SportsRecruits
SportsRecruits is a college athletics recruiting platform connecting 400,000+ student-athletes, 38,000+ college coaches, and 2,000+ clubs/high schools through profiles, video hosting, and messaging. It operates a freemium model with Pro subscriptions and is owned by IMG Academy.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SportsRecruits does
SportsRecruits is a unified college athletics recruiting platform that connects student-athletes, college coaches, and club/high school organizations through a network-based model. Founded in 2008 by former Division III student-athletes Chris Meade and Matt Wheeler, the platform enables athletes to build free profiles, upload recruiting video, communicate directly with college coaches, and track their recruiting progress. College coaches use the platform to search athletes, publish roster needs, and evaluate recruits; clubs and high schools use tools (including the SR FrontRow video platform) to manage their athletes' recruiting journeys. Sport-specific sub-brands — IWLCARecruits (women's lacrosse), IMLCARecruits (men's lacrosse), and NFHCARecruits (field hockey) — extend the platform into dedicated NCAA verticals.
The underlying technology is a cloud-based recruiting platform with profile management, video hosting and highlight reel creation, an integrated messaging system with view tracking, and roster-needs publishing for college coaches. Reported scale metrics include 400,000+ athletes using the platform daily, 2,000+ club and high school organizations, 38,000+ college coaches reachable, 21M+ athlete views by colleges, 74K+ commitments logged, and 17K+ roster needs published.
SportsRecruits operates a freemium consumer model: student-athlete profiles are free, while SportsRecruits Pro and sport-specific Pro subscriptions (monthly and annual, auto-renewing) provide enhanced features. Additional revenue comes from one-time recruiting guidance packages and event film transactions. The company monetizes via direct self-service for individual athletes, enterprise field sales targeting college athletic programs and clubs/high schools, and channel partnerships — notably an extended exclusive partnership with USA Lacrosse (425,000+ members). In 2025, SportsRecruits was acquired by IMG Academy, the world's leading sports education brand, and now operates alongside NCSA College Recruiting within the IMG Academy network from its Brooklyn, NY operational headquarters.
SportsRecruits firmographics
Firmographics- Name
- SportsRecruits
- Legal name
- SportsRecruits
- Website
- https://sportsrecruits.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportsRecruits is a college athletics recruiting platform connecting 400,000+ student-athletes, 38,000+ college coaches, and 2,000+ clubs/high schools through profiles, video hosting, and messaging. It operates a freemium model with Pro subscriptions and is owned by IMG Academy.
- Ownership category
- akta.pro rank
SportsRecruits industry classification
Industry- Product category
- College Sports Recruiting Software
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
- akta.pro secondary industry
- Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM)
Keywords
Where SportsRecruits is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SportsRecruits business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Pro Subscriptions: Monthly and annual subscription tiers (SportsRecruits Pro, IWLCARecruits Pro, IMLCARecruits Pro, NFHCARecruits Pro) providing enhanced platform features, film access, and communication tools
- Freemium Platform Access: Free tier for student-athletes providing basic profile building, video upload, and college coach messaging capabilities to drive network adoption
- Recruiting Guidance Packages: One-time package purchases for enhanced recruiting support and guidance services, paid upfront or via monthly installments
- Event Film Packages: Individual film packages sold for events, including team film orders and club integrations for video distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free basic access for student-athletes |
| Subscription | Monthly | SportsRecruits Pro Monthly |
| Subscription | Annual | SportsRecruits Pro Annual |
| Subscription | Annual | IWLCARecruits Pro Annual |
| Subscription | Annual | IMLCARecruits Pro Annual |
| Subscription | Annual | NFHCARecruits Pro Annual |
| One time/ perpetual license | Others | Recruiting Guidance Packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
SportsRecruits product offering
Product offeringCore offering
SportsRecruits operates a cloud-based college sports recruiting platform that connects student-athletes with college coaches through athlete profiles, video hosting, messaging, and roster management tools. It sells Pro subscription tiers to athletes and organizations, plus one-time recruiting guidance packages and event film packages, serving a network of 400,000+ athletes, 2,000+ clubs/high schools, and 38,000 reachable college coaches.
Product overview
SportsRecruits is a unified college recruiting platform that connects student-athletes with college coaches through a network-based model. The core SportsRecruits Platform serves as the central hub offering athlete profiles, video hosting (Playlists/highlight reels), a messaging system for coach communication, and roster management tools. The product ecosystem includes sport-specific sub-brands (IWLCARecruits, IMLCARecruits, NFHCARecruits) and video-sharing tools (SR FrontRow) for clubs and high schools. Additional value-add offerings include a free Recruiting Guide and Resource Center. The platform connects 400,000+ athletes with college coaches, supporting sports across NCAA divisions (DI, DII, DIII), NAIA, and junior colleges.
Differentiator
Problem solved
Functional benefit
Brands
- IWLCARecruits: Women's Lacrosse College Recruiting platform
- IMLCARecruits
- NFHCARecruits
- SR FrontRow
- SportsRecruits Pro
Products and services
- SportsRecruits Platform
- SR FrontRow
- IWLCARecruits
Quantifiable outcome
- 21M+ athlete views by colleges
- +3 more outcomes
Companies that use SportsRecruits
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
SportsRecruits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SportsRecruits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- USA LacrossecoreUSA Lacrosse has extended its exclusive partnership with NCSA College Recruiting and SportsRecruits, both part of the IMG Academy network. The agreement provides expanded recruiting access, education, and tools to USA Lacrosse's 425,000+ members. Integration includes recruiting software at select events, designated enrollments into NCSA's All In Award, and online workshops for parents navigating the college recruiting process.
- NCSA College RecruitingcoreNCSA College Recruiting is part of the IMG Academy network alongside SportsRecruits. The extended partnership with USA Lacrosse provides integrated recruiting services across both platforms, offering recruiting software and NCSA's All In Award enrollment programs.
- IMG AcademycoreIn 2025, SportsRecruits joined IMG Academy, the world's leading sports education brand. IMG Academy's purpose mirrors the founding mission of SportsRecruits: empowering student-athletes to win their future, preparing them for college and for life. Together, they support student-athletes across their entire developmental journey.
Scale indicators8 records
Recent moves3 records
Expansion highlights5 records
SportsRecruits competitors and assessment
Company assessmentBroad incumbents
- Hudl: Dominant video platform for high school and college athletic teams, providing game film and analysis tools. While broader in scope than SportsRecruits, Hudl's video infrastructure is increasingly competitive with SportsRecruits' FrontRow video offering and reaches a similar club and high school audience.
- Rivals: Major college football and basketball recruiting media and network with rankings, profiles, and coach/athlete content. While heavily skewed toward football, Rivals serves the same college recruiting ecosystem and competes for athlete attention and coach relationships.
- MaxPreps: Leading high school sports statistics, rankings, and recruiting content platform serving athletes, coaches, and parents. While not a direct recruiting marketplace, MaxPreps reaches the same US high school athlete demographic and serves as a recruiting information gateway.
Direct peers
- CaptainU: College athletic recruiting platform serving high school athletes with profiles, video, and coach-matching tools. Competes head-to-head with SportsRecruits in the US market across multiple sports, with a similar two-sided marketplace model.
- BeRecruited: College sports recruiting network connecting high school athletes with college coaches via profiles, video, and messaging. Overlaps directly with SportsRecruits in target customer, feature set, and freemium model.
- NCSA College Recruiting: Direct competitor in the college athletic recruiting space, now a sister company within the IMG Academy portfolio alongside SportsRecruits. Both platforms connect student-athletes with college coaches and have overlapping US high-school athlete audiences.
Emerging players
- FieldLevel: Athlete evaluation and recruiting platform that connects high school athletes with college coaches through verified athletic profiles. Comparable in target market to SportsRecruits but with a narrower focus on assessment-driven matching.
- Athletic.net: Cross-country, track and field, and other endurance-sport platform providing athlete profiles, results, and recruiting-relevant data. Comparable to SportsRecruits' sub-brand vertical model for non-team sports.
Others
- EventBeacon: Event technology partner integrated with SportsRecruits for tournament and showcase operations. Comparable as an ecosystem partner rather than a direct competitor, enabling recruiting-event workflows that complement SportsRecruits' athlete profile platform.
Regional players
- Prep Baseball Report: Baseball-focused scouting, ranking, and recruiting platform with US regional coverage. Comparable to SportsRecruits' sport-specific vertical approach (e.g., IWLCARecruits) and serves as a specialized alternative in the baseball recruiting niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SportsRecruits social profiles
Digital presenceSportsRecruits financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsRecruits leadership team
Management profileNumber of profiles
Profiles3 records
SportsRecruits funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsRecruits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsRecruits
What does SportsRecruits do?
SportsRecruits operates a cloud-based college sports recruiting platform that connects student-athletes with college coaches through athlete profiles, video hosting, messaging, and roster management tools. It sells Pro subscription tiers to athletes and organizations, plus one-time recruiting guidance packages and event film packages, serving a network of 400,000+ athletes, 2,000+ clubs/high schools, and 38,000 reachable college coaches.
Is SportsRecruits a public or private company?
SportsRecruits is a private company. It is classified as corporate owned and is currently operating.
When was SportsRecruits founded?
SportsRecruits was founded in 2008. It employs 11 to 50 people.
Where is SportsRecruits based?
SportsRecruits is headquartered in New York, United States, in the North America region.
How does SportsRecruits make money?
Four revenue lines are on record. Pro Subscriptions are the primary driver. The others are freemium Platform Access, recruiting Guidance Packages and event Film Packages.
Who are SportsRecruits's main competitors?
Broad incumbents on record are Hudl, Rivals and MaxPreps. Direct peers are CaptainU, BeRecruited and NCSA College Recruiting. Emerging players are FieldLevel and Athletic.net. EventBeacon is listed as an others. Prep Baseball Report is listed as a regional player.
Does SportsRecruits have an API?
No public API is recorded for SportsRecruits.
What industry is SportsRecruits in?
SportsRecruits's product category is College Sports Recruiting Software. Its primary akta.pro industry code is HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement, with a secondary code of EDANAEAM, Athletic Recruitment & NCAA/NAIA Eligibility Counseling. Its NAICS code is 611620 and its SIC code is 8200.