Swiss21

What Swiss21 does

Swiss21.org AG operates a cloud-based All-in-One ERP platform aimed exclusively at Swiss small and medium-sized enterprises, clubs, associations, startups, and fiduciary (Treuhand) firms, with services restricted to Switzerland per its terms. The platform bundles accounting, QR-compliant invoicing and quoting (21.AbaNinja), automated accounting with over 70 bank connections and all Swiss VAT methods, payroll including ELM 5.0 electronic salary reporting (21.AbaSalary), e-commerce and point-of-sale (21.Commerce/21.SHOP/21.POS), CRM (21.CRM), and a mobile companion app (AbaClik) into a single cloud suite hosted in Swiss data centers, with data entered in one module flowing automatically into the others. The technology stack is not built independently; Swiss21 is co-developed and operated in partnership with three established software houses — Abacus Research AG (accounting, payroll, hosting), Glarotech GmbH (e-commerce/POS) and SmartWe — using subcontractors DeepCloud AG and Arcanite Solutions Sàrl for hosting and IT services.

The business model is freemium-first: the core platform is free to register and use at portal.swiss21.org, with paid premium modules, paid POS/commerce features, and additional storage available as monthly-cancellable add-ons. The company reports more than 80,000 registered small businesses, a 95% self-reported customer satisfaction rate, and a 4.8/5 Google rating. Distribution combines a self-serve product-led growth motion with a certified Digital Coach partner channel of consultants and Treuhand fiduciaries, supplemented by content marketing (blog), SEO and multilingual social media in German, French and Italian. Pricing is not publicly disclosed; customers transact in CHF excluding VAT, with payment processing handled by Payrexx AG and SIX Saferpay for commerce. The company is privately held, headquartered in St. Gallen, has 1–10 employees, and discloses no external funding rounds, acquisitions, or revenue figures.

Name

Swiss21

Legal name

Swiss21.org AG

Website

https://swiss21.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss21.org AG is a Swiss cloud ERP platform serving Swiss SMEs, clubs, startups and fiduciary firms with integrated accounting, invoicing, payroll, e-commerce, CRM and a mobile app, offered freemium and co-developed with Abacus, Glarotech and SmartWe.

Ownership category

akta.pro rank

Product category

Cloud ERP / Business Management Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Cloud ERP software
• Swiss accounting software
• QR-bill invoicing
• Payroll management software
• SME business management

Headquarters

HQ city

Appenzell

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Core Platform: The Swiss21 platform is free to register and use for core functions. This freemium model attracts SMEs, startups, clubs, and sole proprietors, generating revenue indirectly through upsells.
2. Premium Modules and Applications: Advanced or extended functionality within individual modules (e.g., additional payroll runs, premium commerce/POS features, extended storage) are offered as paid add-ons. Paid modules can be cancelled with one month's notice.
3. Additional Storage Space: Swiss21 reserves the right to offer additional storage space as a paid option beyond the free storage allocation.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Swiss21 is a cloud-based all-in-one ERP platform for Swiss SMEs, clubs, and startups, offering integrated modules for QR-bill invoicing, automated Swiss accounting, payroll, e-commerce, CRM, and a mobile expense-tracking app. The core platform is free to register and use, with optional paid premium modules for advanced functionality, and is hosted on Swiss data centers with deep native compliance to Swiss VAT, QR-invoice, and ELM 5.0 reporting standards.

Product overview

Swiss21 is a cloud-based All-in-One ERP platform designed for Swiss SMEs, clubs, and associations, operated by Swiss21.org AG and developed in partnership with Abacus, Glarotech, and SmartWe. The platform's core portfolio consists of integrated modules built around 21.AbaNinja (invoicing and quotes), Buchhaltung (automated accounting), 21.AbaSalary (payroll), 21.CRM (customer relationship management), 21.Commerce/21.SHOP (e-commerce/webshop), and 21.POS (point-of-sale). A mobile companion app called AbaClik rounds out the suite with expense management, receipt scanning, and time tracking capabilities. All modules are connected via a central interface, allowing data entered in one module to be processed directly in others. The platform is hosted in Swiss data centers, offers free registration with optional paid premium modules, and is supplemented by a free support Helpdesk and a network of certified Digital Coach partners for onboarding assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• 21.AbaNinja (Invoicing & Quotes) Invoicing and quote management module enabling creation of QR-bills and offers for Swiss SMEs; supports recurring invoices, automatic reminders, mass mailing, e-signature, address and product management, and automatically posts entries into the accounting module.
• Buchhaltung (Automated Accounting) Cloud accounting software for Swiss SMEs providing a dashboard with journal, balance sheet and income statement, supporting Swiss chart of accounts, all Swiss VAT methods (gross, net, balance), 70+ bank connections, payment orders, order management and supplier document handling.
• 21.AbaSalary (Payroll) Payroll management module handling monthly and hourly wages, 13th-month salary, employee benefits (company car, meals), social security contributions, electronic salary reporting via ELM 5.0, time tracking, employee overview and reporting, including 1 free payslip per month.
• 21.Commerce / 21.SHOP (E-Commerce Webshop) Online shop module with custom domain, order and inventory management, drag-and-drop editor, responsive design, Trusted Shops pre-certification, hardware POS integration, and SIX Saferpay payment integration; targeted at Swiss SMEs launching e-commerce channels.
• 21.POS (Point-of-Sale Cash Register) Point-of-sale cash register system connected to the 21.Commerce e-commerce module, with hardware integration for in-store retail operations.
• 21.CRM (Customer Relationship Management) Customer relationship management module providing full customer overview including sales opportunities, task management, customer interactions, call logging, calendar and appointment functions, mailing creation, address synchronization and custom additional fields.
• AbaClik (Mobile App) Smartphone application for managing expense reports, AI-powered receipt scanning, service recording, time tracking (clock-in/out), and absence management; available on the Apple App Store and Google Play.

Quantifiable outcome

• More than 80,000 small businesses, clubs, and startups already use Swiss21
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Abacus Research AGcoreTechnology or IntegrationAbacus Research AG is a leading Swiss business software company and the primary technology and hosting partner behind Swiss21. Abacus provides the core infrastructure, application hosting, IT support, and development for Swiss21's accounting (21.AbaNinja) and payroll (21.AbaSalary) modules, as well as AbaNet and AbaClik. They invest continuously in R&D, development, and support of the Swiss21 platform.
• Glarotech GmbHcoreTechnology or IntegrationGlarotech GmbH is a Swiss software company and support partner for the 21.COMMERCE, 21.SHOP, and 21.POS e-commerce and point-of-sale modules of Swiss21. Together with Abacus and SmartWe, Glarotech invests in the ongoing development and support of the Swiss21 platform.
• SmartWe (SmartWe.de)coreTechnology or IntegrationSmartWe is a German software company and co-developer of the Swiss21 platform. SmartWe invests continuously in research, development, and support of Swiss21 alongside Abacus and Glarotech.
• Glarotech GmbH (Support Partner)minorImplementation/ SI/ Consulting PartnerSupport partner for 21.COMMERCE, 21.SHOP, and 21.POS applications, based in Wil, Switzerland. Acts as a second-level support channel for these e-commerce and POS modules.
• TeamViewer Germany GmbHminorImplementation/ SI/ Consulting PartnerRemote access tool used by Abacus/Glarotech support staff to provide remote assistance when handling customer support requests. Based in Göppingen, Germany.
• Zanotta AGminorOthersDocument and data destruction service used by Swiss21 for secure disposal of physical and digital data. Based in St. Gallen, Switzerland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sage: Global provider of accounting, payroll, and ERP software with a long-standing Swiss presence; broader product portfolio than Swiss21 but overlaps directly in the SME accounting and payroll categories.
• Abacus Research AG: Established Swiss ERP/accounting vendor that is both a core technology partner to Swiss21 (providing the accounting and payroll engines) and a direct competitor via its own Abacus product line sold to Swiss SMEs and mid-market companies.
• QuickBooks (Intuit): Global SME cloud accounting and business management suite that overlaps with Swiss21's invoicing, expense tracking, and basic accounting — though not tailored to Swiss QR-bill/VAT/ELM compliance.

Regional players

• Infoniqa: Austrian/Swiss HR, payroll and ERP software provider with a focus on SMEs and Treuhand partners; comparable payroll and accounting functionality to Swiss21's 21.AbaSalary and Buchhaltung modules.
• lexoffice: German cloud accounting and business management suite for SMEs from Haufe Group; comparable functionality to Swiss21's accounting/invoicing/payroll modules but focused on the German market.
• sevDesk: German cloud accounting, invoicing, and ERP platform for SMEs and freelancers; comparable in product scope to Swiss21 but operating primarily in Germany rather than Switzerland.

Direct peers

• Bexio: Swiss cloud-based business software for SMEs covering accounting, invoicing, payroll, and CRM. Direct competitor to Swiss21 in the Swiss SME market with a similar all-in-one, freemium-adjacent positioning.
• Run my Accounts: Swiss online accounting and Treuhand-as-a-service platform focused on SMEs and fiduciaries, with a similar model of connecting Treuhand partners to SME clients on a shared cloud accounting backbone.
• KLARA: Swiss online business administration platform for SMEs, offering accounting, payroll, and time tracking with strong Treuhand integration — directly overlapping Swiss21's Swiss SME accounting/payroll proposition.

Emerging players

• Banana Accounting: Swiss-developed double-entry accounting software with a long Swiss SME and Treuhand user base; narrower in scope than Swiss21 (accounting only) but directly comparable on Swiss-specific accounting features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Swiss21.org
• LinkedInlinkedin.com/company/swiss21-org
• Instagraminstagram.com/swiss21_org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss21