Be the Bridge

What Be the Bridge does

Be the Bridge is a 501(c)(3) nonprofit organization founded in 2016 by Latasha Morrison and headquartered in Atlanta, Georgia. The organization produces content, training, and community programs centered on racial healing, equity, and reconciliation, primarily serving Christian churches and faith-based organizations, with secondary segments in companies, nonprofit organizations, youth, university students, and individual community-group participants. Be the Bridge was founded from a 2015 gathering of Morrison's interracial Christian friend group and has grown into a New York Times bestselling brand anchored by the Five Bridges framework, the 10-session Building Bridges Discussion Guide 3.0, and a multi-surface product ecosystem.

The technology stack is conventional and content-led rather than engineering-led: BTB Academy is a LearnWorlds-hosted learning management system offering self-paced video courses, live instruction, small group discussions, and pathway bundles (Bridge Builder, Community Groups, Community Leadership, BIPOC, Whiteness, Church Leadership, and University); BTB Connect is an online community platform with dedicated spaces for BIPOC participants, foundations, and group leaders; the Be the Bridge Podcast distributes audio content across major platforms and has surpassed one million downloads; and the organization also publishes books (Be the Bridge and Brown Faces, White Spaces) through Penguin Random House / WaterBrook Multnomah.

The revenue model is donation-first rather than transactional. Organizational training engagements—named clients include Bethany Presbyterian Church, Wheaton College, Great Plains United Methodists, Liberty Church NYC, Long Beach Forward, Peace Preparatory Academy, Reach Records, Rio Texas Conference UMC, Young Life, and others—are provided at no cost. Income is generated from individual donations (one-time and recurring partner programs), charitable stock gifts processed through Stock Donator, ACH/wire transfers, mail-in checks, book royalties through major retailers, and merchandise sales via Bonfire. The organization is funded as a donor-supported nonprofit under EIN 38-3992480 and does not publicly disclose revenue.

Name

Be the Bridge

Legal name

Be the Bridge

Website

https://bethebridge.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Be the Bridge is a 501(c)(3) nonprofit founded in 2016 by Latasha Morrison in Atlanta that delivers racial reconciliation training, online courses, books, a podcast, and community groups primarily to churches, faith-based organizations, and individuals pursuing racial healing and equity.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Donors can give monthly, quarterly, semi-annually, or annually through the website giving portal. The organization also accepts donor-advised fund gifts (EIN 38-3992480) and has a recurring partner program with exclusive benefits.
2. Charitable Stock Gifts: Be the Bridge accepts publicly traded stock donations through a partnership with Stock Donator, providing a tax-efficient giving mechanism for donors.
3. ACH & Wire Transfer: Safe and secure transactions through ACH deposit or wire transfer for larger donations.
4. Mail-in Donations: Checks or money orders sent by mail to the Atlanta office address.
5. Book Sales: Revenue from sale of Latasha Morrison's books including 'Be the Bridge' and 'Brown Faces, White Spaces', available through Amazon, Penguin Random House, Christian Book, Barnes & Noble, Target, Walmart, Audible, and Bookshop.org.
6. Merchandise Sales: Sale of BTB branded merchandise through the Bonfire online store, including hats, sweatshirts, and other apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Be the Bridge is a nonprofit organization that delivers racial reconciliation education and community-building programs through multiple channels. Its core offerings include the BTB Academy online learning platform, BTB Connect community platform, the Be the Bridge Podcast, local community groups using the Building Bridges Discussion Guide, organizational training (BTB Training), youth and university programs, and founder-authored books.

Product overview

Be the Bridge is a nonprofit organization offering a multi-product platform focused on racial healing, equity, and reconciliation. The core offerings include BTB Academy (an online learning management system powered by LearnWorlds offering courses on cultural intelligence and racial literacy), BTB Connect (an online community platform for dialogue and connection), the Be the Bridge Podcast (a media content platform with over 1 million downloads), BTB Community Groups (local group-based programming using the Building Bridges Discussion Guide), BTB Youth & University (programming for middle school through college students), and BTB Training (organizational training services for companies, churches, and organizations). The organization also publishes books including the New York Times bestseller 'Be the Bridge' and 'Brown Faces, White Spaces' by founder Latasha Morrison. All offerings are unified by The Five Bridges framework for reconciliation work.

Differentiator

Problem solved

Functional benefit

Brands

• BTB Academy: Online learning platform offering courses, training programs, and certification pathways for racial literacy and bridge-building education.
• Be the Bridge Podcast
• BTB Community Groups
• BTB Youth & University

Products and services

• BTB Academy (Be the Bridge Academy) Online learning platform offering self-paced pre-recorded courses, LIVE instructional sessions, small group discussions, and guided reading materials on cultural intelligence and racial literacy. Provides curated pathway bundles for individuals, group leaders, church leaders, university students, BIPOC, and white audiences seeking structured reconciliation education.
• BTB Connect Online community platform enabling users to create profiles, join dedicated spaces for BIPOC community members, foundation-level bridge builders, and group leaders, and participate in ongoing dialogue about race and racialization in the U.S.
• Be the Bridge Podcast Weekly podcast hosted by founder Latasha Morrison featuring guests discussing racial justice, reconciliation, theology, mental health, and personal stories, distributed across all major podcast platforms and reaching over 1 million downloads.
• BTB Community Groups Local multi-racial community groups of 6-12 people that meet in living rooms, churches, college campuses, and coffee shops to engage in a 10-session structured study using the Building Bridges Discussion Guide 3.0, covering Awareness, Acknowledgement and Lament, Guilt and Shame, Confession, Forgiveness, Repentance, Reparation, Restoration, and Reproduction.
• BTB Youth & University Program for middle school, high school, and college students creating brave spaces on campuses and in communities for truth-telling, justice work, and reconciliation, with resources and group formation support for youth and university bridge builders.
• BTB Training Organizational training program equipping companies, churches, and nonprofits to foster racially inclusive cultures, exploring The Five Bridges framework (Foundational, Personal, Professional, Historical, Bridge of Hope). Offered at no cost to qualifying organizations committed to racial healing.
• Be the Bridge (book) New York Times bestselling book by founder Latasha Morrison, published by Penguin Random House / WaterBrook Multnomah, calling Christians to move toward deeper understanding in a divisive culture by examining historical complexities of racism and applying biblical principles of lamentation, confession, and forgiveness.
• Brown Faces, White Spaces (book) New York Times bestselling book by Latasha Morrison, published by Penguin Random House / WaterBrook Multnomah, exploring nine aspects of American life where systemic racism still flourishes (education, healthcare, justice system, entertainment, the church), and addressing how to recognize inequities, commit to changing systems, and move toward true freedom.

Quantifiable outcome

• 1 million+ podcast downloads demonstrating broad reach and engagement with the racial reconciliation message
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Hope BoothminorStrategic or Co-development Partner · 1 October 2021Hope Booth, founded by Gloria Umanah, is a separate nonprofit initiative featured on the Be the Bridge Podcast. The organization pioneers mobile 'hope booths' (converted telephone booths) that provide immersive hope experiences and connect individuals to mental health resources. Be the Bridge amplifies Hope Booth's mission through podcast coverage and cross-promotion, while both organizations share a commitment to serving marginalized communities.
• LEAD Center for YouthcoreStrategic or Co-development PartnerCollaborative partnership with LEAD Center for Youth to advance racial healing and bridge-building among young people. Both organizations share a commitment to youth empowerment and community transformation.
• Peace Prep AcademycoreStrategic or Co-development PartnerPartnership to promote racial equity and reconciliation within educational settings. Peace Prep Academy integrates Be the Bridge resources into its programming for students and families.
• PAW KidscoreStrategic or Co-development PartnerPartnership with PAW Kids supporting families and children through collaborative community programming focused on equity and belonging.
• Peachtree Road UMCcoreStrategic or Co-development PartnerLongstanding church partnership for racial reconciliation programming. Peachtree Road United Methodist Church serves as a partner in community bridge-building efforts in the Atlanta area.
• First Presbyterian Church of AtlantacoreStrategic or Co-development PartnerPartnership with First Presbyterian Church of Atlanta to advance racial reconciliation within the congregation and broader community through Be the Bridge training and resources.
• Atlanta Westside PCcoreStrategic or Co-development PartnerPartnership with Atlanta Westside Presbyterian Church to support the church's racial healing and equity initiatives through Be the Bridge resources and community connection.
• Stock DonatorminorOthersPartnership with Stock Donator to accept publicly traded stock donations securely. This enables donors to make tax-efficient charitable stock gifts to Be the Bridge.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Race Forward: National racial justice organization publishing research, training, and tools (e.g., Racial Equity Impact Assessment) for institutions. Directly comparable as a DEI training and racial equity education provider serving similar organizational buyers.
• Showing Up for Racial Justice (SURJ): National network mobilizing white people in multiracial organizing for racial justice. Comparable to Be the Bridge's community-group model and grassroots-led approach to racial reconciliation.
• Crossroads Antiracism Organizing & Training: Faith- and community-based organization delivering antiracism training and consulting to churches, schools, and nonprofits. Closely comparable in mission, audience (faith-based organizations), and training-led GTM.

Broad incumbents

• Anti-Defamation League (ADL): Large established organization providing anti-bias and DEI training to schools, corporations, and law enforcement. Comparable as a scaled DEI training provider, though secular and significantly larger than Be the Bridge.
• The King Center: Atlanta-based nonprofit founded by Coretta Scott King advancing Dr. King's legacy through racial justice education and training. Comparable in mission, Atlanta base, and educational/training programming on racial equity.
• Sojourners: Long-established faith-rooted social justice organization producing media, training, and advocacy on race, poverty, and justice. Comparable in faith-rooted social-justice positioning and content-driven audience building.

Others

• Pachamama Alliance: Nonprofit combining educational programming, community gatherings, and donor-driven support for social transformation. Comparable as a multi-channel (Academy-style learning, community groups, donor model) nonprofit, though oriented toward environmental/social justice rather than race.

Emerging players

• The SEED Project: Faith-based racial reconciliation and justice education organization serving churches and schools. Comparable as a niche player in the same faith-rooted racial reconciliation training category.
• New Discourses: Education and research initiative offering frameworks, courses, and community programming on contemporary ideologies including race. Comparable in structured curriculum and community platform delivery model.
• Woke Kindergarten: Education-focused organization providing racial justice resources and curricula for young children and educators. Comparable as a content-and-curriculum-led racial equity education provider targeting educational buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bethebridgeofficial
• Facebookfacebook.com/beabridgebuilder
• LinkedInlinkedin.com/company/bethebridge
• Instagraminstagram.com/bethebridge
• TikToktiktok.com/@bethebridge.com
• Xx.com/BAbridgebuilder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be the Bridge