Sanipak

Name

Sanipak

Legal name

Sanipak Sağlıklı Yaşam Ürünleri Sanayi ve Ticaret Anonim Şirketi

Website

https://sanipak.com.tr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

10,001+ employees

Short description

Sanipak is a Turkish multi-brand manufacturer and distributor of tissue, baby, personal, home, and away-from-home hygiene products, exporting to 60+ countries, leading Türkiye's branded tissue market at 27% share and 40% of national tissue exports.

Ownership category

akta.pro rank

Product category

Personal Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Papers & Allied Products (2600), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industries

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Tissue paper products
• Personal hygiene products
• Baby care products
• Away-from-home hygiene
• Home care products

Headquarters

HQ city

Istanbul

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tissue Paper and Hygiene Products (B2C): Sale of branded tissue paper, baby care, personal care, and home care products to consumers through retail channels. Core revenue driver, anchored by leading brands Selpak, Solo, Uni Baby, Selin, and Okey. Sanipak is the undisputed leader in Türkiye's branded tissue paper market with market share increasing from 22% to 27% over two years.
2. Away-from-Home (Professional) Products: Sale of professional hygiene products (paper towels, toilet paper, napkins, wet wipes, dispensers) to businesses and institutions under Selpak Professional, Premax, Servis Professional, and Unimed brands.
3. Sales and Distribution (International Brands): Sanipak acts as exclusive distributor for Frosch (Werner&Mertz) and John Frieda (Kao Group) in Türkiye, generating revenue through distribution margins on third-party brands.
4. Selpak Professional Recycled Series (UK Market): Sale of recycled-content tissue products (50% recycled paper, 30% recovered production waste, 20% virgin pulp) through exclusive UK distributor Orange Packaging and Supplies, targeting compliance with UK Extended Producer Responsibility (EPR) regulations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sanipak manufactures and sells branded tissue paper, hygiene, baby care, personal care, home care, and away-from-home hygiene products under its own brand portfolio (Selpak, Solo, Selin, OKEY, Uni Baby, Egos, Detan, Defans, Selpak Professional, Premax, Servis Professional, Unimed), and acts as exclusive distributor in Turkey for international brands Frosch and John Frieda.

Product overview

Sanipak is a multi-brand tissue and hygiene products company operating a platform-plus-modules architecture with five core product categories: Tissue Paper (Selpak, Solo, Silen, Servis), Baby Care (Uni Baby), Personal Care (Selin, OKEY, Egos), Home Care (Detan, Defans), and Away From Home professional hygiene (Selpak Professional, Premax, Servis Professional, Unimed). Additional brands include Frosch and John Frieda (distributed international brands), and Morocco brands Dalina, Pandoo, and Sany (acquired via Jeesr Industries in 2024). The company exports to over 60 countries and holds 40% of Türkiye's tissue paper export market share.

Differentiator

Problem solved

Functional benefit

Brands

• Selpak: Leading tissue paper brand in Türkiye, known for softness, strength, and eco-friendly innovation. The creator of Türkiye's tissue paper category.
• Solo
• Silen
• Servis
• Uni Baby
• OKEY
• Selin
• Egos
• Detan
• Defans
• Selpak Professional
• Premax
• Unimed
• Frosch
• John Frieda
• Dalina
• Pandoo

Products and services

• Selpak Braned tissue paper products (facial tissue, pocket packs, multipurpose paper) for household consumer use in Turkey and select export markets.
• Solo Branded toilet paper sold in Turkey and international markets, including the Solo Bamboo-Infused Toilet Paper line.
• Selin Branded cologne sold through Turkish retail and pharmacy channels.
• OKEY Condoms and sexual health products sold to consumers, primarily through pharmacy channels in Turkey.
• Uni Baby Branded baby care products (wet wipes, diapers, and related consumables) for Turkish households.
• Egos Branded men's hair styling products (gels, sprays, and styling aids) sold through Turkish retail.
• Detan Branded household insecticides and pest control products for consumer use in Turkey.
• Defans Branded insect repellent products for consumer use in Turkey.
• Selpak Professional Professional hygiene products (paper towels, toilet paper, facial tissue, wipers) for away-from-home institutional customers in the UAE, KSA, UK, and EU. Includes a recycled-content line.
• Premax Professional hygiene products for institutional and away-from-home customers.
• Servis Professional Professional hygiene products for institutional and away-from-home customers.
• Unimed Medical-grade hygiene products for healthcare and professional institutional customers.
• Frosch (distribution in Turkey) Exclusive distribution in Turkey of Frosch, an international eco-friendly household cleaning brand.
• John Frieda (distribution in Turkey) Distribution of John Frieda premium hair care products in the Turkish market.
• Selpak Professional Recycled Series Recycled-content professional hygiene products launched as part of the Selpak Professional range, targeted at UK facilities management buyers.
• Solo Bamboo-Infused Toilet Paper Bamboo-infused toilet paper variant under the Solo brand, positioned as a sustainable consumer hygiene product.

Quantifiable outcome

• Market share in Türkiye's branded tissue paper market increased from 22% to 27% over two years
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Orange Packaging and SuppliescoreChannel Partner/ Reseller/ Distributor · 24 October 2025Orange Packaging and Supplies serves as the exclusive UK distributor of the Selpak Professional Recycled Series from Sanipak. This partnership marks a milestone in the company's UK growth and sustainability roadmap, with the Recycled Series containing 50% recycled paper, 30% recovered production waste, and 20% virgin pulp, targeting UK facilities management buyers and Extended Producer Responsibility (EPR) compliance.
• tabukamucoreStrategic or Co-development Partner · 27 November 2024OKEY (Sanipak's sexual health brand) partnered with tabukamu, a globally recognized sexual health education platform, to deliver a comprehensive 8-module sexuality education program developed with input from a Youth Advisory Board (under 25) and leading experts. The program aligns with UN Sustainable Development Goals and UNESCO Comprehensive Sexuality Education Standards, available free on the tabukamu platform. Sexologist Rayka Kumru served as content collaborator.
• Varaka PapercoreStrategic or Co-development Partner · 8 July 2023Varaka Paper (one of Türkiye's leading cardboard manufacturers) is a key partner in Sanipak's Eureka-approved circular economy project 'Sustainable Use of Paper Waste Sludge in the Ceramic and Construction Materials Sectors.' The project aims to repurpose paper waste into construction and cement sector materials, including using 3D printing for material development.
• ESAN (Eczacıbaşı Group)coreStrategic or Co-development Partner · 8 July 2023ESAN, an Eczacıbaşı Group entity, is a partner in the Eureka-approved circular economy project, collaborating on the sustainable use of paper waste sludge in ceramic and construction materials sectors.
• Zian Co. Ltd.minorStrategic or Co-development Partner · 8 July 2023South Korean partner Zian Co. Ltd. plays a key role in expanding the Eureka circular economy project internationally, contributing to the global reach of the paper waste recycling initiative.
• Korea Conformity LaboratoriesminorStrategic or Co-development Partner · 8 July 2023Korea Conformity Laboratories contributes to the international expansion of Sanipak's Eureka circular economy project, providing testing and conformity assessment for the paper waste reuse research.
• TÜBİTAKcoreStrategic or Co-development PartnerTÜBİTAK serves as Eureka's Turkish partner and supported the approval of Sanipak's circular economy project (Eureka initiative, active in 47 countries) for industrial and technological research partnerships.
• Jeesr IndustriescoreStrategic or Co-development PartnerIn 2024, Sanipak acquired Jeesr Industries, Morocco's largest producer, strengthening Sanipak's leadership in the Moroccan market and providing a platform for expansion into African and Middle Eastern markets. Morocco operations now include local brands Dalina and Pandoo.
• Werner & Mertz (Frosch)coreChannel Partner/ Reseller/ DistributorSanipak has managed Frosch's sales and distribution in Türkiye since 2007. Frosch, backed by 150 years of Werner & Mertz expertise, is renowned for ecological cleaning formulas. Sanipak's extensive network delivers eco-conscious cleaning solutions across Türkiye.
• Kao Group (John Frieda)coreChannel Partner/ Reseller/ DistributorSanipak serves as the exclusive distributor of John Frieda (part of the Kao Group, established 1887) hair care products in Türkiye. John Frieda sets standards in hair care with groundbreaking innovations and industry-first products. Sanipak ensures reliable and quality delivery of advanced hair care solutions in the Turkish market.
• Universities and Research InstitutesminorStrategic or Co-development PartnerSanipak's innovation ecosystem is forged in collaboration with universities, research institutes, and start-ups, uniting experts from diverse fields to develop innovative products that redefine hygiene standards.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Regional players

• WEPA Industrie: European family-owned tissue producer with branded and private-label tissue, hygiene and AFH products; comparable mid-cap regional peer competing with Sanipak's European AFH and exports.
• Cascades: Canadian tissue and packaging company producing recycled-content tissue, AFH and consumer products; relevant comparable given Sanipak's recycled AFH range and FSC positioning.
• Lotus Group (Egypt): Egyptian tissue manufacturer with MEA and European distribution; regional peer competing with Sanipak in North Africa, Middle East and selected European markets via Jeesr/Morocco.
• CMPC Tissue: Latin American tissue and personal care producer (Confort, Elite) with growing European and MEA presence; comparable integrated branded tissue and personal care player expanding internationally.

Broad incumbents

• Georgia-Pacific: US-based paper and tissue producer (Brawny, Angel Soft, Quilted Northern) with broad consumer and AFH tissue portfolio; broad incumbent benchmark for tissue scale and category economics.
• Kimberly-Clark: Global tissue and personal care giant (Kleenex, Andrex, Scottex, Huggies, Kotex); broad incumbent whose AFH and consumer tissue franchises compete with Selpak/Solo and Selpak Professional across multiple geographies.
• Procter & Gamble: Global consumer-staples major with tissue (Charmin), baby care (Pampers) and personal care franchises; broad incumbent benchmark for Sanipak's portfolio diversification and retail-scale economics.
• Essity: Swedish hygiene and health company (Tork, Tempo, Zewa, Libero, Libresse); broad incumbent in consumer and AFH tissue with overlapping professional hygiene and personal care categories where Sanipak competes.

Direct peers

• Sofidel: Italian tissue manufacturer (Regina, Nicky) with integrated branded consumer and AFH paper business; directly comparable as a private/closely-held tissue peer of similar scale and category focus.
• Hayat Kimya: Largest Turkish tissue, baby care (Molfix) and personal care company; directly competes with Sanipak/Selpak/Solo across branded tissue, baby wipes and AFH hygiene in Türkiye and regional export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanipak