Arkansas Scholarship Lottery

What Arkansas Scholarship Lottery does

Arkansas Scholarship Lottery is the state-sanctioned lottery operator for the State of Arkansas, administered as a nonappropriated agency through the Office of the Arkansas Lottery under the Arkansas Department of Finance and Administration. Established in 2009, it operates exclusively within Arkansas under authority granted by the Arkansas Constitution and the Arkansas Scholarship Lottery Act, with the statutory mandate of generating revenue to fund college scholarships for Arkansas students attending in-state institutions. The organization is self-funded through lottery product sales rather than state appropriations and employs approximately 68 dedicated professionals supported by vendor teams.

The product portfolio spans multi-state jackpot games (Powerball via MUSL membership; Mega Millions via consortium membership; Millionaire for Life), Arkansas-exclusive draw games (LOTTO, Natural State Jackpot), daily number games (Cash 3, Cash 4), instant scratch-off games priced $1–$20, and Fast Play terminal-generated instant win games. The underlying technology stack includes a central gaming system with Random Number Generators for state draw games, shared MUSL/Mega Millions infrastructure for multi-state games, ticket validation and claims processing systems, and the AR Lottery + Club mobile app (iOS/Android) with QR-code digital playslips, barcode scanning, and loyalty program integration. Distribution occurs through over 2,000 licensed retailers statewide (including Walmart, Kroger, and travel centers), ticket vending machines in high-traffic locations, and third-party mobile apps (Jackpocket, Jackpot.com, LOTTO.com).

The revenue model is transaction-based, with per-ticket sales ranging from $0.50 (Cash 3/Cash 4) to $20 (premium instant games), augmented by occasional price increases such as Mega Millions migrating to $5 per play in April 2025. Since inception, cumulative sales have exceeded $8 billion, returning over $1.6 billion in scholarship proceeds and 873,000+ scholarships to Arkansas students. The customer base consists of Arkansas adult residents (18+) purchasing tickets for entertainment and a chance at prizes, with no B2B customer concentration. Marketing is conducted via owned digital channels (Facebook, Twitter/X, Instagram, YouTube, mobile app, email), point-of-sale materials at retail, and earned media around major jackpot events such as the $1.8 billion Powerball winning ticket sold in Arkansas in late 2024/early 2025.

Name

Arkansas Scholarship Lottery

Legal name

Arkansas Scholarship Lottery

Website

https://myarkansaslottery.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Arkansas Scholarship Lottery is the state-sanctioned lottery operator for Arkansas, established in 2009 to fund college scholarships. It sells draw games, instant tickets, and multi-state jackpot games through 2,000+ retailers and digital channels, serving Arkansas adult residents.

Ownership category

akta.pro rank

Product category

State Lottery Games

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)

Keywords

• State lottery games
• Draw games
• Instant scratch tickets
• Lottery retailer network
• Scholarship funding

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Ticket Sales: The Arkansas Scholarship Lottery generates revenue through the sale of lottery tickets across multiple game categories including instant games (scratch-offs), multi-state jackpot games (Powerball, Mega Millions, Millionaire for Life), state-only draw games (LOTTO, Natural State Jackpot, Cash 3, Cash 4), and Fast Play instant win games. Revenue is generated on a per-transaction basis as customers purchase tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Arkansas Scholarship Lottery sells state-lottery draw games, multi-state jackpot games (Powerball, Mega Millions, Millionaire for Life), and instant scratch-off and Fast Play tickets to Arkansas residents aged 18 and older through more than 2,000 licensed retailers, ticket vending machines, and third-party mobile apps. Net proceeds fund college scholarships administered by the Arkansas Department of Higher Education.

Product overview

The Arkansas Scholarship Lottery operates a comprehensive lottery platform comprising multi-state jackpot games (Powerball, Mega Millions), Arkansas-exclusive draw games (LOTTO, Natural State Jackpot), daily number games (Cash 3, Cash 4), life-income prize games (Millionaire for Life; Lucky for Life discontinued Feb 2026), instant/scratch-off games, and Fast Play terminal-generated games. The portfolio includes over 2,000 licensed retailers and ticket vending machines statewide. Supporting infrastructure includes the AR Lottery + Club mobile app (iOS/Android), The Players Club loyalty program (Points for Prizes, Play It Again), an interactive retailer locator with map integration, and third-party mobile purchase integrations via Jackpocket, Jackpot.com, and LOTTO.com. Since 2009, the lottery has generated over $8 billion in sales and returned more than $1.6 billion for Arkansas student scholarships.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerball Multi-state jackpot lottery game with drawings on Mondays, Wednesdays, and Saturdays at 9:59 p.m. CT. Players select five numbers from 1-69 and one Powerball number from 1-26; tickets cost $2 per play with an optional Power Play multiplier for $1 more. Available to Arkansas adults aged 18+ at licensed retailers, TVMs, and through third-party mobile apps.
• Mega Millions Multi-state jackpot lottery game with drawings on Tuesdays and Fridays at 10 p.m. CT. Players select five numbers from 1-70 and one Mega Ball from 1-24; tickets cost $5 per play including a built-in multiplier under the enhanced game introduced in April 2025. Available to Arkansas adults aged 18+.
• LOTTO Arkansas-exclusive jackpot draw game with drawings on Wednesdays and Saturdays at 9 p.m. Players pick six numbers from 1-40 with a bonus number drawn; starting jackpot is $250,000 and grows until won. Tickets cost $2 per play and are sold to Arkansas adults aged 18+.
• Natural State Jackpot Arkansas-exclusive daily draw game with drawings at 8 p.m. CST. Players select five numbers from 1-39; jackpot starts at $50,000, increases by $5,000 per draw until $100,000, and then by $10,000 per draw. Tickets cost $1 per play and are sold to Arkansas adults aged 18+.
• Cash 3 Daily three-digit draw game with midday drawings at 12:59 p.m. Monday-Saturday and evening drawings at 6:59 p.m. daily. Players select three numbers 000-999 with multiple play styles (Straight, Box, Combo); maximum prize of $500 for Straight play at $1. Tickets priced at 50 cents or $1 per play, sold to Arkansas adults aged 18+.
• Cash 4 Daily four-digit draw game with midday drawings at 12:59 p.m. Monday-Saturday and evening drawings at 6:59 p.m. daily. Players select four numbers 0000-9999 with multiple play styles; maximum prize of $5,000 for Straight play at $1. Tickets priced at 50 cents or $1 per play, sold to Arkansas adults aged 18+.
• Millionaire for Life Multi-state draw game with daily drawings at 10:15 p.m. CT. Players select five numbers from 1-58 and one Millionaire Ball from 1-5; top prize is $1 million per year for life. Tickets cost $5 per play and are sold to Arkansas adults aged 18+.
• Instant Games (Scratch-Offs) Scratch-off instant win lottery tickets available in price points from $1 to $20 with various themes and play styles; instant prizes range from the ticket cost up to top prizes of $200,000 or more. Sold to Arkansas adults aged 18+ at licensed retailers.
• Fast Play Instant play-style games generated through lottery terminals, including progressive jackpot games such as AR Progressive Jackpot and themed instant-win games like Find 9s, 2 Bingo, 3 Stars Stripes, Quick Cards, Crazy 8s, and Lucky Loot. Sold to Arkansas adults aged 18+ at licensed retailers via lottery terminals.

Quantifiable outcome

• Over 873,000 scholarships awarded to Arkansas students
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Multi-State Lottery Association (MUSL)coreTechnology or Integration · 1 January 2009MUSL is a nonprofit corporation owned by its member state lotteries. The Arkansas Scholarship Lottery participates in MUSL-operated games including Powerball® and Millionaire for Life™. MUSL provides the central gaming system infrastructure, game rules, and drawing equipment for multi-state lottery games.
• Mega Millions ConsortiumcoreTechnology or IntegrationThe Arkansas Scholarship Lottery participates in the Mega Millions® multi-state lottery game along with 44 other state jurisdictions. The consortium manages game rules, drawings (held in Atlanta, Georgia), and prize pools for this nationwide lottery game.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• California State Lottery: Operates lottery games in California with revenue directed to public education. Comparable as a large state lottery with similar draw games, scratch-offs, and multi-state game participation.
• Florida Lottery: State-operated lottery in Florida that funds education through ticket sales. Highly comparable business model, product mix, and education-funding mission with significantly larger scale.
• Pennsylvania Lottery: Runs the Pennsylvania state lottery with proceeds funding senior citizen programs. Comparable government-run lottery operator with similar product mix and multi-state game participation.
• Texas Lottery Commission: Operates the Texas state lottery, the largest U.S. state lottery by sales. Directly comparable as a government-run lottery operator selling scratch tickets, draw games, and participating in multi-state consortiums like Powerball and Mega Millions.
• Ohio Lottery Commission: Administers the Ohio state lottery funding education. Comparable state-monopoly lottery operator with scratch-offs, draw games, and multi-state consortium participation.
• Georgia Lottery Corporation: Operates the Georgia state lottery under a corporation structure funding the HOPE Scholarship program—the closest U.S. analog to Arkansas's scholarship-funded lottery model.
• Tennessee Education Lottery Corporation: Operates the Tennessee state lottery with proceeds directed to education programs. Closely comparable education-funding mission and state-run lottery structure to Arkansas.
• Indiana State Lottery Commission: Operates the Indiana state lottery. Comparable in scale, structure, and product mix as a state-run lottery operator serving a Midwestern U.S. state.
• New York State Gaming Commission (NY Lottery): Administers the New York Lottery with proceeds supporting education. Highly comparable state-monopoly lottery operator with similar product categories and education-funding mandate.

Others

• IGT (International Game Technology): Global supplier of lottery gaming systems, instant ticket printing, and draw-game technology. Adjacent ecosystem participant that provides the central gaming infrastructure used by state lotteries including Arkansas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MyARLottery
• YouTubeyoutube.com/user/myarkansaslottery
• Facebookfacebook.com/ArkansasScholarshipLottery
• Instagraminstagram.com/arkansaslottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkansas Scholarship Lottery