Uskees

What Uskees does

Uskees is a UK-based, founder-owned direct-to-consumer fashion brand founded in 2019 and operated from Manchester (registered address in Timperley). The company sells workwear-inspired clothing, accessories, and ancillary services through its own Shopify-powered e-commerce storefront at uskees.com, supported by a wholesale and uniforms channel that targets hospitality businesses such as bars, restaurants, shops, and hotels. Its core product is the 3001 Overshirt — a reinterpretation of the French chore coat — which anchors a portfolio that now spans suiting (unlined blazers and painter pants in organic cotton twill), outerwear (the Evo modular shell/liner system and wax jackets), tops (essential sweatshirts, knitwear, technical trekking shirts), bottoms (ripstop utility pants and shorts, joggers, workwear pants), and accessories (Donegal wool hats and scarves, organic cotton socks, caps, beanies). Garment construction emphasizes durability through triple-stitching, flat fell seaming, reinforced elbows and inseams, corozo buttons, and premium materials including organic cotton, ripstop nylon, linen blends, drill cotton, and Scottish merino wool.

The revenue model is one-time direct product sales with unit prices ranging from approximately $25 to $240, supplemented by periodic promotions (up to 50% off, 3-for-2 essentials deals) and digital/physical gift cards. Distribution is global, with the storefront localized into 30+ country/currency combinations and checkout supporting mainstream card networks plus Klarna pay-later, Apple Pay, Google Pay, Shop Pay, Bancontact, iDEAL Wero, and UnionPay. A free repair service and a Re-up buy-back scheme, both gated by a membership program, provide circular-economy touchpoints intended to lift retention. Marketing is content-led, centered on a Journal blog featuring the '5 Good Things' interview series with creative professionals, an email newsletter offering 10% off first order, and an Instagram presence under @uskees.co.

Name

Uskees

Legal name

Uskees

Website

https://uskees.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Uskees is a UK-founded, founder-owned direct-to-consumer fashion brand selling workwear-inspired clothing, accessories, and repair services globally through its Shopify storefront and a wholesale uniforms channel serving hospitality businesses.

Ownership category

akta.pro rank

Product category

Workwear-inspired Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Knit Outerwear Mills (2253)

akta.pro industry

PRIMARYCRAAAAAH

Workwear, Uniform & Protective Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYHSAJAFAG

Seam, Tear & Rip Repair / Reinforcement

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Garment Alterations, Tailoring & Repairs

Keywords

• Workwear-inspired clothing
• Casual apparel
• Sustainable fashion
• Repair services
• Workwear essentials

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct product sales: Uskees generates revenue through direct-to-consumer sales of clothing and accessories via their e-commerce platform. Products include overshirts, suiting, pants, shorts, sweatshirts, t-shirts, knitwear, vests, and accessories. All orders are shipped directly to customers globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Uskees designs and sells workwear-inspired clothing and accessories — including overshirts, suiting, pants, shorts, sweatshirts, knitwear, vests, and accessories such as caps, socks, hats, and scarves — directly to consumers worldwide through its e-commerce store. The brand emphasizes durable construction with triple-stitching, flat fell seams, and reinforced areas, using premium fabrics such as organic cotton, ripstop nylon, linen blends, and Scottish merino wool. Uskees also operates a free repair service for members and a Re-up Scheme buy-back program supporting circular fashion.

Product overview

Uskees is a UK fashion brand specializing in workwear-inspired clothing and suiting, founded in 2019 in Manchester. The product portfolio centers on the 3001 Overshirt as the signature founding product, supplemented by comprehensive clothing categories including suiting (blazers, painter pants, workwear pants), outerwear (Evo modular shell coat system, wax jackets), tops (sweatshirts, t-shirts, shirts, trek shirts), bottoms (ripstop utility pants, cargo shorts, joggers), and accessories (wool hats, scarves, socks, caps). Key differentiators include premium durable fabrics, reinforced construction (triple-stitched, flat fell seamed), organic materials, and sustainable practices through a free repair service and Re-up buy-back scheme. The brand operates a membership model offering exclusive services. Products are sold direct-to-consumer through the online store with international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• 3001 Overshirt The signature buttoned overshirt and brand's founding product inspired by the French chore coat. Available in multiple colorways including clay, brown, army green, aqua, and ripstop variants.
• Suiting Collection Workwear-rooted suits designed for varied styling, unlined with relaxed contemporary fit. Includes blazers (Docklands, Unions) and painter pants in organic cotton twill and linen blends.
• Evo Collection Modular combo garment system consisting of 100% waterproof shell coat (3049 Evo shell coat) and reversible liner jacket counterpart (3050 Evo liner jacket).
• Technique Trek Shirt and Shorts Technical trekking garments in 100% nylon 78gsm with elasticated waist, built-in belt, triangle carabiner, gusset pockets, and technical aesthetic. Includes the 6010/5010 Technique Trek Shirt and 5026 Technique Trek Shorts.
• Repair Service Free repair service available to Uskees members for mending wear and tear on garments. Excludes Depop purchases, knitwear, T-shirts, and accessories.
• Re-up Scheme Buy-back program where Uskees purchases back old Uskees pieces from members, supporting circular fashion.
• Wholesale and Uniforms Dedicated wholesale channel for businesses in the hospitality sector seeking bulk uniform orders. Contact through wholesale inquiry page.
• Gift Cards Digital and physical gift cards available for purchase in variable denominations.
• Accessories Collection Accessories including 6-panel caps, organic cotton socks (fuzz socks and college stripe socks), Donegal wool beanies, lambswool Fair Isle hats, Donegal merino wool scarves, and tartan lambswool scarves.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Albam Clothing: British menswear brand rooted in workwear and military references, operating DTC and selective wholesale with a similar focus on quality fabrics and considered construction.
• Norse Projects: Copenhagen-based brand working at the intersection of workwear, technical outerwear, and everyday menswear — closely aligned with Uskees' Evo/Technique crossover positioning.
• Percival Menswear: London-based DTC menswear brand blending workwear, knitwear, and casual tailoring with strong content and community marketing — a close analogue in size, channel mix, and tone.
• Oliver Spencer: London-based menswear label blending tailoring with workwear utility; comparable price points, suiting, and shirtings aimed at the same fashion-conscious UK menswear buyer.
• Universal Works: Nottingham-based workwear-inspired menswear label with a comparable product range (overshirts, suiting, outerwear) and similar premium-but-utility aesthetic; directly competes for the same conscious menswear customer in the UK and internationally.
• Studio Nicholson: British label known for relaxed, workwear-rooted tailoring and technical fabrics; comparable premium price points and gender-fluid workwear aesthetic.
• YMC (You Must Create): London heritage menswear and womenswear label with utilitarian, workwear-inspired collections and a similar independent, design-led ethos.
• Toast (Toast of London): UK heritage-inspired lifestyle brand with workwear roots, offering menswear, womenswear, and homewares with a similar editorial, crafts-led positioning and price architecture.

Broad incumbents

• Filson: Heritage American workwear and outdoor brand with reinforced construction and a lifetime-guarantee ethos; relevant as a benchmark for durability-led positioning and lifetime-service narratives.
• Carhartt WIP: European workwear-heritage arm of Carhartt with significantly larger scale, broader product range, and well-developed wholesale footprint — the dominant reference brand in Uskees' category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/uskees.co
• Xx.com/uskees
• Facebookfacebook.com/Uskees
• LinkedInlinkedin.com/company/uskees

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uskees