division for occupational therapists, speech-language therapists, and physiotherapists. Its core training catalog spans sensory integration, pediatric occupational therapy, hand therapy, acquired brain injury, feeding disorders, autism, and infant sleep, delivered through online synchronous, asynchronous, and hybrid formats via Zoom and (for USC programs) Blackboard. Aytona's technology stack centers on a proprietary course delivery infrastructure and proprietary assessment tools — most notably EPYFEI (a sensory processing and executive functioning questionnaire for children aged 3-11, registered with Safe Creative), the Modelo Integral Aytona (MAI), and the PER2 handwriting model.

The company monetizes primarily through direct-to-consumer course sales on aytona.com, with individual course prices ranging from €125 to €3,250 depending on duration and accreditation. Courses are accredited by the Comisión de Formación Continuada de las Profesiones Sanitarias (CFC), making them baremable in Spanish public-sector healthcare job competitions, and several are endorsed by the American Occupational Therapy Association (AOTA) for international CEU credit. Aytona holds an exclusive partnership with the University of Southern California (USC) to deliver USC's Sensory Integration certification in Spain since 2008, plus active discount agreements with 13+ regional Spanish professional colleges of occupational therapists. A secondary B2B channel operates through Spain's FUNDAE subsidized-training system, enabling employer-funded enrollment. Complementary revenue streams include Aytona Editorial book publishing, mentoring and clinical supervision services, and TEOCUPA-LAB (a 2022-launched R&D division partnering with the InTeO research group at Universidad Miguel Hernández). The company is founder-led by co-founder Sara Jorquera Cabrera, who has directed the training program since 2000 and coordinated USC Spain coordination since 2008.

Name

Aytona

Legal name

AYTONA TOSA, S.L.

Website

https://aytona.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Aytona is a Madrid-based Spanish private company that runs a postgraduate training catalog in occupational therapy and sensory integration, anchored by an exclusive USC partnership, alongside a public-subsidized pediatric early intervention clinic. It serves practicing OTs, speech therapists, and physiotherapists across Spain via CFC-accredited online and hybrid courses priced €125-€3,250.

Ownership category

akta.pro rank

Product category

Occupational Therapy Professional Education

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Activities of Daily Living (ADL) & Self-Care Skills Training (EDAKAFAE)

akta.pro secondary industries

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Coaching, Mentoring & Instructional Support (On-site/Virtual) (EDACAIAC)

Keywords

• Occupational therapy training
• Sensory integration courses
• Pediatric early intervention
• Continuing healthcare education
• Postgraduate therapy degrees

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Course Sales (Professional Training): Aytona generates revenue through the sale of professional training courses in occupational therapy and sensory integration. Courses are sold individually at various price points (ranging from 125€ to 3,250€) with enrollment handled through the aytona.com e-commerce platform. Discounts are offered to members of affiliated professional colleges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aytona operates a specialty postgraduate training school (Centro Avanzado de Estudios Superiores, CADES) that sells online, hybrid, and in-person expert courses, diplomas, and Master's-level programs in occupational therapy, sensory integration, and early childhood intervention to practicing healthcare professionals. The company also runs a Madrid-based clinical center for pediatric early intervention (Centro de Atención Temprana y Desarrollo Infantil), a publishing imprint (Aytona Editorial), and an applied research lab (TEOCUPA-LAB) that develops proprietary assessment tools taught in its own courses.

Product overview

Aytona is a specialized occupational therapy training and clinical services company offering a comprehensive portfolio of educational products and professional development services. The core offerings include accredited professional courses in Sensory Integration (partnered with USC for the complete program), Pediatric Occupational Therapy, Hand Therapy, Acquired Brain Injury, and Feeding. The company operates the Aytona Editorial publishing division for occupational therapy books, provides a clinical early intervention center (Centro de Atención Temprana), offers mentoring programs, and runs a research and development initiative called TEOCUPA-LAB in partnership with university research groups. Courses are delivered in multiple modalities: online synchronous, online asynchronous, semi-presential, and in-person at their Madrid facility.

Differentiator

Problem solved

Functional benefit

Brands

• Aytona Editorial: Publishing division of Aytona that publishes books on occupational therapy topics.
• Aytona Desarrollo Infantil

Products and services

• Specialist postgraduate expert courses in occupational therapy and pediatric intervention Online, hybrid, and in-person postgraduate courses ranging from 60 to 200+ hours on pediatric occupational therapy topics including sensory integration, neurodevelopment, early intervention, and applied clinical reasoning, sold via the Aytona storefront to practicing healthcare professionals.
• Sensory Integration certified training program Multi-edition certified program in sensory integration therapy integrating Aytona's proprietary MAI and PER2 clinical models, taught in Spanish and hybrid formats.
• PER2 model professional training course Specialty course teaching Aytona's proprietary PER2 clinical model for pediatric intervention, intended for occupational therapists and multidisciplinary pediatric rehabilitation professionals.
• University of South Carolina Master's-level online program (USC partnership) Online Master's-level occupational therapy program jointly offered by Aytona and the University of South Carolina, accessible internationally via the Blackboard learning platform.
• TEOCUPA-LAB applied research and development lab Applied R&D unit that develops proprietary clinical assessment tools (EPYFEI) and intervention models (MAI, PER2) for pediatric occupational therapy, which feed back into Aytona's course catalog.
• Centro de Atención Temprana y Desarrollo Infantil (early intervention clinical services) In-person multidisciplinary pediatric early intervention services for children with developmental delays, delivered through Aytona's Madrid center and subsidized in part by the Madrid regional decree.
• Aytona Editorial (specialty publishing imprint) Publishing imprint that prints and sells specialty occupational therapy titles authored by the Aytona faculty through the company's own channels.
• Personalized corporate training program for organizations Customized specialty occupational therapy training designed for healthcare organizations, typically subsidized through Spain's FUNDAE program and delivered as group cohorts.
• Mentoring program for healthcare professionals Recurring 1:1 and cohort mentoring engagements that pair mentee healthcare professionals with senior Aytona faculty for ongoing specialty career development.

Quantifiable outcome

• Courses accredited by the Comisión de Formación Continuada de las Profesiones Sanitarias (CFC) — recognized nationally in Spain for oppositions and public healthcare job competitions.

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Universidad del Sur de California (USC) — División de Ciencias Ocupacionales y Terapia OcupacionalcoreStrategic or Co-development PartnerExclusive partnership for delivering USC's Sensory Integration certification program in Spain. Aytona coordinates the international Sensory Integration training program of USC courses in Spain since 2008. USC provides the theoretical framework, Blackboard platform, and certification, while Aytona manages enrollment, delivery coordination, and supplementary local training.
• Universidad Miguel Hernández — Grupo de Investigación InTeOcoreStrategic or Co-development PartnerCollaborative research partnership for the TO Crítico (Critical OT) project and Aytona's Quality Plan. The InTeO research group and Aytona jointly produce critical readings of scientific articles and monitor quality indicators for clinical and training services.
• Universidad Europea Miguel de Cervantes (UEMC)minorStrategic or Co-development PartnerUEMC providesECTS credit certification for some Aytona courses, enabling students to earn recognized university credits alongside AFC-accredited professional development.
• Professional Colleges of Occupational Therapists (Spain)coreGTM or Marketing PartnerAytona has active discount agreements with 13+ professional colleges of occupational therapists across Spain (Madrid, Catalonia, Andalusia, Basque Country, Asturias, Aragon, Castilla y León, Castilla-La Mancha, Extremadura, La Rioja, Navarra, Valencia, Balearic Islands), providing member discounts and mutual promotional support.
• Therapy West, Inc.coreStrategic or Co-development PartnerAytona maintains a strategic connection with Therapy West, Inc., a pediatric clinic co-founded by Dr. Erna Imperatore Blanche serving more than 400 children per week in Los Angeles. The relationship facilitates faculty exchange, clinical expertise sharing, and course development (including SOSI-M and COP-R instruments).
• Servicio Público de Empleo Estatal (SEPE) / FUNDAEminorChannel Partner/ Reseller/ DistributorAytona is an accredited training center authorized to deliver subsidized/bonified professional training programs for Spanish companies through the FUNDAE system, enabling employer-funded employee development.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• OccupationalTherapy.com: Online CE platform dedicated specifically to occupational therapists with AOTA-approved courses. Closest US direct competitor in OT-specific online continuing education delivery.
• Sensorymetrics: Publisher of the SOSI-M and COP-R structured observation assessments used in pediatric OT. Directly comparable as a co-developer of proprietary assessment instruments and a course delivery partner (Aytona delivers SOSI-M/COP-R training).
• Sensory Integration Education: UK-based provider of sensory integration training courses for OTs and other professionals, offering certified SI programs internationally. Closest international analogue to Aytona's USC-backed SI training franchise model.
• MedBridge: Leading online continuing education platform for rehabilitation professionals, including OTs. Comparable as a direct-to-consumer and employer-funded CE provider serving occupational therapists with accredited video-based courses.
• Therapy West, Inc. Pediatric occupational therapy clinic co-founded by Dr. Erna Imperatore Blanche, serving 400+ children per week in Los Angeles. Directly comparable to Aytona's early intervention center and is a strategic partner via faculty exchange and co-developed courses (SOSI-M, COP-R).
• STAR Center (Sensory Processing Disorder Foundation): US pediatric clinic and training center specializing in sensory integration and SPD. Comparable as a combined clinical-treatment and professional-training organization in the same SI niche.

Others

• Western Psychological Services (WPS): Publisher of standardized sensory and motor assessment tools including SOSI-M and COP-R. Comparable as the upstream assessment-instrument publisher whose products underpin Aytona's measurement-based training content.
• Universidad Europea Miguel de Cervantes (UEMC): Spanish university that provides ECTS credit recognition for Aytona courses. Comparable as an enabling academic partner that converts Aytona's professional training into recognized university credentials for learners.
• Universidad Miguel Hernández – InTeO Research Group: Academic OT research group collaborating with Aytona on TEOCUPA-LAB and the TO Crítico project. Comparable as an OT research-to-practice partner supplying evidence-based content and quality frameworks.

Broad incumbents

• PESI: Large US continuing education provider across healthcare professions, including OT. Comparable as an accredited CE provider but operating at much broader scale and across many disciplines rather than OT-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AytonaFormacion
• Xx.com/Aytona_TO
• Facebookfacebook.com/Aytona.TO
• LinkedInlinkedin.com/company/aytona-tosa-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aytona