abieze soap

What abieze soap does

abieze soap is a Quebec-based manufacturer and direct-to-consumer retailer of natural household cleaning products built around a proprietary black soap (savon noir) formulated with locally sourced camelina oil. The flagship savon noir caméline, produced in the company's own laboratory in Quebec, is sold concentrated and ready-to-use across multiple categories — all-purpose cleaner, floor cleaner, dish soap, laundry detergent with anti-hard-water technology — alongside an expanding personal care line (an omega-3-enriched hand cream soap), cleaning ingredients (sodium percarbonate, 12% household vinegar, essential oil blends), and accessories including reusable ceramic and glass bottles and a natural dish brush. The company positions itself as an artisanal, 100% biodegradable alternative to chemical cleaners, leveraging the local camelina oil supply chain in partnership with Signé caméline and offering refill/2L-4L bulk formats to drive repeat purchase.

The business operates a D2C e-commerce model through a Shopify storefront with Canada-wide shipping (free over $75), supplemented by a single physical boutique co-located with the production laboratory in Quebec. Unit prices range from roughly CAD $8 to $49, with volume discounts on refills (savings of 26-34% on 2L and 4L formats). Marketing centers on an educational content library — DIY recipes, cleaning tips, stain-removal guides — distributed through a blog, email newsletter, and a goaffpro-powered affiliate program, targeting environmentally conscious Quebec and Canadian households seeking natural, locally made cleaning alternatives.

The company traces its origin to founder Mariline's 2015 residential cleaning service Zeste entretien ménager; product development began in 2019 with a team of two chemists, one mentor chemist, and one formulator over a four-year R&D cycle, leading to the 2022 launch of the camelina-based black soap and the transition to in-house manufacturing. The company remains founder-owned and bootstrapped, with no external funding, parent entity, or institutional investors disclosed, and operates with a deliberately small in-house team.

Name

abieze soap

Legal name

abieze soap

Website

https://abieze.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural Household Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

akta.pro secondary industry

Dishwashing Powders & Pastes (Hand Wash) (CRAJABAC)

Keywords

• Natural cleaning products
• Household cleaning supplies
• Black soap cleaner
• Eco-friendly detergents
• Camelina oil soap

Headquarters

HQ city

Saint-jérôme

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of cleaning products including black soap concentrates, all-purpose cleaners, dish soap, laundry detergent, hand cream, cleaning tools, and accessories. Products available in various sizes with refill options for concentrated formats.
2. Recharges/Refills: Refill products offered for concentrated formats (2L, 4L) allowing customers to reuse bottles and reduce waste, creating repeat purchase opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

abieze soap manufactures and sells natural household cleaning products built around its proprietary camelina-oil-based black soap (savon noir). The product line spans multi-surface cleaners, dish soap, laundry detergent, floor cleaner, hand-cream soap, cleaning accessories, and curated starter kits, all produced in-house at the company's Quebec laboratory and sold directly to consumers through an online store and physical boutique.

Product overview

abieze soap is a Quebec-based manufacturer of natural household cleaning products centered on its proprietary black soap (savon noir) made from locally sourced camelina oil. The core product line includes the flagship savon noir caméline (available in concentrated, bulk refill, and ready-to-use garden formats), which serves as a multi-purpose cleaner for floors, countertops, bathrooms, BBQ, and outdoor surfaces. Adjacent cleaning products include an all-purpose degreasing cleaner (nettoyant tout usage), a floor cleaner (nettoyant plancher), a dish soap (savon vaisselle), and a laundry detergent (détergent lessive) with anti-hard-water technology. Personal care offerings include an ultra-moisturizing hand cream soap (savon crème). The portfolio also encompasses cleaning ingredients (sodium percarbonate, concentrated household vinegar, essential oils), reusable accessories (ceramic and glass bottles), a natural dish brush, and a forest-friendly white sage bundle. Two curated starter kits (trousse de démarrage and trousse découverte) bundle the core offerings for new customers. The company manufactures all products in its own Quebec laboratory and emphasizes artisanal production, local sourcing (camelina oil from Quebec), and ecological formulation without harsh chemicals.

Differentiator

Problem solved

Functional benefit

Products and services

• savon noir caméline (Camelina black soap) Flagship concentrated black soap made from locally sourced Quebec camelina oil, used diluted or pure for floors, countertops, BBQ, garden tools, and plant care. Also offered in ready-to-use plant/garden format and in 2L and 4L bulk refill sizes with volume savings.
• savon vaisselle (Dish Soap) Natural dish soap formulated from plant-derived ingredients, offering strong degreasing power on heavily soiled dishes while remaining gentle on hands. Available in 473ml bottles, 2L refills, and a three-fragrance sample trio (mangue + papaye, pomme verte, framboise + romarin).
• détergent lessive (Laundry Detergent) Laundry detergent with anti-hard-water technology that prevents mineral buildup on fibers, formulated with camelina black soap base. Sold in 20-load bottles and 40-load refills in three fragrances (coton frais, matcha bergamote, limoncello spritz) and as a sample trio, compatible with standard and HE washing machines.
• nettoyant tout usage – pamplemousse + lavande (All-Purpose Cleaner) All-purpose degreasing cleaner tested for over 70,000 hours of use, lifting dirt, grease, and daily grime across kitchens, bathrooms, and other rooms. 100% essential oil formulation with grapefruit and lavender fragrance.
• nettoyant plancher (Floor Cleaner) Floor cleaner leveraging the degreasing and cleansing properties of camelina black soap to dissolve dirt, residues, and greasy traces without damaging washable floor surfaces or leaving sticky film.
• savon crème ultra hydratant (Ultra Moisturizing Hand Cream Soap) Innovative hybrid soap-cream product made with camelina-oil black soap, enriched with omega-3 fatty acids to preserve the skin's hydrolipidic film and provide anti-inflammatory benefits. Available in pear/lilac and peach/ginger fragrances.
• trousse de démarrage (Starter Kit) Curated starter kit bundling the essentials needed to integrate black soap into daily cleaning routines, designed to help new customers understand, test, and adopt the product line.
• trousse découverte (Discovery Kit) Discovery kit allowing customers unfamiliar with black soap to try different variations and understand how a single base can meet multiple daily cleaning needs, available in three fragrances.
• brosse à vaisselle naturelle (Natural Dish Brush) Natural kitchen and pot brush with wood handle and sisal and palm bristles; durable, biodegradable, and eco-friendly.
• bouteille en verre réutilisable (Reusable Glass Bottle) Reusable glass bottle designed for DIY cleaning solutions and home use, with classic styling.

Quantifiable outcome

• 70,000+ hours of real-world testing on all-purpose cleaner formula
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Signé caméline (Julie)coreStrategic or Co-development Partner · 1 February 2022Collaboration started in February 2022 to source local camelina oil for black soap production. This was the first collaboration toward the goal of sourcing raw materials locally and marked the beginning of a long relationship. Signé caméline provides locally cultivated camelina oil from Quebec.
• AJ+MétissageminorStrategic or Co-development PartnerLocal artisans who designed the Cera Nowa ceramic bottle collection. Collaboration on bottle design for reusable ceramic containers for cleaning products.
• its funny howminorOthersGraphic art company recommended for decorative artwork in the home atmosphere blog article.
• luvominorOthersCandle company with unique, chic local scents featured in home atmosphere blog article.
• aya's tropical plantsminorOthersOnline plant retailer helping customers make purchases reflecting their lifestyle, featured in home atmosphere blog article.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Seventh Generation: Established plant-based household cleaner brand owned by Unilever. Comparable category breadth and eco-positioning, with substantially larger scale and retail distribution than abieze.
• Dr. Bronner's: Family-owned natural soap and cleaner manufacturer selling concentrated, multi-purpose castile-style soaps. Closely comparable on the 'one product, many uses' castile/black-soap value proposition and refill-friendly format.
• Mrs. Meyer's Clean Day: SC Johnson-owned home care brand offering plant-derived, garden-inspired cleaners and dish soaps. Comparable product categories and fragrance-led positioning (abieze also sells scented variants like matcha bergamote).
• Method Products: Pioneer in naturally derived, design-led household cleaning products, now part of SC Johnson/Ecover. Comparable product categories (all-purpose, dish, laundry) and DTC-plus-retail distribution that abieze would need to scale into.

Emerging players

• Branch Basics: US DTC brand offering a single concentrate that dilutes into multiple cleaning products. Comparable on the multi-purpose concentrate model abieze's black soap replicates, with a similar education-led acquisition funnel.
• Blueland: DTC brand known for tablet-based cleaning concentrates and reusable bottles to eliminate single-use plastic. Comparable on refill/circular packaging model and eco-conscious positioning, though operating at much larger US-centric scale.

Direct peers

• Attitude: Quebec-based natural household and personal care brand offering eco-friendly cleaners, laundry detergents, and dish soaps. Directly comparable in geography, target consumer (eco-conscious Quebec/Canadian households), and product mix.
• Grove Collaborative: DTC-first natural home and personal care brand with a curated product portfolio and refill/cleaner concentrate range. Directly comparable on channel strategy (DTC), target consumer, and sustainability positioning.
• The Unscented Company: Montreal-based maker of fragrance-free, eco-designed household cleaners and personal care products. Comparable as a Quebec DTC natural cleaning brand with a similar sustainability/refill ethos and bilingual market.

Regional players

• Biovert: Canadian distributor and brand portfolio of professional and consumer ecological cleaning products. Comparable as a Canada-focused eco-cleaning peer relevant to wholesale/distribution expansion paths for abieze.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/abieze
• LinkedInlinkedin.com/company/abiezesoap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about abieze soap