Animaker
Animaker is an AI-powered animation and video creation platform serving 30M+ users with tools for generating studio-quality videos from text, including a patented Steve.ai engine, AI voiceovers, and a nine-product ecosystem targeting L&D, HR, marketing, and consumer segments globally.
- Company typePrivate
- Founded2017
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Animaker does
Animaker is an AI-powered animation and video creation platform that enables individuals and organizations to produce studio-quality animated and live-action videos without prior animation or design experience. Founded in 2017 as Animaker, Inc. (a Delaware corporation headquartered at 1160 Battery Street, San Francisco), the company has grown to 11-50 employees and claims 30M+ registered users worldwide. The core platform allows users to generate videos from text prompts, supported by proprietary features including a patented Steve.ai text-to-video engine, a Neural TTS Engine for AI voiceovers in 180+ languages, auto lip-sync, AI subtitle generation, AI video translation, and a custom character builder supporting billions of avatar configurations. The asset library includes 100M+ stock media, 70K+ icons, 30K+ music tracks, and 1,000+ templates. Animaker holds ISO 27001:2022 certification, GDPR compliance, and EU-U.S. Data Privacy Framework certification, supporting enterprise procurement in regulated industries.
The company has expanded into a nine-product ecosystem of wholly-owned sub-brands: Steve.ai (text-to-video), Vmaker AI (raw footage editing), Animaker Voice (TTS), Subtitle Generator, Deck (avatar presentations), Nano LMS (AI-powered learning management), Show (AI outbound video email), Picmaker (graphic design), and Animaker Enterprise (large-org suite). An Untra Gen API enables programmatic access to generative video capabilities. The platform targets five primary segments — Learning & Development, HR, Marketing & Sales, Internal Communications, and Individual Consumers — using a horizontal segmentation strategy.
Animaker operates a freemium product-led growth model with tiered subscription pricing: Free (watermarked exports), Basic at $10/month, Starter at $19/month, Pro at $49/month, and quote-based Enterprise. Distribution is primarily direct-to-consumer via web and mobile apps (iOS, Android), with enterprise sales for large accounts. Named Fortune 500 customers include GSK, Amazon, Visa, McDonald's, Bosch, Truist, United HealthCare, and Aptiv. The company maintains AWS infrastructure, Braintree payment processing, and 12+ localized websites spanning North America, Europe, APAC, Latin America, and the Middle East.
Animaker firmographics
Firmographics- Name
- Animaker
- Legal name
- Animaker, Inc.
- Website
- https://animaker.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Animaker is an AI-powered animation and video creation platform serving 30M+ users with tools for generating studio-quality videos from text, including a patented Steve.ai engine, AI voiceovers, and a nine-product ecosystem targeting L&D, HR, marketing, and consumer segments globally.
- Ownership category
- akta.pro rank
Animaker industry classification
Industry- Product category
- Animation Software
- NAICS
- Software Publishers (5132), Motion Picture and Video Industries (5121)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animation Pipeline, Asset & Render Services (MPADACAM)
- akta.pro secondary industry
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Animaker is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Animaker business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Free, Basic ($10/mo), Starter ($19/mo), Pro ($49/mo), and Enterprise plans. Free tier offers basic tools with watermarked exports. Paid tiers unlock premium exports, custom characters, stock assets, higher video quality (up to 4K), and commercial usage rights. Annual billing provides significant discounts. Additional export purchases available at per-unit pricing.
- Per-Export Purchases: Users on lower-tier plans can purchase additional video exports at per-unit rates ($10-$20 per export depending on plan)
- Enterprise Licensing: Custom enterprise agreements with unlimited exports, 4K quality, unlimited custom characters, and dedicated support for large organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic animation tools and watermarked exports |
| Subscription | Monthly | Basic plan - 5 premium exports/month, 720p quality |
| Subscription | Monthly | Starter plan - 10 premium exports/month, 1080p quality |
| Subscription | Monthly | Pro plan - 30 premium exports/month, 2K quality |
| Subscription | Multi-year contract | Enterprise plan - unlimited exports, 4K quality, unlimited custom characters |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Animaker product offering
Product offeringCore offering
Animaker offers a cloud-based, AI-powered animation and video creation platform that lets users produce studio-quality animated and live-action videos from a single text prompt without prior animation or design experience. The platform combines text-to-animation, custom character creation, AI voice generation in 180+ languages, auto lip-sync, AI subtitling and translation, and a 100M+ asset library, sold primarily through tiered subscriptions (Free, Basic, Starter, Pro, Enterprise) accessed via web browser or mobile apps.
Product overview
Animaker operates as a multi-product platform ecosystem centered on its core AI-powered animation and video creation tool. The core Animaker platform enables users to create studio-quality animated and live-action videos from text prompts using generative AI. The product portfolio spans interconnected tools organized by use case: video editing (Vmaker AI), AI voice generation (Animaker Voice), AI subtitling (Subtitle Generator), AI video generation (Steve.ai, Gen AI Video Maker), AI-powered learning (Nano LMS, AI Course Creator), presentation creation (Deck), graphic design (Picmaker), and outbound video email marketing (Show). Supporting features include 2D Animation Software, Whiteboard, Infographics, Clipmaker, Avatar Maker, PPT to Video Converter, and AI Translate. The Enterprise tier provides unlimited exports and premium features for large organizations. An API product (Untra Gen API) enables programmatic access. The platform is trusted by Fortune 500 companies and individuals alike, serving L&D teams, HR, marketing, sales, and internal communications teams.
Differentiator
Problem solved
Functional benefit
Brands
- Nano LMS: AI-powered Learning Management System with AI Roleplay, AI Course Generator, and AI Quiz Generator
- Vmaker AI
- Steve.ai
- Deck
- Show
- Picmaker
- Animaker Subtitle Generator
- Animaker Voice
- Animaker Enterprise
Products and services
- Animaker (Core Platform) An AI-powered animation and video creation platform for individuals, SMBs, and enterprise teams that produces studio-quality animated and live-action videos from a single text prompt without prior animation or design experience.
- Vmaker AI AI-powered video editor that turns raw footage into publish-ready videos in a single click, with highlight and short-video creation capabilities.
- Steve.ai Patented AI platform that creates videos from text within seconds, enabling rapid video production directly from written content.
- Deck An avatar-powered presentation maker that combines animated avatars with slide-style presentations to break traditional presentation stereotypes.
- Animaker Voice (AI Voice Generator) An AI-powered text-to-speech tool that converts any text into ultra-realistic human-like voiceovers using a Neural TTS Engine, supporting 180+ languages and accents.
- Subtitle Generator AI-powered subtitle generator that adds subtitles to videos in one click, supporting multiple languages for multilingual audiences.
- Nano LMS AI-powered Learning Management System featuring AI Roleplay, AI Course Generator, and AI Quiz Generator for creating comprehensive online learning experiences.
- Show AI-powered emailer for sending flawless outbound video emails at scale, combining video content with email marketing.
- Picmaker AI-powered online graphic design software that enables users to create unique designs in minutes for social and marketing use.
- Animaker Enterprise Enterprise-tier subscription providing unlimited custom characters, unlimited 4K video exports per month, 50 stock assets per month, and a complete video creation suite for large organizations with dedicated support and custom agreements.
- Untra Gen API Programmatic API providing developers and partners access to Animaker's generative AI video creation capabilities.
Quantifiable outcome
- 60% reduction in video creation time for instructional designers
- +5 more outcomes
Companies that use Animaker
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Animaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature8 records
Animaker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure for Animaker's platform, hosting user authentication and profile data with compliance to global security standards.
- Braintree (PayPal)coreBraintree processes credit/debit card payments for Animaker subscriptions. Braintree is PCI DSS Level 1 compliant and provides secure payment processing infrastructure.
- Apple (iOS App)minorAnimaker's iOS application available on the Apple App Store, enabling mobile video creation for iPhone and iPad users.
- Google (Android App)minorAnimaker's Android application available on Google Play Store, enabling mobile video creation for Android device users.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Animaker competitors and assessment
Company assessmentBroad incumbents
- Adobe: Adobe Express and Creative Cloud offer animation, video, and AI-driven creation as part of a broader professional creative suite—representing a bundled incumbent threat to Animaker's standalone positioning.
- Canva: Canva is a broad design and visual content platform with growing video and animation capabilities serving SMB and enterprise—competing with Animaker as part of a wider creative suite rather than a focused video tool.
Direct peers
- Pictory: Pictory uses AI to convert long-form text and video content into short branded videos—competing with Animaker's AI clip generator and Vmaker AI for content repurposing workflows.
- Synthesia: Synthesia is an AI video generation platform focused on avatar-based videos from text, serving enterprise L&D, marketing, and communications use cases—directly overlapping Animaker's enterprise positioning and AI text-to-video thesis.
- Powtoon: Powtoon provides animated video and presentation creation tools targeting enterprise training, marketing, and internal communications teams—an overlapping offering to Animaker's L&D, HR, and marketing personas.
- Vyond: Vyond is a character-driven animated video platform used for explainer, training, and corporate communications—addressing the same enterprise L&D and HR personas as Animaker with a similar template-based creation model.
- InVideo: InVideo is an AI-powered online video creation platform with template-driven editing and text-to-video features, competing directly with Animaker's PLG motion across SMB and individual creator segments.
- Lumen5: Lumen5 is an AI video creation platform that turns text content into social-ready videos, targeting marketing teams with a similar PLG and template-based approach to Animaker.
- Steve.ai: Steve.ai is Animaker's own subsidiary but also a directly comparable AI text-to-video platform with patented technology, offering script-to-video and blog-to-video workflows that overlap with Animaker's Gen AI Video Maker.
Emerging players
- CapCut: CapCut is a fast-growing AI-powered video editor popular with creators and short-form social content producers—addressing overlapping use cases with Animaker's Vmaker AI and Clipmaker products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Animaker social profiles
Digital presenceAnimaker compliance and trust
Trust signalCompliance3 records
Animaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animaker leadership team
Management profileNumber of profiles
Profiles2 records
Animaker subsidiaries and ownership
Company hierarchySubsidiaries8 records
Animaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animaker
What does Animaker do?
Animaker offers a cloud-based, AI-powered animation and video creation platform that lets users produce studio-quality animated and live-action videos from a single text prompt without prior animation or design experience. The platform combines text-to-animation, custom character creation, AI voice generation in 180+ languages, auto lip-sync, AI subtitling and translation, and a 100M+ asset library, sold primarily through tiered subscriptions (Free, Basic, Starter, Pro, Enterprise) accessed via web browser or mobile apps.
Is Animaker a public or private company?
Animaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animaker founded?
Animaker was founded in 2017. It employs 11 to 50 people.
Where is Animaker based?
Animaker is headquartered in Las Vegas, United States, in the North America region.
How does Animaker make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are per-Export Purchases and enterprise Licensing.
Who are Animaker's main competitors?
Broad incumbents on record are Adobe and Canva. Direct peers are Pictory, Synthesia, Powtoon, Vyond, InVideo, Lumen5 and Steve.ai. CapCut is listed as an emerging player.
Does Animaker have an API?
Yes. Animaker offers an API referred to as the Untra Gen API (accessible at https://app.animaker.com/ultragen-api). Additionally, YouTube export is implemented via YouTube Data API Client application, which enables users to directly upload videos created on Animaker to their YouTube channel. Developer documentation is at app.animaker.com/ultragen-api.
What industry is Animaker in?
Animaker's product category is Animation Software. Its primary akta.pro industry code is MPADACAM, Animation Pipeline, Asset & Render Services, with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 5132 and its SIC code is 7372.