All-4-Music Events

What All-4-Music Events does

All-4-Music Events is a privately held Dutch event entertainment company founded in 2010 and headquartered in Rotterdam. Founded by MC/DJ veterans Dennis Groeneweegen and Werner van der Hoest, the company delivers 'drive-in show' packages that bundle a professional DJ, sound system, atmospheric LED lighting, MC services, and travel into a single all-inclusive offering priced per hour (€180–€300 excl. 9% BTW, 4-hour minimum). The portfolio spans tiered shows (Kleine, Standaard, Standaard Plus, Vintage, Grote, XL) differentiated by equipment scale and guest count capacity, alongside multiple proprietary booth designs (Vintage, Zwarte, Standaard, Houten Apres Ski, XL, and the custom-built Infinity Booth constructed in-house in 2018).

The company's revenue model is entirely transactional, one-time event fees augmented by an add-on ecosystem that includes silent disco, photo booth, digital video guest book, LED dance floor, illuminated Love Letters, bouncy castle, opening dance effects, live musicians and impersonators, and the All-4-Cocktails cocktail bar service (launched 2017 with recruited bartenders Luke and Susil). GTM is sales-led and consultative: customers submit online quote requests, followed by personal intake conversations, orientation meetings at the office or client's location, and pre-event confirmation calls. Marketing relies on the company website, an active blog covering Dutch wedding and event topics, an Instagram presence, and reputation signals (9.7-9.8/10 ratings on Facebook, Drive-In Offertes, and The Perfect Wedding).

Customer segmentation is primarily vertical, targeting weddings, corporate events, birthdays, school events, association/club events, children's parties, and silent disco events, with weddings and corporate events identified as primary segments. The company operates regionally across the Netherlands from its Rotterdam base, with travel included up to 50km and a €150 surcharge beyond. No external funding, parent company, or holding structure is disclosed; the business is founder-owned and bootstrapped.

Name

All-4-Music Events

Legal name

All-4-Music Events

Website

https://all4musicevents.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

All-4-Music Events is a Rotterdam-based Dutch drive-in show provider founded in 2010, delivering all-inclusive DJ, sound, lighting, and MC packages for weddings, corporate events, and private celebrations across the Netherlands, with tiered hourly pricing and a broad add-on ecosystem.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Musical Groups and Artists (711130), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

Keywords

• DJ drive-in shows
• Wedding entertainment services
• Mobile DJ packages
• Silent disco rental
• Event lighting and sound

Headquarters

HQ city

Vlaardingen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Drive-in Show Packages: Core revenue stream from renting out complete DJ shows that include a DJ, sound equipment, lighting, and travel. Shows are priced per hour with a 4-hour minimum. Equipment tiers range from small (up to 75 people) to XL shows, with prices from €180 to €300 per hour excl. 9% BTW.
2. Event Extras and Add-ons: Additional revenue from supplementary services including photo booth (€495 incl. BTW), love letters rental (€100 incl. BTW), dance floor (from €750 incl. BTW), opening dance with shadow effect (€195 incl. BTW), digital video guest book (€295 incl. BTW), chalkboard (€27.25 incl. BTW), bouncy castle rental (from €200 incl. BTW), and saxophonist/musician bookings (from €350).
3. Live Artists and Musicians: Booking and provisioning of live performers including saxophonists, percussionists, violinists, singers, and impersonators (André Hazes, Amy Winehouse, André van Duin) at rates starting from €350. Full bands available from €750 in combination with DJ services.
4. All-4-Cocktails (Cocktail Bar Service): Cocktail bar service with professional bartenders Luke and Susil, featuring custom-built LED cocktail bar. Cocktails include Gin Tonic, Sex on the Beach, and Strawberry Mojito. Billed as part of event package.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

All-4-Music Events delivers mobile DJ drive-in show packages that bundle a professional DJ, sound system, lighting, intake consultation, and travel (within 50km of Rotterdam) into hourly rentals (4-hour minimum). The company complements these shows with themed booth designs and add-on services such as silent disco, photo booth, digital video guest book, LED dance floor, live musicians, the All-4-Cocktails cocktail bar, and special wedding effects like the shadow-effect opening dance.

Product overview

All-4-Music Events is a DJ and drive-in show company based in Rotterdam, founded in 2010 by Dennis Groeneweegen and Werner van der Hoest. The company offers a tiered portfolio of DJ show packages (Kleine show, Standaard show, Standaard show | Plus, vintage shows, large shows, XL show) as the core product, with each tier varying in equipment size and price. The shows come with various DJ booth styles (Vintage Booth, Zwarte Booth, Standaard Booth, Houten Booth, XL Booth, Infinity Booth) and are priced from €180 to €300 per hour. Beyond core DJ services, the company provides an extensive add-on module ecosystem including Silent Disco, Photobooth, Digitaal video-gastenboek, Dansvloer, Love Letters, Springkussen, All-4-Cocktails cocktail bar, Live artiesten & muzikanten, and Openingsdans with doeksprong. Services are offered for diverse event types including weddings, corporate events, birthdays, association parties, school parties, and children's parties. The company operates primarily in the Rotterdam region with travel costs included up to 50km (or €150 extra for greater distances). The booth designs are distinctive branded product features that customers can select to match their event theme.

Differentiator

Problem solved

Functional benefit

Brands

• All-4-Cocktails: Cocktail bar service with professional bartenders offering cocktails at events such as weddings and corporate parties. Includes a custom LED bar made of scaffolding wood with countertop.

Products and services

• DJ Drive-In Show Packages Tiered mobile DJ show packages that bundle a professional DJ, sound system, lighting, intake consultation, and travel (up to 50km from Rotterdam) into one hourly rate with a 4-hour minimum. Tiers range from Kleine Show (up to 75 people, €180/hour) to XL Show (€300/hour) and can be combined with themed booths. Prices exclude 9% BTW.
• Silent Disco Silent disco service with 2-3 DJs running simultaneous music channels via wireless transmitters; attendees wear wireless light-up headphones and switch between channels. Headphones offer 10-hour battery life and 250m range with adjustable volume and sizing.
• Photo Booth (Fancybooth) Photo booth rental featuring a Canon DSLR camera with unlimited photography and high-quality printing, professional design in the event theme, photo props, and digital delivery of all files within 48 hours. Priced at €495 incl. BTW.
• Digital Video Guest Book Touchscreen kiosk with camera and microphone allowing guests to record video congratulatory messages at events. Includes damage insurance and immediate on-site support. Priced at €295 incl. BTW.
• LED Dance Floor 3.75m x 3.75m LED dance floor composed of 25 tiles (75x75cm each) in a 5x5 configuration. Includes setup, teardown, and transport. Priced from €750 incl. BTW.
• Love Letters Large illuminated letter display for weddings, serving as an eye-catcher and photo opportunity. Priced at €100 incl. BTW.
• Bouncy Castle (Springkussen) Bouncy castle rental including setup and teardown, intended for use at company parties and family-friendly events. Priced from €200 incl. BTW.
• All-4-Cocktails Cocktail Bar Service Cocktail bar service with professional bartenders Luke and Susil, featuring a custom-built white scaffolding-wood LED cocktail bar with countertop. Cocktails include Gin Tonic, Sex on the Beach, and Strawberry Mojito. Billed as part of event packages.
• Live Artists and Musicians Booking Booking of live performers including saxophonists, percussionists, violinists, singers, and impersonators (André Hazes, Amy Winehouse, André van Duin). Full bands available from €750 in combination with DJ services. Performers from €350.
• Shadow Effect Opening Dance Special-effect opening dance in which the couple's shadow is projected through a canvas and the couple concludes by jumping through the canvas. Includes a custom music mix blending two songs. Priced at €195 incl. BTW.

Quantifiable outcome

• Full dance floor at events across all age groups, as confirmed by multiple customer testimonials
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Five partnerships are on record, tiered minor.

• Luke & Susil (Bartenders)minorStrategic or Co-development Partner · 8 August 2017Luke and Susil are professional bartenders who worked at major bars and clubs in Rotterdam and Brielle. They were recruited by the founder (Dennis) in 2017 to provide cocktail services at events. They have been key collaborators in developing the All-4-Cocktails service offering, which has since grown into a regular add-on service. The partnership began at a wedding at Beachclub Zomertijd on August 8, 2017.
• Lavie ProductionsminorStrategic or Co-development PartnerLavie Productions is a video production partner referenced on the wedding services page. The company recommends Lavie Productions for professional wedding video coverage and links to their website. This is a co-promotional relationship where All-4-Music Events recommends Lavie Productions to wedding clients seeking video services, while Lavie Productions gains referrals from All-4-Music's wedding bookings.
• FotobelevenisminorGTM or Marketing PartnerFotobelevenis (feestbelevenis.nl) is a photobooth and party accessories partner. The company offers a special co-branded promotional deal with Fotobelevenis for photo props, guest books, and accessories. All-4-Music Events redirects clients to Fotobelevenis's webshop for photo props packages and guest books (Perfection Series), while Fotobelevenis provides discounted access to All-4-Music's event customers.
• AlbelliminorGTM or Marketing PartnerAlbelli (albelli.nl) is an online photobook service. The company used Albelli to produce its 2019 promotional photobook (promotieboek 2019), which showcases the company's events and services. This is a product-use marketing partnership where Albelli's photobook product serves as a marketing tool for All-4-Music Events.
• Beachclub ZomertijdminorOthersBeachclub Zomertijd in 's-Gravenzande served as the venue for the initial All-4-Cocktails launch events in 2017 and 2018. The venue owner first suggested the cocktail service, leading to the partnership with Luke and Susil. This venue partnership provided the initial platform for launching the cocktail bar service.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Silent Events: US/global silent disco headphones and event production company specializing in wireless multi-channel silent disco events. Overlaps with All-4-Music's Silent Disco add-on service, though Silent Events focuses exclusively on this format rather than offering it as one of many event services.

Broad incumbents

• Eventim: Germany-headquartered live entertainment and ticketing giant operating across European event promotion, venue operations, and ticket distribution. A broad incumbent in the live entertainment space — overlapping with All-4-Music's event entertainment focus but operating at significantly larger scale across concerts, sports, and theatrical events.
• The Knot Worldwide: US-based wedding planning platform and marketplace (The Knot, WeddingWire, Bodas.net) connecting couples with vendors including DJs, photographers, and entertainment. Indirectly comparable as a wedding-vertical marketplace where All-4-Music's target couples discover entertainment vendors, though operates as a broader aggregator rather than a direct service provider.
• WeddingWire: Global wedding vendor marketplace (part of The Knot Worldwide) where couples browse and book DJs, musicians, photo booths, and entertainment for weddings. Operates in the same Dutch/wedding customer segment as All-4-Music but as an aggregator platform rather than an entertainment services provider.

Direct peers

• The Bash (formerly GigMasters): US-based booking platform for party and event entertainment including DJs, musicians, photo booths, and live performers. Comparable marketplace model with the same party DJ and event extras categories that form All-4-Music's core offering.
• Gigmit: Berlin-based online booking platform connecting event organizers with DJs and live musicians across Europe. Directly comparable in that it aggregates DJ talent for private and corporate events, with profile-based browsing and quote requests — overlapping with All-4-Music's DJ booking motion in the European market.
• Tailored Entertainment: UK-based live entertainment booking agency specializing in wedding and corporate event bands, DJs, and musicians. Closely mirrors All-4-Music's premium positioning, tiered service packages, add-on services (photo booths, dance floors), and consultative sales approach targeting weddings and corporate clients.
• Encore Musicians: UK-based live music and DJ booking platform that matches event organizers with vetted musicians and DJs for weddings, corporate events, and private parties. Directly comparable business model to All-4-Music: curated talent roster, tiered packages, event-extra add-ons, and consultative booking process.
• Gigsalad: US-based event services marketplace where event organizers book DJs, musicians, photo booths, and entertainers. Comparable in its marketplace-plus-listing model and DJ-focused event services, with overlapping categories like silent disco and photo booth rentals that All-4-Music also offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/All4MusicEvents
• Instagraminstagram.com/all4musicevents
• LinkedInlinkedin.com/company/all-4-musicevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-4-Music Events