Tangens
Tangens Inc. is a California-based software company building ShortMotion, a native iOS motion graphics app that lets content creators and small businesses produce intros, transitions, and product promos without professional tools. Distribution is via the Apple App Store with iPad, Mac, and Android versions planned.
- Company typePrivate
- Founded2014
- HeadquartersAntioch, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Tangens does
Tangens Inc. is a US-domiciled software company (headquartered at 4464 Lone Tree Way #2024, Antioch, California) developing ShortMotion, a mobile motion graphics application for iOS, alongside an upcoming multi-platform product called Tangens Motion. ShortMotion targets content creators and small businesses who need to produce intros, transitions, and short product-promotion animations but find professional tools (Adobe AfterEffects, Apple Motion, Blender) too complex and consumer video editors (CapCut, Canva) too limited. The product is built natively on Apple's Swift, UIKit, and SceneKit stack, and differentiates through a "LEGO-style" modular animation block paradigm, gesture-based motion path definition, tap-to-add pre-set animations (spin, fade, wipe), text-based refinement prompts, and a per-element visual timeline that replaces traditional keyframing. Output is exported to third-party video editors rather than competing inside them.
The company is at an early commercial stage. As of late 2025, ShortMotion is distributed as a free MVP on the Apple App Store (iPhone), with iPad, Mac, and Android versions in development or waitlist. The Terms and Conditions cap user liability at 100 USD and reference no paid offering. No pricing for the full product, no disclosed revenue, no funding rounds, no investors, and no management team information are present in the source material. Tangens also has no parent company, subsidiaries, patents, trademarks, awards, or partnerships on record. It does hold GDPR (Data Controller role) and CCPA/CPRA-compliant privacy disclosures, indicating baseline regulatory readiness for a consumer/SMB app. The company appears founder-led and bootstrapped based on the narrative arc (founder frustration with Apple Motion in 2014, active development beginning in 2022, MVP shipped in 2025).
The go-to-market is product-led: direct App Store distribution, a public waitlist for Android and beta access, and a Squarespace-hosted marketing site. Customer segments are horizontal — individual creators and small/medium businesses — with no named enterprise logos, no ARR commentary, and no segment-level revenue disclosure. Copyright on the website is dated 2026, and the operating entity (Tangens Inc.) is incorporated in California.
Tangens firmographics
Firmographics- Name
- Tangens
- Legal name
- Tangens Inc.
- Website
- https://tangensinc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tangens Inc. is a California-based software company building ShortMotion, a native iOS motion graphics app that lets content creators and small businesses produce intros, transitions, and product promos without professional tools. Distribution is via the Apple App Store with iPad, Mac, and Android versions planned.
- Ownership category
- akta.pro rank
Tangens industry classification
Industry- Product category
- Mobile Animation Software
- NAICS
- Software Publishers (5132), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro industry
- 3D Product/Explainer AnimationMedia, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)Short-Form Video Creation, Editing & Templates AppsMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms
Keywords
Where Tangens is headquartered
LocationHeadquarters
- HQ city
- Antioch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tangens business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile App Distribution: ShortMotion is currently available as a free MVP download on iOS App Store. Revenue model for the full product version has not been disclosed publicly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free MVP Beta |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Tangens product offering
Product offeringCore offering
Tangens builds ShortMotion, a native iOS mobile animation editor that lets users create motion graphics, intros, transitions, and product promos using gesture-based motion definition, LEGO-style drag-and-drop animation blocks, one-tap pre-set animations, and a reimagined visual timeline. The app targets individual content creators and small businesses that need lightweight, accessible animation tools without the complexity of professional software like Adobe AfterEffects or Blender.
Product overview
Tangens offers a unified motion graphics product centered on ShortMotion (iOS) and the upcoming Tangens Motion platform. ShortMotion is a standalone animation app that allows users to create transitions, intros, promos, and product showcases using gesture-based motion definition, one-tap pre-set animations, and customizable templates. Tangens Motion represents the next-generation platform combining these capabilities across iPhone, iPad, and Mac. Both products aim to make motion graphics accessible to non-professionals, differentiating from complex tools like Adobe AfterEffects and video editors with minimal animation features.
Differentiator
Problem solved
Functional benefit
Brands
- ShortMotion: Mobile animation editor app that enables users to create motion graphics, transitions, intros, and promos on iPhone and iPad using an intuitive drag-and-drop interface with pre-set animations and customizable templates.
- Tangens Motion
Products and services
- ShortMotion A native iOS animation editor app that lets users create motion graphics, intros, transitions, and product promos using gesture-based motion definition, LEGO-style drag-and-drop animation blocks, one-tap pre-set animations, and a visual single-element timeline. Animations can be exported to video editing software for use on YouTube, Instagram, TikTok, and other social platforms. Designed for individual content creators and small business owners who do not want to learn professional tools like Adobe AfterEffects.
Companies that use Tangens
Customer profileSegments2 records
Ideal customer profiles2 records
Tangens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Tangens partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Tangens competitors and assessment
Company assessmentDirect peers
- Animaker: DIY animation platform for SMBs and creators to produce animated videos without professional skills. Closely comparable target market and use case to Tangens' small business and creator segments.
- Moovly: Online video creation platform with animation and motion graphics capabilities for businesses and marketers. Comparable simplified-animation positioning and SMB target market.
- Vyond: Business-focused animated video platform used for marketing, training, and explainer content. Competes for the same small-business buyer that Tangens targets with product promos and intros.
- Powtoon: Animated video and presentation platform for SMBs and educators. Overlaps with Tangens on use cases like product promos, intros, and engaging short-form visual content.
- Apple Motion: Apple's native motion graphics application and the original inspiration for Tangens — the founders cite frustration with Motion as the genesis of ShortMotion. Direct competitor in the simplified motion graphics category.
Broad incumbents
- Canva: Mass-market design platform with expanding animation and video features. Tangens cites Canva's minimal animation capabilities as a key gap the company targets, while Canva's scale and SMB focus make it a primary competitive threat.
- CapCut: ByteDance-owned video editor with growing animation, template, and effect features. Tangens identifies CapCut as one of the low-complexity poles whose minimal animation capabilities it aims to exceed.
- Blender: Free, open-source 3D creation suite with animation capabilities. Tangens cites Blender as one of the high-complexity tools it aims to make more accessible for casual users.
- Adobe After Effects: Industry-standard pro motion graphics and VFX tool from Adobe. Tangens explicitly cites After Effects as the high-complexity pole it is simplifying for non-professionals.
Emerging players
- Rive: Real-time interactive animation tool with a strong creator following and modern UX. Comparable on the creator-tools and motion-graphics axes, though more developer-oriented than Tangens' SMB/creator focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tangens social profiles
Digital presenceTangens compliance and trust
Trust signalCompliance2 records
Tangens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tangens leadership team
Management profileNumber of profiles
Tangens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tangens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tangens
What does Tangens do?
Tangens builds ShortMotion, a native iOS mobile animation editor that lets users create motion graphics, intros, transitions, and product promos using gesture-based motion definition, LEGO-style drag-and-drop animation blocks, one-tap pre-set animations, and a reimagined visual timeline. The app targets individual content creators and small businesses that need lightweight, accessible animation tools without the complexity of professional software like Adobe AfterEffects or Blender.
Is Tangens a public or private company?
Tangens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tangens founded?
Tangens was founded in 2014. It employs 1 to 10 people.
Where is Tangens based?
Tangens is headquartered in Antioch, United States, in the North America region.
How does Tangens make money?
One revenue line is on record: mobile App Distribution.
Who are Tangens's main competitors?
Direct peers on record are Animaker, Moovly, Vyond, Powtoon and Apple Motion. Broad incumbents are Canva, CapCut, Blender and Adobe After Effects. Rive is listed as an emerging player.
Does Tangens have an API?
No public API is recorded for Tangens.
What industry is Tangens in?
Tangens's product category is Mobile Animation Software. Its primary akta.pro industry code is MPAHACAD, 3D Product/Explainer Animation, with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 5132 and its SIC code is 7330.