Better Man Movement
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Better Man Movement firmographics
Firmographics- Name
- Better Man Movement
- Website
- https://bettermanconference.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Better Man Movement industry classification
Industry- Product category
- Executive Coaching and Leadership Development Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF)
- akta.pro secondary industries
- Change Management & Transformation Leadership (EDABAAAD), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)
Keywords
Where Better Man Movement is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Better Man Movement business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Private Coaching: High-impact one-on-one coaching for individual leaders, sold directly as a premium service. Revenue is generated on a recurring coaching fee basis, likely billed per engagement or on a subscription cadence.
- Cohort Coaching: Group coaching delivered in cohort format for multiple leaders simultaneously. This allows revenue per cohort participant while spreading delivery costs.
- Organizational Learning (Workshops & Off-sites): Custom workshops, intensive off-sites, and developmental experiences sold directly to corporate organizations. These are bespoke engagements priced as professional services contracts, typically one-time or annual retainer arrangements.
- Keynote Speaking: Paid keynote engagements at corporate events, leadership conferences, and organizational gatherings. Revenue is generated on a per-event basis.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Better Man Movement product offering
Product offeringCore offering
Better Man Movement (now Intero Leadership) is a coaching and leadership development services firm that delivers private and cohort coaching for individual senior leaders, custom workshops and intensive off-sites for executive teams, and keynote speaking engagements for corporate events. All services are anchored by the proprietary EASIL framework, a five-pillar methodology covering Emotional Awareness, Accountability, Supportive Presence, Identity Reset, and Leading With Humanity.
Product overview
Better Man Movement (now Intero Leadership) is a coaching and leadership development services company offering a unified suite of services built around its proprietary EASIL Framework. The core offerings consist of Coaching (private or cohort-based), Organizational Learning (custom workshops and off-sites), and Keynotes. These services are unified by the EASIL Framework methodology, which provides the underlying leadership development philosophy and five-pillar approach (Emotional Awareness, Accountability, Supportive Presence, Identity Reset, Leading With Humanity) that shapes all client engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Private or cohort high-impact coaching designed for radical clarity, truth, and consistency in personal and professional life, targeted at senior leaders and executives.
- Organizational Learning Custom workshops, intensive off-sites, and developmental experiences tailored for executive teams and corporate culture, sold directly to enterprise organizations.
- Keynotes Keynote presentations designed to inspire people and encourage honest conversations while embracing their humanity within company culture and at home.
Quantifiable outcome
- 25,000+ hours of men's work completed
- +3 more outcomes
Companies that use Better Man Movement
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Better Man Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Better Man Movement partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Better Man Movement competitors and assessment
Company assessmentEmerging players
- Torch: Coaching and leadership development platform targeting enterprise people leaders; comparable buyer segment to Intero Leadership and competing for the same organizational learning budgets.
- Sounding Board: Enterprise coaching platform that matches leaders with vetted executive coaches and provides data-driven engagement tooling; overlaps with Intero's enterprise coaching and keynote-to-cohort motion at smaller scale.
- Bregman Partners: Executive coaching and leadership development practice for senior leaders focused on inner work and behavior change; comparable niche positioning to Intero's whole-person leadership methodology.
Direct peers
- CoachHub: Global digital coaching platform focused on enterprise leadership and management development; competes head-to-head with Intero for enterprise coaching contracts, particularly large multi-country engagements.
- BetterUp: Enterprise coaching and leadership development platform serving Fortune 500 buyers with 1:1 and cohort coaching; competes for the same enterprise leadership development budget as Intero Leadership but with a scaled, technology-enabled delivery model.
- Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith's executive coaching practice and Stakeholder Centered Coaching methodology directly competes in the senior-executive coaching market with a named, proprietary methodology — analogous to Intero's EASIL framework approach.
Broad incumbents
- DDI (Development Dimensions International): Global leadership and talent development firm providing executive coaching, assessment, and leadership programs to large enterprises; comparable to Intero's organizational learning and executive team offerings but at much larger scale.
- Center for Creative Leadership (CCL): Long-established leadership development institution offering executive education, coaching, and applied research to enterprise clients; competes with Intero in the leadership development program and offsites category.
- Korn Ferry: Major organizational consulting and executive search firm with a large Leadership & Professional Development practice serving Fortune 500 clients on leadership development, succession, and culture — directly comparable buyer base to Intero's enterprise segment.
- Heidrick & Struggles: Global leadership advisory and executive search firm with a leadership coaching and acceleration practice serving the same C-suite buyer segment as Intero, with substantially broader portfolio and reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Man Movement social profiles
Digital presenceBetter Man Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Man Movement leadership team
Management profileNumber of profiles
Profiles2 records
Better Man Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Man Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Man Movement
What does Better Man Movement do?
Better Man Movement (now Intero Leadership) is a coaching and leadership development services firm that delivers private and cohort coaching for individual senior leaders, custom workshops and intensive off-sites for executive teams, and keynote speaking engagements for corporate events. All services are anchored by the proprietary EASIL framework, a five-pillar methodology covering Emotional Awareness, Accountability, Supportive Presence, Identity Reset, and Leading With Humanity.
Is Better Man Movement a public or private company?
Better Man Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Man Movement founded?
Better Man Movement was founded in 2015. It employs 1 to 10 people.
Where is Better Man Movement based?
Better Man Movement is headquartered in San Francisco, United States, in the North America region.
How does Better Man Movement make money?
Four revenue lines are on record. Private Coaching is the primary driver. The others are cohort Coaching, organizational Learning (Workshops & Off-sites) and keynote Speaking.
Who are Better Man Movement's main competitors?
Emerging players on record are Torch, Sounding Board and Bregman Partners. Direct peers are CoachHub, BetterUp and Marshall Goldsmith Stakeholder Centered Coaching. Broad incumbents are DDI (Development Dimensions International), Center for Creative Leadership (CCL), Korn Ferry and Heidrick & Struggles.
Does Better Man Movement have an API?
No public API is recorded for Better Man Movement.
What industry is Better Man Movement in?
Better Man Movement's product category is Executive Coaching and Leadership Development Services. Its primary akta.pro industry code is EDABANAF, Team & Group Executive Coaching (Leadership Teams), with a secondary code of EDABAAAD, Change Management & Transformation Leadership. Its NAICS code is 61143 and its SIC code is 8742.