What Real Floors Commercial does

Real Floors Commercial, Inc. is a privately held commercial flooring contractor headquartered at 560 Webb Industrial Drive, Suite 100 in Marietta, Georgia, with 101-250 employees operating nationwide. Founded in 1987 as Redi Floors by Peter Brookner as the multi-family flooring arm of what is now Real Floors, the commercial extension was built to serve general contractors on owner-, developer-, and architect-led projects across twelve verticals including Big Box Retail, Multi-Family, Auto Dealers, Healthcare, Hospitality, Government & Military, and Education. The company generates revenue through project-based subcontracts: materials and installation services priced per bid, with no publicly disclosed pricing or subscription/recurring component.

The technical core is a field installation and project management operation rather than a software or product platform. Real Floors Commercial carries seven flooring product categories — Hardwood, Carpet, Tile, Coatings & Toppings (resinous/epoxy/metallic/polished concrete), Heat-welded Sheet Vinyl, LVP/LVT, and Manufactured Stone & Thin Brick — sourced from manufacturers such as Mohawk, Shaw, Engineered Floors, Milliken, Interface, Bruce, Mannington, and Emser. Service lines span New Construction, Renovation, Restoration & Disaster Recovery, Major Floor Preparation, and Night Work. Field workforce credentialing (OSHA 30-hour certified project managers, CPR/First Aid/AED certified, OSHA 1926.1153 silica-certified) is presented as the operational backbone. No APIs, AI/ML capabilities, software products, or proprietary technology platforms are disclosed; the sole registered intellectual property is the GotYourBackAbility® trademark, which codifies a partnership culture rather than a technical asset.

The business model is B2B and relationship-driven: enterprise sales motion targeting general contractors via direct project bids, supported by website, LinkedIn, YouTube, and customer testimonials. Ownership is family-controlled (Brookner family; Adam Brookner is Chairman of the Board), with no disclosed venture capital or private equity backing. Leadership includes CEO Scott Wierson, COO Jim Chapman, CRO Jack Weissman (formerly CFO, with the firm since 1994), SVP East Kevin King, and SVP West Scott Toomey (27 years flooring industry experience from Mohawk Industries and Emser Tile). Named enterprise customers include CarMax, Dick's Sporting Goods, Whole Foods, Publix, Broadstone, Alliance Residential, McHugh Construction, and Lincoln Property Company. The company claims nationwide coverage and a 30+ year track record but discloses no revenue or financial details.

Name

Real Floors Commercial

Legal name

Real Floors Commercial, Inc.

Website

https://rfcommercial.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Real Floors Commercial is a nationwide commercial flooring installation contractor founded in 1987, headquartered in Marietta, GA, serving general contractors across retail, multi-family, healthcare, hospitality, and government sectors with seven flooring product categories and full project management services.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Flooring Contractors (238330)

akta.pro primary industry

Bamboo, Cork & Eco Flooring Retail (CRAIAGAG)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Commercial flooring installation
• Contract flooring services
• Commercial flooring products
• Retail flooring solutions
• Multi-family flooring

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Flooring Installation Services: Real Floors Commercial generates revenue through project-based flooring installation services for general contractors. They provide materials and labor for commercial flooring projects across various market segments including retail, multi-family, automotive, healthcare, and more. Revenue is earned through subcontract values on construction projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Real Floors Commercial is a nationwide commercial flooring contractor that supplies and installs commercial flooring products for general contractors serving owners, developers, and architects of commercial buildings. The company offers a portfolio of flooring materials (hardwood, carpet, tile, coatings, sheet vinyl, LVT/LVP, stone) and full-service installation across new construction, renovation, restoration, and disaster recovery projects in segments such as retail, multi-family, healthcare, hospitality, and government.

Product overview

Real Floors Commercial is a nationwide commercial flooring contractor offering a comprehensive portfolio of flooring products and installation services. The company provides seven core product categories: Hardwood Flooring, Carpet, Tile, Coatings & Toppings (decorative concrete), Heat-welded Sheet Vinyl, LVP & LVT, and Manufactured Stone & Thin Brick. These products are offered alongside installation services including New Construction, Renovation, Restoration & Disaster Recovery, Major Floor Preparation, and Night Work. The company serves diverse market segments including Big Box Retail, Multi-Family, Automotive, Family Entertainment, Assisted Living, Restaurants, Hospitality, Medical & Healthcare, Corporate, Education, Tenant Improvement, and Government & Military sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring
• Commercial Carpet
• Tile
• Coatings & Toppings
• Heat-Welded Sheet Vinyl
• LVP & LVT (Luxury Vinyl Plank and Tile)
• Manufactured Stone & Thin Brick
• New Construction Flooring Installation
• Renovation Flooring Services
• Restoration & Disaster Recovery
• Major Floor Preparation
• Night Work Installation

Named customers9 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interface, Inc. Global commercial modular carpet and LVT manufacturer with strong enterprise and healthcare customer relationships. Competes for the same end-user flooring specifications even though it does not perform installation.
• Shaw Industries Group: Largest U.S. flooring manufacturer (Berkshire Hathaway subsidiary) with deep commercial contracts. While primarily a manufacturer, its commercial division competes for the same GC flooring scopes and sets pricing benchmarks Real Floors Commercial must navigate.
• Mohawk Industries: Global flooring manufacturer with major commercial product lines and a leadership track record held by Scott Toomey (RFC SVP-West). Competes indirectly via manufacturer-direct contracts with large GCs.
• Tandus Centiva (Tarkett): Commercial LVT and carpet tile brand of Tarkett, supplying the same healthcare, education, and corporate segments where Real Floors Commercial performs installation work.
• Mannington Commercial: Commercial flooring manufacturer (LVT, sheet vinyl, carpet, rubber) selling into the same healthcare, education, retail, and hospitality channels Real Floors Commercial serves.

Direct peers

• Gillespie Group: Mid-Atlantic and national commercial flooring contractor serving general contractors on retail, healthcare, education, and corporate projects. Closely comparable business model (B2B subcontractor) and target customer base to Real Floors Commercial.
• Spectra Contract Flooring: One of the largest U.S. commercial flooring contractors, providing flooring materials and installation for general contractors across multiple commercial verticals — directly analogous in business model to Real Floors Commercial, just at greater scale.
• Allred Flooring Solutions: Commercial flooring contractor providing installation services to general contractors across the U.S. Similar mid-size subcontractor profile, multi-vertical exposure, and project-based revenue model to Real Floors Commercial.
• Continental Flooring Company: Commercial flooring distributor and subcontractor serving general contractors nationwide. Comparable combination of flooring product sourcing and installation services for commercial projects.

Others

• Starnet Worldwide Commercial Flooring: Cooperative of commercial flooring contractors and suppliers across North America. Many Starnet members operate as direct competitors to Real Floors Commercial on individual GC bids, and the co-op is also a relevant ecosystem/channel participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuQfV0wYGjxZXT4bWNvuQFg?view_as=subscriber
• LinkedInlinkedin.com/company/realfloorscommercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Floors Commercial