262 Five

What 262 Five does

262 Five, Ltd. is a privately held, full-service event production and entertainment company co-founded in 2003 by Brinson Strickland and Kyle Gustie, operating primarily from Nashville with a Chicago-area presence. The firm orchestrates end-to-end live event execution for corporate brand clients, entertainment companies, and nonprofit organizations, covering thirteen functional service categories including event customization and production, VIP hospitality, talent buying and management, sound/lighting/staging, event security, transportation, catering, insurance, sponsorship coordination, permit acquisition, printing, and staffing. Revenue is generated through fee-for-service, quote-based professional services contracts with enterprise clients, with no public pricing or self-service channels.

The company's underlying capability is its deep network of talent-agency relationships (WME, CAA, Paradigm, ICM) and 65+ combined years of co-founder experience in artist management, touring, and sponsorship activation. It operates Collective Artist Management as a wholly owned subsidiary managing music artist careers (Clint Black, Sara Evans, Corey Smith, Edwin McCain, Steve Wariner) and maintains strategic partnerships with MGC Sports and The Collective Artist Management Nashville to extend reach into sports and entertainment verticals. The firm does not operate a proprietary technology platform; its deliverable is operational execution of live experiences rather than software.

Notable customer engagements include the Netflix Live! On Location series (six productions with A-list talent such as Kevin Costner and Bruce Willis), the AARP Foundation Million Meal Pack event at the National Mall producing 1.5 million meals for D.C.-area food banks, the annual Advance Auto Parts Charity Challenge, Macy's Lollapalooza activation, and LPGA Open concerts for the Ginn Company. The company is privately held with no disclosed institutional investors, parent company, funding rounds, or public revenue figures, and remains founder-led.

Name

262 Five

Legal name

262 Five Ltd.

Website

https://262five.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

262 Five is a privately held, full-service event production company specializing in corporate brand activations, live entertainment events, and talent management, serving enterprise clients including Netflix, AARP Foundation, Advance Auto Parts, and Macy's across the U.S. and select international markets.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Event production services
• Live event production
• Artist management
• Talent booking services
• Brand activation events

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Production Services: Fee-for-service event production contracts where 262 Five serves as the primary contractor orchestrating all aspects of live events. Revenue derived from professional fees covering production management, talent booking, and event execution for corporate clients, brands, and entertainment companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

262 Five is a full-service event production company that orchestrates live events end-to-end, from concept design through execution. Its services span event customization and production, VIP hospitality, talent buying and management, sound/lighting/staging, security, transportation, catering, insurance, sponsorship coordination, permit acquisition, printing, and staffing, delivered to corporate clients, brands, entertainment companies, and nonprofits.

Product overview

262 Five is a full-service event production and entertainment company offering a comprehensive suite of services for live experiences and brand marketing activations. The company's core offerings include Event Customization & Production, VIP Hospitality & Coordination, Talent Buying, Talent Management, Sound/Lighting/Stage Setup, Event Security, Transportation, Catering, Insurance, Sponsorship Coordination & Activation, Permit Acquisition, Printing, and Staffing. The company operates under the sub-brand Collective Artist Management for artist management services and has produced branded event series including the Netflix Live! On Location series and the Advance Auto Parts Charity Challenge.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Production Comprehensive event production services delivered from concept to execution, integrating event customization, VIP hospitality, talent buying and management, sound/lighting/staging, security, transportation, catering, insurance, sponsorship coordination, permit acquisition, printing, and staffing for corporate clients, brands, entertainment companies, and nonprofits.
• Collective Artist Management Artist management division overseeing the careers of music artists including Clint Black, Sara Evans, Corey Smith, Edwin McCain, and Steve Wariner, operating as a wholly-owned subsidiary of 262 Five.

Quantifiable outcome

• Produced 6 Netflix Live! On Location events with A-list talent including Kevin Costner, Bruce Willis, Dennis Quaid, Jennifer Hudson, Questlove, and Julianne Hough
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MGC SportscoreGTM or Marketing PartnerPartnership to extend reach and competence in sports and entertainment fields. MGC Sports is a partner in producing branded experiences, sports, and entertainment events.
• The Collective Artist Management NashvillecoreStrategic or Co-development PartnerStrategic partnership extending 262 Five's reach in branded experiences, sports, and entertainment. Collective Artist Management is the Artist Management division of 262 Five, overseeing careers of artists including Clint Black, Sara Evans, Corey Smith, Edwin McCain, and Steve Wariner.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• MAS Event Design: MAS Event Design is a corporate event production company providing full-service event management, design, and production for corporate clients. Comparable to 262 Five as a boutique firm serving enterprise clients with high-production-value events and branded activations.
• MKG Events: MKG is a creative event and experiential marketing agency producing high-end brand activations, corporate events, and consumer experiences. Directly comparable to 262 Five in serving Fortune 500 brands with full-service live event production, though typically at a larger scale and broader geographic reach.
• Sparks: Sparks is a global experiential marketing agency specializing in brand experiences, corporate events, and trade show activations. Competes directly with 262 Five for corporate experiential budgets with similar end-to-end production services and Fortune 500 client base.

Broad incumbents

• BCD Meetings & Events: BCD Meetings & Events is a large global meetings, events, and experiential agency serving enterprise clients with full event lifecycle management. Comparable to 262 Five in producing corporate events, though at significantly larger scale with broader service offerings.
• C3 Presents: C3 Presents is a live event and entertainment company producing concerts, festivals (Austin City Limits, Lollapalooza), and corporate events. Directly comparable to 262 Five in producing large-scale live entertainment experiences with talent buying and full production services.
• AEG Presents: AEG Presents is one of the world's largest live entertainment companies producing concerts, tours, and branded events globally. Overlaps with 262 Five's talent buying and event production capabilities but operates at massive scale across venues and tours worldwide.
• GMR Marketing: GMR Marketing is a global experiential marketing agency with deep roots in sports and entertainment sponsorship activation. Co-founder Kyle Gustie spent 10 years at GMR; the firm is a clear comparable in producing corporate sponsored tours and brand experiences for clients like Microsoft, Kraft, and Nokia.
• George P. Johnson Experience Marketing: GPJ is one of the largest global experiential marketing agencies, producing brand experiences, corporate events, and trade show programs for major brands. Overlaps with 262 Five in experiential production services but operates at significantly larger scale across multiple geographies.

Others

• Paradigm Talent Agency: Paradigm is a major talent agency representing musicians, speakers, and entertainers, referenced by 262 Five as a key referral partner. Functions as a supplier of talent bookings to 262 Five's event productions rather than a direct production competitor.
• WME (Endeavor): WME is a leading global talent agency representing artists, athletes, and entertainers (referenced as a key 262 Five referral partner). Related as a key channel partner supplying talent bookings to 262 Five for corporate events rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/262FiveLtd
• LinkedInlinkedin.com/company/262fiveltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 262 Five