AhHa!Broadway

What AhHa!Broadway does

AhHa!Broadway is a New York City-based 501(c)(3) non-profit performing arts education organization (Tax ID 85-2492020), founded in 2017 by Heather Edwards and Abigail Jones. It delivers musical theatre education, comedy workshops, makeup master classes, school residencies, and inclusive programming to four primary participant groups: under-resourced children, seniors aged 55+, US veterans, and neurodivergent adults. Programming is delivered both in-person in Midtown Manhattan within the Times Square Theatre District (using Ripley Grier Studios as a venue partner) and virtually via Zoom, with a flagship two-week Summer Musical Theatre Camp capped at 25 participants and priced at $799 per student. School residencies are delivered against NYC Department of Education Blueprint Standards for Learning, and a partnership with Queens Centers for Progress drives a 12-week inclusive theatre program for neurodivergent adults.

The organization's core product surface spans the annual Summer Musical Theatre Camp (featuring Broadway-licensed productions such as Matilda The Musical JR through Music Theatre International and the prior year's Beetlejuice JR), an expanding portfolio of comedy and makeup workshops, school residency modules (Bite-Size Musicals, Literacy to Life, Puppet Play, Dance Around The World, etc.), and flagship initiatives including the 1,000 Kids Initiative (laptops and arts access), The Kindness Project (free community musicals), and Girls Who Direct (a leadership academy for teen girls). Content distribution is omnichannel, leveraging a website, six social platforms (Instagram, Facebook, YouTube, TikTok, Twitter, LinkedIn), email newsletters via Constant Contact, podcast appearances, and earned media coverage in BroadwayWorld, CBS News, Humans of New York, and Metro UK.

Revenue is hybrid but donation-dominant. Earned income streams include program registration fees ($20-$799 per participant), gift certificates, and limited-edition merchandise (t-shirts sold via Bonfire). The larger revenue base consists of individual donations and corporate matching gifts processed through Mighty Cause, PayPal Giving Fund, and Facebook Fundraisers. The organization operates with 1-10 employees and a network of approximately 20 named freelance teaching artists and Broadway professionals, with co-founder Heather Edwards serving as CEO and pianist/musical director.

Name

AhHa!Broadway

Legal name

AhHa!Broadway

Website

https://ahhabroadway.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AhHa!Broadway is a New York City 501(c)(3) non-profit providing musical theatre education, workshops, school residencies, and inclusive programming to under-resourced children, seniors, veterans, and neurodivergent adults in Midtown Manhattan and via virtual delivery.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Educational Services (611), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

akta.pro secondary industries

Theatre Education, Training & Conservatories (MPAGABAN), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Musical theatre education
• Performing arts programs
• Youth arts education
• Nonprofit arts programs
• Summer theatre camp

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, AhHa!Broadway relies heavily on donations from individuals and corporate matching gifts to fund programs and scholarships for under-resourced participants. Tax ID: 85-2492020.
2. Program Registration Fees: Revenue generated from fees for summer camps, workshops, and classes including summer musical theatre camp ($799), comedy workshops ($75), acting classes ($75), makeup master classes ($125), and various kids workshops.
3. Merchandise Sales: Sale of limited edition AhHa!Broadway All-Cotton T-shirts featuring Learn, Perform, Believe and I'm Possible designs through Bonfire platform.
4. Gift Certificates: Sale of gift certificates in any amount toward workshops, classes, camp and other offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

AhHa!Broadway is a 501(c)(3) non-profit that delivers musical theatre education through summer camps, comedy workshops, makeup master classes, school residencies, and specialized programs for seniors, veterans, and neurodivergent adults. Programs are offered both in-person in Midtown Manhattan (Times Square Theatre District) and virtually, with teaching delivered by Broadway professionals and union musicians. The organization subsidizes access for under-resourced participants through donations, scholarships, and corporate matching gifts.

Product overview

AhHa!Broadway is a 501(c)(3) non-profit performing arts education organization offering a diverse portfolio of programs and services centered around musical theatre education. The core offerings include Summer Musical Theatre Camp (annual intensive for ages 9-17 featuring full productions), Comedy Workshops (virtual and in-person including Put The FUN In Your FUNNY!, Level Up Your Laughter, and Emcee training), Kids Events/Workshops (Triple Threat, Instant Improv, Passport to Adventure, Junebug Cabaret), Makeup Master Classes, and School Residencies (Bite-Size Musicals, Dance, Literacy to Life, Puppet Play, and more). Specialized programming serves seniors 55+, veterans, neurodivergent adults, and underserved children through initiatives like Girls Who Direct, The Kindness Project, and the 1,000 Kids Initiative. The organization is women-led and provides both in-person programming in New York City and virtual learning options. Additional offerings include gift certificates and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Musical Theatre Camp Two-week intensive musical theatre day camp for ages 9-17 held at a professional rehearsal/performance space in Midtown Manhattan near Times Square Theatre District. Includes 60 hours of vocal coaching, drama exercises, dance, workshops with Broadway professionals, live accompaniment by union musicians, scripts, costumes, props, t-shirt, playbill, and a field trip to a Broadway show. Maximum 25 registrations per session.
• Comedy Workshops Virtual and in-person comedy writing and performance workshops for adults, with tailored offerings for seniors 55+ and veterans. Programs include Put The FUN In Your FUNNY!, Level Up Your Laughter advanced training, Urgent Care Comedy intensive coaching, Emcee training, and 1940's Radio Hour productions with virtual showcases. Class sizes limited to approximately 8 students per session.
• Makeup Master Classes Theatrical makeup workshops taught by professional makeup artists delivered both in-person and online. Curriculum covers character looks, FX techniques, and proper makeup application and removal; kits are mailed to participants. Featured offerings include the Beetlejuice-Inspired Makeup Workshop ($125, intermediate skill, limit 12 participants).
• School Residencies In-school and after-school performing arts residency programs delivered directly to NYC Department of Education schools, meeting DOE Blueprint Standards for Learning. Program catalog includes Bite-Size Musicals, Dance Workshop, Literacy to Life, Immigration Stories, Puppet Play, Tales & Mythology, Commencement Celebration, Broadway Babies, Dance Around The World, Acting For Everyone, Instant Improv, and Music Through The Ages.
• Kids Events and Workshops Workshop series for children ages 6-17 covering acting, singing, dance, improvisation, cultural exploration, and audition preparation. Offerings include Triple Threat (acting, singing, dance), Instant Improv, Passport to Adventure, 1940's Radio Hour For Kids, Junebug Cabaret (cabaret-style mock audition), Auditions workshop, and 1-Day intensive workshops. Most sessions limited to 12-15 students.
• Seniors and Veterans Programs Performing arts programming designed for seniors 55+ and US veterans, including Acting For Everyone, 1940's Radio Hour, Comedy Workshop, Music Through The Ages, and Seated Dance and Movement. Available both in-person in NYC and virtually via Zoom, designed to support social connection, creative expression, and reintegration.
• Girls Who Direct Women-led leadership initiative providing teen girls ages 12-17 from underserved NYC communities with mentorship from theatre and business professionals. Curriculum covers creative vision, leadership, communication, problem-solving, and directing skills across a 10-week academy that culminates in a live performance. Selected participants attend at no cost based on school nominations.
• Musical Theatre Programming (Foundational Classes) Foundational musical theatre education for children covering singing, acting, dance, creative play, theatre games, improvisation, and collaborative performances with song and choreography tailored to group abilities.

Quantifiable outcome

• Programs serve children, veterans, seniors, and neurodivergent adults from diverse backgrounds regardless of circumstance
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Queens Centers for Progress (QCP) PlayerscoreStrategic or Co-development Partner · 21 June 2025AhHa!Broadway partnered with Queens Centers for Progress to introduce a new 12-week inclusive theatre program. The partnership enables neurodivergent adults to participate in performing arts education and produce shows like Annie Kids. The program received coverage on CBS News and BroadwayWorld.
• Kensington Library (Brooklyn)coreStrategic or Co-development PartnerAhHa!Broadway partners with Kensington Library in Brooklyn to deliver the Literacy to Life program, a multifaceted initiative featuring storytelling, puppet play, mini-musical productions, and community storytelling about immigration and culture. All events are free to participants.
• NEA Big ReadminorStrategic or Co-development PartnerLiteracy to Life program is aligned with NEA Big Read 2021 book selection (Jack London's The Call of the Wild), providing curriculum integration and national recognition for the program.
• Music Theatre International (MTI)coreTechnology or IntegrationMTI provides official licensing for Broadway productions including Matilda the Musical JR, enabling AhHa!Broadway to stage professional-quality productions through special arrangement.
• Ripley Grier StudiosminorOthersProfessional rehearsal and performance venue used for in-person programs in Midtown Manhattan near Times Square Theatre District.
• NYC Department of EducationcoreStrategic or Co-development PartnerSchool residencies meet DOE Blueprint Standards for Learning, providing performing arts education directly in NYC public schools.
• NYC Area SchoolscoreChannel Partner/ Reseller/ DistributorSchools nominate girls aged 12-17 for Girls Who Direct program based on leadership qualities, ambition, talent, financial need, and diversity considerations. Selected participants attend at no cost.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Disney Theatrical Group — Disney Musicals in Schools: Runs school-based musical theatre education programs including Disney Musicals in Schools. Comparable in delivering school residencies and Broadway-licensed musical theatre education to under-resourced students, but backed by a major media company with materially more resources.
• TDF (Theatre Development Fund): Long-established NYC non-profit dedicated to making theatre accessible, including education and access programs for underserved audiences. Comparable as a 501(c)(3) focused on theatre access and education, though broader in scope and significantly larger than AhHa!Broadway.
• Lincoln Center Education: Education arm of Lincoln Center providing performing arts education to NYC students and families, including school partnerships and community programs. Comparable as a major NYC arts-education non-profit serving similar school and community segments.
• Roundabout Theatre Company — Education Programs: Major NYC theatre company with substantial education and outreach programming for NYC public school students. Comparable as a Broadway-anchored non-profit offering school residencies, but at significantly larger scale and with longer institutional history.
• 92NY (92nd Street Y): NYC cultural institution offering performing arts classes, workshops, and educational programming for all ages. Comparable to AhHa!Broadway's workshops and senior programs, though with a much broader portfolio and longer operating history.

Direct peers

• The Actors Fund: National non-profit providing social services, health support, and arts programming for performing-arts professionals, including seniors and veterans. Comparable to AhHa!Broadway's seniors and veterans programming and its broader mission of supporting the performing-arts community.
• Music Theatre International (MTI) — Junior Theater Festival / iTheatrics: MTI licenses Broadway Junior musicals and runs education programming including the Junior Theater Festival; iTheatrics adapts Broadway shows for school programs. Directly comparable to AhHa!Broadway's MTI-licensed summer camp productions and school residencies.
• TDF Accessibility Programs (Open Captioning / Autism-Friendly Performances): TDF's accessibility initiatives specifically serve neurodivergent theatregoers — directly comparable to AhHa!Broadway's neurodivergent-adult programming with Queens Centers for Progress — though focused on audience access rather than participant performance.
• Camp Broadway: NYC-based theatre education program that introduces young people to Broadway through intensive summer camps and workshops. Directly comparable to AhHa!Broadway's Summer Musical Theatre Camp in product (Broadway-themed performing arts education for youth), target market, and Times Square adjacency.

Regional players

• National Arts Club: NYC-based private members' club supporting arts and culture with programming and exhibitions. Less direct overlap, but comparable as a New York arts non-profit that runs community-facing arts programming for varied audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ahhabroadway
• YouTubeyoutube.com/channel/UC_YejZD9nseZ7RSDsrbJhsg
• Facebookfacebook.com/ahhabroadway
• LinkedInlinkedin.com/company/ahhabroadway
• Instagraminstagram.com/ahhabroadway
• TikToktiktok.com/ahhabroadway

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AhHa!Broadway