Advance Appliances
Advance Appliances designs and manufactures UK-made stainless steel hot water storage cylinders, electric boilers, heat pump cylinders, and heating spares for householders, installers, self-builders, merchants, developers, OEMs, and housing associations across Great Britain.
- Company typePrivate
- Founded2005
- HeadquartersBrownhills, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Advance Appliances does
Advance Appliances Ltd is a UK-based private manufacturer of hot water storage cylinders, electric boilers, heat pump cylinders, buffer stores, and related heating spares. Founded in 2005 and headquartered in Brownhills, Walsall, the company designs and builds its products at an ISO 9001 approved production facility using stainless steel construction, which it positions as a differentiator on durability and UK-made provenance. Its core technical platform is the thermal store cylinder, offered in multi-fuel, electric, vented, and sealed variants with single- and twin-coil configurations designed to integrate with gas, oil, electric, solid fuel, solar, and heat pump heat sources. Complementary products include the ECO Electric Combination Boiler (ECB 210), the eGlow Electric Flow Boiler in 6kW, 9kW, and 12kW outputs (with an underfloor variant), ECO Heat Pump Cylinders with 'A' energy ratings up to 300 litres, the Light Commercial Heat Pump Cylinder, buffer stores, and the Plug N Glow Mini Flow Boiler. WRAS approval covers heat pump cylinders, pre-plumbed unvented units, and buffer stores.
The company sells through direct e-commerce on advanceappliances.co.uk and through a merchant and distributor trade network, with specialist technical advice offered before and after sale. It serves a horizontally diversified customer base including householders, installers, self-builders, merchants and distributors, property developers, designers and specifiers, OEM partners (notably a five-plus-year co-development relationship with Kensa Heat Pumps), and housing associations. Pricing on disclosed accessory SKUs ranges from roughly £19.50 to £402.50 ex-VAT, with most products available within a few days. Warranties and guarantees are stated as exclusive to Great Britain.
The firm is privately held with no external funding, no parent company, and no subsidiaries, and operates with 1-10 employees. Marketing is centered on the company website, customer testimonials, and Heat Pump Association membership. The company has remained UK-only, has not pursued acquisitions or public listing, and has not disclosed financial results, leaving revenue and growth metrics opaque to outside observers.
Advance Appliances firmographics
Firmographics- Name
- Advance Appliances
- Website
- https://advanceappliances.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Advance Appliances designs and manufactures UK-made stainless steel hot water storage cylinders, electric boilers, heat pump cylinders, and heating spares for householders, installers, self-builders, merchants, developers, OEMs, and housing associations across Great Britain.
- Ownership category
- akta.pro rank
Advance Appliances industry classification
Industry- Product category
- Hot Water Storage Cylinders
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (332410)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Advance Appliances is headquartered
LocationHeadquarters
- HQ city
- Brownhills
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Advance Appliances business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of hot water cylinders, electric boilers, heat pump cylinders, buffer stores, and spare parts to domestic and commercial customers through direct sales and distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wood Burner Pump and Control Kit |
| Unit Pricing | Pay-as-you-go | Two Port Valve Spring Open 28mm |
| Unit Pricing | Pay-as-you-go | Two Port Valve 22mm Spring Closed |
| Unit Pricing | Pay-as-you-go | Tundish 28mm x 22mm |
| Unit Pricing | Pay-as-you-go | Tundish 22mm x 15mm |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Advance Appliances product offering
Product offeringCore offering
Advance Appliances designs and manufactures stainless steel hot water storage cylinders, thermal stores, electric boilers, heat pump cylinders, and buffer stores for domestic and light commercial heating installations across the UK. The company produces a multi-fuel and electric thermal store range, electric combination and flow boilers (including the eGlow and Plug N Glow lines), and ECO heat pump cylinders, with products WRAS approved and manufactured under ISO 9001 quality standards. Distribution is via direct e-commerce and a UK merchant/distributor network serving installers, self-builders, developers, housing associations, and OEMs.
Product overview
Advance Appliances is a UK-based manufacturer of hot water storage cylinders and electric heating products. The product portfolio centers on thermal stores (available in multi-fuel, electric, vented, and sealed variants) that serve as the core platform for hot water and space heating. These thermal stores integrate with various heat sources including heat pumps, solar, gas/oil boilers, and solid fuel systems. Complementary products include electric boilers (combination, flow, and underfloor variants), heat pump cylinders with 'A' energy ratings up to 300 litres, buffer stores for heat pump systems, and the Plug N Glow mini flow boiler. The company also offers a comprehensive range of spare parts and accessories including valves, pumps, sensors, and control systems. All products are manufactured in the UK at an ISO 9001 approved facility and carry WRAS approval for heat pump cylinders and buffer stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi Fuel Universal Thermal Store (SFUTS) Stainless steel multi-fuel thermal store cylinder designed for UK domestic and light commercial heating installations, integrating with multiple heat sources including conventional boilers and renewables.
- Electric Thermal Store - Hot Water Only Electric-only stainless steel thermal store cylinder for domestic hot water applications where only electric heating is required.
- Vented Thermal Store Cylinder Indirect Twin Coil (TSiC) Vented stainless steel thermal store cylinder with indirect twin coil configuration for connection to multiple heat sources in vented heating systems.
- Vented Thermal Store Cylinder Direct Single Coil (TSDC) Vented stainless steel thermal store cylinder with direct single coil configuration for vented heating installations.
- Thermal Store Direct with Cold Section Single Coil (TSD) Stainless steel thermal store with cold feed section and single coil for domestic hot water and heating applications.
- Thermal Store Indirect with Cold Section Twin Coil (TSi) Stainless steel indirect thermal store cylinder with cold feed section and twin coil configuration for connection to multiple heat sources.
- ECO Electric Combination Boiler ECB 210 Electric combination boiler (ECB 210) for domestic heating and instantaneous hot water in properties without gas supply.
- eGlow Electric Flow Boiler Electric flow boiler from the eGlow range for domestic central heating applications where gas is not available.
- eGlow Electric Flow Boiler for Underfloor Variant of the eGlow electric flow boiler designed specifically for use with underfloor central heating systems.
- Plug N Glow Mini Flow Boiler Compact plug-in electric mini flow boiler for smaller domestic heating installations and properties requiring a low-output electric boiler.
- ECO Heat Pump Cylinders ECO stainless steel heat pump cylinders designed specifically for integration with domestic heat pump heating systems.
- Light Commercial Heat Pump Cylinder Stainless steel heat pump cylinder designed for light commercial heating and hot water installations using heat pump technology.
- Buffer Stores Buffer store cylinders used in heating systems to manage flow rates and temperatures, particularly with renewable and low-temperature heat sources.
- Wood Burner Pump and Control Kit Pump and control kit designed to integrate a wood burner heat source with Advance Appliances' thermal store cylinders.
- Heating Spares Replacement spare parts for Advance Appliances' cylinder and boiler product ranges, available to installers and end users for maintenance and repair.
Companies that use Advance Appliances
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles3 records
Advance Appliances technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Advance Appliances partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kensa Heat PumpscoreAdvance Appliances has been a key partner to Kensa Heat Pumps for over 5 years, providing first class products backed up with excellent service. They have helped develop products appropriate to Kensa's market and technologies.
- Heat Pump AssociationcoreAdvance Appliances is a member of the Heat Pump Association, demonstrating expertise in heat pump compatible products and commitment to the renewable heating industry.
- Walsall WorksminorBronze Partner with local employment and skills initiative Walsall Works, indicating community engagement in the West Midlands area.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Advance Appliances competitors and assessment
Company assessmentBroad incumbents
- Ideal Heating: UK-based boiler and heat pump manufacturer with a national installer network. Comparable on end-customer (UK householders, installers, housing associations) and on the heat-pump-plus-cylinder system proposition.
- Baxi: UK heating manufacturer supplying boilers, heat pumps and hot water storage across domestic and light-commercial markets. Overlaps with Advance on heat pump cylinder/buffer specifications and installer channel dynamics.
- Worcester Bosch: Large UK heating OEM with boilers, heat pumps and unvented hot water cylinders. A broad incumbent with national installer coverage that Advance competes against for specifications on housing-association and developer projects.
- Vaillant (UK): Major UK/EU heating OEM offering boilers, heat pumps and complementary hot water storage cylinders. Competes indirectly via installer channels and bundled system specifications, and sets the benchmark for WRAS/quality certifications in the category.
Direct peers
- Joule Hot Water Cylinders: UK-based manufacturer of stainless-steel hot water cylinders and thermal stores, including heat pump and solar variants. Overlaps directly with Advance's thermal-store and heat-pump-cylinder lines on materials, product type and UK installer channel.
- Grant UK: UK heating product manufacturer offering oil-fired boilers, heat pumps and hot water cylinders including thermal stores. Comparable UK manufacturer targeting installers, developers and housing associations with a similar renewables-aligned product mix.
- Gledhill: UK-based manufacturer of hot water storage cylinders, thermal stores and buffers. Directly comparable product portfolio (Envirofoam, Ultrasteel cylinders, BufferMate) and a similar UK installer/merchant channel mix, making it the closest peer to Advance Appliances' thermal-store and cylinder lines.
- Telford Copper Cylinders: UK manufacturer of hot water cylinders including thermal stores and heat pump cylinders sold via merchants and installers. Comparable specialist cylinder maker serving overlapping renewable-heating and domestic hot water use cases.
- Kingspan Hot Water Tanks (Climate): UK manufacturer of hot water cylinders and thermal stores including heat-pump-compatible units. Comparable in product (stainless/copper cylinders, hot water storage), channel (merchant/specifier) and target customer (installers, social housing, developers).
Others
- Kensa Heat Pumps: UK heat pump manufacturer and Advance's named strategic OEM partner of 5+ years. Adjacent rather than competing — Kensa is a downstream channel and co-development partner that gives Advance access to ground-source heat-pump system specifications.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Advance Appliances social profiles
Digital presenceAdvance Appliances compliance and trust
Trust signalCompliance4 records
Advance Appliances financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advance Appliances leadership team
Management profileNumber of profiles
Advance Appliances funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advance Appliances M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advance Appliances
What does Advance Appliances do?
Advance Appliances designs and manufactures stainless steel hot water storage cylinders, thermal stores, electric boilers, heat pump cylinders, and buffer stores for domestic and light commercial heating installations across the UK. The company produces a multi-fuel and electric thermal store range, electric combination and flow boilers (including the eGlow and Plug N Glow lines), and ECO heat pump cylinders, with products WRAS approved and manufactured under ISO 9001 quality standards. Distribution is via direct e-commerce and a UK merchant/distributor network serving installers, self-builders, developers, housing associations, and OEMs.
Is Advance Appliances a public or private company?
Advance Appliances is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advance Appliances founded?
Advance Appliances was founded in 2005. It employs 1 to 10 people.
Where is Advance Appliances based?
Advance Appliances is headquartered in Brownhills, United Kingdom, in the Europe region.
How does Advance Appliances make money?
One revenue line is on record: product Sales.
Who are Advance Appliances's main competitors?
Broad incumbents on record are Ideal Heating, Baxi, Worcester Bosch and Vaillant (UK). Direct peers are Joule Hot Water Cylinders, Grant UK, Gledhill, Telford Copper Cylinders and Kingspan Hot Water Tanks (Climate). Kensa Heat Pumps is listed as an others.
Does Advance Appliances have an API?
No public API is recorded for Advance Appliances.
What industry is Advance Appliances in?
Advance Appliances's product category is Hot Water Storage Cylinders. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 333414 and its SIC code is 3433.