Agaskin

What Agaskin does

Agaskin (legal: Agaskin Beauty) is a Seoul-headquartered B2B agency founded in 2017 that helps Korean beauty brands expand outside Korea without losing their cultural identity. The firm operates five interconnected service modules: brand strategy and market entry consulting, retail training, product strategy, event production, and influencer partnerships. Its operating model is consultative and project-based, with custom-tailored engagements scoped to each brand's market and category rather than standardized pricing tiers. Agaskin serves Korean beauty founders, international retailers, and beauty buyers across skincare, makeup, fragrance, haircare, and wellness, with established presence in Europe, the UAE, and Africa and active expansion into the UK, US, and Latin America through physical branches in Seoul, Paris, and London.

The company is led by founder and K-beauty strategist Fama Ndiaye, who combines native Korean market knowledge with cultural fluency in target expansion markets, including audiences historically underserved by mainstream beauty. Its underlying capability is not a technology stack but rather proprietary positioning frameworks, ritual-first brand methodology, cross-cultural content development across English, French, and Arabic, and physical event execution. Supporting assets include the AGASKIN SQUAD global community, an influencer network exceeding 100 million followers across TikTok, Instagram, and YouTube, and editorial recognition in Dazed, Allure USA, Galeries Lafayette Paris, and Cosmobeauty Seoul. Agaskin works with a cumulative base of more than 100 Korean beauty brands including Medicube, Mixsoon, d'Alba, Mediheal, and Amuse, and holds a flagship retail partnership with Galeries Lafayette Paris.

The business model is professional services revenue: client fees paid by Korean beauty brands and international retailers for consulting, brand strategy, market entry, retail training, product strategy, and event production. Pricing is not publicly disclosed and is structured through consultation-based engagement. The firm is private, founder-led, has not raised institutional funding, and operates with a 1-10 employee headcount, signaling a boutique agency model rather than a scaled services platform.

Name

Agaskin

Legal name

Agaskin Beauty

Website

https://agaskinbeauty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Agaskin is a Seoul-based B2B agency that helps Korean beauty brands expand globally through brand strategy, retail training, product strategy, event production, and influencer partnerships, serving founders and retailers across Europe, UAE, Africa, UK, US, and Latin America.

Ownership category

akta.pro rank

Product category

K-Beauty Brand Expansion Services

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

akta.pro secondary industry

K-Beauty/J-Beauty & Imported Beauty Distribution (CRAOAEAN)

Keywords

• K-beauty brand expansion
• Market entry consulting
• Retail training services
• Event production agency
• Beauty influencer partnerships

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. B2B Agency Services: AGASKIN generates revenue through professional service fees charged to Korean beauty brands and international retailers for consulting, brand strategy, market entry, retail training, product strategy, and event production services. Services are offered at project, retainer, or consultation levels depending on client scope.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AGASKIN is a Seoul-based K-beauty creative agency that helps Korean beauty brands expand into global markets across Europe, the UAE, the Middle East, Africa, the UK, the US, and Latin America. Its offering is delivered as five interconnected service modules: Brand Strategy & Market Entry Consulting, Retail Training, Product Strategy, Event Production, and Influencer Partnerships, executed end-to-end alongside brand clients rather than as pure advisory work. The agency combines native Korean market expertise with cultural fluency in target expansion markets, with a particular focus on inclusive beauty and diverse, melanin-rich audiences.

Product overview

AGASKIN is a Seoul-based K-Beauty creative agency offering five interconnected service modules: Brand Strategy & Market Entry Consulting, Retail Training, Product Strategy, Event Production, and Influencer Partnerships. Founded in 2017 with branches in Paris and London, the agency helps Korean beauty brands expand into global markets across Europe, UAE, Africa, UK, US, and Latin America. The services work together as an integrated go-to-market solution—consulting establishes brand positioning and market strategy, retail training ensures retail staff can sell authentically, product strategy shapes assortment and pricing, event production creates immersive brand experiences, and influencer partnerships build authentic creator connections. AGASKIN is not a store or e-commerce platform; it is a strategic partner that builds strategy and executes it alongside brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Market Entry Consulting Consulting engagement that helps Korean beauty brands develop global brand positioning, ritual-first messaging, founder storytelling, and cross-cultural content (English, French, Arabic) for market entry into Europe, UAE, Africa, UK, US, and Latin America. For Korean beauty brand founders and international retailers planning expansion or assortment strategy.
• Retail Training Training service for retail advisors, spa, and salon teams to communicate credibly about Korean beauty across skincare, makeup, fragrance, and haircare. Includes training manuals, localized content, digital playbooks, influencer education kits, and cross-category selling guidance. For international retailers and beauty buyers.
• Product Strategy Assortment and range strategy for international retail, including market fit and positioning by region, category and pricing guidance, and launch sequencing across markets. For Korean beauty brands shaping their international product roadmap.
• Event Production Design and production of immersive K-beauty experiences including retail pop-ups, press and influencer gatherings, masterclasses, brand storytelling exhibitions, and launch activations hosted in Paris, Seoul, London, Dubai, and beyond. For Korean beauty brands and retailers executing experiential launches.
• Influencer Partnerships Creator matching service connecting Korean beauty brands with aligned influencers for authentic long-term partnerships, including creator mapping by category and region, storyboard co-development, event collaborations, and cultural alignment audits. Leverages AGASKIN's influencer network spanning 100M+ followers across TikTok, Instagram, and YouTube.

Quantifiable outcome

• 100+ Korean beauty brands served across skincare, makeup, fragrance, haircare, and wellness
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Galeries Lafayette ParisflagshipChannel Partner/ Reseller/ DistributorAGASKIN has partnered with Galeries Lafayette in Paris to host K-beauty activations and brand experiences, placing Korean beauty brands in a premier European luxury retail environment. This partnership demonstrates AGASKIN's ability to secure top-tier retail distribution and event venues for its brand clients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Soko Glam: K-beauty curation platform and brand that helped popularize Korean skincare in the US via retail and media properties. An ecosystem participant rather than a direct AGASKIN competitor, but it shapes the K-beauty purchase journey that AGASKIN's brand clients ultimately tap into.
• Cosmax: Korea's largest K-beauty contract manufacturer with global operations. Adjacent ecosystem participant rather than a direct competitor, but increasingly offers brand-building and market-entry support to its OEM clients, partially overlapping with AGASKIN's value chain.
• Glow Recipe: Founder-led K-beauty brand that successfully scaled globally through Sephora and other Western retailers. Represents the outcome of the K-beauty globalization journey AGASKIN facilitates, and an aspirational reference point for its brand clients.

Regional players

• KOTRA (Korea Trade-Investment Promotion Agency): Korean government-affiliated trade promotion agency that helps Korean consumer brands, including beauty, enter international markets. Competes with AGASKIN on the market-entry consulting axis, though it operates as a public-mandate organization rather than a commercial agency.

Broad incumbents

• Anomaly: Independent global creative agency with beauty and consumer brand expertise. While not K-beauty specific, it competes for the same brand strategy and creative mandates from international beauty brands expanding into new markets.
• Lippe Taylor: Established beauty and lifestyle PR and communications agency with a roster of global beauty clients. Competes with AGASKIN for brand-marketing and storytelling engagements, though it serves a broader beauty base rather than specializing in K-beauty expansion.

Emerging players

• The Digital Fairy: Boutique beauty and lifestyle marketing agency providing digital strategy, influencer programs, and brand activations. Adjacent to AGASKIN's influencer and event capabilities, though smaller and with less K-beauty specialization.
• Centre PR (Centre Communications): Independent beauty and lifestyle PR agency offering media relations, influencer partnerships, and brand activations. Overlaps with AGASKIN in the influencer and event production service lines, though it is broader in category scope than K-beauty.

Direct peers

• Hatch Beauty: Beauty brand incubator and commercialization agency that partners with founders on brand strategy, product development, and market entry. Overlaps with AGASKIN in providing end-to-end go-to-market services for emerging beauty brands targeting global consumers.
• SuperOrdinary: Beauty brand growth partner that specializes in helping Asian and indie beauty brands scale into global markets across retail, e-commerce, and marketing. Operates a similar bridge-builder model between K-beauty brands and Western retailers, making it the closest functional peer to AGASKIN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agaskin
• Instagraminstagram.com/agaskin
• Facebookfacebook.com/agaskinbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agaskin