Black Dog Salvage

Name

Black Dog Salvage

Legal name

Black Dog Salvage

Website

https://blackdogsalvage.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architectural Salvage Retail

NAICS

Home Centers (444110), Paint and Wallpaper Retailers (44412)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Architectural Salvage & Reclaimed Building Elements Retail (Doors, Windows, Mantels) (CRAIANAH)

akta.pro secondary industry

Reclaimed Materials & Fixtures Retail (Cabinetry, Sinks, Faucets) (CRAIANAI)

Keywords

• Architectural salvage
• Reclaimed building materials
• Furniture paint
• Upcycled furniture
• Vintage home decor

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Retail Sales - Architectural Salvage and Home Goods: Direct sales of architectural salvage items, vintage products, furniture, lighting, hardware, and home decor through physical showrooms and e-commerce store.
2. Furniture Paint and Finishing Products: Sale of proprietary Black Dog Salvage branded furniture paint, brushes, topcoats, and painting accessories. Products include water-based, low VOC formulas sold through their online store and local retailers.
3. Custom Fabrication Services: Custom design center and fabrication shop offering bespoke metalwork and woodworking services. Quote-based pricing for custom projects.
4. The Stone House Rental and Event Venue: The Stone House at Black Dog Salvage operates as a fully renovated upscale guest house and special event venue. Available for booking through direct booking, Airbnb, and VRBO platforms.
5. Salvage Dawgs Television and Media: Television show 'Salvage Dawgs' aired on DIY Network (now HGTV sibling) for 11+ seasons. Generates brand awareness and drives customer traffic to retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Black Dog Salvage sells reclaimed architectural salvage (doors, windows, mantels, hardware, flooring, lighting, plumbing, and structural elements) through a 40,000+ square foot showroom and warehouse in Roanoke, Virginia, alongside a proprietary 16-color water-based furniture paint line, custom design and fabrication services, vintage and upcycled furniture, and complementary new home goods, both in-store and via an online storefront.

Product overview

Black Dog Salvage is a retail and hospitality company offering an integrated portfolio of architectural salvage products, proprietary furniture paint, and experiential venues. The core offering centers on architectural salvage (reclaimed doors, windows, flooring, hardware) across a 40,000+ sq ft showroom in Roanoke, VA. Complementing this are owned paint products (Black Dog Salvage Furniture Paint in 16+ colors, Guard Dog/Show Dog topcoats, brushes, and accessories), upcycled and handcrafted furniture, and new hardware/lighting/home goods. The company operates multiple physical venues — The Stone House (vacation rental), The Dog Bowl (food court/event space), Memorial Bridge Marketplace (vendor gallery), and Loft Gallery — plus the Salvage Dawgs TV/media brand and associated podcast/YouTube series. An online store (BigCommerce-powered) serves national customers, alongside eBay listings. The Custom Design Center & Fabrication Shop enables bespoke commissions. This is a multi-channel retail, media, and hospitality business with no unified software platform or API.

Differentiator

Problem solved

Functional benefit

Brands

• Black Dog Salvage Furniture Paint: Furniture paint product line with various colors including Appalachian Sunset, Blue Ridge, Black Dog, and others. Sold through local retailers and online.
• The Dog Bowl
• The Stone House
• Custom Design Center
• Loft Gallery
• Memorial Bridge Marketplace

Products and services

• Architectural Salvage Reclaimed building materials sourced from historic structures, including doors, windows, mantels, hardware, flooring, lighting, plumbing, and large structural elements such as 14-foot vintage bar counters; sold through the Roanoke showroom, BDS2 warehouse, and e-commerce store to DIY restorers and design professionals.
• Black Dog Salvage Furniture Paint Proprietary water-based, low-VOC furniture paint line in 16 signature colors (including Appalachian Sunset, Blue Ridge, Roanoke Rain, Star City Sunshine, and Black Dog velvety matte black), sold at $31.99-$44.99 per can through the company's online store and local retailers to DIY furniture painters.
• Guard Dog / Show Dog Furniture Paint Topcoats Water-based polyacrylic sealers designed to be used over Black Dog Salvage Furniture Paint; available in satin and matte finishes with self-leveling properties and UV protection, sold in quart and pint-plus sizes.
• Furniture Paint Brushes 50/50 bristle painting and finishing brushes sold in three sizes (#8 small round, #10 medium round, #14 large long-handle round), specifically designed for use with Black Dog Salvage Furniture Paint.
• Vintage Products Antique and vintage items including clawfoot bathtubs, vintage lighting, barn doors, commercial and industrial salvage, ecclesiastical items, stained glass, and vintage collectibles; sold through the showroom and online.
• Upcycled Products Handcrafted and upcycled furniture made from reclaimed materials, including live-edge tables, salvaged wood beam coffee tables, and industrial-modern pieces, sold in-store and online.
• Custom Design Center & Fabrication Shop Quote-based custom metalwork and woodworking services commissioned by designers, contractors, and homeowners for bespoke furniture and architectural elements; tagline: 'If you can dream it, we can build it!'
• The Stone House Vacation Rental & Event Venue Fully renovated 1911 guest house on the Black Dog Salvage property in Roanoke, VA, offered as a vacation rental and special event venue; bookable through Airbnb, VRBO, and the company's direct Guesty booking page.
• The Dog Bowl Food Court & Event Space On-site food court and event space featuring 5PTS Outdoors outdoor dining, The Dog Bowl Market vendors, and the Jeff 'Scoop' Ellis Stage for live music including a summer music series.
• Sally's Black Dog Coffee Blend Exclusive 12 oz bag of locally roasted full-bodied coffee, sold through the Black Dog Salvage online store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Big Reuse: Big Reuse (formerly Build It Green) operates reuse centers in New York City focused on salvaged and surplus building materials. It is comparable to Black Dog Salvage's salvage and reclaimed materials business but serves a different regional market with a stronger nonprofit/environmental positioning.

Emerging players

• Chairish: Chairish is an online marketplace for vintage furniture, décor, and architectural salvage from curated dealers and estates. It competes with Black Dog Salvage's e-commerce channel in vintage and upcycled home goods, but focuses exclusively on digital rather than physical destination retail.

Broad incumbents

• 1stDibs: 1stDibs is a leading online marketplace for luxury vintage furniture, antiques, and architectural items from dealers worldwide. It is comparable to Black Dog Salvage's higher-end architectural and vintage inventory in e-commerce but operates at significantly larger scale and with a national/international dealer network.
• Habitat for Humanity ReStore: ReStore is the nonprofit home-goods resale arm of Habitat for Humanity with hundreds of locations nationwide, selling donated furniture, building materials, and home goods. It competes with Black Dog Salvage in the secondhand home goods and building materials market at much broader scale, though without the curated architectural salvage specialization.

Direct peers

• Urban Evolutions: Urban Evolutions salvages and resells reclaimed wood, architectural elements, and vintage industrial items, primarily in the Midwest. It is directly comparable in business model to Black Dog Salvage's reclaimed materials and custom fabrication offerings.
• Olde Good Things: Olde Good Things is one of the largest architectural salvage and antique retailers in the U.S., operating showrooms in New York, Los Angeles, and other cities. It sells reclaimed doors, mantels, lighting, and industrial fixtures, making it the most direct competitor to Black Dog Salvage's core salvage retail offering.
• Annie Sloan (Chalk Paint): Annie Sloan is the founder of the chalk-paint category and sells a proprietary decorative furniture paint line through a global network of stockists. It is directly comparable to Black Dog Salvage Furniture Paint as a branded, dealer-distributed decorative paint for furniture upcycling.
• Country Chic Paint: Country Chic Paint is a Canadian brand of eco-friendly, low-VOC furniture paint sold through an independent retailer network and online. It competes directly with Black Dog Salvage Furniture Paint in product format, target customer (DIY upcyclers), and distribution model (dealer program plus DTC).
• Architectural Salvage (Portland): Architectural Salvage in Portland, OR operates a large showroom selling reclaimed building elements, vintage lighting, and unique home goods. It competes with Black Dog Salvage in the same niche of destination architectural salvage retail with an in-person treasure-hunt experience.

Others

• Salvage Dawgs (TV franchise peers) — e.g., American Pickers / Barnwood Builders producers: TV shows like American Pickers and Barnwood Builders share the architectural salvage / heritage-craft genre with Salvage Dawgs and produce comparable content ecosystems that drive retail traffic. They are comparable not as direct salvage competitors but as analogous content-to-commerce vehicles in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blackdogsalvage
• YouTubeyoutube.com/user/blackdogsalvage
• Facebookfacebook.com/blackdogsalvage
• Instagraminstagram.com/blackdogsalvage
• Pinterestpinterest.com/blackdogsalvage
• LinkedInlinkedin.com/company/black-dog-salvage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Dog Salvage