American Awning

What American Awning does

American Awning & Blinds Company is a privately held, founder-owned custom manufacturer of residential and commercial awnings, shades, canopies, and outdoor structures, founded in 1920 and headquartered at a manufacturing workshop on Laurel Canyon Blvd in North Hollywood, California. Under founder Ethan Halpern, the company designs, fabricates, and installs custom steel frames and fabric awnings in-house, offering a product portfolio that spans window and door awnings, spear awnings, retractable awnings (motorized, hand-cranked, and solar-powered), slide-on wire awnings, retractable patio covers (including Corradi and Stobag brands), retractable louvered pergolas, entrance canopies, storefront and restaurant awnings, metal canopies, shade sails, patio curtains, and roller shades, supported by a catalog of branded materials (Sunbrella, Firesist, Top Gun FR, Serge Ferrari Soltis, Textilene, Phifertex, Commercial Ninety-Five 340).

The business operates a consultative, sales-led go-to-market: every project begins with a free onsite consultation and quote, after which the company custom-designs, manufactures, and professionally installs the product using its own craftsmen. Revenue is generated primarily through one-time custom awning sales (residential and commercial), supplemented by fabric replacement/recovery services, maintenance subscription care plans, and permitting plus stamped engineering services for commercial clients. The customer base is horizontally segmented between homeowners in affluent Los Angeles submarkets (West Hollywood, Beverly Hills, Santa Monica, Hermosa Beach, Malibu, Studio City) and a commercial book spanning architects (Gensler), entertainment studios (Paramount Pictures, Warner Bros.), hospitality (JW Marriott), national retail (Home Depot), beverage (Coca-Cola), food service (Carl's Jr., Smash Burger), and healthcare (Children's Hospital Los Angeles). All sales are direct; no resellers, distributors, or retail channels are used.

Name

American Awning

Legal name

American Awning & Blinds Company

Website

https://americanawningabc.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

American Awning & Blinds Company is a privately held, founder-led custom manufacturer of residential and commercial awnings, shades, canopies, and patio structures, in-house fabricated and installed from its North Hollywood workshop since 1920 for homeowners and commercial clients across the Los Angeles area.

Ownership category

akta.pro rank

Product category

Custom Awnings & Shade Structures

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

akta.pro secondary industry

Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• Custom awning manufacturing
• Retractable patio covers
• Commercial storefront canopies
• Residential shade structures
• Outdoor fabric shading

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Awning Sales: One-time sale of custom-designed awnings, canopies, and shades for residential and commercial applications. Includes custom steel frames and professional installation.
2. Fabric Replacement Services: Awning fabric replacement and recovery services. Includes option to replace company names or logos with new artwork.
3. Maintenance Programs: Customized care plans to keep awnings maintained for years to come. Provides ongoing customer care year in and year out.
4. Permitting Services: Assistance with navigating the permitting process, including shop drawings and stamped engineering calculations for commercial projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

American Awning manufactures and installs custom awnings, retractable canopies, patio covers, entrance canopies, metal structures, and shade sails for residential and commercial customers. Every product is handmade at the North Hollywood workshop using custom steel frames and premium fabrics such as Sunbrella. The company offers motorized, hand-cranked, and solar-powered retractable systems, plus related services including fabric replacement, maintenance programs, and permitting/engineering for commercial projects.

Product overview

American Awning & Blinds Company is a manufacturer of custom awnings, shades, and outdoor structures offering a comprehensive portfolio of residential and commercial products. The core offering includes retractable and stationary awnings (motorized, hand-cranked, and solar-powered options), patio covers, entrance canopies, and metal canopy structures. For commercial customers, they provide storefront awnings and restaurant/hospitality-specific solutions with permitting and engineering services. The product line spans multiple material categories including Sunbrella fabrics, flame-retardant options (Firesist, Top Gun FR, Starfire), Serge Ferrari Soltis series, Textilene mesh fabrics, and specialty materials. All products are manufactured at their Los Angeles facility in North Hollywood under the direction of founder Ethan Halpern. The company serves both homeowners and professionals including retailers and hospitality businesses throughout Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Window & Door Awnings

Quantifiable outcome

• Energy bill reduction through fabric awnings
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Glen Raven / Sunbrella (fabric supplier): Manufacturer of Sunbrella solution-dyed fabric, the primary canvas material used across American Awning's product line. Comparable as the upstream supplier and brand that backs the company's 10-year warranty proposition.

Broad incumbents

• Sunsetter (Sunsetter Products / Eastman Industries): Mass-market direct-to-consumer retractable awning brand selling standardized motorized and manual cassette systems. Comparable as a competitor for the same residential retractable awning spend, though at lower price points and via self-serve channels.
• Alumawood (Americana Outdoors): Largest U.S. manufacturer of aluminum patio covers, lattice, and solid roof systems serving dealers nationwide. Comparable on residential patio cover demand but competes primarily with American Awning's aluminum/steel patio cover product category at lower price points.

Direct peers

• Sunesta Products: National manufacturer and installer of retractable awnings, fixed awnings, and shade products for residential and commercial customers. Most directly comparable to American Awning's core retractable awning and patio cover business.
• Corradi USA: Italian-engineered retractable pergola and patio cover brand distributed through U.S. dealers including American Awning. Comparable on premium retractable patio cover products and dealer-led custom installation services.
• Aristocrat Industries: Manufacturer of metal and fabric awnings, canopies, and backlit signs serving retail, hospitality, and commercial customers across the U.S. Comparable on commercial storefront awning fabrication, permitting engineering, and branded graphics.
• Eclipse Shading Systems: Specialty retractable awning and exterior shade provider for residential and hospitality customers in the Western U.S. Comparable on motorized retractable awnings, restaurant canopies, and the West Coast / Southern California service footprint.
• KE Outdoor Design (formerly KE Durasol / Awning Works): Custom awning and retractable shade manufacturer serving residential and commercial markets in the Northeast U.S. with design-build and installation services. Comparable on custom manufacturing, commercial projects, and dealer/installer GTM.

Regional players

• Carefree of Colorado: Manufacturer of RV awnings, retractable awnings, and outdoor shade products. Comparable on retractable awning technology and motors, but focused on RV and awning-replacement channels rather than custom SoCal commercial projects.

Emerging players

• Calhoun Super Structure: Designer and installer of retractable pergolas, louvered roof systems, and motorized patio covers. Comparable on the premium retractable patio cover / louvered pergola product line that overlaps American Awning's Corradi/Stobag offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AwningsAAABC
• Facebookfacebook.com/americanawningabc
• LinkedInlinkedin.com/company/american-awning-&-blind-co-
• Instagraminstagram.com/americanawning
• Pinterestpinterest.com/americanawning/american-awning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Awning