Pure Design Group
Pure Design Group is a London-based architecture and interior design firm founded in 2006, providing technical delivery, design management, and BREEAM sustainability consulting for enterprise clients across corporate, financial services, hospitality, data center, and residential sectors.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pure Design Group does
Pure Design Group (PDG) is a London-based architecture and interior design firm founded in 2006 by three directors—Allan Stanton, John Mullen, and Warren Martin—who collectively bring over 90 years of professional experience and 25 years of prior collaboration at firms including Gensler and KKS Strategy. The firm offers six interconnected core services: Architectural Design, Detail & Build, Technical Drawing, Design Management, Interior Design, and Due Diligence, supplemented by specialized offerings in BREEAM sustainability consulting and Cat A/B interior fit-out. Its delivery model emphasizes technical precision, design management, and construction documentation, supported by BIM tooling, and is differentiated by BREEAM Outstanding sustainability credentials placing projects in the top 1-2% of rated schemes.
PDG operates as a professional services boutique of approximately 15 staff, generating fees from enterprise projects ranging from £20,000 fit-outs to £35 million developments. Its client roster spans marquee names including WPP, Grant Thornton UK, Maybourne Hotel Group (The Emory Hotel), Uber, Lancashire Insurance, Baker Botts, CCLA Investment Management, Cyrus One, and Global Switch. The firm is privately held by its three founding directors, with no external institutional investors, and is headquartered at 45 Leather Lane in London's Clerkenwell district. All revenues derive from professional service fees quoted per project, with deal flow generated through direct enterprise relationships, referrals from tier-1 contractors (Parkeray, Structuretone, 8build), and recurring architecture practice collaborations (Gensler, HLW, Studio David Thulstrup, Marks Barfield).
The firm's go-to-market is relationship-driven rather than marketing-led, with senior directors engaged directly on enterprise pursuits. Geographic focus is exclusively London and the United Kingdom, with sector exposure diversified across corporate/enterprise, financial services, hospitality, mission-critical data centers, residential/developer, and heritage. Notable engagements include the 286,298 sqft WPP London Campus 3 transformation (completed 2024), the 60-suite Emory Hotel extension, and the 100,000 sqft Grant Thornton UK refurbishment at 8 Finsbury Circus.
Pure Design Group firmographics
Firmographics- Name
- Pure Design Group
- Legal name
- Pure Design Group Limited
- Website
- https://pdg.london
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Design Group is a London-based architecture and interior design firm founded in 2006, providing technical delivery, design management, and BREEAM sustainability consulting for enterprise clients across corporate, financial services, hospitality, data center, and residential sectors.
- Ownership category
- akta.pro rank
Pure Design Group industry classification
Industry- Product category
- Architectural and Interior Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141), Other Specialized Design Services (54149)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Pure Design Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pure Design Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Architecture & Design: Fees generated from providing architecture, interior design, technical delivery, and design management services to corporate, financial, hospitality, and residential clients. Projects range from small-scale fit-outs (£20,000) to major campus developments (£35 million).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pure Design Group product offering
Product offeringCore offering
Pure Design Group provides professional architectural design, interior design, technical drawing, design management, and due diligence services for commercial and residential construction projects. The firm delivers projects from concept through construction documentation, partnering with developers, contractors, and end-clients on fit-outs, refurbishments, and new builds ranging from £20,000 to £35 million. Specialized offerings include BREEAM sustainability consulting and Cat A/B interior fit-out delivery.
Product overview
Pure Design Group is a London-based architecture and design firm offering a unified suite of professional services. The core service portfolio consists of six interconnected disciplines: Architectural Design, Detail & Build, Technical Drawing, Design Management, Interior Design, and Due Diligence. These services work in concert to provide clients with comprehensive project delivery from concept through completion. Specialized offerings include BREEAM sustainability consulting for environmental certification and Cat A/B interior fit-out services for commercial transformations. The firm operates across multiple sectors including corporate, financial, healthcare, hospitality, mission critical (data centers), and residential markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Full architectural concept, planning, and delivery service for turnkey developments or for inheriting existing planning permissions and delivering construction detailing and site coordination.
- Detail and Build Partnering service that defines and refines project requirements and leads the closure of the contractor's proposal process.
- Technical Drawing Interpreting the design brief and creating buildable solutions through technical documentation and detailed construction drawings.
- Design Management Practical project support leading and managing the design closure process with the contracting team, using a methodically organized framework with clear presentation of research, findings, and conclusions at each stage.
- Interior Design Interior design services working with leading development and professional services firms for commercial and residential spaces.
- Due Diligence Audit of project proposals to assess completions and risk to the client, mitigating risk at the earliest opportunity.
- BREEAM Sustainability Consulting Sustainability workstream management including pursuit of BREEAM certification for commercial building projects, capable of achieving BREEAM Outstanding ratings for refurbishment projects.
- Cat A / B Interior Design and Fit-Out Category A and B office interior design and fit-out services including transformation of commercial spaces such as the Light Lounge boutique cocktail bar (2,000 sqft, completed 2014) and FORA Borough Yards (51,000 sqft).
Quantifiable outcome
- BREEAM Outstanding certification achieved for Project One Southwark Bridge - representing top 1-2% of projects
- +3 more outcomes
Companies that use Pure Design Group
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
Pure Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pure Design Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- StructuretonecorePartnered with Structuretone as Design Managers for WPP London Campus 3 transformation project. Structuretone served as the main contractor while PDG provided design management services for the iconic Financial Times building transformation.
- Parkeray LtdcoreMain contractor partner on multiple projects including Grant Thornton UK, Uber London Office, and various fit-out projects. Parkeray is a specialist interior contractor serving as primary contractor/delivery partner.
- GenslercoreArchitecture practice collaboration on Uber London Office project. Gensler served as architect with PDG providing design management and technical delivery. Founding director John Mullen previously worked at Gensler as associate.
- HLWcoreArchitecture practice collaboration on Grant Thornton UK project at 8 Finsbury Circus. HLW served as architect with PDG providing Stage 4 Technical Design through to Construction.
- Studio David ThulstrupminorCopenhagen-based architects whose design was delivered by PDG for FORA Borough Yards project. Studio David Thulstrup provided the concept design inspired by surrounding medieval streets and brick arches.
- 8build LtdcoreMain contractor for Stephenson House project. PDG provided Design Management of the external building envelope and internal shell & core modifications.
- Marks BarfieldminorArchitecture practice for Stephenson House project. Marks Barfield provided architectural design for the seven-storey mixed-use scheme with PDG managing design delivery.
- SavillsminorServed as Employer's Agent on Lancashire Insurance Services project at 20 Fenchurch Street.
- RadiiminorCorporate sponsor of PDG's London Marathon fundraising for Little Village charity.
- TClarkeminorCorporate sponsor of PDG's London Marathon fundraising for Little Village charity.
- Little VillageminorLondon-based charity supporting families with young children living in poverty. PDG selected Little Village as beneficiary for 2026 London Marathon fundraising, raising over £6,000.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Pure Design Group competitors and assessment
Company assessmentDirect peers
- Universal Design Studio: London-headquartered design studio with practices in architecture, interiors, and brand strategy serving global enterprise clients. Comparable in offering integrated architectural and interior design services for corporate, hospitality, and residential sectors.
- Jestico + Whiles: London architecture and interior design practice with established enterprise and hospitality client base. Comparable in size, London positioning, and integrated design service offering across commercial, education, and residential sectors.
- TP Bennett: London-headquartered architecture and design practice serving commercial, residential, and hospitality sectors. Comparable in mid-market scale, enterprise client focus, and integrated architectural/interior design service offering.
- Conran and Partners: London-based architecture and design firm delivering workplace, residential, and hospitality projects for enterprise clients. Comparable in mid-market scale, London-centric operations, and integrated architecture/interior design service model.
- Buckley Gray Yeoman: London-based architecture and design studio of similar mid-market scale, focused on commercial workplace, residential, and hospitality projects. Directly comparable in size, London-centric positioning, and enterprise client focus with emphasis on design quality and technical delivery.
- EPR Architects: London architecture firm where PDG founding director Warren Martin previously worked. Comparable in scale and design approach with strong workplace, residential, and heritage portfolios serving UK enterprise clients.
- Stiff + Trevillion: Independent London architecture practice specializing in commercial, workplace, residential, and cultural projects. Comparable in scale and London-focused enterprise client base, with similar expertise in technical delivery for complex urban projects.
Broad incumbents
- Foster + Partners: Global architecture and integrated design practice headquartered in London with deep corporate, commercial, and heritage portfolios. Comparable as a London-based architecture firm serving enterprise clients with complex technical delivery requirements, though significantly larger in scale and brand.
- Gensler: Global architecture and design firm with major London presence, frequently partnering with PDG as lead architect on enterprise projects (e.g., Uber London Office). Comparable in core architectural services but operates at vastly larger scale with global reach and brand recognition.
- HLW: International architecture and design firm with London presence, collaborating with PDG on Grant Thornton UK and other corporate workplace projects. Comparable in providing integrated design services for enterprise clients but operates at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Design Group social profiles
Digital presencePure Design Group compliance and trust
Trust signalCompliance2 records
Pure Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Design Group leadership team
Management profileNumber of profiles
Profiles4 records
Pure Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Design Group
What does Pure Design Group do?
Pure Design Group provides professional architectural design, interior design, technical drawing, design management, and due diligence services for commercial and residential construction projects. The firm delivers projects from concept through construction documentation, partnering with developers, contractors, and end-clients on fit-outs, refurbishments, and new builds ranging from £20,000 to £35 million. Specialized offerings include BREEAM sustainability consulting and Cat A/B interior fit-out delivery.
Is Pure Design Group a public or private company?
Pure Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Design Group founded?
Pure Design Group was founded in 2006. It employs 11 to 50 people.
Where is Pure Design Group based?
Pure Design Group is headquartered in London, United Kingdom, in the Europe region.
How does Pure Design Group make money?
One revenue line is on record: professional Services - Architecture & Design.
Who are Pure Design Group's main competitors?
Direct peers on record are Universal Design Studio, Jestico + Whiles, TP Bennett, Conran and Partners, Buckley Gray Yeoman, EPR Architects and Stiff + Trevillion. Broad incumbents are Foster + Partners, Gensler and HLW.
Does Pure Design Group have an API?
No public API is recorded for Pure Design Group.
What industry is Pure Design Group in?
Pure Design Group's product category is Architectural and Interior Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131 and its SIC code is 1540.