What AJ Supplies does

AJ Supplies is a UK-based, privately held e-commerce distributor of commercial cleaning chemicals, paper consumables, catering disposables, washroom products, floorcare equipment, and eco-friendly hospitality packaging, operating from Dorchester under director Adam Herring. The company runs a direct-to-consumer and trade-account storefront at ajsupplies.co.uk, distributing third-party brands including Cleenol, TECcare, Tork, Lucart, Prochem, Granwax, and Vegware, alongside its own eco-chemical lines (Soap2o, Nilaqua, P-wave, SoluPak, Save on Plastic). The catalog spans 15+ categories — coronavirus/PPE supplies, eco-friendly chemicals, paper consumables, washroom, catering, floorcare, waste management, and hardware accessories — and includes higher-value capital equipment such as the MotorScrubber Shock oscillating floor cleaner.

The business model is straightforward resale of physical goods at unit or case pricing with no subscription or recurring billing; revenue is generated one-time per order. GTM is exclusively domestic UK direct e-commerce, supplemented by trade-account registration for repeat B2B buyers and light content marketing via a blog and YouTube channel. The primary customer segment is hospitality and food service (restaurants, pubs, hotels, takeaways), with secondary reach into healthcare/care homes, holiday parks and leisure, and corporate/professional services. The company has 1–10 employees, no external funding, no disclosed investors, no patents or certifications, and no parent or subsidiary structure; ownership appears to be independent. Founded in 1980, AJ Supplies is a long-tenured micro-distributor whose strategic emphasis has shifted in recent years toward sustainability-positioned product lines to address hospitality plastic-reduction and infection-control demand.

Name

AJ Supplies

Legal name

AJ Supplies

Website

https://ajsupplies.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

AJ Supplies is a UK-based e-commerce distributor of cleaning chemicals, paper consumables, catering disposables, washroom products, and eco-friendly hospitality packaging, serving primarily UK hospitality operators (restaurants, pubs, hotels, takeaways) along with care homes and holiday parks via its own ajsupplies.co.uk storefront.

Ownership category

akta.pro rank

Product category

Commercial Cleaning & Hygiene Supplies Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industries

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ), Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

Keywords

• Cleaning supplies
• Hospitality supplies
• Janitorial equipment
• Catering disposables
• Washroom products

Headquarters

HQ city

Dorchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: AJ Supplies generates revenue through the direct sale of physical products including cleaning chemicals, paper consumables, catering supplies, eco-friendly packaging, waste management products, floorcare equipment, and hardware accessories. Products are sold at unit or case pricing through their e-commerce platform with no subscription model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AJ Supplies distributes cleaning chemicals, washroom products, catering disposables, janitorial equipment, and horeca supplies through an e-commerce storefront. The company stocks multiple specialist brands including Tork, Cleenol, Vegware, TECcare, Lucart, Prochem, and Granwax, alongside proprietary eco-friendly product lines such as Soap2o, Nilaqua, P-wave, Save on plastic, and SoluPak. It serves commercial, industrial, and hospitality businesses with products for professional cleaning, hygiene, food service, and facility management.

Product overview

AJ Supplies is a UK-based commercial and industrial cleaning supplies, hygiene products, and catering equipment distributor. The company offers a comprehensive portfolio of cleaning chemicals (including Cleenol, TECcare antimicrobial products, SoluPak eco-friendly sachets), paper consumables (Tork, Katrin, Lucart), eco-friendly packaging (Vegware plant-based packaging), waste management solutions, catering supplies, floorcare equipment (including MotorScrubber Shock), and washroom products. The product range includes both established brands and proprietary eco-friendly lines such as Soap2o and Nilaqua. As a wholesale distributor, AJ Supplies serves commercial, industrial, and hospitality businesses with products for professional cleaning, hygiene, food service, and facility management. The company does not appear to offer a software platform or API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Friendly Chemicals A category of biodegradable, plant-based, and environmentally responsible cleaning chemicals stocked by AJ Supplies, including sub-lines Soap2o, Nilaqua, P-wave, Save on plastic, and SoluPak. Sold to hospitality, care, and commercial cleaning buyers seeking sustainable alternatives.
• Vegware & Takeaway Packaging Comprehensive range of compostable and plant-based packaging products including Biobags, Carrier Bags, Cold Cups, Hot Cups, Cutlery, Containers, Takeaway Boxes, Straws, Tableware, Condiments, and Food Delivery Bags. Made from plants, not plastic, and commercially compostable where accepted. Sold to takeaways, food delivery services, and hospitality operators.
• Cleenol Cleaning Chemicals Professional cleaning chemical range including bactericidal multi-purpose cleaners, lift descaler & sanitizer, X2 Evolution products (Bath & Washroom Cleaner, Heavy Duty Cleaner & Degreaser, Window & Stainless Steel Cleaner, Double Agent Surface Cleaner & Sanitizer), and food-safe spray cleaners, tested to BSEN1276 standard. Sold to commercial cleaning and food service operators.
• TECcare Antimicrobial Products Antimicrobial technologies including PROTECT water-based alcohol-free hand sanitizer, CONTROL high-level broad spectrum disinfectant concentrate, ECO-DET VOC-free environmental detergent/degreaser, ULTRA ultra-high level sporicidal cleaner/disinfectant, R-Foam drain disinfection kits, and professional transport kits. Targeted at healthcare, care homes, and infection-control-sensitive environments.
• Tork Paper Consumables Professional paper hygiene products including Mid-Size Toilet Rolls (T6 system), Soft Mid-Size Toilet Rolls, SmartOne Centrefeed Rolls, Xpressnap Napkins and Dispensers, Matic Soft Hand Towel Rolls, Singlefold Hand Towels, and Foam Soap systems. Features coreless rolls, high capacity compact systems, and Tork Easy Handling packaging.
• Waste Management Products Waste management solutions including Bin Liners and Sacks (including biodegradable options), Recycling Bins, Indoor Bins, Outdoor Bins, Litter Control products, and Eco-Bin compostable solutions, including Vegware compostable food waste caddy liners. Sold to hospitality, care homes, and commercial facilities.
• MotorScrubber Shock Floor Cleaning Machine Lowest profile oscillating floor cleaning machine, designed over three years to deliver deep cleaning along floors, edges, baseboards, stairs, risers, and below obstacles. Targeted at professional cleaning operators and facilities management.
• Catering Supplies Comprehensive catering product range including Bar Supplies, Blackboards and signs, Glassware, Kitchenware, Tableware, SFBB+ products, Speedwrap, Figaro foil containers, and Cleaning & Accessories. Sold to restaurants, pubs, hotels, takeaways, and food service establishments.
• Coronavirus/COVID-19 Supplies Specialised pandemic-related products including Anti-bac Soaps, Hand Sanitisers, Hard Surface Cleaners, Face Coverings, PPE, Disposables, COVID Test Kits, Dispenser Stands, UV Air and Surface Disinfection, Wipes, Coatings and Door Furniture, Machines and Equipment. Sold to hospitality, healthcare, and commercial facilities.
• Floorcare Products Complete floorcare solutions including Spillage cleanup, Mopping Systems, Machines & Accessories, Signage, Mop Buckets, Brushware & Pads, and Floor Edging & Scraping products, plus a Floorcare chemical subcategory. Sold to professional cleaners and facilities management.
• Hardware & Accessories Range of cleaning equipment and accessories including Dispenser Stands, Buckets, Window Cleaning Equipment, Long Reach Poles, Trolleys & Caddies, Bottles & Pumps, Dispensers, Matting, Workplace Safety and Hygiene, Snow Equipment, Air Hand Dryers, Hot Water Eco Boilers, and iVo Brush Kits. Sold to commercial and hospitality buyers.
• Washroom Products Complete washroom solutions including Dispensers, Odour Control products, Bins, Hand Dryers, and Waterless Urinals. Sold to commercial facilities, hospitality, and care homes.
• Prochem Professional Cleaning Chemicals Professional cleaning chemical product line sold by AJ Supplies to commercial cleaning and carpet-care operators.
• Granwax Floor Treatment Products Floor treatment and care chemical products sold to commercial cleaning and facilities management buyers.
• Lucart L-ONE Dispenser System Single-sheet dispenser system combining savings and hygiene, featuring exclusive design with functionality and style, eco-certified paper in pure cellulose and Fiberpack. Sold to washroom and commercial facilities operators.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Nisbets: UK-based supplier of catering equipment, janitorial supplies, and hospitality consumables with strong e-commerce and trade-account operations. Highly comparable to AJ Supplies in target customer (HoReCa) and product breadth across cleaning, catering, and disposables.
• Catering24: UK online supplier of catering disposables, packaging, cleaning supplies, and hygiene products to food-service operators. Direct overlap with AJ Supplies' Vegware/takeaway packaging and cleaning chemical lines.
• CJS Direct: UK-based e-commerce distributor of cleaning chemicals, janitorial supplies, paper consumables, and washroom products. Directly comparable in product mix, customer base (facilities, hospitality), and online trade-account model.
• Alliance Online: UK janitorial, cleaning chemical, and hygiene supplies e-commerce distributor serving B2B and trade customers. Direct competitor in the same product categories (chemicals, paper, washroom, catering disposables) with a similar online-led distribution model.
• Lockhart Catering Equipment: UK supplier of commercial catering equipment, tableware, glassware, and front-of-house supplies to hospitality customers. Comparable in serving the same HoReCa customer base with overlapping catering equipment and disposables categories.
• Hygiene Company Direct: UK cleaning chemical and janitorial supply e-commerce specialist offering branded chemical ranges, paper products, and washroom solutions to B2B customers. Closely comparable in product portfolio, target market, and online-only distribution approach.

Broad incumbents

• Bunzl: Global distribution giant with a substantial UK JanSan, cleaning chemicals, paper, and catering supplies operation. Overlaps entirely in product categories and end customers but operates at vastly greater scale with national logistics.
• PHS Group: Major UK provider of washroom, hygiene, and workplace supplies with broad cleaning chemical and consumables distribution. Comparable product set with added direct-service model (e.g., air fresheners, mat rental) versus AJ Supplies' product-only model.

Others

• Hillbrush: UK-based manufacturer and supplier of cleaning brushes, mops, and floorcare tools. Comparable as an upstream supplier of cleaning tools stocked by AJ Supplies; adjacent rather than directly competitive.

Emerging players

• Slater Harrison: UK regional janitorial and cleaning supply distributor with an online catalogue and trade-account offering. Comparable in product categories and B2B model but with a more regional geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeajsupplies.co.uk/index.php?route=information/information&information_id=18
• Xx.com/ajsupplies
• Facebookfacebook.com/ajsuppliesbridport
• LinkedInlinkedin.com/company/aj-supplies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJ Supplies