3 Amigos Tequila
3 Amigos Tequila is a family-owned ultra-premium spirits producer making 100% blue agave tequila and flavored liqueurs via a vertically integrated Farm to Glass model in Jalisco, Mexico, selling across 1,025+ U.S. retail and on-premise locations via distributors such as Hensley Beverage Company.
- Company typePrivate
- Founded2006
- HeadquartersEl Mirage, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 3 Amigos Tequila does
3 Amigos Tequila, legally operated as San Bartolo Farms Inc. and headquartered in El Mirage, USA, is a family-owned ultra-premium spirits producer that grows 100% Blue Weber Agave on its own fields in the Los Altos de Jalisco Highlands of Mexico and distills, ages, and bottles tequila under a vertically integrated 'Farm to Glass' model. The Gonzalez family, which has farmed blue Weber agave for more than four generations, controls the full supply chain from planting and organic cultivation (using livestock for biological pest management) through small-batch pressure cooking, 72-hour fermentation, double distillation, and oak aging — including extended aging programs (11 months Reposado, 2-year Añejo, 8-year Extra Añejo) that exceed industry norms.
The product portfolio comprises nine SKUs across two categories: five core tequila expressions (Blanco, Reposado, Añejo, Organic Blanco, Extra Añejo) and four flavored liqueurs (Ramona's Reserve Tequila Liqueur, Mexican Mule, Orange Cinnamon, Cafe Mocha), offered in 1.75L, 750ML, and 50ml formats. The company holds dual USDA and EU Organic Certification (among the first tequilas to achieve both), Kosher Certification, and has accumulated industry recognition including Double Gold at the International Spirits Competition, Platinum at the Spirits International Prestige Awards, and Gold at the San Francisco World Spirits Competition.
Revenue is generated through one-time product sales across three channels: off-premise retail (1,025+ U.S. locations per the public store locator), on-premise bars/restaurants/venues, and distributor partnerships (notably Hensley Beverage Company). The company employs 11-50 people, has not raised outside institutional capital, and markets primarily through organic social media (Instagram, Facebook, Twitter, YouTube), its website content hub, and a cocktail recipe portal — with no paid acquisition, e-commerce storefront, or AI-driven tooling in evidence. Customer segments are horizontal, anchored by premium spirit consumers, organic/natural product seekers, and on-premise accounts.
3 Amigos Tequila firmographics
Firmographics- Name
- 3 Amigos Tequila
- Legal name
- San Bartolo Farms Inc.
- Website
- https://3amigostequila.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3 Amigos Tequila is a family-owned ultra-premium spirits producer making 100% blue agave tequila and flavored liqueurs via a vertically integrated Farm to Glass model in Jalisco, Mexico, selling across 1,025+ U.S. retail and on-premise locations via distributors such as Hensley Beverage Company.
- Ownership category
- akta.pro rank
3 Amigos Tequila industry classification
Industry- Product category
- Premium Spirits / Tequila
- NAICS
- Distilleries (312140), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industry
- Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
Keywords
Where 3 Amigos Tequila is headquartered
LocationHeadquarters
- HQ city
- El Mirage
- HQ country
- United States
- HQ region
- North America
Markets served
3 Amigos Tequila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Tequila Product Sales: 3 Amigos generates revenue through the sale of their ultra-premium tequila products across multiple variants including Blanco, Reposado, Añejo, Extra Añejo, Organic Blanco, and flavored liqueurs. Products are sold through retail stores, bars/restaurants, and venue distribution.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
3 Amigos Tequila product offering
Product offeringCore offering
3 Amigos Tequila produces and sells ultra-premium 100% Blue Weber Agave tequilas and tequila-based liqueurs under a vertically integrated "Farm to Glass" model. The portfolio spans five core tequila expressions (Blanco, Reposado, Añejo, Organic Blanco, Extra Añejo) and four flavored liqueurs (Ramona's Reserve Tequila Liqueur, Mexican Mule, Orange Cinnamon, Cafe Mocha), all made from agave grown in the Los Altos region of Jalisco, Mexico. Products are available in multiple sizes (1.75L, 750ML, 50ml) and are sold through retail stores, bars/restaurants, and beverage distributors nationwide.
Product overview
3 Amigos Tequila is an ultra-premium spirits company producing a portfolio of nine tequila products under a 'Farm to Glass' vertically integrated model. The core lineup includes five main tequila expressions—Blanco (unaged), Reposado (11 months oak), Añejo (2 years oak), Extra Añejo (8 years oak), and Organic Blanco—along with four flavored liqueurs: Ramona's Reserve Tequila Liqueur (dessert liqueur with Double Gold Añejo base), Mexican Mule (ginger-lime), Orange Cinnamon (citrus-spice), and Cafe Mocha (coffee-flavored). All products are made from 100% Blue Weber Agave grown in the Highlands of Jalisco, with the Gonzalez family farming their own agave for over four generations. The company holds both USDA Organic and Kosher certifications and has received multiple industry awards including Double Gold, Platinum, and Gold medals.
Differentiator
Problem solved
Functional benefit
Brands
- Ramona's Reserve: Tequila liqueur made with Double Gold award winning 3 Amigos Añejo as base, sweetened with agave nectar and spices. Named after Ramona Ponce Gonzalez, the matriarch of the Gonzalez family.
Products and services
- Blanco Tequila Silver/unaged tequila made from 100% Ripe Blue Weber Agave grown in Los Altos de Jalisco. Crafted for sipping and premium cocktails, featuring citrus notes, hints of butter and vanilla, and a clean dry finish. Gluten-free, 40% Alc. Vol.
- Reposado Tequila Blanco tequila rested for 11 months in White American Charred Oak barrels. Features sweet agave, wood, caramel aroma, and light floral finish with spice and oak notes. Gluten-free, 40% Alc. Vol.
- Añejo Tequila Blanco tequila aged for two years in White American Charred Oak barrels. Features initial taste of agave, wood, vanilla, light caramel body with smooth and balanced finish. Gluten-free, 40% Alc. Vol.
- Organic Blanco Tequila Ultra smooth tequila with USDA Certified Organic and Kosher certification, made from pure organic blue agave with notes of dry fruit and cooked agave. Aged 30 days in stainless steel, 40% Alc. Vol.
- Extra Añejo Tequila Handcrafted tequila from 100% Blue Agave from Los Altos de Jalisco, aged for 8 years in White American Charred Oak. Features sophisticated aroma with balanced notes of oak, cocoa, floral and dry fruit; palate presents chocolate, vanilla, caramel, dry apple and dry sweet pear with long smooth oak finish. 40% Alc. Vol.
- Ramona's Reserve Tequila Liqueur Premium tequila liqueur made with Double Gold award-winning 3 Amigos Añejo as the base, sweetened with 100% Blue Agave nectar and spices. Featuring wood, vanilla, spice aroma with sweet cinnamon, caramel and vanilla taste. 30% Alc. Vol.
- Mexican Mule Ready-to-drink cocktail made with 3 Amigos Blanco Tequila combined with ginger and lime flavors. Features floral notes, ginger, mild lemon and agave nectar with sweet citrus and ginger taste. Gluten-free, 35% Alc. Vol, available in 750 ML.
- Orange Cinnamon Liqueur made with 3 Amigos Blanco Tequila mixed with orange citrus flavors and sweet cinnamon. Features tangy spiced citrus, orange, and cooked agave notes with sweet cinnamon and citrus zest taste. 35% Alc. Vol, available in 750 ML.
- Cafe Mocha Liqueur made with 3 Amigos Blanco Tequila infused with rich mocha and smooth coffee flavors with caramel color. Features mocha, butterscotch, chocolate and hints of spice and vanilla with smooth espresso finish. Gluten-free, 32% Alc. Vol, available in 750 ML.
Quantifiable outcome
- 1025+ retail and on-premise locations nationwide
- +1 more outcomes
Companies that use 3 Amigos Tequila
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
3 Amigos Tequila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
3 Amigos Tequila partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hensley Beverage CompanycoreHensley Beverage Company is a major beverage distributor featuring 3 Amigos Tequila. They have provided endorsement quote praising the brand as having 'premium flavor, impeccable ingredients, and incredible smoothness.'
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
3 Amigos Tequila competitors and assessment
Company assessmentBroad incumbents
- Don Julio: Don Julio is a premium tequila brand owned by Diageo, known for its ultra-premium positioning and Highland Jalisco agave sourcing. Comparable to 3 Amigos as a direct competitor in the premium sipping tequila segment, backed by significantly greater marketing and distribution scale.
- Patrón Tequila: Patrón is a leading ultra-premium tequila brand owned by Bacardi, producing 100% agave tequilas across multiple expressions. Directly comparable to 3 Amigos in product category and target consumer, but at materially larger scale and broader distribution.
- Casamigos: Casamigos is a celebrity-founded premium tequila brand owned by Diageo, producing Blanco, Reposado, and Añejo from 100% Blue Weber agave in Jalisco. Direct competitor in the ultra-premium tequila segment with much wider US distribution and brand recognition.
- Jose Cuervo: Jose Cuervo is the world's largest tequila producer, offering a portfolio ranging from mixto to ultra-premium expressions including Reserva de la Familia. Broad incumbent in the same category as 3 Amigos, with vastly greater scale and distribution.
Direct peers
- Clase Azul: Clase Azul is a Mexican ultra-premium tequila brand known for its distinctive hand-painted decanters and limited-edition releases. Comparable to 3 Amigos as a craft-driven ultra-premium tequila focused on sipping/collector occasions, with similar Highland Jalisco sourcing.
- Siete Leguas: Siete Leguas is a family-owned Mexican tequila producer in Jalisco, known for traditional methods and a broad portfolio of Blanco, Reposado, and Añejo expressions. Comparable to 3 Amigos as a heritage-driven, family-operated tequila brand.
- Casa Dragones: Casa Dragones is a small-batch ultra-premium sipping tequila brand using 100% Blue Agave from Jalisco. Closely comparable to 3 Amigos as a craft premium tequila targeting connoisseurs and on-premise programs, with similar product line breadth.
- Fortaleza Tequila: Fortaleza is a traditional, family-owned tequila producer emphasizing traditional methods (tahona, copper pot stills) and estate-grown agave. Highly comparable to 3 Amigos's Farm to Glass positioning and craft distillation philosophy.
- Codigo 1530: Codigo 1530 is a premium tequila brand produced from 100% agave in Jalisco, with a portfolio spanning Blanco, Reposado, Añejo, and Extra Añejo. Direct competitor to 3 Amigos in the ultra-premium sipping and cocktail segment.
Emerging players
- Lobos 1707: Lobos 1707 is a celebrity-backed premium tequila and mezcal brand positioned in the ultra-premium sipping category. Comparable to 3 Amigos as a craft premium tequila with growing US distribution focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
3 Amigos Tequila social profiles
Digital presence3 Amigos Tequila compliance and trust
Trust signalCompliance4 records
3 Amigos Tequila financial estimates
Financial estimateRevenue estimate
Valuation estimate
3 Amigos Tequila leadership team
Management profileNumber of profiles
Profiles4 records
3 Amigos Tequila funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3 Amigos Tequila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3 Amigos Tequila
What does 3 Amigos Tequila do?
3 Amigos Tequila produces and sells ultra-premium 100% Blue Weber Agave tequilas and tequila-based liqueurs under a vertically integrated "Farm to Glass" model. The portfolio spans five core tequila expressions (Blanco, Reposado, Añejo, Organic Blanco, Extra Añejo) and four flavored liqueurs (Ramona's Reserve Tequila Liqueur, Mexican Mule, Orange Cinnamon, Cafe Mocha), all made from agave grown in the Los Altos region of Jalisco, Mexico. Products are available in multiple sizes (1.75L, 750ML, 50ml) and are sold through retail stores, bars/restaurants, and beverage distributors nationwide.
Is 3 Amigos Tequila a public or private company?
3 Amigos Tequila is a private company. It is classified as family owned and is currently operating.
When was 3 Amigos Tequila founded?
3 Amigos Tequila was founded in 2006. It employs 11 to 50 people.
Where is 3 Amigos Tequila based?
3 Amigos Tequila is headquartered in El Mirage, United States, in the North America region.
How does 3 Amigos Tequila make money?
One revenue line is on record: tequila Product Sales.
Who are 3 Amigos Tequila's main competitors?
Broad incumbents on record are Don Julio, Patrón Tequila, Casamigos and Jose Cuervo. Direct peers are Clase Azul, Siete Leguas, Casa Dragones, Fortaleza Tequila and Codigo 1530. Lobos 1707 is listed as an emerging player.
Does 3 Amigos Tequila have an API?
No public API is recorded for 3 Amigos Tequila.
What industry is 3 Amigos Tequila in?
3 Amigos Tequila's product category is Premium Spirits / Tequila. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of CRAFADAO, Alcohol, Tobacco & Cannabis Inventory-led Online Retailers. Its NAICS code is 312140 and its SIC code is 2080.