Arrabon

What Arrabon does

Arrabon is a Richmond, Virginia-based 501(c)(3) nonprofit ministry founded in 2008 that equips Christ-followers to pursue racial healing and reconciliation in their communities. The organization serves three primary customer segments: churches and faith-based organizations seeking trauma-informed frameworks for reconciliation, organizational leadership teams pursuing multi-year cultural transformation, and individual Christ-followers seeking personal spiritual formation resources. Its core thesis is that reconciliation is an ongoing spiritual formation practice rather than a one-time event, and it addresses this through an integrated offering that combines digital content, in-person workshops, and immersive experiential learning trips.

The organization's product portfolio centers on a mobile application platform (The Arrabon App and Formation Hub) available on iOS and Android, which delivers app-based Bible studies such as "A People, a Place, and a Just Society" (PPJS Parts 1 and 2) and devotional content such as "The Winding Road." The platform is supplemented by a tiered in-person workshop series — Foundation of a Reconciling Community, Pillars of a Reconciling Community, and Action Plan for a Reconciling Community — and multi-day experiential learning trips to Washington D.C., Montgomery (AL), and El Paso (TX) delivered in partnership with Abara. Underlying technology is lightweight: a mobile app built on standard iOS/Android stacks, Stripe-based e-commerce for Bible study licensing, Mailchimp for newsletter distribution, and Tether for content delivery, with no proprietary AI/ML components.

Arrabon's revenue mechanics are characteristic of a small faith-based nonprofit: it is primarily funded through tax-deductible donations (credit card, ACH, donor advised funds, stock, wire) supplemented by modest one-time licensing fees for digital Bible study resources (individual and group licenses) and professional-services-style fees for workshops and experiential learning trips, the latter priced on a quote basis. The organization employs a small core team of approximately 5 full-time staff led by founder David M. Bailey (Chief Vision Officer) and CEO Beth Cossin, and distributes resources through a community-led, event-driven, and product-led growth model across the United States.

Name

Arrabon

Legal name

Arrabon

Website

https://arrabon.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Arrabon is a 501(c)(3) nonprofit ministry that equips churches, faith-based organizations, and individual Christ-followers in the U.S. with app-based spiritual formation resources, a tiered workshop series, and immersive learning trips to advance racial healing and reconciliation.

Ownership category

akta.pro rank

Product category

Faith-Based Ministry Services

NAICS

Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)

akta.pro secondary industries

AR/VR & Immersive Learning Content Development (EDAGAKAI), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Spiritual formation resources
• Racial reconciliation ministry
• Christian community training
• Faith-based education
• Biblical justice studies

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Bible Study Resources: Sale of app-based Bible study courses including 'A People, a Place, and a Just Society' Part 1 and Part 2, available for individual purchase or group licensing. Revenue generated through Stripe payment processing on the purchase page.
2. Workshop and Experiential Learning Fees: Revenue from organizational engagement workshops (Foundation, Pillars, and Action Plan) and experiential learning trips to destinations like Washington D.C., Montgomery, and El Paso. Workshops are delivered in-person over 1-4 days or online over 4 weeks.
3. Donations and Charitable Giving: The organization accepts donations via credit card/ACH, donor advised funds (EIN 84-3273831), stock gifts, wire transfer, and mail. Donations are tax-deductible and support the mission of equipping Christ-followers to become agents of healing and reconciliation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Arrabon is a nonprofit ministry that equips Christ-followers to pursue healing and reconciliation through spiritual formation resources, app-based Bible studies, devotionals, organizational engagement workshops, and multi-day experiential learning trips. Its core products are The Arrabon App with the Formation Hub, A People, a Place, and a Just Society Bible study (Parts 1 and 2), The Winding Road Devotional, and a three-tier organizational workshop series (Foundation, Pillars, Action Plan).

Product overview

Arrabon offers a unified spiritual formation platform with The Arrabon App and Formation Hub as the core digital products, supplemented by app-based Bible studies (PPJS Part 1 and Part 2) and devotional content (The Winding Road). For organizational engagement, Arrabon provides a tiered workshop series: Foundation of a Reconciling Community (entry-level emotional skills), Pillars of a Reconciling Community (knowledge and vision building), and Action Plan for a Reconciling Community (strategic planning). Experiential Learning Trips complement the workshops by providing immersive on-site learning at historically significant locations. The product portfolio ranges from individual self-paced formation resources to group-based organizational transformation programs.

Differentiator

Problem solved

Functional benefit

Brands

• Formation Hub: App-based spiritual formation platform featuring practices, studies, and experiences for reconciliation
• A People, a Place, and a Just Society
• The Winding Road

Products and services

• The Arrabon App Mobile application (iOS and Android) serving as a companion for the reconciliation journey, providing resources for reflection, formation practices, and community connection for pursuing repair, presence, and hope.
• Formation Hub App-based spiritual formation hub featuring reflections, resources, practices, and tools for individuals and communities to engage healing, justice, and belonging work.
• The Winding Road Devotional Six-week devotional series guiding Christ-followers through prayer practices, Scripture reflections, spoken word, and musical art for the Lenten season (usable year-round).
• A People, a Place, and a Just Society (PPJS) - Part 1: Shalom and a Just Society App-based small group Bible study exploring God's heart for justice and reconciliation throughout the biblical narrative, covering Genesis through Revelation. Available as individual or group license.
• A People, a Place, and a Just Society (PPJS) - Part 2: A Savior and a New Society Second part of the Bible study examining Christ's salvation narrative and the vision of a new society aligned with God's Kingdom. Available as individual or group license.
• Foundation of a Reconciling Community Workshop One-day in-person or four-week online workshop preparing participants with relational skills to address fear, anger, shame, and grief in racial healing work.
• Pillars of a Reconciling Community Workshop Workshop equipping leaders with shared knowledge, language, and vision for reconciliation through five key components: spiritual formation, cultural intelligence, historical context, working across difference, and creating new culture.
• Action Plan for a Reconciling Community Workshop Two-day in-person workshop helping leadership teams develop customized two-year strategic plans using Reconciling Community Survey data to build reconciling communities.
• Experiential Learning Trips Multi-day immersive workshops at destinations including Washington D.C. (National Museum of African American History and Culture), Montgomery AL (Legacy Museum, National Memorial for Peace and Justice), and El Paso TX (U.S.-Mexico border with partner Abara).

Quantifiable outcome

• Organizational cohorts can be customized for groups of organizations according to community and context needs

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AbaracoreStrategic or Co-development PartnerPartnership with Abara for experiential learning trips to El Paso, TX, focusing on the complex dynamics of the U.S.-Mexico border. The collaboration provides participants with contextual understanding of border issues as part of Arrabon's trauma-informed reconciliation curriculum.
• GuideStar (Candid)minorOthersGuideStar provides the Platinum Transparency 2025 certification for Arrabon, indicating nonprofit best practices in governance and financial transparency. This is a certification/recognition relationship rather than a strategic partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Christianity Today: Christianity Today is a major Christian media outlet covering theology, culture, and social issues including racial reconciliation. Comparable to Arrabon's faith-based content publishing layer, though operating as a broad media organization rather than a focused reconciliation ministry.
• YouVersion (Bible App): YouVersion is the dominant digital Bible and devotional platform operated by Life.Church, reaching hundreds of millions of users globally. Comparable to Arrabon's app-based Bible study and devotional product concept, though operating at vastly greater scale and without Arrabon's reconciliation-specific positioning.
• Sojourners: Sojourners is a long-established faith-rooted nonprofit publishing on Christian social justice, including racial reconciliation. It is comparable as a larger, broader Christian social-justice organization with content resources and an engaged audience, though less focused specifically on racial-reconciliation curriculum.
• The King Center: The King Center, founded by Coretta Scott King, advances Dr. Martin Luther King Jr.'s legacy through education and training on nonviolence and social justice. Comparable as an established nonprofit delivering educational resources on racial justice, though operating at a much larger scale and broader secular scope.

Direct peers

• The Peace Learning Center: The Peace Learning Center delivers experiential education and training on conflict resolution, restorative justice, and reconciliation to schools and community groups. Comparable to Arrabon's experiential learning trips and trauma-informed workshop format, though serving a broader secular audience.
• Crossroads Antiracism Organizing & Training: Crossroads provides antiracism training and consulting rooted in faith-based values for organizations and congregations. Comparable in delivering structured, cohort-based organizational training on race and reconciliation, though broader than Arrabon's Christian-specific framing.
• Be the Bridge: Be the Bridge is a nonprofit mobilizing Christ-followers to engage in racial reconciliation, offering resources, groups, and training. It is directly comparable to Arrabon in audience (Christians pursuing racial healing) and content model (curated resources and community).
• Issachar Initiative: Issachar Initiative is a faith-based ministry focused on bringing the historic Christian tradition into engagement with racial reconciliation, with content resources and cohort programs. Directly comparable in mission focus and faith-reconciliation content depth.
• Mosaix Global Network: Mosaix Global Network supports multiethnic and multicultural church leadership development, including reconciliation-focused training and consulting for church leadership teams. Comparable to Arrabon's organizational-engagement workshop model targeting church and faith-organization leaders.
• Evangelicals for Social Action: Evangelicals for Social Action (ESA / Plowshares) is a faith-based organization equipping Christians to engage social and racial justice. Directly comparable to Arrabon's mission of connecting Christian formation with reconciliation and justice work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearearrabon
• Instagraminstagram.com/wearearrabon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrabon