Markedsmateriell

What Markedsmateriell does

Markedsmateriell (legal name: Markedsmateriell.no) is a privately held Norwegian B2B supplier headquartered in Moss, Norway, founded in 2012. The company sells trade show equipment, promotional materials, and advertising solutions exclusively to Norwegian businesses, operating through a direct e-commerce website (markedsmateriell.no) plus an authorized dealer/reseller network. Its product portfolio spans banners, beach flags, printed tents, A-frame gate signs, exhibition walls, rollups, exhibition tables, inflatable advertising products, custom-printed carpets, LED light boxes (including the Sego premium sub-brand), and logo flags, supported by in-house digital printing and LED assembly.

The company monetizes through one-time product sales priced in Norwegian Kroner (typically kr 999-36,900), rental of LED-lit advertising frames for short-term events, and professional services including graphic design, 3D design, installation, and interior decoration consulting. Its pricing strategy centers on a Prismatch guarantee that matches competitor prices plus an additional 5% discount and 20% off the next order, with volume discounts available for bulk purchases (e.g., Rollup Kvantum at kr 490 per unit for 150+ units). Delivery lead times are 2-3 days for standard products and 10 days for custom items.

Technically, Markedsmateriell runs on a WordPress and WooCommerce e-commerce stack with downloadable design templates and an integrated dealer portal. The company has no public funding history, no disclosed ownership beyond private/independent status, and operates solely within Norway. Recent product moves include a COVID/safety product line, premium Sego LED light boxes, and digital screen-integrated exhibition tables, while expansion efforts have included a Profileringsmateriell sub-site and a content marketing blog at info.markedsmateriell.no.

Name

Markedsmateriell

Legal name

Markedsmateriell.no

Website

https://markedsmateriell.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Markedsmateriell is a Norwegian B2B e-commerce supplier in Moss selling trade show equipment, promotional materials, and LED advertising displays to Norwegian businesses via direct online sales and an authorized dealer network, supplemented by design and printing services.

Ownership category

akta.pro rank

Product category

Trade Show and Promotional Equipment

NAICS

Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (339950), Packaging and Labeling Services (56191)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Rigging, Truss & Overhead Hanging Signage (THAHAHAF), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Trade show equipment
• Promotional displays
• Exhibition supplies
• Advertising materials
• Branding products

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Trade Show Equipment: One-time sales of physical trade show and event equipment including banners, displays, booths, signage, and promotional items. Products are sold with customization/printing services included in many cases.
2. Advertising Equipment Rental: Rental of advertising frames with LED lighting for temporary use at events and trade shows
3. Professional Services: Graphic design services, 3D design, mounting services, and interior decoration consulting

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Markedsmateriell is a B2B supplier of trade show equipment, exhibition displays, and promotional materials to Norwegian businesses. The company sells physical products including large-format banners, exhibition tents, display walls, rollups, beach flags, A-frame signs, inflatable advertising, LED light boxes, and printed carpets, often bundled with custom printing. It also offers related services including graphic design, 3D design, mounting, interior decoration consulting, and rental of LED-lit advertising hangers.

Product overview

Markedsmateriell.no is a comprehensive B2B supplier of advertising solutions and promotional equipment for businesses. The portfolio consists of physical promotional materials and exhibition equipment rather than software products. Core product categories include large format banners (Banner & storformat), beach flags (Beachflagg), exhibition tents (Telt med trykk), A-frame sandwich boards (Gatebukker), exhibition walls (Messevegger), roll-up banners (Rollup), exhibition tables (Messebord), inflatable advertising products, printed carpets and mats, LED light boxes (Lyskasser), and custom flags. The Sego sub-brand offers premium LED light boxes in various sizes. Additional offerings include hygiene/safety products (Smittevernsprodukter) such as COVID-19 tests and sanitization equipment, LED lighting accessories, and graphic design/consulting services. The company operates exclusively as a B2B supplier selling only to businesses via invoice payment.

Differentiator

Problem solved

Functional benefit

Brands

• Profileringsmateriell: Sub-brand URL referenced as profileringsmateriell.markedsmateriell.no for profiling materials.

Products and services

• Large Format Banners (Banner & storformat)

Quantifiable outcome

• Normal delivery time 10 days for custom products, 2-3 days for standard items
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Forhandlere (Authorized Dealers)minorChannel Partner/ Reseller/ DistributorDealer network program allowing authorized resellers to sell Markedsmateriell products including trade show equipment, large format printing, and promotional products. Dealers receive access to dealer portal with pricing and ordering capabilities. Contact: 48 32 72 22 or through website.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Displays2go: Large US-based supplier of display fixtures, signage, banner stands, and trade show accessories. Overlaps with Markedsmateriell's display, banner, and sign categories and competes for SMB/enterprise exhibitor spend.
• Expolinc: Established European manufacturer of portable displays, pop-up walls, rollups and exhibition systems. A larger, broader incumbent in the same trade show equipment category as Markedsmateriell, with dealer networks across Europe including the Nordics.
• Crestline: North American promotional products distributor with a broad catalog including signage, banners, and event materials. Comparable in 'one-stop promotional supplier' positioning, although it operates at much larger scale and across more verticals.
• VistaPrint (Cimpress): Global online printing and signage platform covering banners, signage, displays, and promotional materials for SMBs. Comparable in customized printing and B2B self-service ordering model, although it operates across many categories and geographies.
• 4imprint: Large global distributor of promotional products and corporate gifts. Overlaps with Markedsmateriell's promotional/advertising materials and signage-adjacent SKUs, though its primary focus is branded merchandise rather than trade show equipment.

Direct peers

• Display Service: Norwegian supplier of trade show displays, exhibition equipment, banners and rollups with custom printing services. Directly competes with Markedsmateriell in the same Norwegian SMB exhibitor segment with similar product categories and B2B website-led GTM.
• ScanDisplay: Nordic/Scandinavian supplier of exhibition stands, display systems, signage and trade show equipment. Closely comparable to Markedsmateriell in product range (pop-up walls, rollups, banners, modular displays) and target customers (exhibitors across Scandinavia).
• Profilshoppen: Norwegian supplier of promotional products, profile merchandise and advertising materials to businesses. Comparable in B2B GTM, product breadth (branded merchandise and signage), and Norwegian SMB customer focus.

Regional players

• Blechmann: German/European manufacturer of textile displays, lightboxes and exhibition frames. Directly comparable product lines (Sego-style LED lightboxes, textile SEG frames), serving the broader DACH and European market — a competitor Markedsmateriell could face if expanding outside Norway.

Emerging players

• EasySign: Smaller Norwegian-focused online signage and printing supplier. Comparable in custom printing, signage and B2B online ordering model, though with narrower product breadth than Markedsmateriell's full trade show equipment range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mmateriell
• Facebookfacebook.com/Markedsmateriell
• LinkedInlinkedin.com/company/markedsmateriell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markedsmateriell