The Hill Brush Company
The Hill Brush Company is a 100-year-old, privately held UK manufacturer of 2,000+ sanitary brushes and cleaning tools, sold globally through a 90+ country partner network to food manufacturers, janitorial firms, and equestrian and consumer-care markets.
- Company typePrivate
- Founded1922
- HeadquartersMere, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Hill Brush Company does
The Hill Brush Company is a UK-based, privately held manufacturer of hygienic brushes and cleaning tools, founded in 1922 and headquartered in Mere, Wiltshire, where it operates a state-of-the-art manufacturing facility constructed in 2017. The company sells 2,000+ products organised into five core ranges — Hygiene, Janitorial/Commercial, Traditional, Natural (FSC-certified beechwood consumer/personal care), and Equestrian — along with a Trade Moulding/Injection Moulding custom manufacturing service. Underlying technology centres on materials science rather than software: FDA- and EU-approved food-safe polymers, proprietary Resin Set DRS brushware for filament retention, antimicrobial additives, metal-detectable (MDX) construction for food-safety foreign-object detection, stainless-steel staples, and autoclavable products rated up to 135°C, with colour-coded variants (up to 12 colours) for HACCP/5S area segregation.
The company's commercial model is a hybrid of direct sales and a tiered global distribution partner network (Bronze, Silver, Gold, Platinum) covering 90+ countries, with pricing set via quote and an annual-spend discount structure available in GBP, EUR, and USD. Primary end-uses are food manufacturing, professional janitorial/commercial cleaning, agriculture, construction, healthcare, and equestrian grooming; notable named users span food and beverage (Brothers Drinks, Astral, Kibun), cleaning chemicals (AFCO/ZEP, Power Chemical), brush distributors (Bell Brush, Bromley Brush, New Zealand Brush), and broader distribution partners. The company is a Royal Warrant holder (since 1981) and holds ISO 9001, FDA, SQF, CHSA, FEIBP/PHB, FSC, Sedex, Campden BRI, and Made in Britain credentials, which materially shape buyer qualification in regulated segments. Leadership remains within the founding Coward family, with Andy Coward and Charles Coward listed as Managing Directors, and no external institutional ownership, M&A activity, or funding rounds are disclosed.
The Hill Brush Company firmographics
Firmographics- Name
- The Hill Brush Company
- Legal name
- The Hill Brush Company Ltd
- Website
- https://hillbrush.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Hill Brush Company is a 100-year-old, privately held UK manufacturer of 2,000+ sanitary brushes and cleaning tools, sold globally through a 90+ country partner network to food manufacturers, janitorial firms, and equestrian and consumer-care markets.
- Ownership category
- akta.pro rank
The Hill Brush Company industry classification
Industry- Product category
- Industrial Brushes and Cleaning Equipment
- NAICS
- Broom, Brush, and Mop Manufacturing (339994)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Brooms, Brushes & Dustpans (CRAJAIAA)
- akta.pro secondary industries
- Mops, Buckets & Floor Cleaning Systems (CRAJAIAB), Kitchen & Household Sponges, Scrubbers & Scouring Pads (CRAJAGAJ), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)
Keywords
Where The Hill Brush Company is headquartered
LocationHeadquarters
- HQ city
- Mere
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Hill Brush Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brush and Cleaning Tool Sales: Hillbrush generates revenue through the manufacture and sale of brushes, brooms, squeegees, scrapers, buckets, and ancillary cleaning products. The company offers over 2,000 products across multiple ranges including Hygiene, Janitorial, Traditional, Natural, and Equestrian. Products are sold directly and through a global distribution network.
- Custom Manufacturing (Trade Moulding): Hillbrush's Trade Moulding division produces made-to-order brushes and injection moulded products to meet specific customer requirements. The company can also apply customer branding/logo to products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Partner programme with tiered benefits and pricing based on annual spend |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Hill Brush Company product offering
Product offeringCore offering
The Hill Brush Company manufactures over 2,000 British-made brushes and cleaning tools from its facility in Mere, Wiltshire, UK. The company produces hygienic cleaning equipment (resin-set, antimicrobial, and metal-detectable brushes, brooms, squeegees, scrapers, buckets) for food manufacturing and catering, alongside janitorial, traditional, equestrian, and natural (sustainable personal care) ranges. The company also operates a Trade Moulding division offering custom injection-moulded brushware and OEM branding services.
Product overview
The Hill Brush Company manufactures over 2,000 British-made brush and cleaning products from its facility in Mere, Wiltshire, organised into five main product ranges: (1) the Hygiene Range — advanced hygienic cleaning tools with resin-set, antimicrobial, and metal-detectable options (brooms, buckets, bins, shovels, squeegees, scrapers, shadow boards) for food processing and catering; (2) the Janitorial/Commercial Range — brushes and ancillary cleaning equipment for industrial and commercial cleaning, including the Tornado (outdoor sweeping) and ECO sub-brands; (3) the Traditional Range — sustainably sourced brushware for agriculture and construction, spanning Essentials, Garden Sets, FSC Products, Trade, Finest, Household Equipment, and Specialist sub-ranges; (4) Natural by Hillbrush — sustainable personal and household care products made from FSC-certified Beechwood (bath, kitchen, pet care, shoe care, travel and tech); and (5) the Equestrian Range — grooming brushes and horse care tools. The company also offers a Trade Moulding division for made-to-order custom brushes and injection-moulded products, including logo branding.
Differentiator
Problem solved
Functional benefit
Brands
- Hillbrush: Primary brand for hygiene, janitorial, and commercial cleaning products.
- Hillbrush Natural
- Hillbrush ECO
- Hillbrush Professional
- Hillbrush Premier
- Tornado Range
Products and services
- Hygiene Range Comprehensive range of advanced hygienic cleaning tools for food processing, manufacturing, and catering environments. Includes resin-set, antimicrobial, and metal-detectable brushes, brooms, squeegees, scrapers, buckets, bins, shovels, and PPE. Manufactured from FDA and EU food-approved materials and available in up to 12 colours for HACCP/5S area segregation. Autoclavable up to 135°C.
- Janitorial / Commercial Range Brushes and ancillary cleaning equipment for janitorial, council, and commercial cleaning applications. Includes brooms, hand brushes, cloths, dusters, squeegees, buckets, bins, mops, mop frames, telescopic handles, litter-picking equipment, floor care products, window cleaning range, and the Tornado outdoor sweeping and ECO sub-brands.
- Traditional Range Traditional brushware for agriculture and construction sectors, made from sustainably sourced materials. Includes Essentials, Garden Sets, FSC Products, Trade, Finest, Household Equipment, and Specialist sub-ranges. Comprises brooms, hand brushes, FSC-certified wood products, paint brushes, stripping knives, shovels, paddles, buckets, bins, handles, sockets, and stays.
- Natural by Hillbrush Sustainable personal and household care brushes crafted from FSC-certified Beechwood. Includes bath brushes, bottle brushes, combs, dish brushes, hair brushes (including baby brushes), nail brushes, scrub brushes, shoe brushes, vegetable brushes, travel sweepers, and pet care items. Covers Bathroom, Kitchen, Pet Care, Personal Care, Shoe Care, Travel and Tech, and Display Solutions sub-ranges.
- Equestrian Range Grooming brushes and horse care tools for equestrian use, including beastie brushes, combs, dandy brushes, face brushes, groomers, hoof care tools, sweat scrapers, water brushes, and Brush Therapy (Joz) products.
- Injection Moulding / Trade Moulding Division Made-to-order brushware and injection-moulded products manufactured to specific customer requirements. Customers can apply their own company branding/logo to finished products. Serves businesses seeking custom or private-label cleaning tool manufacturing.
- Shadow Boards Custom-designed storage boards for cleaning equipment, providing accessible and visible storage that complies with 5S and HACCP frameworks. Used in food manufacturing and hygiene-sensitive facilities for tool organisation.
Quantifiable outcome
- Products autoclavable up to 135C for sterilization
- +2 more outcomes
Companies that use The Hill Brush Company
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
The Hill Brush Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Hill Brush Company partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Distribution PartnerscoreHillbrush maintains a global network of distribution partners in over 90 countries. The company offers a tiered partner programme (Bronze, Silver, Gold, Platinum) with benefits including marketing assets, product training, trade show support, co-branded materials, and dedicated account management at higher tiers.
- Brothers DrinksminorFood and beverage company using Hillbrush hygiene cleaning tools for food safety compliance.
- AFCO/ZEPminorCleaning and hygiene product distributor representing Hillbrush products in the supply chain.
- AstralminorFood service equipment company partnering for cleaning solutions.
- Cleaning WorldminorJanitorial supplies distributor carrying Hillbrush products.
- Bell BrushminorBrush industry partner and distributor.
- Bromley BrushminorBrush industry partner in the distribution network.
- New Zealand BrushminorInternational brush industry partner representing Hillbrush in New Zealand.
- WecoviminorCleaning equipment partner in the distribution network.
- EIDSminorInternational distribution partner for Hillbrush products.
- EximminorImport/export trading partner for international distribution.
- Food ServiceminorFood service industry distributor.
- AMSAminorManufacturing partner in the distribution network.
- KibunminorConsumer products distribution partner.
- Power ChemicalminorManufacturing partner for chemical-related products distribution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Hill Brush Company competitors and assessment
Company assessmentDirect peers
- Carolina Brush Company: Carolina Brush Company is a US industrial brush manufacturer serving food processing, manufacturing and material handling. It is a direct peer to Hillbrush's industrial and hygiene brush categories with comparable end-customers.
- Remco Products: Remco Products (a Vikan sister company) supplies colour-coded food-processing tools, shovels, scoops and brushes for hygiene-sensitive environments. It competes head-to-head with Hillbrush in North American food manufacturing accounts.
- Magnolia Brush: Magnolia Brush is a US manufacturer of industrial, food-processing and janitorial brushes with a strong position in brooms and sweepers. It is comparable to Hillbrush in industrial brush manufacturing and food-safety product overlap.
- Greenwood Brush: Greenwood Brush is a UK-based manufacturer of industrial and household brushes. It is a domestic peer to Hillbrush with overlapping traditional and industrial product lines sold through UK distribution.
- Robert Scott & Sons: Robert Scott & Sons is a UK manufacturer of cleaning equipment including mops, cloths and sweeping tools. It competes with Hillbrush's Janitorial range and serves UK facilities management and contract cleaning customers.
- Vikan: Vikan is a Denmark-based manufacturer of colour-coded hygienic cleaning tools, brushes, squeegees and shadow boards for the food and beverage industry. It is Hillbrush's closest direct competitor, sharing the same food-safety, HACCP and metal-detectable value proposition.
Emerging players
- Brush Research Manufacturing: Brush Research Manufacturing is a US specialist in flexible hone brushes and industrial power-driven brushes. It overlaps with Hillbrush in industrial brush technology but focuses on a narrower set of metalworking and engine applications.
Broad incumbents
- Spartan Chemical: Spartan Chemical is a US manufacturer of janitorial and industrial cleaning chemicals plus associated tools and equipment. It is a broad incumbent whose cleaning-equipment line competes with Hillbrush's Janitorial range in commercial accounts.
- Carlisle FoodService Products: Carlisle FoodService Products is a large US-based manufacturer of foodservice equipment and janitorial supplies including brushes, buckets and cleaning tools. It overlaps with Hillbrush in foodservice/janitorial but operates at much greater scale across a broader portfolio.
- Freudenberg Household Products: Freudenberg Household Products (including Vileda) is a major global manufacturer of cleaning tools, mops and brushes for consumer and professional markets. It competes with Hillbrush across commercial and household cleaning segments as part of a much wider portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
The Hill Brush Company social profiles
Digital presenceThe Hill Brush Company compliance and trust
Trust signalCompliance12 records
The Hill Brush Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hill Brush Company leadership team
Management profileNumber of profiles
Profiles2 records
The Hill Brush Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hill Brush Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hill Brush Company
What does The Hill Brush Company do?
The Hill Brush Company manufactures over 2,000 British-made brushes and cleaning tools from its facility in Mere, Wiltshire, UK. The company produces hygienic cleaning equipment (resin-set, antimicrobial, and metal-detectable brushes, brooms, squeegees, scrapers, buckets) for food manufacturing and catering, alongside janitorial, traditional, equestrian, and natural (sustainable personal care) ranges. The company also operates a Trade Moulding division offering custom injection-moulded brushware and OEM branding services.
Is The Hill Brush Company a public or private company?
The Hill Brush Company is a private company. It is classified as family owned and is currently operating.
When was The Hill Brush Company founded?
The Hill Brush Company was founded in 1922. It employs 11 to 50 people.
Where is The Hill Brush Company based?
The Hill Brush Company is headquartered in Mere, United Kingdom, in the Europe region.
How does The Hill Brush Company make money?
Two revenue lines are on record. Brush and Cleaning Tool Sales are the primary driver. The others are custom Manufacturing (Trade Moulding).
Who are The Hill Brush Company's main competitors?
Direct peers on record are Carolina Brush Company, Remco Products, Magnolia Brush, Greenwood Brush, Robert Scott & Sons and Vikan. Brush Research Manufacturing is listed as an emerging player. Broad incumbents are Spartan Chemical, Carlisle FoodService Products and Freudenberg Household Products.
Does The Hill Brush Company have an API?
No public API is recorded for The Hill Brush Company.
What industry is The Hill Brush Company in?
The Hill Brush Company's product category is Industrial Brushes and Cleaning Equipment. Its primary akta.pro industry code is CRAJAIAA, Brooms, Brushes & Dustpans, with a secondary code of CRAJAIAB, Mops, Buckets & Floor Cleaning Systems. Its NAICS code is 339994 and its SIC code is 2840.