BlueRange
BlueRange GmbH is a Stuttgart-based IoT company that provides a proprietary Bluetooth Low Energy mesh platform for wireless building automation, serving DACH commercial property owners, facility managers, and OEMs with hardware, software subscriptions, and APIs.
- Company typePrivate
- Founded2020
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BlueRange does
BlueRange GmbH is a Stuttgart-based private German company (HRB 738027) that provides a wireless building automation platform built around its proprietary BlueRange Mesh protocol — a self-healing, Bluetooth Low Energy-based mesh that enables sensors and actuators to communicate without conventional cabling. The platform targets commercial building owners, property managers, and facility managers in the DACH region, with secondary use cases in residential developers and equipment manufacturers seeking wireless retrofit and ESG-compliant building optimization. Its offering spans the BlueRange IoT Platform for centralized real-time data aggregation, a Setup App for commissioning, REST and MQTT APIs for integration, and a hardware portfolio including the Gateway V4 (with KNX/IP and optional BACnet/IP), Connect USB, PoE Splitter, Wireless Modbus Adapter, and Wireless Thermostat Basic/Pro.
The business model combines multiple revenue streams: annual subscription licenses (1-year term with auto-renewal), perpetual licenses with mandatory 12-month maintenance, a freemium tier, hosted/managed cloud services, professional services, and direct hardware sales. GTM is hybrid — a primary direct enterprise sales motion targeting building owners and facility managers (with 'Jetzt Anfragen' / Request Now CTAs), complemented by a product-led developer channel via a public API/developer portal and an OEM/embedded partnership channel exemplified by the Theben integration. The company is WiredScore-certified, GDPR-compliant, and shows three Managing Directors (Volker Hahn, Jonas Kaufmann, Stefan Jauker) with no disclosed external investors, funding rounds, or parent company.
Operationally, BlueRange demonstrates traction through three named enterprise project wins — Rockywood Offenbach (2024, 700 units, PRIMUS), Digital Port Hamburg (2023, 115 units, AIS), and Grasblau Berlin for CA Immo (2,600 sqm) — alongside a strategic OEM partnership with Theben. However, revenue, headcount, and funding data are undisclosed, and the company's stated geographic footprint remains DACH-only despite globally deployable APIs. The EULA's reference to 'M-Way Solutions' in connection with software licensing suggests an unresolved corporate relationship worth diligence attention.
BlueRange firmographics
Firmographics- Name
- BlueRange
- Legal name
- BlueRange GmbH
- Website
- https://bluerange.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BlueRange GmbH is a Stuttgart-based IoT company that provides a proprietary Bluetooth Low Energy mesh platform for wireless building automation, serving DACH commercial property owners, facility managers, and OEMs with hardware, software subscriptions, and APIs.
- Ownership category
- akta.pro rank
BlueRange industry classification
Industry- Product category
- Building Automation Software
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Surface Preparation & Paint Removal (Sanding, Stripping, Lead-Safe) (HSAPAHAG)
- akta.pro secondary industries
- Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA), Building Automation & Smart Building Operations (BMS/IoT) (BPABAAAH), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)
Keywords
Where BlueRange is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BlueRange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription Licenses: Annual subscription licenses for the BlueRange software with automatic renewal unless terminated 60 days prior. Includes maintenance for software.
- Perpetual Licenses: One-time perpetual license for software use with mandatory 12-month maintenance subscriptions for ongoing support and updates.
- Freemium: Free tier with limited features, number of users and devices at BlueRange's discretion. Accounts inactive for 90+ days may be deleted.
- Hosted Services: Cloud-hosted software services when BlueRange hosts the platform on customer's behalf.
- Hardware Products: Sale of hardware components including Gateway V4, Connect USB V2, PoE Splitter V2, Wireless Modbus Adapter V2, Wireless Thermostat Basic/Pro, and Rack Server 4U.
- Professional Services: Additional software-related services such as training or installation, billed at BlueRange's then-current rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium tier with limited features |
| Subscription | Annual | Annual subscription license |
| One time/ perpetual license | Multi-year contract | Perpetual software license |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BlueRange product offering
Product offeringCore offering
BlueRange provides a wireless building automation platform built on its proprietary Bluetooth Low Energy-based mesh networking protocol (BlueRange Mesh), enabling sensors and actuators in buildings to communicate without conventional cabling. The BlueRange IoT Platform aggregates real-time building data centrally for ESG-optimized building management, complemented by hardware components (gateways, thermostats, adapters), mobile commissioning apps, and REST/MQTT APIs for developer integration.
Product overview
BlueRange is a comprehensive wireless building automation platform comprising the BlueRange Mesh wireless networking technology, the BlueRange IoT platform for centralized data aggregation, and a suite of hardware devices including the Gateway V4, Connect USB, PoE Splitter, Wireless Modbus Adapter, and Wireless Thermostats. The ecosystem is complemented by mobile applications for commissioning, REST and MQTT APIs for developer integration, and mesh firmware. The platform enables cable-free smart building automation by connecting sensors and actuators via wireless mesh, aggregating real-time data for ESG-optimized building management, and supporting applications for installers, facility managers, and building operators.
Differentiator
Problem solved
Functional benefit
Brands
- BlueRange Mesh: Proprietary wireless mesh network technology for building automation enabling device-to-device communication without conventional cabling.
Products and services
- BlueRange Mesh
Quantifiable outcome
- Energy savings through intelligent consumption based on tenant usage patterns - building uses only what is actually needed
- +2 more outcomes
Companies that use BlueRange
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
BlueRange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BlueRange partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThebencoreStrategic technology partnership where Theben integrates BlueRange Mesh technology into their under-cabinet switching actuators and under-cabinet shutter actuators. Theben has begun deploying this integration in major projects, with the first successful implementation in a Berlin building project for wireless lighting and shutter control. The partnership enables Theben to offer KNX and BlueRange Mesh products, combining traditional wired automation with wireless solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
BlueRange competitors and assessment
Company assessmentDirect peers
- Silvair: Silvair provides Bluetooth mesh-based wireless lighting and building automation controls with a focus on commercial spaces. Highly comparable to BlueRange as both compete in Bluetooth mesh building automation for commercial real estate retrofit and new construction.
- EnOcean: EnOcean provides self-powered wireless (energy harvesting) modules and gateways for building automation, with broad OEM adoption across sensors and switches. Directly comparable to BlueRange as a wireless mesh alternative for retrofitting existing buildings without cabling.
- Wirepas: Wirepas provides a wireless mesh connectivity stack (originally on BLE, now multi-radio) for IoT and building automation use cases. Comparable to BlueRange Mesh as an underlying connectivity platform enabling large-scale sensor/actuator networks in buildings.
- Casambi: Casambi offers a Bluetooth Low Energy mesh platform for wireless lighting and smart building control, embedded in numerous OEM luminaires and drivers globally. Closest direct peer to BlueRange Mesh due to shared BLE-based wireless mesh approach targeting building automation.
Emerging players
- Theben: Theben is a long-established German manufacturer of KNX-based building automation products (actuators, presence detectors, timers) and now embeds BlueRange Mesh technology. Comparable as an overlapping channel and product family in DACH building automation, with a strategic partnership rather than pure-competition posture.
Broad incumbents
- Siemens Smart Infrastructure: Siemens offers Desigo CC and the broader Smart Infrastructure portfolio covering BMS, HVAC, and energy management for commercial buildings. Comparable as a broad incumbent player in the building automation market BlueRange addresses, particularly with Siemens' expanding wireless/KNX RF capabilities.
- Tridium (Honeywell): Tridium's Niagara Framework is an open BMS integration platform used across the building automation industry, including by integrators serving DACH real estate. Comparable as the open-architecture incumbent in building automation systems integration that BlueRange interoperates with via KNX/BACnet gateways.
- Schneider Electric (EcoStruxure): Schneider Electric's EcoStruxure Building Operation is a major BMS suite with KNX, BACnet, and increasingly wireless integration. Comparable as a broad incumbent competitor in commercial building automation, especially relevant in DACH where Schneider has a strong installed base.
- Signify (Interact Office): Signify (Philips Lighting) provides Interact Office and indoor positioning/asset tracking services for commercial buildings, often with wireless mesh lighting controls. Comparable as an incumbent smart lighting/building IoT provider competing in the same DACH commercial real estate accounts.
- Honeywell (Trend, Niagara): Honeywell's Building Technologies division (Trend Controls, Niagara Framework) provides BMS, HVAC controls, and energy management for commercial buildings. Comparable as a broad incumbent in the building automation space where BlueRange competes for wireless retrofit opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BlueRange social profiles
Digital presenceBlueRange compliance and trust
Trust signalCompliance2 records
BlueRange financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueRange leadership team
Management profileNumber of profiles
Profiles3 records
BlueRange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueRange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueRange
What does BlueRange do?
BlueRange provides a wireless building automation platform built on its proprietary Bluetooth Low Energy-based mesh networking protocol (BlueRange Mesh), enabling sensors and actuators in buildings to communicate without conventional cabling. The BlueRange IoT Platform aggregates real-time building data centrally for ESG-optimized building management, complemented by hardware components (gateways, thermostats, adapters), mobile commissioning apps, and REST/MQTT APIs for developer integration.
Is BlueRange a public or private company?
BlueRange is a private company. It is classified as management employee owned and is currently operating.
When was BlueRange founded?
BlueRange was founded in 2020. It employs 11 to 50 people.
Where is BlueRange based?
BlueRange is headquartered in Stuttgart, Germany, in the Europe region.
How does BlueRange make money?
Six revenue lines are on record. Subscription Licenses are the primary driver. The others are perpetual Licenses, freemium, hosted Services, hardware Products and professional Services.
Who are BlueRange's main competitors?
Direct peers on record are Silvair, EnOcean, Wirepas and Casambi. Theben is listed as an emerging player. Broad incumbents are Siemens Smart Infrastructure, Tridium (Honeywell), Schneider Electric (EcoStruxure), Signify (Interact Office) and Honeywell (Trend, Niagara).
Does BlueRange have an API?
Yes. BlueRange offers a public API for IoT integration. The API supports MQTT pub/sub messaging for real-time device communication including sensor data, actuator control, position estimation, asset tracking, geofencing, beacon reporting, device management, environment profiles, and health monitoring. Additionally, a BlueRange Web REST API is listed in developer resources. API version 26.1.4 is documented via AsyncAPI specification. Developer documentation is at iot.bluerange.io/asyncapi/index.html.
What industry is BlueRange in?
BlueRange's product category is Building Automation Software. Its primary akta.pro industry code is HSAPAHAG, Surface Preparation & Paint Removal (Sanding, Stripping, Lead-Safe), with a secondary code of BPABAGAA, Building Automation Systems (BAS/BMS) Integration & Controls. Its NAICS code is 5171 and its SIC code is 3822.