BlueRange

What BlueRange does

BlueRange GmbH is a Stuttgart-based private German company (HRB 738027) that provides a wireless building automation platform built around its proprietary BlueRange Mesh protocol — a self-healing, Bluetooth Low Energy-based mesh that enables sensors and actuators to communicate without conventional cabling. The platform targets commercial building owners, property managers, and facility managers in the DACH region, with secondary use cases in residential developers and equipment manufacturers seeking wireless retrofit and ESG-compliant building optimization. Its offering spans the BlueRange IoT Platform for centralized real-time data aggregation, a Setup App for commissioning, REST and MQTT APIs for integration, and a hardware portfolio including the Gateway V4 (with KNX/IP and optional BACnet/IP), Connect USB, PoE Splitter, Wireless Modbus Adapter, and Wireless Thermostat Basic/Pro.

The business model combines multiple revenue streams: annual subscription licenses (1-year term with auto-renewal), perpetual licenses with mandatory 12-month maintenance, a freemium tier, hosted/managed cloud services, professional services, and direct hardware sales. GTM is hybrid — a primary direct enterprise sales motion targeting building owners and facility managers (with 'Jetzt Anfragen' / Request Now CTAs), complemented by a product-led developer channel via a public API/developer portal and an OEM/embedded partnership channel exemplified by the Theben integration. The company is WiredScore-certified, GDPR-compliant, and shows three Managing Directors (Volker Hahn, Jonas Kaufmann, Stefan Jauker) with no disclosed external investors, funding rounds, or parent company.

Operationally, BlueRange demonstrates traction through three named enterprise project wins — Rockywood Offenbach (2024, 700 units, PRIMUS), Digital Port Hamburg (2023, 115 units, AIS), and Grasblau Berlin for CA Immo (2,600 sqm) — alongside a strategic OEM partnership with Theben. However, revenue, headcount, and funding data are undisclosed, and the company's stated geographic footprint remains DACH-only despite globally deployable APIs. The EULA's reference to 'M-Way Solutions' in connection with software licensing suggests an unresolved corporate relationship worth diligence attention.

Name

BlueRange

Legal name

BlueRange GmbH

Website

https://bluerange.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueRange GmbH is a Stuttgart-based IoT company that provides a proprietary Bluetooth Low Energy mesh platform for wireless building automation, serving DACH commercial property owners, facility managers, and OEMs with hardware, software subscriptions, and APIs.

Ownership category

akta.pro rank

Product category

Building Automation Software

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHSAPAHAG

Surface Preparation & Paint Removal (Sanding, Stripping, Lead-Safe)

Home & Personal Services/Residential Renovation Services/Painting, Drywall & Plastering

SECONDARYBPABAGAA

Building Automation Systems (BAS/BMS) Integration & Controls

Business & Public Services/Facilities Management & Building Services/Building Automation, Energy Management & Smart Building Services

SECONDARYBPABAAAH

Building Automation & Smart Building Operations (BMS/IoT)

Business & Public Services/Facilities Management & Building Services/Integrated Facilities Management (IFM)

SECONDARYHSAPAQAG

Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges)

Home & Personal Services/Residential Renovation Services/Smart Home & Consumer IoT

Keywords

• Building automation software
• Wireless mesh networking
• IoT platform buildings
• Smart building sensors
• ESG building optimization

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Licenses: Annual subscription licenses for the BlueRange software with automatic renewal unless terminated 60 days prior. Includes maintenance for software.
2. Perpetual Licenses: One-time perpetual license for software use with mandatory 12-month maintenance subscriptions for ongoing support and updates.
3. Freemium: Free tier with limited features, number of users and devices at BlueRange's discretion. Accounts inactive for 90+ days may be deleted.
4. Hosted Services: Cloud-hosted software services when BlueRange hosts the platform on customer's behalf.
5. Hardware Products: Sale of hardware components including Gateway V4, Connect USB V2, PoE Splitter V2, Wireless Modbus Adapter V2, Wireless Thermostat Basic/Pro, and Rack Server 4U.
6. Professional Services: Additional software-related services such as training or installation, billed at BlueRange's then-current rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BlueRange provides a wireless building automation platform built on its proprietary Bluetooth Low Energy-based mesh networking protocol (BlueRange Mesh), enabling sensors and actuators in buildings to communicate without conventional cabling. The BlueRange IoT Platform aggregates real-time building data centrally for ESG-optimized building management, complemented by hardware components (gateways, thermostats, adapters), mobile commissioning apps, and REST/MQTT APIs for developer integration.

Product overview

BlueRange is a comprehensive wireless building automation platform comprising the BlueRange Mesh wireless networking technology, the BlueRange IoT platform for centralized data aggregation, and a suite of hardware devices including the Gateway V4, Connect USB, PoE Splitter, Wireless Modbus Adapter, and Wireless Thermostats. The ecosystem is complemented by mobile applications for commissioning, REST and MQTT APIs for developer integration, and mesh firmware. The platform enables cable-free smart building automation by connecting sensors and actuators via wireless mesh, aggregating real-time data for ESG-optimized building management, and supporting applications for installers, facility managers, and building operators.

Differentiator

Problem solved

Functional benefit

Brands

• BlueRange Mesh: Proprietary wireless mesh network technology for building automation enabling device-to-device communication without conventional cabling.

Products and services

• BlueRange Mesh

Quantifiable outcome

• Energy savings through intelligent consumption based on tenant usage patterns - building uses only what is actually needed
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ThebencoreTechnology or IntegrationStrategic technology partnership where Theben integrates BlueRange Mesh technology into their under-cabinet switching actuators and under-cabinet shutter actuators. Theben has begun deploying this integration in major projects, with the first successful implementation in a Berlin building project for wireless lighting and shutter control. The partnership enables Theben to offer KNX and BlueRange Mesh products, combining traditional wired automation with wireless solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Silvair: Silvair provides Bluetooth mesh-based wireless lighting and building automation controls with a focus on commercial spaces. Highly comparable to BlueRange as both compete in Bluetooth mesh building automation for commercial real estate retrofit and new construction.
• EnOcean: EnOcean provides self-powered wireless (energy harvesting) modules and gateways for building automation, with broad OEM adoption across sensors and switches. Directly comparable to BlueRange as a wireless mesh alternative for retrofitting existing buildings without cabling.
• Wirepas: Wirepas provides a wireless mesh connectivity stack (originally on BLE, now multi-radio) for IoT and building automation use cases. Comparable to BlueRange Mesh as an underlying connectivity platform enabling large-scale sensor/actuator networks in buildings.
• Casambi: Casambi offers a Bluetooth Low Energy mesh platform for wireless lighting and smart building control, embedded in numerous OEM luminaires and drivers globally. Closest direct peer to BlueRange Mesh due to shared BLE-based wireless mesh approach targeting building automation.

Emerging players

• Theben: Theben is a long-established German manufacturer of KNX-based building automation products (actuators, presence detectors, timers) and now embeds BlueRange Mesh technology. Comparable as an overlapping channel and product family in DACH building automation, with a strategic partnership rather than pure-competition posture.

Broad incumbents

• Siemens Smart Infrastructure: Siemens offers Desigo CC and the broader Smart Infrastructure portfolio covering BMS, HVAC, and energy management for commercial buildings. Comparable as a broad incumbent player in the building automation market BlueRange addresses, particularly with Siemens' expanding wireless/KNX RF capabilities.
• Tridium (Honeywell): Tridium's Niagara Framework is an open BMS integration platform used across the building automation industry, including by integrators serving DACH real estate. Comparable as the open-architecture incumbent in building automation systems integration that BlueRange interoperates with via KNX/BACnet gateways.
• Schneider Electric (EcoStruxure): Schneider Electric's EcoStruxure Building Operation is a major BMS suite with KNX, BACnet, and increasingly wireless integration. Comparable as a broad incumbent competitor in commercial building automation, especially relevant in DACH where Schneider has a strong installed base.
• Signify (Interact Office): Signify (Philips Lighting) provides Interact Office and indoor positioning/asset tracking services for commercial buildings, often with wireless mesh lighting controls. Comparable as an incumbent smart lighting/building IoT provider competing in the same DACH commercial real estate accounts.
• Honeywell (Trend, Niagara): Honeywell's Building Technologies division (Trend Controls, Niagara Framework) provides BMS, HVAC controls, and energy management for commercial buildings. Comparable as a broad incumbent in the building automation space where BlueRange competes for wireless retrofit opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bluerange-io
• Xx.com/_bluerange_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueRange