Percival Menswear

What Percival Menswear does

Percival Menswear is a UK-based, privately-held menswear brand operating under the positioning "Subverting The Classics." It designs and sells a full menswear range — suiting (two-piece, three-piece, double-breasted, linen, lyocell, wedding, race day, work), casualwear (t-shirts, shirts, knitwear, trousers, shorts, jeans), outerwear (trench coats, bombers, peacoats, waterproof), footwear, and accessories (ties, bags, caps, sunglasses) — through a direct-to-consumer e-commerce storefront (percivalclo.com) shipping to over 190 countries with localized currency and duties-included pricing, complemented by company-owned retail stores in London, a global stockist network, and pop-up activations such as the Selfridges Birmingham location.

The brand's core technology and design capabilities center on fabric sourcing (linen, lyocell, organic cotton, silk), hand-drawn embroidery, distinctive graphic prints, and inclusive fit engineering (XS–XXL sizing with short and long leg lengths, tailored and relaxed fits). Percival operates a sub-brand, PCVL Sportswear, and maintains a collaboration program with marquee partners including Ford, Monkey Shoulder, Brighton & Hove Albion F.C., KLEMAN, Front Office, and WFTS, which produces limited-edition co-developed apparel and accessories. A digital Suit Builder tool enables customers to compose full outfits at a bundle discount, supporting higher average order value on the core suiting category.

The business model is direct product sales via one-time purchase — no subscription component. Pricing is unit-based across tiers: t-shirts $87–$160, suits/blazers $365–$380, trousers $115–$225, ties $45–$64. Customer retention is supported by The Membership loyalty program, 10% first-order discount, bundle promotions (Buy 2 T-shirts get 1 free), and free shipping above thresholds. Marketing runs through Instagram (@percival_menswear), TikTok (@percival), an email newsletter, The Perci Rag blog, and celebrity/influencer placement. Customer segments span style-conscious men seeking modern-classic menswear, grooms and wedding guests for occasion-specific suiting, and festival/lifestyle consumers. No disclosed revenue, funding history, or headcount data is available in the source material.

Name

Percival Menswear

Legal name

Percival Menswear

Website

https://percivalclo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Percival Menswear is a UK-based menswear brand selling classic tailoring and casualwear with contemporary details via a 190-country DTC e-commerce platform, London retail stores, and global stockists, targeting style-conscious men across formal, occasion, and lifestyle use cases.

Ownership category

akta.pro rank

Product category

Menswear

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Streetwear & Contemporary Apparel Retail (CRAAABAM), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Menswear retail
• Tailored suits
• Casual menswear
• Menswear accessories
• Premium menswear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for apparel including suits, blazers, trousers, shirts, t-shirts, knitwear, and accessories. No subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Percival Menswear designs, produces, and sells its own line of men's apparel — including suits, blazers, trousers, shirts, t-shirts, knitwear, outerwear, footwear, and accessories — directly to consumers through its e-commerce platform percivalclo.com (shipping globally to 190+ countries) and company-owned retail stores in London. The brand positions itself as "Subverting The Classics," offering classic menswear silhouettes reinterpreted with contemporary details such as embroidery, graphic prints, and premium fabrics (linen, lyocell, organic cotton, silk), alongside limited-edition collaborations with partners including Ford, Monkey Shoulder, and Brighton & Hove Albion F.C.

Product overview

Percival Menswear is a UK-based menswear brand offering a comprehensive range of classic and contemporary men's clothing with an emphasis on quality fabrics and craftsmanship. The core product portfolio spans formal suiting (including linen suits, double-breasted suits, and wedding suits), casualwear (t-shirts, shirts, knitwear, jeans, trousers), outerwear (jackets, coats), and accessories (bags, caps, sunglasses). The brand features sub-brands including PCVL Sportswear and collaborates with external partners such as Ford, Monkey Shoulder, Brighton & Hove Albion F.C., KLEMAN, and Front Office on limited-edition collections. Percival also operates a loyalty program called The Membership, offering exclusive rewards to customers.

Differentiator

Problem solved

Functional benefit

Brands

• PCVL Sportswear: Sportswear collection line

Products and services

• Suits Formal menswear suits available in various fabrics (linen, lyocell, lightweight wool) and configurations including two-piece, three-piece, double-breasted, wedding, race day, and work suits. Targeted at men attending weddings, formal events, race days, and work/business settings.
• T-Shirts Organic cotton t-shirts in various fits (oversized, regular, slim, boxy, cropped) with embroidered designs, printed graphics, waffle knit, and knitted styles. Multipacks available with buy-2-get-1-free promotions.
• Shirts
• Trousers & Shorts
• Knitwear & Jumpers
• Jackets & Coats
• Footwear
• Accessories
• Ties
• Ford x Percival Collection
• Percival x Monkey Shoulder Collection
• Brighton & Hove Albion F.C. x Percival Collection
• PCVL Sportswear

Quantifiable outcome

• Buy 2 Get 1 Free promotion on T-shirts

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FordcoreStrategic or Co-development PartnerFord x Percival collaboration featuring apparel and accessories celebrating automotive heritage. Includes graphic t-shirts, vests, and canvas jackets with Ford branding and racing-inspired designs referencing 1966 Le Mans winners.
• Monkey ShoulderminorStrategic or Co-development PartnerPercival x Monkey Shoulder collaboration featuring football-inspired shirts, combining menswear tailoring with football culture.
• Brighton & Hove Albion F.C.minorStrategic or Co-development PartnerFootball club collaboration with Brighton & Hove Albion featuring exclusive apparel pieces.
• KLEMANminorStrategic or Co-development PartnerFootwear collaboration with KLEMAN brand featuring limited edition shoes.
• Front OfficeminorStrategic or Co-development PartnerCollaboration with Front Office brand featuring sunglasses collection.
• WFTSminorStrategic or Co-development PartnerSunglasses collaboration with WFTS brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hackett London: British heritage menswear brand offering suits, shirts, knitwear, and accessories across DTC and physical stores in London; comparable tailoring-led assortment and customer overlap.
• Charles Tyrwhitt: UK-founded menswear brand selling shirts, suits, and casualwear globally via DTC; competes head-on in the formal and smart-casual categories where Percival anchors its value proposition.
• Oliver Spencer: London-based contemporary menswear label emphasizing considered fabrics and modern fits — a direct peer in the British modern-classic niche and on price tier.
• Reiss: British contemporary menswear brand with global DTC and physical stores, occupying the same 'modern classic with a twist' positioning as Percival, including suiting, casualwear, and accessories at comparable price points.
• Moss Bros: UK-focused formal menswear and suit hire specialist with strong wedding/race day proposition; directly comparable to Percival's occasion-led suiting and accessories offering.
• Suitsupply: Premium DTC menswear specialist focused on suits, blazers, and tailoring with a direct-to-consumer and showroom model — directly overlapping with Percival's core suiting and trouser categories.
• TM Lewin: UK heritage menswear brand specializing in formal shirts and suiting, now primarily DTC — directly competes for Percival's wedding, workwear, and formal customers.

Broad incumbents

• Ted Baker: Established British contemporary fashion brand with a sizable menswear range across formal and casual categories — broader portfolio than Percival but overlapping customer and price positioning.
• Mr Porter: Global premium menswear e-commerce platform carrying multiple designer brands; comparable high-end DTC menswear storefront, though as a multi-brand retailer rather than a single-label operator.
• END. Premium menswear and streetwear e-commerce retailer with curated brands and physical stores; relevant comparable for Percival's higher-end and streetwear-adjacent SKUs (e.g., KLEMAN collab, PCVL Sportswear).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/percival_menswear
• TikToktiktok.com/@percival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Percival Menswear