Western Washington Surf Soccer Club

What Western Washington Surf Soccer Club does

Western Washington Surf Soccer Club (Western WA Surf) is a private youth soccer organization founded in 2013 and headquartered in Bellevue, Washington. The club operates 11 training locations across the North, Central, and South regions of Western Washington—Snohomish, Bothell, Bellevue, Medina, Redmond, Issaquah/Sammamish, Tukwila, Puyallup, Tacoma, and Yelm—serving U7 through U19 boys and girls. It runs two principal competitive tiers: WW Surf Academy (the top-tier program, rebranded from WW Surf Elite for the 2026/27 season) and WW Surf Premier (a balanced-commitment alternative at lower monthly cost), and supports additional programs including She Is Surf (female player development with 11 dedicated female coaches), College Prep with the SportsRecruits platform, Post2Post goalkeeper training, Mindset & Mental Skills coaching, Surf Select supplemental programming, Nike Soccer Camps, and tournament hosting at Starfire Sports Complex.

The club's technical and training infrastructure is anchored by the E90 Facility in Tukwila, a 150,000 sq ft indoor performance hub featuring 8 fields and proprietary training technologies including SoccerBot 360 (a robotics-, AI-, and projection-based 360-degree virtual training environment), Global Speed force-plate and laser performance testing, and Pushit instant-replay video capture. Western WA Surf competes in MLS NEXT Academy, Girls Academy, NPL, EA League, GA Aspire, WPL, and JDL platforms and is a member of the 56-club Surf Nation network providing regional and national Surf Select pathways. Distribution is primarily seasonal in-person tryouts at all 11 locations, supplemented by free player assessments at Tukwila and Yelm and online registration through the BYGA platform; tournament sign-ups run through GoSports.

Revenue is driven by recurring monthly club registration fees ($180–$302 depending on tier and age), team fees, mandatory Nike-branded uniform kits ($309–$465), summer Nike Soccer Camps ($279–$399), and tournament entry fees ($700–$900 per team). Academy pricing is structured as an all-inclusive bundle that incorporates Mindset, College Prep, Post2Post goalkeeper training (Tier 1 fully funded), and Surf Select at no additional cost, while Premier is positioned as a more affordable, lower-commitment alternative. The club has no disclosed institutional ownership or funding rounds and operates as a privately held, founder-led organization with a named leadership team including Alex Cunliffe (Head of Academy, Tukwila), Sarah Reiber (She Is Surf Director), Danielle Jones (College Prep Manager), and Rob Aubrey (Mindset & Mental Skills Program Lead).

Name

Western Washington Surf Soccer Club

Legal name

Western Washington Surf Soccer Club

Website

https://westernwasurf.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Western Washington Surf Soccer Club is a Bellevue-based youth soccer organization operating 11 locations across Western Washington, serving U7–U19 players through tiered Academy and Premier programs anchored at the E90 indoor performance facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Club Registration/Membership Fees: Monthly club registration fees ranging from $180-$302/month depending on program level (Academy vs Premier) and region. Includes access to coaching, training facilities, league play, and included programs like Mindset Training and College Prep.
2. Team Fees: Additional team fees covering tournament costs, coach travel, and general team expenses. Set by the club and non-refundable.
3. Player Kits/Uniforms: Nike uniform packages sold to players: New Competitive Player Kit $465, Returning Player Kit $342, New Goalkeeper Kit $459, Returning Goalkeeper Kit $309.
4. Nike Soccer Camps: Summer soccer camps for ages 6-16: Half Day (5-day) $279, Full Day (5-day) $399.
5. Tournament Entry Fees: Tournament hosting with entry fees: 11v11 $900, 9v9 $800, 7v7 $700, plus 3.5% credit card processing fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Western Washington Surf Soccer Club delivers year-round competitive youth soccer programs (Academy and Premier tiers) for players ages U7–U19 across 11 locations in Western Washington. Offerings include team-based league play on national platforms (MLS NEXT, Girls Academy, NPL, EA League), supplemental training programs (goalkeeper, mental skills, college prep, female-specific), Nike-branded summer camps, and USSSA-sanctioned tournaments hosted at Starfire Sports Complex.

Product overview

Western Washington Surf Soccer Club is a youth soccer organization offering a tiered program structure with two main competitive levels: Academy (top tier for most committed players) and Premier (balanced commitment). The club operates across 11 locations in three regions (North, Central, South) of western Washington. The portfolio includes specialized programs for female players (She Is Surf), college preparation, mental skills training, goalkeeper development (Post2Post), Surf Select supplemental training, and tournament hosting. All Academy players receive integrated access to Mindset, College Prep, and Post2Post programs at no additional cost. The club participates in elite national platforms including MLS NEXT, Girls Academy, and NPL.

Differentiator

Problem solved

Functional benefit

Brands

• She Is Surf: Girls-only initiative with free monthly all-female training sessions for female players across all clubs and levels.
• WW Surf Academy
• WW Surf Premier
• Surf Select
• Surf Select National Team

Products and services

• WW Surf Academy The top tier competitive team program for U8-U19 players, offering year-round training and competition pathways into MLS NEXT, Girls Academy, NPL, EA League, ASPIRE, and Surf Cup San Diego. Includes Mindset & Mental Skills training, Post2Post GK training, College Prep, and Surf Select supplemental programming at no additional cost. Rebranded from WW Surf Elite for the 2026/27 season.
• WW Surf Premier Competitive growth program with balanced commitment, local training at 11 locations across Western Washington, and a life-first philosophy. Designed for U7-U19 players who want real development and competition without full-time commitment, featuring 2x weekly training and multi-sport athlete accommodation.
• She Is Surf Female empowerment initiative offering free monthly all-female training sessions led by women coaches and mentors. Open to all female players G07/08 through G18 regardless of club affiliation, addressing the need for female-specific programming, role models, and confidence building.
• College Prep Program College recruitment preparation program providing education on NCAA, NAIA, and NJCAA pathways, free SportsRecruits platform access with personalized recruiting profiles and highlight video uploads, monthly meetings, outreach templates, and 1-on-1 family consultations. Included free for all WW Surf players starting at U15.
• Mindset & Mental Skills Training Mental performance program led by performance coach Rob Aubrey covering confidence building, focus, pressure management, goal setting, and rest/recovery. Delivered as online seminars via Microsoft Teams, free and open to all youth players, included at no cost for WW Surf Academy members.
• Post2Post Goalkeeper Training Specialized goalkeeper development program in exclusive partnership with Post2Post (Washington's premier GK development program led by Leo Peralta). Tier 1 training is fully funded by WW Surf for all goalkeeper members at no extra cost; non-members can access for $149/month. Tier 2 elite-level instruction available at $199/month for members and $299/month for non-members.
• Surf Select Internal supplemental program for U8-U12 Academy players providing extra training and competition, including weekend sessions and local tournaments, at no additional cost. Includes regional (NW Region ID Camp) and national team pathways for top players, with Surf Select National Team representing their regions at international competitions in Spain, England, Northern Ireland, California, Morocco, and Brazil.
• Surf Tournaments Club-hosted tournaments including Surf Summer Kickoff (May), Surf Invitational (July-August), and Copa Surf (February) at Starfire Sports Complex in Tukwila. USSSA sanctioned, unrestricted, and open to all members of U.S. Soccer. Entry fees: 11v11 $900, 9v9 $800, 7v7 $700, plus 3.5% credit card processing fee.
• Nike Soccer Camp Summer soccer camps conducted in partnership with US Sports Camps/Nike at locations in Issaquah and Puyallup. Camps run July 27-31 and August 3-7, 2026, for ages 6-16, co-ed, all skill levels. Half Day (5-day, 9am-12pm) $279; Full Day (5-day, 9am-3pm) $399.
• E90 Facility (Tukwila) 150,000 sq ft next-generation indoor soccer performance facility featuring 8 indoor surfaces, SoccerBot 360 AI training technology, Global Speed performance testing, and Pushit video analysis. Serves as the home of the Surf Academy Tukwila program and primary indoor training venue.
• Nike Player Kits (Uniforms) Official Nike-branded uniform packages sold to players: New Competitive Player Kit $465 (4 uniforms including home, away, training, and drill tops); Returning Player Kit $342 (new pieces only); New Goalkeeper Kit $459; Returning Goalkeeper Kit $309. Required equipment for all competitive players.

Quantifiable outcome

• ~100,000 high school seniors playing club soccer nationally each year competing for <9,000 freshman roster spots at collegiate level
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• MLS NEXTflagshipStrategic or Co-development Partner · 1 January 2025Western WA Surf selected to compete in MLS NEXT Academy - the top youth soccer platform in North America. Part of 151 Elite Academies, 753 teams, 16,000+ players network. Provides high-performance environment bridging regional and national competition with collegiate/professional pathways.
• Post2Post Goalkeeper TrainingcoreStrategic or Co-development PartnerExclusive partnership with Post2Post as Washington's premier goalkeeper development program. Western WA Surf fully funds Tier 1 training for all goalkeeper members at no cost - a key differentiator. Leo Peralta serves as Post2Post Program Director with USSF C and USC GK Level 2 licenses.
• SportsRecruitscoreTechnology or IntegrationPartnership with nationally recognized recruiting platform providing every eligible WW Surf player with a free SportsRecruits account. Platform includes personalized recruiting profiles, highlight video uploads, college coach engagement tracking, and database of collegiate programs.
• E90 Soccer FacilitycoreStrategic or Co-development PartnerPartnership with E90 (495 Andover Park E, Tukwila, WA) - a 150,000 sq ft next-generation indoor performance hub. Primary Academy training location featuring SoccerBot 360 AI training, Global Speed performance testing, and Pushit instant replay technology. Described as '#1 Soccer Facility in the Country.'
• Girls Academy LeagueflagshipStrategic or Co-development PartnerTop-tier national platform for female players competing in Girls Academy (GA) League. Provides elite competition pathway and national showcase events for U13-U19 girls.
• Surf Nation / Surf SelectcoreStrategic or Co-development PartnerPart of Surf Nation network with 56 clubs across US, Canada, and Puerto Rico. Surf Select program brings together top players for regional (NW Region) and national teams competing internationally in Spain, England, Northern Ireland, Morocco, Brazil.
• NikecoreGTM or Marketing PartnerOfficial uniform and apparel partner providing all Nike-branded player kits including home, away, training, and drill tops. Nike Soccer Camps hosted at club locations (Issaquah, Puyallup).
• USSSAminorChannel Partner/ Reseller/ DistributorTournament sanctioning body for Surf tournaments. All tournaments are USSSA sanctioned and unrestricted, open to all members of U.S. Soccer.
• Starfire Sports ComplexcoreStrategic or Co-development PartnerPrimary tournament venue for Surf Summer Kickoff, Surf Invitational, and Copa Surf events. Located in Tukwila, WA with multiple fields and facilities for youth soccer tournaments.
• Washington Premier League (WPL)coreStrategic or Co-development PartnerRegional league platform for U9-U12 Academy teams and Premier-level competition across Western Washington.
• NPL (National Premier League)coreStrategic or Co-development PartnerNational competitive platform for elite youth soccer at U8-U19 levels. WW Surf competes in NPL across all three regions.
• Elite Academy (EA) LeaguecoreStrategic or Co-development PartnerElite development platform for boys U13-U19 providing high-level competition and national showcase events.
• GA AspirecoreStrategic or Co-development PartnerSecond-tier Girls Academy platform for U13-U19 providing progressive pathway toward top GA level.
• JDL (Junior Development League)coreStrategic or Co-development PartnerLeague platform for U7-U10 Premier South teams providing early competitive development and local jamboree events.
• Rob Aubrey (Mental Skills Coach)coreStrategic or Co-development PartnerPerformance coach with 20+ years experience leading Mindset & Mental Skills Program. Former collegiate athlete (University of Oregon), worked with Manchester United Academy, West Ham Academy, MLS Next players, and Division I programs.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Sockers FC (Chicago): Long-standing elite Chicago-area youth soccer club with comparable multi-tier programming and national league participation. Structurally similar in club-based membership and competitive academy/premier tiers, though based in the Midwest.
• De Anza Force Soccer Club: One of Northern California's top elite youth soccer clubs operating across multiple sites with ECNL, MLS NEXT, and NPL participation. Comparable in scale, multi-location model, and elite-tier league access, but serves a different geographic market.
• Colorado Rapids Youth Soccer Club: MLS-affiliated elite youth soccer club operating the Rapids Youth Soccer pipeline across Colorado. Comparable in elite programming, league participation, and academy structure, though serving the Mountain West region.
• Portland Timbers Youth Soccer: Elite Pacific Northwest youth soccer program affiliated with the MLS Portland Timbers, operating comparable MLS NEXT-eligible player development pathways. Comparable in tier structure and elite positioning but does not directly compete within Western Washington's footprint.
• LAFC & LA Galaxy Youth Academies: Two major Southern California MLS-affiliated youth academies competing at the highest national platforms. Comparable in elite academy model and MLS NEXT participation but operate in the larger LA market and have direct professional-club backing.
• Solar Soccer Club: One of the largest and most successful elite youth soccer clubs in the U.S., based in the Dallas/Fort Worth area with ECNL and national league participation. Comparable in scale, multi-location footprint, and elite development focus but operates in a different region.

Direct peers

• Eastside FC: Bellevue-based elite youth soccer club operating across the Eastside with multiple locations. Direct local competitor serving similar U7–U19 age groups via comparable club-based membership model and elite league participation.
• Seattle United FC: Large Seattle-area youth soccer club operating multi-region programming with MLS NEXT and other top-tier league participation. Directly comparable in scale, business model, and target market to Western Washington Surf.
• Crossfire Premier: Major Redmond-based elite youth soccer club competing in MLS NEXT and other top national platforms within the same Puget Sound market. Directly comparable in age range, league participation, and tiered competitive programming to Western Washington Surf.
• San Diego Surf (Surf SC): Founder member of the Surf Nation network and direct sister club to Western Washington Surf. Operates the same Surf branding, league platforms, Surf Select pathway, and club-based membership model, making it the most structurally identical peer in the network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Washington Surf Soccer Club